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M-Commerce Not Living up to Consumer Expectations, New Research Finds

Gen X shoppers are most frequent mobile shoppers, with 40% doing so weekly New research from Loqate, a GBG solution, shines a light on challenges and opportunities facing the UK’s booming mobile commerce (m-commerce) market, as the company rolls out its latest feature, which will enable customers to complete address details in a single tap, down from the average 50-60 keystrokes. Today’s figures from Loqate, based on a survey of over 500 UK consumers, show that 60% of Brits have made a mobile purchase in the last month…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce (CRM), SurveyMonkey (Customer Experience), Comscore (E-commerce), LinkSquares (Sales Enablement), and Incognia (Identity Management). Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new…

Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce. In the 2020 “Global Mobile Payments Outlook” whitepaper, Comscore examines the state of online mobile payments around the world to understand how the landscape is changing for payment networks, digital wallets,…

The Prada Group Selects Sprinklr to Reach a New Generation of Luxury Customers Through Modern Channels

Global leader in luxury goods will create immersive brand experiences across social channels Sprinklr, the leading Customer Experience Management platform (CXM), today announced that the Prada Group, a global leader in the luxury goods industry, is using Sprinklr to enable its data-driven social advertising and engagement strategy. The Prada Group is enhancing collaboration across global agencies on Sprinklr’s AI-powered platform to increase return on ad spend, reach relevant audiences, and gain insight into effective…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

Weyland Tech’s AtozGo Food Delivery Service Surpasses 86,000 Customers and 16,600 Daily Deliveries

Weyland Tech, a leading global provider of mCommerce platform-as-a-service (PaaS), eCommerce managed services and fintech solutions, reported that its AtozGo local food delivery service in Jakarta, Indonesia, has reached a registered customer base of 86,000 mobile users generating 16,600 orders per day. This milestone has been achieved only seven months since the inaugural launch of AtozGo in July of last year, with the number of AtozGo users increasing 74% from the last updated figure of 49,500 announced in November.…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

Appdome Study Reveals Sea Change In The Way Fortune 1000 Companies Are Deploying Corporate Mobile Apps

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

Unytalk Partners with Semafone to Provide Seamless Customer Experience and Secure Payments

Partnership Unifies Customer Facing Cloud Communications and Omnichannel Compliance Solutions To Deliver Secure Payment Transactions Semafone, the leading provider of data security and multi-channel compliance solutions for call and contact centers, announced a new partnership with Unytalk Inc., a highly focused one-stop shop for customer facing cloud communications for service providers in healthcare, retail, consulting, education, media and business services. The integration of Semafone’s Cardprotect Relay+ into…

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

Weyland Tech to Acquire 31% Ownership of AtozPay and AtozGo

Weyland Tech, a leading global provider of m-Commerce solutions, has exercised its option to acquire 31% beneficial ownership of PT Weyland Indonesia Perkasa (WIP), owner and operator of the fast-growing AtozPay and AtozGo platforms. The AtozPay mobile payments platform serves the burgeoning m-Commerce and e-Payment markets in Indonesia, the world’s fourth most populous country. AtozPay has attracted several major partnerships that enable mobile payment for goods and services. AtozPay recently announced it joined forces…

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, released the 3rd annual Retail Personalization Index. Sephora claimed the top spot for the third year in a row, with Nordstrom earning second place. High scoring brands have started to show signs of true multi-channel personalization that is orchestrated to suit the customer. The Retail Personalization Index is derived from a survey of 1,500…

Progress Named a Leader in the New 2019 Gartner Magic Quadrant for Multiexperience Development Platforms

Progress is one of 13 vendors evaluated for its completeness of vision and ability to execute Progress announced it has been recognized by Gartner as a Leader in the new 2019 Gartner Magic Quadrant for Multiexperience Development Platforms (MXDP). According to Gartner, “a multiexperience development platform (MXDP) offers professional and citizen developers a range of front-end development tools and back-end services that enable rapid, scalable development of seamless, targeted and ambient user experiences across…

GCOM Software Announces Ernie Connon as New Chief Growth Officer

Experienced software executive added to accelerate growth GCOM Software Inc (“GCOM”) announced that Ernie Connon, a well-known technology leader, will join the company as its new Chief Growth Officer (CGO), effective immediately. Mr. Connon brings a wealth of experience as a technology entrepreneur and company builder. He has led successful go-to-market strategies and delivered triple-digit growth for companies including Curam Software, Inc., Oracle, and IBM. In his role as CGO – a first for GCOM, Mr. Connon will be…

Streaming Wars; Lion King beats Rise of Skywalker Ahead of Disney+ launch

New research of 5,507 consumers aged 16-64 by GlobalWebIndex reveals ahead of a series of highly anticipated Disney feature films, including Star Wars and Frozen II, that The Lion King tops the UK’s list as the film over a third (37%) are excited to see. Top 3 upcoming Disney films people are excited to watch in the UK. Disney Film % of all respondents in the UK excited to see said film The Lion King 37% Frozen II 25% Star Wars Rise of Skywalker 24% Conducted in the US and UK, the research…

RetargetApp Voted the Best CEE-based Startup

RetargetApp, a European AdTech company with HQ in Kyiv, won the 1st place in Vestbee's CEE Scaleup Challenge, the biggest online contest for fast-growing startups in Central and Eastern Europe. Known for its web app that automatically creates and optimizes online ads, RetargetApp was selected among more than 350 growing companies based in CEE region to receive a few valuable prizes that include €1 million (~$1.1 million) from Next Road Ventures VC fund, startup pass for InfoShare conference and online media package from…

JotForm’s New Slack Integration Helps Teams Respond Faster

JotForm has announced its new integration for Slack, a top collaboration tool. The integration will help teams be more efficient by streamlining their workflow. The JotForm and Slack integration automatically notifies specific channels or individuals in Slack when a form is submitted. This cuts out unnecessary steps, such as having to check email for a form response, and makes it easy to keep track of all submissions. At the time of this announcement, Aytekin Tank, JotForm’s founder and CEO, spoke to MarTech Series. Here…

POWSTER Launches “Trailered,” An Innovative New Approach To Discovering Movies In Theaters Around You

Trailered, Powster’s New Web-App, Elevates the Movie-Going Experience from the Outset, Allowing Audiences to Instantly See Trailers, Showtimes and Purchase Tickets for Any Movie Currently Playing in Their Local Area POWSTER, the award-winning interactive creative studio, and production company for over 150 movie distributors, announced the launch of Trailered, a new web-app search tool for all films showing in theaters nationwide. With Trailered, moviegoers can instantly see trailers, showtimes and purchase tickets for…