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Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That  Insight Into Organizational Ad Fraud Increased Dramatically Anura, a leading ad fraud and PPC fraud detection software made by eZanga, published a report on how their client, LeadThink, gained significantly from Anura's robust analytics platform. LeadThink used Anura for several months and found that the organizational ad fraud insight increased dramatically. Read More: Here is What’s Wrong With CRM Ophir Laizerovich, President and…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

MeaningCloud Reveals Its Offering in Deep Text Analytics to Transform Customer Feedback Into Action

With its products for Emotion Recognition, Intention Analysis and Voice of the Customer analysis, MeaningCloud provides the most complete offering in deep text analytics to level up your customer insights MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its offering for unstructured customer feedback analysis. Marketing Technology News: Cognicion Picks SecureReview to Implement Secure Work From Home Document Review Platform Becoming a customer-focused company…

Deep North Closes $25.7 Million Series A To Globalize Its Computer Vision and AI-Powered Analytics Platform

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

Deep Root Analytics Announces Key Staff Promotions

Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company's Chief Revenue Officer.  David has served in multiple capacities from helping manage product development to servicing clients during his five-year tenure at Deep Root Analytics.  "I'm excited David has agreed to take on this…

New Predictive Analytics for Inbound and Outbound Leads Combine with Deep Account Insights to Revolutionize Group Sales for Hotels

Knowland Releases New Technology That Optimizes Sales Efficiency by Automatically Identifying a Property's Best Opportunities and Cutting Through eRFP Spam Knowland, the industry leader in market intelligence for hotels, venues, and CVBs, announced a major update to its Insight Elite platform. New built-in predictive technology analyzes all inbound leads, including electronic RFPs, to determine if they are a good fit for a specific property, enabling sales teams to prioritize the leads that are most likely to result in…

Gumgum Selects Sumo Logic as Its Machine Data Analytics Platform of Choice to Support Massive AWS-Hosted Deep-Learning Environment

Leader in AI-driven Computer Vision Unifies and Simplifies Operational Management of its Sophisticated Architecture to Deliver Breakthrough In-Image Advertising to Customers Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced GumGum, an artificial intelligence company with deep expertise in computer vision, has chosen Sumo Logic to manage, monitor and troubleshoot its 100 percent cloud-based infrastructure and modern application stack for a real-time view…

Datameer Announces Deep Neebo and Snowflake Integration

The native integration enables Snowflake users to scale enterprise analytics workflows while reducing data transfer costs Datameer, makers of the world's leading enterprise data pipeline and preparation solution Datameer X and virtual data and analytics hub Neebo, today announced its native integration between Neebo and Snowflake. Neebo, Datameer's newest product line, uses the latest advancements in data virtualization to enable scalable, highly secured, and governed self-service analytics across the enterprise.…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Velotrade Selects Dun & Bradstreet’s Data and Analytics Tools to Bolster Business Growth in the Face of COVID-19 Crisis

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

Brytlyt Secures Series A to Turbocharge Real-Time Data Analytics

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

Qlik and Fortune Launch First Ever “History of the Fortune 500” Data Analytics Site

Provides a Unique Visual Guided Experience of the Industry Standard Chronicle of Market Leaders Qlik debuted the “History of the Fortune 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 2020 Fortune 500 list. As the official analytics partner of the Fortune 500, Qlik developed a visual experience that takes users on a journey through the Fortune 500, enabling guided exploration of data related to company revenues, the historical events that shaped them, and the…

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

Oracle Announces Oracle Analytics for Cloud HCM to Enable HR Teams to Enhance Decision Making, Boost Business Performance

Oracle Analytics for Cloud HCM brings ready-to-use workforce analytics to Oracle Cloud HCM customers Oracle today announced the availability of Oracle Analytics for Cloud HCM. Built on Oracle Analytics Cloud and powered by Oracle Autonomous Database, Oracle Analytics for Cloud HCM provides HR executives, analysts, and line-of-business leaders with deeper insights into workforce management by enabling a comprehensive view into data from across the organization. The new self-service analytics capabilities help…

Tradier Teams With Q.ai, a Forbes Company, to Bring AI and Big Data Analytics to Customers and Retail Investors

Q.ai, a Forbes company, partners with Tradier. Tradier Brokerage is a leading, technology-driven, online broker that offers commission-free equity and subscription-based options trading. The Tradier brokerage API technology powers leading trading and digital advisory firms and is preferred by developers and innovators to build and offer innovative investing apps and platforms globally Tradier is teaming up with Q.ai, a Forbes company, to bring advanced AI-driven intelligent investing to retail investors. The collaboration…

COVID-19: 5 Ways Analytics Can Help Businesses Prepare for What Comes Next

The COVID-19 pandemic threatens the health of millions worldwide and has prompted governments to take unprecedented steps to contain the spread. Restaurants, gyms, salons and other types of businesses where people gather are shuttered indefinitely. Millions of people are working from home, and parents are homeschooling children with little advance preparation or support. The human tragedy playing out daily is foremost on people’s minds, but the economic fallout is already severe, with millions in the U.S. filing for…

Google Cloud and Splunk Announce Strategic Partnership to Help Customers Gain Deeper Insights from Data

Splunk Cloud will be available on Google Cloud's scalable and secure infrastructure Google Cloud and Splunk Inc., provider of the Data-to-Everything platform, announced a new strategic partnership to help organizations drive actionable insights from their data and enable better, faster decisions with real-time visibility across the enterprise. Splunk Cloud will soon be available on Google Cloud to help customers unlock the value of their data and provide increased flexibility for harnessing the power of the Splunk…