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Retailers Can Now Alert Shoppers on Inventory Availability at Their Preferred Store with SmarterHQ’s Store Product Alerts

With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert shoppers of inventory availability at their preferred store based on their unique interests and shopping behaviors. "Retailers are still trying to figure out their holiday strategies as the pandemic has caused so much uncertainty. While brands have historically relied on a memorable…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

‘Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper…

SmarterHQ Expands into Mobile With App Data Collection and Push Messaging

SmarterHQ, a leading personalization platform, announced that it has launched two key capabilities, App Data Collect and Mobile Push Messaging, that will help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and more than 90% of time spent on smartphones is spent in-app, according to recent industry research reports. Mobile app users are highly engaged, valuable customers, presenting unique opportunities for…

SmarterHQ Names Brian Elkins as Chief Technology Officer

We’ve made some changes around here this year, including continuing to develop the SmarterHQ team to bring our clients the very best technology and talent in the martech industry. To scale our R&D department, we recently welcomed Brian Elkins as our new CTO. Brian joins our senior leadership team with over 25 years of engineering and business management experience. His expertise encompasses Agile software development, engineering, product management, and cloud architecture in startup and large companies. He has built,…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

TechBytes with Steven Tracy, Director of Campaign Services, SmarterHQ

Steven Tracy Director of Campaign Services, SmarterHQ A few years ago, segmentation and really identifying your individual subscriber was a huge part of the email marketing conversation, and predictive and behavioral intelligence takes this even further. We spoke to Steven Tracy, Director of Campaign Services at SmarterHQ, to understand the analytics that email marketing teams should focus on to identify if their tools are working well.Tell us about your role at SmarterHQ and the team/technology you handle. Since…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Movable Ink Launches Exchange Partner Marketplace

Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. The Movable Ink Exchange Partner Marketplace was launched with dozens of partners, including featured solutions from CrowdTwist, Pega, Phrasee, and SmarterHQ. Read More: Cloudinary Launches…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…

3dcart Partners with Clearsale to Deliver Comprehensive E-Commerce Fraud Protection for Customers

3dcart offers its merchants higher approval rates and virtually eliminates chargebacks through its partnership with leading fraud protection provider ClearSale International fraud protection leader ClearSale announced that it inked a partnership with leading eCommerce platform 3dcart. This featured partnership offers 3dcart customers advanced card-not-present fraud protection that combines machine learning with human expertise to deliver the industry's highest order approvals and lowest rates of false positives. Customers…

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition…

DiscoverOrg Featured on Selling Power’s “50 Best Companies to Sell For” List in 2019

Ranking among the Best Companies to Sell for in the United States for the Second Year in a Row Based on an independent ranking by Selling Power magazine, DiscoverOrg, a market-leading marketing and sales intelligence platform, continues to be a leader in creating a successful sales team environment and culture. This is the second time in a row the company has ranked on the Selling Power 50 Best Companies to Sell For in 2019 list. Each year, the corporate research team at Selling Power magazine assembles and publishes its…

Brainshark Wins in Customer Sales and Service World Awards for Improving Sales Coaching with Artificial Intelligence

Brainshark's AI-Powered Machine Analysis Engine Helps Companies Create a More Confident, Better-Prepared Sales Force Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it is a winner in the 2019 Customer Sales and Service World Awards® – honored for applying artificial intelligence (AI) to enhance sales effectiveness. Brainshark's Machine Analysis, an AI-based engine for improving sales coaching and practice, was honored as a "Best New Product: Cloud Computing/SaaS Product…

B/2BNOW, an SAP S/4HANA Cloud ERP Solution, Closes Seed Round

B/2BNOW, a leading provider of electronic data interchange (EDI) solutions for the SAP S/4HANA Cloud enterprise resource planning (ERP) system has closed first round funding and is rapidly acquiring new clients. Integral to this expansion is Esker, a worldwide leader in AI-driven process automation solutions and pioneer in cloud computing. This strategic partnership will provide better automation and an improved experience on S/4HANA as customers prepare for the transition from SAP's legacy ERP business suite, of which SAP…