Grapevine6 Wins 2020 Corporate Excellence Award for Outstanding Content Engagement – USA

Grapevine6, a mobile-first enterprise content engagement platform for digital selling has been named “2020’s Most Outstanding Content Engagement Platform - USA”   The company is featured here in the March issue of Corporate Visions (CV) Magazine, published by AI Global Media. Grapevine6 was selected “2020’s Top Content Engagement Provider” based on their consistent proven track record as an innovator in content driven sales enablement.  This award is part of the 2020 Corporate Excellence Awards, a merit-based awards program…

Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers. Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Content Guru Commended by Frost & Sullivan for Offering Superior Customer Engagement with its Advanced CCaaS Solutions

The company's native, flexible product portfolio presents a full set of integration capabilities to empower clients to offer consistent customer experiences Based on its recent analysis of the European Contact-Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes Content Guru Ltd. with the 2020 European Technology Innovation Leadership Award. Its storm® ecosystem brings together intelligent automation, a wide array of third-party systems integrations, omnichannel engagement capabilities, and unique…

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

Content Raven’s Awards Solution Boosts Engagement Among Sales Learners

Sales Employees Onboard Faster, Retain More Knowledge, and Close Deals More Quickly With Awards in Content Raven’s Sales Enablement Solution Content Raven, the modern sales enablement platform provider, announced its Awards solution for incentivizing and encouraging sales training, enablement and onboarding. The success of a sales team is based on the individual sales rep’s ability to obtain, retain and use knowledge, both in terms of selling strategies and company and product differentiators. Two of the biggest…

Marketo Unveils ContentAI to Strengthen the AI-Powered Engagement Economy

Solution Built For Marketers Personalizes Cross-Channel Content At Scale For Better Customer Engagement Marketo, the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI™, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience segment, helping marketers develop data-driven content marketing plans. This announcement…

Dubb Partners With ActiveCampaign to Let Users Share Video Content Directly in Their Email Campaigns

Dubb, the world's sales-focused video communication platform, has partnered with ActiveCampaign, the leader in customer experience automation (CXA), to let ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. Dubb's native integration with ActiveCampaign lets Dubb and ActiveCampaign users directly share screen, webcam, or phone videos. With just a few clicks, users can access a categorized library of pre-recorded videos or record custom videos and insert those videos into…

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

BBTV Launches Video Comparison Solution for Content Creators

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

maaiiconnect Adds Whatsapp and Wechat Integration to Its Customer Engagement Platform

Making it easier than ever for businesses to communicate maaiiconnect, a leading customer engagement platform, now allows businesses to have conversations with customers over WhatsApp and WeChat directly from its dashboard. The integration of WhatsApp Business and WeChat Official Accounts represents a massive upgrade in maaiiconnect's omnichannel messaging capabilities, enabling users to tap into WhatsApp's unrivalled global reach and WeChat's Chinese social media dominance. Along with integration to Facebook Messenger,…

Verint Expands Customer Engagement Market Leadership in Asia Pacific

Frost & Sullivan Ranks Verint First in APAC Market Share for Cloud and On-Premises Workforce Management, Quality Monitoring, and Analytics; Firm Names Verint Contact Centre Optimization Solution of the Year Verint Systems Inc., The Customer Engagement Company, announced that it has once again been confirmed as the leading Contact Centre Workforce Management (WFM), Quality Monitoring (QM) and Analytics vendor in the APAC region, according to a recent APAC market share report from Frost & Sullivan. In addition, the…

Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Augeo Acquires Deluxe Rewards, Expanding Its Consumer Engagement Platform and Advancing Growth Initiatives

Augeo, a leader in consumer, member, and employee loyalty and engagement solutions, announced today that it has acquired Deluxe Rewards, formerly a business entity of Deluxe Trusted Business Technology™ company. The acquisition of Deluxe Rewards, primarily located in Boca Raton, Florida, is effective December 31, 2020, and brings to Augeo, a patented, dual-currency, loyalty and engagement technology powered by an expansive collection of premium retail goods and travel services. In addition, unique experiential rewards are…

Differences in Content Consumption: Marketers’ Top Mistakes

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…