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Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

Onapsis Launches The Onapsis nCase Partner Program

Business-Critical Application Protection Leader Introduces Four-Pillar Strategy for System Integrators, MSSP, Tech Alliance and VAR Partners Onapsis, the leader in business-critical application protection, announced the official launch of the Onapsis nCase Partner Program. This new program opens business opportunities for partners in the fast-growing market of protecting business-critical SAP and Oracle applications as they migrate to the cloud and drive digital transformations for the Global 2000. The Onapsis nCase…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

MSPs Fueling Growth for Avanan Email Security

Mike Lyons Joins Avanan Team to Accelerate MSP/MSSP Channel Avanan, the highest rated security solution for cloud-based email and collaboration suites, today announced the company has hired industry veteran Mike Lyons to manage the company’s expanding business through MSPs and MSSPs (Managed Service Providers and Managed Security Services Providers). Lyons joins the company to build on Avanan’s 3X growth year-over-year through this key channel. “Avanan offers MSPs and MSSPs an unparalleled value proposition: a…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

BlackBerry Enhances North America Partner Program

BlackBerry Limited announced improvements to the BlackBerry Cylance North America Partner Program focused on partner protection, enhanced margins, incumbency with renewals and continued enablement. The BlackBerry Cylance Partner Program was founded on the principles of growth, innovation, and partner enablement. Today, the program offers prevention-first predictive security solutions and a broad spectrum of consulting services supported by field sales and marketing support, technical support, training and tools. "The…

WatchGuard Technologies to Acquire Panda Security, Extending Simplified Security From Network to Endpoint

The Combined Entity Will Provide Centralised Management of Advanced Threat Detection and Response Functionality Fuelled by Artificial Intelligence (AI), Behaviour Profiling Techniques and Cutting-Edge Security Event Correlation. WatchGuard Technologies, a leading global provider of network security and intelligence, secure Wi-Fi and multi-factor authentication, announced that it has entered into a definitive agreement to acquire Panda Security, a leading global provider in advanced endpoint protection. Once the integration…

Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption

Pixalate’s analysis of IAB Tech Lab’s app-ads.txt and ads.txt programs reveals that over 182,000 apps and over 1.2 million domains have adopted these initiatives Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the release of its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s initiatives. Key Findings: 5,550% growth in app-ads.txt adoption in 2019 App-ads.txt’s explosive growth: 5,550%…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot. In this series, Charmagne answered our questions -- talking about everything from third-party cookies to premium programmatic inventory to first-party data. The Rise of SPO Will Force SSPs to Incorporate More Services to Stay Relevant MarTech Series: What will happen to header bidding? What is the future of SSPs? Charmagne: In 2019, header-bidding created…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

5 Essential Things to Know Before Bringing Programmatic In-House

Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only viable way to survive in the terra incognita. Today, you’ve cleared things up, wormed your way into the industry, and crave more control, transparency, and cost-efficiency. You are ready to bring programmatic in-house, but the intention is not enough to succeed. Despite the benefits of programmatic in-house adoption being acknowledged by 24% of surveyed marketers, there is…

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…