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Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

ANINE BING Deploys NewStore Omnichannel Platform Across Ecommerce and Retail Stores

Global fashion brand launches omni order management, mobile point of service and inventory management, all run on iPhone apps NewStore, the first to provide Omnichannel-as-a-Service, today announced ANINE BING has launched the NewStore Omnichannel Platform, putting iPhone apps in the hands of associates worldwide. Mobile point of service unlocks in-store revenue drivers like mobile checkout, clienteling and endless aisle. Inventory is managed efficiently and accurately to support weekly product drops, and omni order…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

Burton Snowboards Selects NewStore as Omnichannel Partner for Digital Transformation

World's Leading Snowboarding Company Will Run Retail Operations on Iphone Innovative Omnichannel Platform Manages Inventory, Endless Aisle, Fulfillment and Mobile Checkout NewStore, the first to provide Omnichannel-as-a-Service, announced Burton Snowboards (Burton) will implement the NewStore Omnichannel Platform in all of its stores globally.  NewStore will leverage its partnership with Salesforce to connect into Salesforce Commerce Cloud, giving Burton a single unified platform to manage ecommerce, customers,…

Bright Pattern Announces AI-Powered Omnichannel Quality Management Solution

Bright Pattern Omnichannel Quality Management Solution Monitors 100% of Interactions on Every Channel With Real-Time AI Monitoring Bright Pattern, the most powerful cloud contact center with AI for innovative companies, announced the release of Bright Pattern Omnichannel Quality Management (Omni QM). Omni QM is embedded in the Bright Pattern Omnichannel platform, and allows quality management on all channels in a single interface. This eliminates the need for costly integrations, improves useability and manageability, and…

Salesfloor Wins Best Omnichannel Customer Experience Solution at the Vendors in Partnership Gala

Salesfloor, the award-winning mobile platform designed for store associates, received the award for Best Omnichannel Customer Experience Solution at the Vendors in Partnership (VIP) Gala. The VIP Awards marked the official start of NRF's Big Show in New York City where retailers from around the world gather to share, learn, and network. The VIP Awards is a way for retailers to celebrate the drivers of the retail ecosystem and formally support, influence and recognize their vendor partners. Marketing Technology News: New…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across all touchpoints. Marketing Technology News: IEEE Computer Society’s Top 12 Technology Trends for 2020 Productsup offers an…

LiveVox Acquires Teckst, Expanding Omnichannel Engagement Capability for the Enterprise

LiveVox U-Series Offering Pushes Deeper into Digital Engagement LiveVox, the leading provider of customer service and digital engagement tools, announced the acquisition of privately-held Teckst, a leader in enterprise messaging, whose platform enables real-time interactions across all major and emerging messaging channels (e.g., SMS, WhatsApp, FB Messenger, and Viber). “Today’s consumer wants options, convenience, and personalization” Founded in 2014, Teckst is an innovative messaging solution providing integrated…

Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market

Symphony RetailAI recognized for the technology excellence and customer impact of its integrated retail AI platform Quadrant Knowledge Solutions announced that it has named Symphony RetailAI, provider of the industry's leading AI-enabled platform and customer-centric solutions that deliver profitable growth for retailers and CPG manufacturers, as a 2019 technology leader in the SPARK Matrix analysis of the global omnichannel order management systems (OMS) market. According to Quadrant Knowledge Solutions' "Market…

Kirusa Launches Konnect – An Omnichannel Communications Platform In Rwanda

The platform will enable enterprises in Rwanda to engage with customers through messaging, voice and chatbots Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, announced the launch of Kirusa Konnect in Rwanda. Kirusa Konnect is a cloud-based Communications Platform as a Service (CPaaS) offering for enterprises designed to bolster customer engagement using instant, two-way and interactive communication over multiple channels including messaging, voice and rich media…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Helpshift Announces Integration with Amazon Connect to Take Omnichannel Engagement to the Next Level

New partnership powers connected customer conversations across phone and messaging Helpshift, the platform revolutionizing customer service technology, announced its integration with Amazon Connect. Helpshift + Amazon Connect brings together the traditionally siloed channels of phone support and digital self-service with messaging, AI and bots to provide a frictionless, cross-channel experience to customers. This integration empowers contact centers to provide truly connected customer conversations that seamlessly…

Infobip Partners With AmBANK to Offer Businesses an Omnichannel Customer Experience

Infobip, a global cloud communication platform company for businesses and a leader in omnichannel customer engagement has partnered with AmBank Group, one of Malaysia's premier financial solutions groups. Infobip is part of AmBank's newly launched BizM.A.T.E (Multi-partner, Actionable, Technologically Efficient Solutions) with 16 other partners, forming five categories including Accounting and HR Solutions, Payment and Marketing Solutions, Communications and Internet, Operations and Administrations and Logistics, and Work…

Lightspeed Launches Omnichannel Retail Solution in Switzerland

Leading Global POS Software Provider, Lightspeed Brings Integrated Retail Solution to New European Market for Streamlined In-Store and Online Shopping Experience Lightspeed, a leading provider of point of sale software, solutions and support systems to more than 51,000 independent retail and restaurant locations worldwide,  announced the availability of its Omnichannel product in Switzerland. Retailers across this country can now offer their customers a cohesive and efficient shopping experience both in-store and online.…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North American Expansion Plans

Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced plans for substantial growth throughout North America. Marked by new leadership, offices, team growth, and advancements to its cutting-edge technology, the North American expansion will support the company's plan to reach $3.5B in global revenue by 2025. Highlights of the North American expansion plan include: New offices: To…