Velocity adds 1,000 screens through Vistar's SSP with further expansion planned in 2022 Velocity, A Managed Services Company that provides IT managed services through network management, voice and data connectivity, along with digital…
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New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by…
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Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through…
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Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers'…
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AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In…
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Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the…
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Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a direct integration of…
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OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms. In this role, Wolinetz will…
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iMedia Brands, Inc. announces today that its wholly owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising…
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Billups, the largest privately held out-of-home technology and managed services company in the U.S., today announced it has acquired Ads on Top, the only API-first ad server and supply-side platform (SSP) built specifically to handle loops…
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Rasa, a leading enterprise conversational AI platform, has been recognized by Gartner in its inaugural 2022 Magic Quadrant for Enterprise Conversational AI. Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product…
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Landmark Collaboration Will Unify Inventory, Data Privacy, and Addressable TV Identity Strategies for Brands and Broadcasters Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and…
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Ad tech veteran with deep supply-side relationships tasked with connecting premium publishers with advertisers Audigent, the next generation data management and identity platform for programmatic advertisers, announced today that Chris…
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Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on…
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Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. In…
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Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will…
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Leading Global Video Advertising Platform Connects Advertisers with Redbox's Free Live TV and Free On Demand AVOD Content SpotX, the leading global video advertising platform, announced a new strategic partnership with Redbox to serve as…
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55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with…
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Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of…
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BrightLine, the leader in data-driven connected TV (CTV) ad solutions, announces the launch of BrightLink, the company's next-generation CTV platform and portal, which delivers the most advanced and scalable, data-driven monetization tools…
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