Babbel Expands Horizon with Multichannel Campaigns by CupTheMarket

Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, has partnered with the leading Language Learning App, Babbel to deliver a multi-channel campaign that highlights the ease of learning a new language. Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be…

How AI and Machine Learning Impact Multichannel Marketing Campaigns

Selligent Cortex Recognized for Its Disruptive, Enterprise-Ready Digital Marketing Platform Solution Global B2C marketing automation company Selligent Marketing Cloud announced the availability of a report issued by leading analyst firm 451 Research which details the company’s burgeoning impact on the digital marketing industry. The report, titled Selligent Cortex leverages multipurpose AI for its marketing cloud, focuses on the company’s core artificial intelligence (AI) and machine learning capabilities in Selligent…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Remarkety Introduces SMS Marketing Platform to Help Ecommerce Companies Enhance Their Multichannel Marketing Strategy and Improve ROI

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention

Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the Malaysian e-commerce giant has chosen Netcore Smartech to power it's multi-channel marketing automation and engagement campaigns. PG Mall plans to use the comprehensive AI-Powered automation and personalization platform to ensure multichannel experience optimization for its users and ensure unmatched customer engagement. Established in 2017, PG Mall is the brainchild of Public Gold Group Founder and…

Report: 84% of Marketers State Direct Mail Improves Multichannel Campaign Performance

Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of Multichannel Marketing." The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance. Tactile Marketing Automation, defined…

Bluecore Named a Cool Vendor by Gartner in 2020 “Multichannel Marketing” Report

Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment Gartner’s Cool Vendors are companies, named…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns

Shutterstock provides protection for businesses licensing editorial images and video to amplify their brand message amid the pandemic Shutterstock, Inc, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset Assurance, a new product that offers brands and businesses guaranteed protection when licensing editorial content for commercial use. Shutterstock Editorial is a premier source for the latest news, sports, entertainment, and royal…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Marketing Technology News: Merkle Launches Rapid Audience Layer Solution for Retail Marketers "Today, people expect companies to speak to them with the right message, in the right tone, at the right time," said Adam Blitzer, EVP & GM, Marketing Cloud, Commerce Cloud and Community…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled…

Marketers Can Now Understand the Drivers of Complex Customer Journeys, Make More Effective Marketing Investments that Boost Specific KPIs Optimove, the Science-First Relationship Marketing Hub, announced that its Streams offering is now the industry’s first measurement tool for understanding the impact of both realtime and pre-scheduled marketing campaigns on any business KPI. With Streams, marketers can now discover the most effective combination of these campaigns as well as whether a series of realtime campaigns or…

New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage

8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech company that is pioneering the 'tactile marketing automation' category, today released its 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. The study, conducted by PFL and Demand Metric, found that adding direct mail to multichannel campaigns is a catalyst for better response rates and higher ROI, yet not all…

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of…

Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns

Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement and Amplitude, the leader in Product Intelligence, announced a fully integrated partnership that enables users to simultaneously harness the power of both platforms to optimize mobile marketing campaigns and accelerate product improvements. Marketing teams can now use Leanplum to run personalized campaigns to different user personas across all mobile…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. "Today, people expect companies to engage them with personalized content and offers in the moments that matter to them," said Bob Stutz, CEO, Salesforce Marketing Cloud. "Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers,…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…