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Movember Teams Up With #GivingTuesdayNow To Raise Awareness About Mental Health

The global men's health charity aims to help people stay connected through their Five-A-Day Challenge social campaign Movember, the leading global men's health charity, is teaming up with #GivingTuesdayNow to help raise awareness about men's mental health. #GivingTuesdayNow is a global day of philanthropic unity and connection created in response to the crisis of COVID-19. In support, Movember is taking this opportunity to throw a megaphone behind an important mental health message which is to give five minutes of your…

PowerBuy’s New SaaS Solution to Help Online Merchants Drive More Brand Awareness and Skyrocket Their Revenue

Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the…

Engrain to Add Location Awareness Feature to SightMap

Blue Dot Feature Aids Self-Guided Touring Capabilities For Prospects and Employees to Track Movement Engrain, the leader in flexible property touring and map visualization technology, today announced the integration of location awareness into its SightMap platform. The "blue dot" feature, which displays a user's real-time location and movement within a property similar to what users utilize on Google Maps, empowers onsite teams to offer enhanced remote leasing and self-touring capabilities for prospects with a more…

Resulticks Appoints Chief Marketing Officer to Accelerate Global Expansion and Awareness

Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand Resulticks, the world's fastest-growing real-time conversation marketing solutions provider, announced the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO). Menon's appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

The Company Releases the Industry's First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

Valassis Drives Increased Product Awareness and Sales for Filippo Berio

Hyper-targeted Digital Advertising Campaign Spurs 7% Sales Lift and 11% Desktop Awareness Lift for Olive Oil Brand Valassis, the leader in marketing technology and consumer engagement, along with Colangelo, the creative lead, and Media Horizons, the media lead, have partnered with Filippo Berio, a leading olive oil brand exported from Italy, to increase household penetration of the company’s products through the use of the Valassis Intent Engine and Consumer Graph. Combined, the solutions leverage consumer data –…

Wavio Selects ID R&D to Deliver Sound Recognition and Awareness to Any Person, Any Device, Anywhere

Wavio, a leader in sound recognition technology, announced that it will partner with ID R&D, the award-winning biometric solutions provider offering AI-based voice, behavioral, and anti-spoofing user authentication capabilities, to deliver high-performance sound recognition software. Wavio was founded by Greyson Watkins after an incident where his friend's daughter fell down the stairs. Being profoundly Deaf, Watkins did not hear her cries for help. Frustrated by this experience, Watkins started Wavio with a vision to…

SeQuel Response Hires New Director of Marketing to Propel Brand Awareness

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency SeQuel Response announced today that it has added an internal marketing leader to champion the brand and propel the agency toward serving an increased number of national clients. Jacqueline Johnson-Leister joins SeQuel Response as the Director of Marketing, a role in which she will enhance brand recognition and industry credibility, grow lead generation initiatives, and…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

Chef Appoints New CMO to Accelerate Global Awareness and Adoption of Its Continuous Automation Platform

Brian Goldfarb Brings Decades of Hyperscale Cloud Marketing Experience to Devops Leader Chef, the leader in Continuous Automation, announced the appointment of Brian Goldfarb to the position of chief marketing officer (CMO). Goldfarb deepens the DevOps pioneer’s executive bench as it emerges from a record-setting year to accelerate delivery of its continuous automation platform, giving global enterprises the ability to deliver software faster. “Chef has always measured the value of its technology and the impact of its…

New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…

The Cyber Security Awareness Book on How to Develop an Awareness Program That Keeps Organizations Cybersafe and Sound

The Human Fix to Human Risk – 5 Steps to Masterminding an Effective Security Awareness Program so Employees Become Part of Your Defense and Protect Your Organization from Cyber Attacks Cyber attackers succeed 99 per cent of the time when they use human weakness as a vector for breaking into corporate systems to access sensitive data. This is the Human Risk. While organizations continue to invest in technology and processes to counter cyberattacks, the most effective way to reduce human risk is to change behavior and…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

TwentyBN Unveils AI Systems With Awareness of Their Physical Surroundings

The Artificial Intelligence system observes the world through live video and automatically interprets the unfolding visual scene Deep Learning pioneer Twenty Billion Neurons (TwentyBN) debuts an AI technology that is the world's first to show an awareness of its environment and of the actions occurring within it. The system observes the world through live video and automatically interprets the unfolding visual scene. The interpretation provides a comprehensive understanding of actions and human behaviors, as well as…

MarTech Interview with Kenny Kim, CMO at Udacity

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten. Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing &…