Taptica International Rebrand Reflects Video Advertising Leadership

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced the acquisition of Tremor Video’s demand-side platform (DSP), an industry-leading technology stack built for video optimization and attribution, for…

Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection

Adjust, the global app marketing platform announced the appointments of three senior leaders: Melissa Dickman, Regional VP of Sales, US East, and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D - Unbotify. The hires follow strong H1 performance for the company as the mobile app economy has remained largely resilient amid a surge in usage during the global pandemic. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Doubling Down…

Adverty Continues Expansion of UK Team and Global Operations With Three Senior Hires

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its…

RhythmOne Appoints Kumaran Sambandam to VP of International Demand Partnerships

RhythmOne LLC, a Tremor International company, announced the appointment of Kumaran Sambandam to the position of Vice President of International Demand Partnerships. In his new role, Sambandam will oversee the programmatic growth of the RhythmOne Supply Side Platform (SSP), leading the programmatic demand team for the international side of the business and will focus primarily on expanding the international market. 2020 AdTech Predictions from the Industry Leaders Sambandam has spent more than 12 years working in…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

Women in Tech Speak About the “Gender Gap” in ICT and Their Perennial Battles

The perils of the persistent gender gap and lack of inclusion initiatives have been a point of debate for technology groups for years now. According to a report, women executives and girls are still lagging far behind their male peers in the digital realm. The report, Taking Stock: Data and Evidence on Gender Equality in Digital Access, Skills, and Leadership highlights why women and girls in various roles in the technology industry fail to get their voices heard. Today, we spoke to Senior Women Executives from a specific…

Microsoft Announces Investments to Broaden Opportunities for Partners

Ahead of Microsoft Inspire, Company Shares How It Is Tuning Partner Investments for the Cloud Era, Including Updates to Teams, Dynamics 365, Azure Microsoft Corp. announced new investments in technologies and programs designed to support its partner ecosystem. The investments are aimed at helping optimize Microsoft's partner engagement for the cloud era. "Customers and partners alike continue to move to the cloud and accelerate their digital transformation, leading us to new and different levels of partnership," said…

OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…

Credorax Announces Partnership with Small World to Enhance Cross-European, Card Present Activity with a Unified Payment Solution

Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and omnichannel payments, announced its partnership with Small World, a leading global money transfer service provider. Small World will benefit from Credorax’s smart payments solution, including its Insights platform providing real-time data, and financial services enabling payment acceptance…

TripIt Launches New Amazon Alexa Skill

Now You Can Instantly Ask Tripit Questions Like When You Should Leave for the Airport or What Time You Land TripIt from Concur, the world's highest-rated travel-organizing app, today released a new TripIt skill for Amazon Alexa. TripIt users can now ask Alexa to instantly get details about an upcoming flight. "Now when you're home and preparing for your trip, you don't have to pick up your phone or laptop to get the flight information you need," said Jen Moyse, director of product at TripIt from Concur. "We want to…

AT&T/DIRECTV Blacks Out Local TV Stations in 97 Markets Across the USA on July 4th After Rejecting Nexstar Offers to Extend Access for…

DIRECTV/AT&T Once Again Holds its Subscribers Hostage Instead of Negotiating in Good Faith and Reaching a Fair Market Rate Agreement with Nexstar, Other Broadcasters and Content Providers Effective 11:59 p.m. local time on July 3, direct broadcast satellite service provider DIRECTV and AT&T U-verse unilaterally dropped the network and local community programming for over 120 stations impacting consumers and viewers in 97 markets across the United States. The action follows DIRECTV ’s refusal to accept an offer of an…

M-Files Makes Microsoft Office 365 the Single Point of Access to All Enterprise Information

AI-Powered Intelligent Information Management Platform Simplifies Daily Work and Drives User Adoption by Enabling Access to External Repositories and Systems From Directly Within Microsoft Office 365 M-Files Corporation, the intelligent information management company, announced the general availability of significant enhancements to its Microsoft Office 365 solutions. M-Files now seamlessly integrates within the familiar user interfaces of Microsoft SharePoint Online, Outlook and Teams, providing easy access to…

Converge Technology Solutions Acquires Nordisk Systems, Inc.

Nordisk Is a Leading Technology Solution Provider in the Northwest Us Focused on Infrastructure, Cloud, Security, Analytics, Business Continuity and Managed Services Solutions Converge Technology Solutions, Corp. announced that it has acquired Nordisk Systems, Inc. ("Nordisk"), a Northwest based partner focused on infrastructure, cloud, security, analytics, business continuity and managed services solutions. Nordisk brings highly skilled teams of experienced technology experts, business consultants, and industry thought…

Merkle Releases Customer Experience Impact Report

Purchase Behavior Study Reveals 66% of Consumers Care More About Experience Than Price Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experience Impact report, analyzing how and why customer experience affects where consumers choose to spend their money. For its report, Merkle polled 500 US residents in March 2019. “Now more than ever, consumers expect brands to offer personalized and seamless experiences” The research revealed that 66% of consumers care more about…

Iteris Announces Closing of Acquisition of Albeck Gerken

Iteris, Inc., the global leader in applied informatics for transportation and agriculture, announced the completion of its previously announced acquisition of Albeck Gerken, Inc., a privately held traffic operations engineering services provider headquartered in Tampa, Florida, with offices in Orlando (FL), Virginia Beach (VA) and Chadds Ford (PA). “Albeck Gerken’s extensive traffic engineering and consulting experience will continue to improve the lives of Florida citizens and travelers, as well as road users in the…

NIMBL, Techedge Group and Openbravo Sign a Strategic Collaboration Agreement for the Retail Sector

This Alliance Represents a Great Value for Retail Companies in the Retail Sector in That It Will Expand the Range of Services and Solutions Available NIMBL, Techedge Group, a global leader and provider in Consulting, Solution Development and Digital Transformation, and Openbravo, a global omnichannel platform vendor for agile and innovative retailing, have announced the signing of a global and strategic collaboration agreement whereby they will offer retailers a joint offering of omnichannel, mobile and cloud services and…

PanTerra Enhances Streams Offering With Enterprise Integration With Leading Cloud CRM Zoho

PanTerra adds Zoho Streams Integration Portfolio PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced expanded integration with popular cloud CRM vendor Zoho. Zoho integration includes automated call logging, click to call, record tracking, notes, and softphone from Zoho CRM or Streams interface with the same functionality. The integration is immediately available on Zoho CRM and Zoho Marketplace. This additional cloud CRM integration reaffirms PanTerra’s commitment to a…

Westminster Abbey Partners With Avius to Measure Visitor Experience

Capturing Visitors’ Feedback Will Help Retain the Traditional Welcome and Hospitality Westminster Abbey, a royal church and a UNESCO World Heritage Site with over a thousand years of history, has appointed Avius, a Voice of Customer solution, to capture and measure visitor satisfaction. Welcoming over a million visitors each year, London’s most famous landmark wants to ensure everyone enjoys their experience and has the opportunity to admire the rich history on offer. “Westminster Abbey was founded in the tenth century…