Marketing Technology Highlights of The Week: Featuring ServiceNow, LivePerson, Uberflip, IBM Watson Advertising

According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer.

What does it take to optimize your marketing and martech use with the right marketing best practices? Find out more in this weekly highlight:

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MarTech Quote-of-the-Week!

Marketers need to actually use and understand their products; how they actually work and the true value they deliver.- Bobby Patrick, Chief Marketing Officer at UiPath

Top MarTech News of The Week: 21st June to 25th June 2021

MarTech QnA with the Expert

MarTech Interview with Jamie Gier, CMO at CerosMake sure that your martech infrastructure supports the customer journey. Another best practice is making sure your systems are tightly integrated and can track and measure customer engagements across touchpoints while providing signals on purchase intent. At the same time, you don’t want to fall into the trap of underinvesting in areas like brand marketing. These are best measured by implied attribution, which many systems tend to miss. Then you’re making bad judgment calls on what efforts are really causing someone to search for your brand or click on your ad. –Jamie Gier, CMO at Ceros

Top MarTech Articles on Marketing Automation, Media Buying, Data for Marketing!

Catch more tips from the latest episodes of The SalesStar Podcast!