Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

Deloitte Digital Wins Three Partner Innovation Awards at Dreamforce 2019

Awards Recognize Innovation in Digital Transformation for Organizations in the B2C Commerce, Higher Education and Health Care and Life Sciences Industries Deloitte announced that it has received three Salesforce Partner Innovation awards in the B2C Commerce, Higher Education and Health Care and Life Sciences categories. Deloitte Digital was recognized for its work with True Alliance, Southern New Hampshire University and Amgen respectively. The awards were presented at Dreamforce 2019. Deloitte Digital helped True…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Dreamforce Update: Salesforce Blockchain Helping Automobili Lamborghini Restore Trust in Heritage Cars

World's Top Luxury Sports Car Maker Automobili Lamborghini Is Accelerating Trust and Authenticity with Salesforce Blockchain Within months of its launch, Salesforce Blockchain platform has already earned the trust of customers. In the latest Dreamforce update from SF, the Italian brand and manufacturer of super sports cars and super SUVs - Automobili Lamborghini announced how it uses Salesforce Blockchain to trace, certify and authenticate heritage cars faster and more securely than ever before. Currently, Automobili…

Dreamforce Update: GameStop Transforms its Business with DEG and Salesforce

DEG, Linked by Isobar recognized in Salesforce Partner Innovation Award DEG, Linked by Isobar announced that it has helped GameStop transform its business by leveraging Salesforce Marketing Cloud and Commerce Cloud to provide the brand with a better view of its customers and enhance the customer experience. For this innovative work, DEG has been named a recipient of the Salesforce Partner Innovation Award in Retail. The award was presented at Dreamforce 2019. Read Also: DecisionLink Debuts ValueCloud for Sales at …

Dreamforce Update: Chili Piper Launches the First Collaborative Inbox Built for Sales and Revenue Teams

Chili Piper is a Sales Tech Platform; Now Enables Optimized Task Management for AEs and AMs From Dreamforce 2019, Chili Piper, the Sales tech pioneer known for its smart scheduling solutions, announced the launch of the first email inbox specifically designed for account executives and account managers. Chili Piper’s Inbox provides the following features: A main email view that shows only account-related emails to apply focus and eliminate clutter The ability to share and re-assign emails among sales team members…

5 AI Sessions at Dreamforce that Will Change How You Use Salesforce

Keelin McDonell, SVP at Narrative Science Blogs about the Best 5 AI Sessions at Dreamforce that Will Change How You Use Salesforce So you’re building your Dreamforce Agenda. That’s no small undertaking, with four days of programming and hundreds of useful events to choose from each day. This year, I’ll be on a panel about how AI can help companies accelerate their growth, so I’ve been paying attention to the AI-focused events on offer. Recommended: Dreamforce Interview with Keelin McDonell, SVP at Narrative Science…

Dreamforce Interview with Keelin McDonell, General Manager of Business Intelligence & Integrations at Narrative Science

Could you tell us about your role and the team/technology you handle at Narrative Science? I’m the General Manager on the Integrations and Business Intelligence business. I manage our AI-powered products that are integrated with Tableau, Qlik, and Power BI. What is the data engine driving your next-gen AI platform? How does your product help companies to make more accurate data-driven decisions? Our hypothesis is that the easiest way to understand data and insights is through stories and language. We have two products…

DecisionLink Debuts ValueCloud for Sales at Dreamforce

Leading Customer Value Management (CVM) platform - ValueCloud® now offers self-service UX/UI for sales – ValueCloud for Sales Dreamforce, DecisionLink debuts the new ValueCloud for Sales solution. Now part of DecisionLink’s ValueCloud portfolio, this solution specifically provides salespeople with a self-service User Experience/User Interface (UX/UI) that guides them through the development of Value Hypotheses to assist in early stage conversations with clients, and/or the development of business cases, further down the…

Royal Resorts, a New Salesforce Partner, Poised to Present a Digital Transformation Success Story at Dreamforce

Leader in Mexican Tourism Continues Innovation with New Guest Experience-Enhancing Technology Cancún pioneer tourism company Royal Resorts® and Salesforce® partner is participating in Dreamforce 2019, the global technology event in San Francisco. Royal Resorts "is honored to be among a select few companies in Latin America invited by Salesforce to participate as speakers in this year's Dreamforce event," noted Corporate Special Projects Manager Federico Beyer.  Other participants and speakers in this year's edition…

Salesforce Continues Commitment to the Sustainable Development Goals at Dreamforce 2019, Commits $17 Million and One Million Volunteer Hours…

Salesforce joins the United Nations Global Compact and signs the United Nations Women's Empowerment Principles Salesforce, the global leader in CRM, announced today the company's continued commitment to the Sustainable Development Goals (SDGs) with $17 million dollars in grants and a pledge of one million employee volunteer hours over the next year. Salesforce has also joined the United Nations Global Compact, signed the United Nations Women's Empowerment Principles and the company's emissions reductions targets were…

Outreach Unveils Game-Changing AI Capabilities that Help Sales Reps Engage Smarter at Dreamforce 2019

Unicorn startup debuts Outreach Amplify machine learning technologies so customers gain rapid, actionable insights to dramatically increase productivity Outreach, the number one sales engagement platform, announced new Outreach Amplify machine learning capabilities that redefine the next generation of artificial intelligence for sales. These capabilities put machine learning to work and make sales reps more productive and their engagement with customers more impactful. Marketing Technology News: Adobe MAX 2019:…

David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker

Martech's biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you can do anything. Former English national soccer player David Beckham will be speaking at Dreamforce 2019 in San Francisco. Beckham, who also signed a five-year contract with Major League Soccer club LA Galaxy in 2007, represented the Club as a global sporting icon. David Beckham will join United Nations Secretary-General’s Advocate for the Sustainable Development Goals, Eddie Ndopu and other luminaries…

Deluxe Small Business Revolution Co-Hosts Ty Pennington and Amanda Brinkman to Speak at Dreamforce

Salesforce Chief Marketing Officer, Stephanie Buscemi will speak to the Deluxe Small Business Revolution co-hosts about issues and opportunities facing small businesses Deluxe Corporation, a Trusted Business Technology company, announced that Chief Brand & Content Officer and host of Small Business Revolution, Amanda Brinkman, and her co-host and renovation icon, Ty Pennington, will appear at the Salesforce Dreamforce conference on Wednesday, November 20, at 2 p.m. PST. Salesforce Chief Marketing Officer,…

Jitterbit to Lead Sessions Showcasing Integration Strategies and Technology at Dreamforce 2019

Jitterbit to Introduce New Approach for Instant Data Access via Chat and Voice Command Jitterbit, the API transformation company, announced that it will lead multiple speaking sessions at the upcoming Dreamforce 2019 conference being held in San Francisco from November 19 to November 22. The presentations include a live demo showing how to connect Salesforce with any endpoint quickly and without technical integration knowledge, along with the introduction of a radical new approach for users to access data residing in…

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Dreamforce Interview with Raju Vegesna, Chief Evangelist, Zoho

“As machine learning algorithms develop at an alarming pace, it won't be far-fetched to say that sales would be a much easier job by 2020.”Tell us about your journey into software and how you reached Zoho.  Our software journey began in 1996 with Adventnet, which was into network management software. It was quick to pick up pace and before long, we started serving some of the biggest telecom brands. Our cloud journey began in 2005, with our bestselling product — Zoho CRM. Today, Zoho consists of over 40 different apps and…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…