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Bakkt Debuts as a Public Company on the New York Stock Exchange

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Business Wire
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Bakkt listed under the ticker “BKKT”

Bakkt Holdings, Inc., a trusted digital asset platform that enables consumers, businesses, and institutions to buy, sell, spend, send and redeem digital assets, will open trading on the New York Stock Exchange under the ticker symbol “BKKT.”

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“Today, Bakkt’s vision – to connect the digital economy – reaches new heights, and we’re excited to continue our momentum as a public company,” said Gavin Michael, CEO of Bakkt. “Our platform sits at the intersection of cryptocurrency, rewards, loyalty and payments, and we look forward to accelerating the plan that is already underway: building out a broader partner network, expanding the access and utility of digital assets, and gaining momentum in a space that is continuing to grow.”

The Bakkt platform has seen strong growth since its founding in 2018. Last month, the company announced that 1 billion points and miles have been linked on the Bakkt app, only six months after its public launch. As the company grows its partner set, it has announced multiple partnerships, including one with Finastra to expand access to cryptocurrency to banks and credit unions across the U.S. Bakkt also recently announced a partnership with Choice Hotels, enabling Choice Privileges members to convert their rewards points to cash and use that cash to buy bitcoin, send it to friends & family, or use it online or in-store, anywhere Apple Pay® or Google Pay™ is accepted.

Bakkt also offers the virtual Bakkt® Visa® Debit Card (“Bakkt Card”). The Bakkt Card allows customers to use their bitcoin and cash balances to purchase everyday goods and services at hundreds of thousands of retailers, grocery stores, transit options and more

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Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren’t Listening: Alida Study

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Business Wire
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Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren’t Listening: Alida Study
Despite CX being a Top Buying Consideration for Consumers, Over the Past Year Less Than Half of Them Say CX Has Improved
  • 92% agree that CX is an important factor in their purchase decisions
  • 52% said that, over the last year, CX did not improve or was worse
  • 95% of consumers willing to help brands improve, but 75% believe brands are not listening

While a positive Customer Experience (CX) with brands is a primary driver in consumer buying decisions, CX over the past year did not improve or has gotten worse, according to The Alida 2021 Global Trends Report: Customer Experience, a new global study by Total Experience Management leader, Alida. Customers, however, are willing to help companies improve their CX, but feel their voices are not being heard. The result: a negative impact on sales and long-term brand loyalty.

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“As all industries look to best navigate a post-pandemic world, companies must understand that one of their most important assets to success is a happy customer”

The study, released today, surveyed 5,300 consumers across five countries (Australia, Canada, India, U.K., and U.S.) and found that 92% agreed that CX is an important factor in their purchase decisions and long-term brand loyalty. More than 8 out of 10 customers indicated they’re willing to spend more for a better customer service experience, placing greater emphasis on their personal experience vs. convenience. Bad personal experience (79%) and poor brand reputation (65%) were also cited as the biggest influences in making a purchase.

Despite this, 52% of those surveyed said that, over the last year, CX did not improve or was worse. The biggest offenders: banks, in-person retail, and credit card companies.

Ninety-five per cent (95%) of consumers, however, are willing to help brands improve in these and other areas. Unfortunately, 75% believe brands are simply not listening to their feedback, and one in ten believe businesses will never use customer feedback to inform business decisions.

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“The past year has seen a fundamental shift in how consumers interact with brands, forcing companies to change the way they engage with and stay close to their customers,” said Nicole Kealey, Chief Strategy Officer, Alida. “Being reactive is no longer a viable business strategy. Our study shows that business leaders are missing out on a tremendous opportunity to harness the insight and opinions directly from their customer base to create a better customer experience, drive sales and increase customer loyalty.”

Ignoring customers comes with consequences — 4 out of 5 consumers state that they are highly motivated to do business elsewhere after a bad customer experience. The majority of respondents stated that they are also likely to leave a bad review, something that can have a negative long-term impact on a business given that negative social reviews influence the purchase decision of six in ten respondents.

“As all industries look to best navigate a post-pandemic world, companies must understand that one of their most important assets to success is a happy customer,” adds Kealey. “A customer who has enjoyed your products, services and experiences will come back again and recommend you to their friends and family. But competition will become fierce and optimizing every step of the brand experience will be critical. To do so, brands must integrate CX into their overarching business strategy and employ the tools they need to truly understand their customers and take action.”

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Phonexa Appoints Lilit Davtyan as CEO to Lead Next Stage of Growth

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PRNewswire
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Phonexa Appoints Lilit Davtyan as CEO to Lead Next Stage of Growth

Marketing automation platform Phonexa is realigning its C-suite with a strategic move designed to fuel the software company’s next stage of growth.

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President David Gasparyan announced that he’s transitioning his CEO title over to Lilit Davtyan. Davtyan previously held the title of EVP and CFO. She will now serve as CEO and CFO. Gasparyan will still remain involved in day-to-day operations for the all-in-one marketing suite for calls, leads, clicks, email, SMS, accounting, and more.

Davtyan’s promotion comes after a momentous last year for the executive. She was named “CFO of the Year” by the Los Angeles Business Journal in 2020, nominated again for the honors by the LABJ in 2021, and also nominated by Los Angeles Times B2B Publishing for a CFO Leadership Award.

“I’m incredibly excited to name Lilit as Phonexa’s new CEO,” said Gasparyan. “I’m very confident in her leadership abilities and extremely proud of her development over the last five years. She has a proven track record, an elite understanding of the industry, and is my right hand in many ways. I can’t wait to see her continue to shine in her new role and lead Phonexa to new heights and achievements.”

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“I’m really thrilled and thankful for the CEO duties that David has bestowed on me,” said Davtyan. “The promotion is a testament to the culture that has been cultivated at Phonexa ever since I started in 2016 — that hard work will be rewarded. The new job responsibilities make me reinvigorated and eager to lead Phonexa into a successful new chapter. I cannot wait to start this new career journey.”

Davtyan is one of the first hires of Phonexa. Her rise through the ranks has been highlighted by a membership in the Forbes Finance Council where she pens thought leadership pieces, as well as Chief, a private network designed specifically for female leaders.

Davtyan received her B.B.A. from Woodbury University and received her Masters of Business Taxation from the Marshall School of Business at the University of Southern California.

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TechBehemoths Study: 40% of IT Companies Don’t Have A Planned Budget For Social Media Activity

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PRNewswire
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TechBehemoths-Study-40%-of-IT-Companies-Don't-Have-A-Planned-Budget-For-Social-Media-Activity

TechBehemoths – the platform that matches reputable IT companies and service providers with projects, performed a survey among 310 IT companies between September 1-31, 2021. The survey called “How IT Companies Use Social Media” revealed important information about Social Media Channels and how IT companies use these platforms to promote.

The poll of respondents was randomly selected from a total of 56.000 companies the platform hosts, and it turned out that most of them are specializing in the following services:

  • Web and software development (28.4%)
  • Advertising and Media (23.9%)
  • UI/UX (17%)
  • Mobile and app development (13.6%)

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The survey revealed that 33% of companies face budget problems in their social media activity. Targeting, competition, and conversion are also giving IT companies hard times. The survey results about challenges IT companies face on social media are as follows:

  • Budget – 33%
  • Targeting – 33%
  • Competition – 16.7%
  • Conversion – 16.7%
  • The study also refers to the benefits of social network channels to IT companies. Here are the results:
  • ¼ of respondents called “reach” as the main benefit
  • 19.4% were for leads
  • 19.4% called awareness the biggest benefit
  • 13.9% mentioned branding

Another important aspect the survey touches is how IT companies plan their resources for social media advertising. Stunningly, the survey revealed that 41.9% of IT companies don’t have a budget for social media, and 58.1% plan their spendings for SMM activities.

On the other hand, IT companies are more attentive in dedicating human resources to social media marketing: 62.5% of all companies have at least 1 or more employees dedicated to their social media presence, and the other 31.3% of all IT companies own a social media marketing department.

The survey respondents named top social media channels that IT companies advertise on.

  • Facebook acquired 26.9% of the votes
  • LinkedIn 25.8%
  • Instagram – 19.4%
  • Twitter – 14%

Other key findings of the survey:

  • Most IT companies share a non-mainstreaming type of content on social media
  • Visual content gains ground over text content and will likely become the most used type of content in the following period
  • Facebook and LinkedIn will lose the leading positions of leading social media channels among IT companies while Youtube and Instagram will probably take their place.
  • Most IT companies are prepared to assign human resources and provide SMM services in the B2B sector.
  • Budget is still a challenge for IT companies on social media.
  • Leads are what IT companies want most from social media activity.
  • Almost half of IT companies are willing to share content from other sources on social media
  • Social media channels have a positive impact on the revenue and income of IT companies

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What is TechBehemoths?
TechBehemoths is one of the most advanced and user-friendly platforms to match IT Companies around the world with real clients without hustle.

Stagwell’s (STGW) PRophet Announces Exclusive Partnership with PeakMetrics

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PRNewswire
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Stagwell's (STGW) PRophet Announces Exclusive Partnership with PeakMetrics

Partnership expands PRophet’s verified journalist data across UK, Europe, LatAm and Asia and provides customers access to PeakMetrics’ leading AI-driven media monitoring and intelligence platform

PRophet, a Stagwell company and the first-ever AI-driven SaaS platform to help predict earned media interest, sentiment, and spread, announced today an exclusive partnership with PeakMetrics, the leading machine-learning powered media monitoring, and narrative analytics platform.

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The partnership will substantially increase PRophet’s access to verified journalists from high authority media outlets in the U.S. and for the first time expand PRophet’s reach into the UK, Europe, LatAm and Asia. By tapping into PeakMetrics’ AI-driven analytics capabilities, PRophet users will be able to access the PeakMetrics platform and measure the success of their PR efforts.

“Together, PeakMetrics and PRophet are bringing unmatched data-driven media relations insights and capabilities to brands and agencies alike,” said Aaron Kwittken, founder and CEO of PRophet. “PeakMetrics’ global database of verified journalists and high authority outlets, access to up-to-date contact information and media monitoring paired with PRophet’s predictive analytics capabilities enables PRophet users to achieve all of their PR goals within a single solution– eliminating the need to access old-school analog media databases and monitoring services that still live in a linear world.”

Since its launch at the end of last year, PRophet’s customer base has continued to grow and expand, including to major global brands and agencies of all sizes and specialties. The founder and chairman of highly-acclaimed PR and brand strategy firm, KWT Global, Kwittken was recently named a Top 25 Innovator of 2021 in public relations by Provoke Media for his contributions in addressing industry challenges with ingenuity and insight while making meaningful change for PR professionals.

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“PRophet’s cutting-edge approach to identifying the right journalists to target is a perfect complement to PeakMetrics’ advanced media monitoring and narrative analytics capabilities. We look forward to supporting modern communications professionals in today’s ever-changing media landscape”, added Nick Loui, founder and CEO of Peak Metrics

PRophet is part of an expanding roster of SaaS digital products from Stagwell built to solve for key transformations in the modern marketing ecosystem, including influencer management platform Koalifyed, global content delivery solution LOCATE, audience insights tool CUE, reputation manager Harris Brand Platform, and more.

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Royal Solutions Announces Strategic Partnership With Data Media Associates to Deliver Best in Class Print and Mail Delivery Solutions for Royal Customers

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PRNewswire
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Appcast Expands Partnership with iCIMS, Simplifying Apply Process and Increasing Quality of Job Applicants

Royal Health, Inc., a leading self-service healthcare software provider announced its partnership with Data Media Associates, LLC (DMA), a steadfast partner in revenue cycle management, delivering comprehensive patient statement solutions that facilitate revenue flow.

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“Data Media’s advanced technology and reputation for mail quality, speed and client-first culture is a perfect fit within Royal Health’s straight through processing care philosophy. After seamlessly integrating the statement templating and distribution capabilities of Royal with Data Media’s print and mail business, our clients will now have access to the power of Data Media’s mail delivery, mail tracking and integration capabilities while maintaining all of the value of Royal’s engagement. The relationship with DMA will strengthen our proven self-service patient, provider and revenue workflow solutions. The emphasis by both organizations on adapting our technologies and leveraging each other’s strengths is very exciting and truly positions us to continue supporting our customers in a mission critical way,” says Peter Nassif, Chief Executive Officer at Royal Health, Inc. a Royal Solutions Group company.

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Through this strategic partnership, Royal’s customers will continue to have access to a host of integrated payment capture solutions including, Royal Revenue™ for complete revenue cycle management, RoyalPay® for insurance verification, estimation, authorization and streamlined payment processing, Royal Alerts™ for robust communications and notifications including patient balance reminders, and Royal Statements® for customizable e-statement, pay-by-phone and statement delivery.

“We are very excited about this new partnership,” says Cleve Shultz, President of Data Media Associates, LLC “together Data Media and Royal sees tremendous potential in the healthcare arena. Serving clients through partners like Royal Solutions is Data Media’s passion.”

Open Road Integrated Media Announces Promotions and New Hires

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PRNewswire
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Web and software development (28.4%) Advertising and Media (23.9%) UI/UX (17%) Mobile and app development (13.6%) The survey revealed that 33% of companies face budget problems in their social media activity. Targeting, competition, and conversion are also giving IT companies hard times. The survey results about challenges IT companies face on social media are as follows: Budget - 33% Targeting - 33% Competition - 16.7% Conversion - 16.7% The study also refers to the benefits of social network channels to IT companies. Here are the results: ¼ of respondents called "reach" as the main benefit 19.4% were for leads 19.4% called awareness the biggest benefit 13.9% mentioned branding Another important aspect the survey touches is how IT companies plan their resources for social media advertising. Stunningly, the survey revealed that 41.9% of IT companies don't have a budget for social media, and 58.1% plan their spendings for SMM activities. On the other hand, IT companies are more attentive in dedicating human resources to social media marketing: 62.5% of all companies have at least 1 or more employees dedicated to their social media presence, and the other 31.3% of all IT companies own a social media marketing department. The survey respondents named top social media channels that IT companies advertise on. Facebook acquired 26.9% of the votes LinkedIn 25.8% Instagram - 19.4% Twitter - 14% Other key findings of the survey: Most IT companies share a non-mainstreaming type of content on social media Visual content gains ground over text content and will likely become the most used type of content in the following period Facebook and LinkedIn will lose the leading positions of leading social media channels among IT companies while Youtube and Instagram will probably take their place. Most IT companies are prepared to assign human resources and provide SMM services in the B2B sector. Budget is still a challenge for IT companies on social media. Leads are what IT companies want most from social media activity. Almost half of IT companies are willing to share content from other sources on social media Social media channels have a positive impact on the revenue and income of IT companies What is TechBehemoths? TechBehemoths is one of the most advanced and user-friendly platforms to match IT Companies around the world with real clients without hustle.

Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced a number of new hires and promotions for the company across marketing including Business Development and Publishing, Digital Marketing, Content/Owned Media, and Newsletters/Audience Development as well as Production.

“These employee changes demonstrate our ongoing commitment to building discovery for the 37,000+ titles we are currently managing for our publishing partners, authors and agents,” said Mary McAveney, CRO/CMO, “The importance of the content we manage and our direct audience relationships, which are key to that discovery engine, and are reflected in how we build our teams.”

“The entire company is oriented around developing marketing technology and data solutions that allow us to scale our efforts in a way no other publishing services provider can match,” Slavin said. “In October, we have over 40,000 titles in promotions. In an industry that generates nearly two million new products a year, scalability is essential.”

Marketing Technology News: Open Road Integrated Media Revenue and Profits Up YTD 2021

From Business Development and Publishing Relations:

Mara Anastas joins Open Road Integrated Media in the newly created role of VP Business Development and Publishing Relations reporting to CRO, Mary McAveney. Mara has held executive roles in sales and publishing at Simon & Schuster, HarperCollins, and Scholastic. She brings a wealth of knowledge and experience in publishing, contract negotiation, licensing, and brand development with a focus on driving revenue and profit. She will be working with authors, estates, and publishers to continue to drive their revenues and profits through Ignition as well as ORIM’s publishing models.

Lisa Echenthal has joined in the newly created position of Business Development Manager, reporting to VP Business Development Heidi Sachner. Lisa is responsible for preparing business reviews and other sales analysis for all current or prospective Ignition publishers and managing the onboarding and internal set-up of new Ignition publishers and titles. Lisa brings terrific marketplace experience to Ignition and Open Road. She was previously a buyer at Barnes & Noble for many years with responsibility for non-fiction categories ranging from true crime and narrative nonfiction to lifestyle, spirituality, and sports. She has partnered with publishers across the industry to grow their sales and is very skilled in trend analysis and identifying opportunities.

From Digital Marketing at Bloodhound Books:

Hannah Deuce joined Bloodhound from one of the UK’s largest publishers, Hachette UK, where she built her experience in Digital Marketing and Publicity, working across multiple genres and varied titles. With a Masters degree in Publishing and professional background in Marketing and PR in the publishing sphere and beyond, she combines analytical methodologies with creative thinking to promote exciting new books.

From Production:

Laura Voorhees, Executive Director of Production, started as an intern in the fall of 2014, and in over seven years with Open Road in production she has worked on the titles published by ORIM as well as acting as production lead for Open Road Distribution, Worth Books, and Ignition. The last two years she has managed our amazing production team and will report to Slavin.

From Content/Owned Media:

Lisa Quigley, Senior Editor, The Lineup and Murder & Mayhem joined Open Road in October, coming from Stevens Institute in New Jersey, where she was a communications coordinator. A horror fiend, Lisa also hosts the podcast Ladies of the Fright and writes novels in her spare time. Lisa will report to Director of Content Strategy, Catherine Phelan.

Also reporting to Phelan, Kaytie Norman has been promoted from Editor, Early Bird Books to Senior Editor, Early Bird Books. In addition to assisting the content team with overall content guidance, she will be working more closely with the tech and product teams to improve our user experience.

Reporting to Norman, MacKenzie Stuart has been promoted from Associate Editor to Editor, The Archive. Joining our team as an intern three years ago, MacKenzie has since ably stepped into managing The Archive and assisting content creation and ideation for The Lineup, Murder & Mayhem, and additional sites.

Reporting to Quigley, Kelsey McConnell has been promoted from Editorial Assistant to Assistant Editor. After a successful internship with ORIM, Kelsey joined the team full-time in November 2020, and has been helping The Lineup, A Love So True, and Murder & Mayhem grow ever since. She will be focusing on trending stories and social media.

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From Newsletters/Audience Development:

Nicole Matura has joined the Early Bird Books team as our Marketing Operations Coordinator. Nicole graduated from the University of Vermont in May 2021 and has experience marketing retail and social brands through email, social media platforms, and PR.

Nicole will analyze data from Early Bird Book’s newsletter and acquisition campaigns, provide the team with actionable insights, generate ideas to further engage our subscribers, and add efficiency to our audience acquisition marketing.

Ed Bambara comes to Open Road Media from Canon USA. As Consumer Insight Manager at Canon, Ed analyzed the performance and effectiveness of marketing campaigns across multiple product lines. Ed brings his data analytics and consumer marketing background to the Early Bird Books team to uncover trends in subscriber engagement and acquisition, formulate and implement new email marketing strategies and enhance Early Bird Books subscriber experience.

Matura and Bambara report to Executive Director of Audience Insights, Mason Kostinsky.

Odesso Announces Seed to Sale Software to Provide an Omnichannel Mobile Customer Experience on Automation Engines Used by the FDA and DOJ

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PRNewswire
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Redis Delivers RedisJSON 2.0, a Fast, Flexible Document Database to Create Dynamic Digital Experiences

Product Demonstrations Will be Available at MJBizCon in Las Vegas from Oct 19-21

Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ).

Odesso’s new software for cannabis companies is built on the React Native Framework, which offers more flexibility, and allows users to launch apps on iOS, Android, and Web simultaneously. The Seed to Sale software is designed to amplify operations and automate compliance to promote exponential levels of success, profits, and growth. The Odesso no-code development engine eliminates reliance on expensive software engineers.

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“With our Seed to Sale software we have built a no-code platform that allows enterprises and individuals to develop omnichannel (mobile, tablet, desktop) applications without needing to learn complex programming languages,” said Michiel de Bruin, Chief Security Officer of Odesso.

Recordkeeping is the key for agribusiness companies to stay in good standing with state regulations. Odesso simplifies the compliance process by giving users a streamlined method of tracking and updating their harvests and automatically sharing that data with Marijuana Enforcement Tracking Reporting & Compliance (Metrc) regulators in a number of states.

How Seed to Sale Works

  1. Data Collection: Input data directly off the scale or the warehouse floor, getting it digitized as fast as possible.
  2. Cross Communication: Send the data directly to specific states and regions to match the most up-to-date Metrc compliance standards.
  3. Analytics & Reporting: Track user inputs to see what’s working so that you can cut down on administrative bloat.

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Odesso is Metrc approved to operate in the following states:

  • Alaska
  • California
  • Colorado
  • DC
  • Maine
  • Maryland
  • Massachusetts:
  • Michigan
  • Missouri
  • Montana
  • Nevada
  • Ohio
  • Oklahoma
  • Oregon

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AudPop’s 2021 AudFest Deep Dives into Video, Impact, and Diversity in Storytelling with Theme, “Video is Eating the World”

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prweb
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AudPop's 2021 AudFest Deep Dives into Video, Impact, and Diversity in Storytelling with Theme, “Video is Eating the World”

AudPop, the global video platform and video creative marketplace, announces that the fifth-annual AudFest, “Video is Eating the World,” will be held virtually from Nov. 3-5, 2021. AudFest celebrates and champions diversity and innovation in video by bringing together creative leaders of technology, brands, agencies, and video creators who are building, growing, and shaping the video economy.

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“The data is clear: 85% of consumers watch video on their mobile devices every month, and 80% have made a purchase after watching a brand’s video. The cookie is going away, and businesses must own their communities to create reach and impact,” said Paige Williams, CEO and founder of AudPop. “We invite every brand builder, digital marketer and filmmaker to join this year’s inclusive, diverse, and innovative AudFest, because truly, video is eating the world.”

Attendees will dive deep into marketing, creativity, and storytelling with some of the most influential thought leaders in storytelling and community building, including New York Times bestselling author Amy Jo Martin, Netflix “Selena” series producer Jaime Davilla, and Canela Media CEO Isabel Rafferty as well as executive leaders from brands and agencies like DELL Blue, Indeed, Shopify, VistaPrint, G2, and VaynerX.

Sessions will provide insight into ways to grow your brand, community, and sales through video. Speakers will dig deep into how to create compelling video that builds brands and increases sales, best practices for distributing video content, and approaches to video storytelling that are creating positive change and impact around the world. The agenda of sessions include:

  • The Science of Storytelling for Changing Hearts & Minds: An Institute for Family & AudPop Case Study
  • Storytelling that Scales: Creating Video that Doesn’t Suck
  • The Rising Tide of Brand, Community, and Story
  • Video is Eating the World
  • Mission-Driven Stories are Saving the World
  • Brands & Agencies: Exploding Growth and Impact through Story
  • Finding an Audience for Media that Matters
  • The Next Generation of Video Creators: Making Meaning and Money through Storytelling

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Nine in 10 Americans Believe Bots Will Be Important for the Future of Work

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Business Wire
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Nine-in-10-Americans-Believe-Bots-Will-Be-Important-for-the-Future-of-Work

New research from TELUS International reveals that 81% of American employees believe that bots have enhanced their work situation since the beginning of the pandemic

The prolonged pandemic has already brought many changes to the workplace, and according to a new TELUS International survey announced , 90% of U.S. employees believe bots will play a key role as companies transition from temporary hybrid and remote working models to more permanent virtual constructs. Bots – software applications that are programmed to do certain tasks without human intervention – have already experienced a surge in demand due to the pandemic, and 84% of respondents expect companies to integrate even more bots in the next five years.

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“The COVID-19 pandemic has dramatically changed the way companies operate today and is heavily influencing how they will continue to evolve all aspects of their businesses, including work styles, in the future”

“The COVID-19 pandemic has dramatically changed the way companies operate today and is heavily influencing how they will continue to evolve all aspects of their businesses, including work styles, in the future,” said Michael Ringman, CIO at TELUS International, a leading global customer experience and digital solutions provider. “When implemented and maintained properly, bots can help employees work more effectively and efficiently by undertaking simple, time-consuming tasks, which also drives cost savings for companies. Staying on the leading edge of the future of work with best-in-class technology, including bots and other automated solutions, can also help keep employees happy in their roles. At TELUS International, the bots we employ are freeing up our team members’ time to take advantage of learning and development opportunities, and undertake more engaging work. Finding ways to support employees is especially critical nowadays given the high risk of employee attrition in today’s labor market.”

The top three activities currently being automated by bots according to the survey are IT troubleshooting (57%), data entry (45%) and schedule management (44%). However, the most time-consuming work interactions that respondents want a bot to do for them are answering simple HR-related queries (50%), communicating paycheck information (50%) and confirming the receipt of emails (47%).

Respondents said that if bots could handle more of these repetitive job tasks, they would be able to work on more complex tasks (60%), use the extra headspace to think about new ideas (52%) and connect with colleagues more effectively and frequently (47%).

Domo Arigato Mr. Roboto

TELUS International’s survey found that bots are popular additions to the workplace with 81% of employees stating that they have enhanced their work environment since the beginning of the pandemic. Further, the majority of respondents said that bots are helpful (88%) and that they feel comfortable with integrating automation/bot programs at work (88%). Finally, 84% reported that they trust bots.

Respondents not only expect bots to help with the more administrative aspects of their day-to-day responsibilities, but also within the recruiting and new-hire onboarding process. Respondents believe bots have a place in the hiring process, from reaching out to prospective candidates (55%), to scheduling interviews (51%) and conducting basic questions in a first-round virtual interview (44%). Furthermore, 58% said bots would make the remote onboarding process easier and faster by handling IT setups and HR-related inquiries.

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The Future is Bots

“The future of work will undoubtedly include companies implementing an increased number of bots to work alongside human team members,” added Ringman. “As bots become more capable and sophisticated due to ongoing advances in AI and machine learning, they will provide greater ROI to the organizations that implement them as the bots will continue to amplify their human coworkers’ skills.”

Employer-led training to introduce bots into the workplace emerged as an area of improvement for most companies as 34% of respondents said their employer did not offer education programs that enable them to gain the appropriate skills to work alongside bots. Of these respondents, more than 60% said they wish they had access to these programs. Also, while most people trust bots, there are still 16% of respondents who don’t or aren’t sure.

To manage the rising implementation of bots in the workplace, TELUS International recently launched Intelligent Insights for its clients. This tool-agnostic platform helps organizations monitor and manage robotic process automation solutions and bots providing them with a real-time, holistic view. With Intelligent Insights, companies can track all of their digital operations on a single platform to monitor effectiveness, cost-savings and opportunities for innovation.

Zeta Names Scott Schmitz as SVP of Investor Relations

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Business Wire
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Zeta Names Scott Schmitz as SVP of Investor Relations

Zeta adds over 20 years of market and technology experience with appointment of Investor Relations Officer

Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, announced today that Scott Schmitz has joined the Company as SVP of Investor Relations. In this role, Mr. Schmitz will be responsible for maintaining and expanding relationships in the investment community while communicating Zeta’s long-term strategy, governance, and financial performance.

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“Scott’s extensive experience in technology provides Zeta with the ability to convey our success story to investors looking for the next marketing cloud leader.”

Mr. Schmitz is a seasoned industry expert with over twenty years of experience across software development, sales operations, equity research, corporate finance, and investor relations. Most recently he was a senior finance leader at Dell Technologies responsible for long-term strategic planning and investor messaging of the company’s as-a-Service business. As an Investor Relations Officer at EMC, Mr. Schmitz facilitated one of the largest technology mergers in history with Dell. Mr. Schmitz also has extensive investment management and research experience, having spent three years on the buy-side at Wells Capital Management and over eight years on the sell-side at Morgan Stanley.

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“On behalf of the management team, I am thrilled to welcome Scott to our senior leadership team and look forward to him building further relationships with the capital markets at this pivotal time in our company’s growth,” said Zeta Co-Founder, Chairman and CEO, David A. Steinberg. “Scott’s extensive experience in technology provides Zeta with the ability to convey our success story to investors looking for the next marketing cloud leader.”

Zeta’s Chief Financial Officer, Chris Greiner, said “As Zeta enters the next phase of significant growth, Scott’s deep understanding of finance, operations, and capital markets from many different perspectives will be instrumental in driving a successful investor relations strategy and communicating Zeta’s strategic goals to our stakeholders. Scott’s strong relationships and proven track record of success will add tremendous value to Zeta.”

“There is a huge opportunity for Zeta to disrupt the marketing technology landscape with its differentiated Zeta Marketing Platform,” said Mr. Schmitz. “Bringing together a comprehensive AI platform with proprietary data and omnichannel activation, all in one place, simplifies the complex marketing ecosystem and drives a higher ROI for marketers. I am extremely excited to join this talented team and I look forward to driving broader awareness and understanding of the Zeta story.”

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Codifyd and Riversand, a Syndigo Company Announce Strategic Partnership to Offer Cloud-Native MDM and PIM

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Codifyd and Riversand, a Syndigo Company Announce Strategic Partnership to Offer Cloud-Native MDM and PIM

Codifyd Inc, the leading provider of end-to-end digital commerce and product content solutions has entered a strategic partnership with Riversand, a visionary cloud-native SaaS master data management (MDM) and product information management (PIM) solution provider. The new partnership will arm B2B2C digital businesses with a team of proven industry professionals to implement a best-in-class MDM and PIM solution.

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“Companies looking for data driven digital transformation will achieve significant benefits from this partnership that brings together Codifyd’s product content-centric digital commerce solution and Riversand’s innovative and scalable multi-domain cloud-native platform,” says Sanjay Agarwal, Founder & CEO of Codifyd. “We are excited to partner with Riversand, industry’s leading company and offer our customers one of the most advanced MDM and PIM solutions in the market.”

For over 20 years, Codifyd has advised and implemented the most innovative technologies for customers on their digital transformation journeys. Codifyd will serve as an implementation partner for Riversand’s Master Data Experience (MDxP) platform. Many of the world’s leading distributors, retailers, and manufacturers trust Codifyd as their go-to provider of digital transformation services and technologies. Riversand’s multi-domain functionality provides a single platform for all solutions, offerings, and experiences, which can help Codifyd’s clients experience a more connected information ecosystem, from internal data sources to external data partners.

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“We’re pleased to partner with Codifyd, a leader in digital transformation with a long market history in MDM & PIM implementations,” says Jasleen (Jas) Ahluwalia, Vice President & Global Head – Alliances. “Riversand is noted as having long-term vision for our product roadmap, while providing product functionality depth. Together, this partnership will help deliver enterprise PIM, DAM solutions and an experienced implementation team to clients.”

Both companies have a history of supporting complementary technology partnerships, demonstrating their shared commitment to stand behind relationships that help drive digital transformation for their clients.

Riversand, a Syndigo company, is a leading SaaS product information and syndication company. Riversand serves a wide variety of client verticals including Consumer Goods, Grocery, Healthcare, Oil & Gas and Manufacturing, and is the only company named a Leader across Gartner, Forrester and IDC analysts.

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Rising Demand for Customization Drives the Global 3D Printing Materials Market

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The 3D printing materials market is expected to reach $3.18 billion by 2027, finds Frost & Sullivan

Frost & Sullivan’s recent analysis, Global 3D Printing Materials Growth Opportunities, finds that the global 3D printing materials market is projected to reach $3.18 billion by 2027 from $1.33 billion in 2020 at a compound annual growth rate of 13.3%. The market is driven by the growing acceptance and deployment of 3D printing technologies in product design and development functions.

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In North America and Latin America, the market will remain high during the forecast period, driven primarily by the automotive and aerospace segments. Europe will be the second-largest contributor to the market with the increasing adoption of 3D printing in the automotive and healthcare segments. The demand for functional and design prototyping in the automotive, healthcare, consumer goods, and industrial sectors will expedite market growth in the Asia-Pacific (APAC) region, whereas hobbyists and universities will drive demand in the Middle East, Africa and South Asia (MEASA) region.

“The market is shifting from mass production to mass customization as the demand for uniqueness, growth of eCommerce, and brilliant customer engagement strategies significantly accelerate the demand for customized products,” said Aditya Krishnan, Chemicals, Materials and Nutrition Research Analyst at Frost & Sullivan. “This trend is expected to create growth in end-use sectors such as automotive, healthcare, and consumer goods because they have immense potential to customize products.”

Krishnan added: “The market for automotive 3D printing is expected to be driven by a mix of prototyping and small-scale manufacturing. Similarly, the healthcare industry is the ‘most customizable’ sector as its needs vary from patient to patient. In contrast, the aerospace industry is an early adopter of 3D printing and has used the technology in producing structural and functional parts.”

The increasing use of printing materials due to their declining price presents lucrative growth prospects for market participants, including:

  • Forming strategic alliances with 3D printing technology providers: Material manufacturers must diversify product offerings to provide solutions for different applications.
  • Leveraging capital investment versus production capability tradeoff to enhance market penetration: Materials and technology manufacturers must invest in service bureaus to maximize the potential of 3D printing.
  • Shifting focus toward industrial production from prototyping: Companies should develop products printed at higher resolutions while decreasing printing time.

Global 3D Printing Materials Growth Opportunities is the latest addition to Frost & Sullivan’s Chemicals, Materials and Nutrition research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

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Nielsen Unveils New Brand Identity Reflecting Company’s Transformation and Focus on the Global Future of Media

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Nielsen unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.

Following the sale of its Global Connect business in March 2021, Nielsen is now focused on delivering digital-first and global-first media solutions in three areas – measurement, audience outcomes and content services. Nielsen is combining and enhancing its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. With an unmatched foundation of cross platform measurement, Nielsen offers a full suite of planning and outcomes solutions for marketers and agencies to enhance their return on investments. Nielsen also continues to enhance its Gracenote content services business, delivering leading metadata and analytics for On Demand content globally.

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“While our business has transformed dramatically over the past few years, it became clear that perceptions of the company have not evolved at the same pace,” said Jamie Moldafsky, Chief Marketing and Communications Officer. “The rebranding marks a new Nielsen both inside the company and out, with a strategy hyper-focused on the global audience and the changing media environment. Nielsen’s core values of inclusion, courage and growth, along with its clear strategy, will power the company’s transformation as we partner with the industry and our clients to help them better understand how evolving audiences consume media and find content.”

The new brand identity will be unveiled at Advertising Week New York, which will be held October 18 – 21. Signage showcasing the elements of the rebranding will be prominently displayed on the fifth and sixth floors of Hudson Yards. Nielsen will also host a daily breakfast at its lounge, which will feature the new logo, images and colors, in line with the company’s new brand identity.

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Initial elements of Nielsen’s brand evolution include:

New Logo: As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the universal play button as well as ratings, the forms come together subtly to create an ‘N’ letterform in the negative space, signifying insights revealed by Nielsen’s data and the constant momentum in media.

New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don’t choose to consume, as what they do consume.

New Brand Purpose Statement: Powering a Better Media Future for All People.

Shutterstock Announced As Exclusive House Photography Partner For Advertising Week New York 2021

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The partnership provides Shutterstock with the exclusive rights to capture and license live content from the in-person event, taking place in New York City from October 18 to October 21

Shutterstock, Inc., a leading global creative platform offering full-service production solutions, high-quality content, and applications for brands, businesses and media companies, announced an exclusive photography partnership with Advertising Week New York, the world’s largest annual gathering of marketing, media and technology leaders. This flagship event will take place from October 18 to October 21, 2021 at Hudson Yards in New York City, and will feature thought leadership from leading industry professionals across advertising, marketing and creative industries, networking opportunities and A-list music and comedy performances.

As the exclusive house photographer, Shutterstock will capture over 200 hybrid events across six stages, including the Opening Gala, the Wrap Party, talking panels and musical acts.

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“Advertising Week 2021 provides advertisers and marketers with an incredible opportunity to celebrate brand excellence, discover the trends from industry professionals across marketing, advertising and media, as well as share learnings and best practices with partners and customers,” said Candice Murray, VP of Editorial at Shutterstock. “Advertising Week New York is a dynamic, industry-leading event, and we are delighted to be the exclusive house photographer this year, documenting both live and virtual sessions that bring together brilliant minds from brands, agencies, media, and technology.”

“After a shift to virtual-only in 2020 and most of ’21, we are thrilled to partner with Shutterstock to document our live return at Hudson Yards and what is shaping up to be our most ambitious Advertising Week yet,” said Matt Scheckner, Global Chief Executive Officer at Advertising Week. “We constantly strive to celebrate innovation within our programming and speakers, and we are excited to have our partners at Shutterstock capturing these important conversations.”

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NTT: CEOs Say People and the Planet Are Becoming More Important in Business

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NTT: CEOs Say People and the Planet Are Becoming More Important in Business

WSJ Intelligence undertook a new international CEO survey for global technology and business solution provider NTT. The survey focuses on the role of business in contributing to societal goals.

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“The pandemic has heightened expectations that large corporations will serve the interests of all stakeholders and not just shareholders.”

WSJ Intelligence conducted a survey of 351 CEOs of large corporations representing ten key industries in 15 countries to understand their views on their organization’s role in society, social impact strategies, the stakeholders involved, and how the Covid-19 pandemic has driven these strategies.

The research confirms that post-pandemic people and the planet rather than solely profit are becoming increasingly important for organizations of all sizes. While this trend was evident before March 2020, the pandemic brought it to the forefront.

The latest research considers, too, how organizations better support employee wellbeing and change management. It uncovers the most valuable tools and tips for social purpose implementation while also analyzing the most significant challenges.

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Key Findings:

  • 94% agree that “The pandemic has heightened expectations that large corporations will serve the interests of all stakeholders and not just shareholders.”
  • 79% of executives acknowledge the increased importance placed on employee health and wellbeing in the past two years.
  • 77% of respondents agree that employee engagement is equally as essential as profitability when driving performance outcomes.
  • 64% of business leaders surveyed say they have a well-established purpose set out in a formal mission statement.
  • 61% of respondents are moving toward social purpose by generating value through sustainable profits while minimizing harm.
  • 54% of respondents say they have established hybrid working—WFH versus office—schedules
  • 53% of respondents said cybersecurity is the most important technology tool for social purpose implementation, with 44% citing artificial intelligence (AI) as the second most important tool.

Post-pandemic, people and the planet rather than solely profit are becoming increasingly important for organizations of all sizes, and digital technologies will play a central role in creating a ‘new normal.’ A large majority of CEOs surveyed say that the pandemic has increased the importance of social purpose and given prominence to those who lead with purpose.

Business leaders acknowledge that staff need support during this period of significant change, and organizations that fail to act run the risk of losing their competitive advantage. Most respondents highlight the substantial positive impacts on financial and non-financial business outcomes.

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SecurID Innovations Advance Zero Trust Security and Protect Hybrid Workforces

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  • SecurID Governance and Lifecycle Cloud delivers a full-featured, high-performing governance and lifecycle solution from the cloud, providing immediate business value
  • See this Data Sheet or watch this video for more information on SecurID Governance and Lifecycle Cloud

SecurID, the trusted identity platform and an RSA business, today announced innovations that empower security-sensitive organizations to work dynamically, accelerate their cloud journeys and advance zero trust security with the general availability of SecurID Governance and Lifecycle (G&L) Cloud.

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Businesses everywhere are grappling with the need to secure hybrid workforces, the accelerating pace of digital transformation, and increasingly complex regulatory environments. These challenges are exacerbated by ransomware syndicates and other advanced threats that exploit cybersecurity professionals’ limited resources and bandwidth, frequently by targeting vulnerabilities in identity and access management and identity governance and administration (IGA). These pressures require new solutions that both deliver immediate business value and advance organizations’ long-term strategies.

“As the trusted identity platform, our customers continue to rely on SecurID to manage and protect their data, users and applications. That trust continues fueling our innovation agenda and our commitment to offer choice to our customers. SecurID Governance and Lifecycle Cloud will enable customers to consume this solution from the cloud or on-premises to address today’s ever-growing identity challenges,” said RSA CEO Rohit Ghai.

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“With businesses negotiating unprecedented challenges in securing hybrid work and adapting to digital transformation, it’s more important than ever to confirm a person is who they claim to be and has the right access required for their role. SecurID Governance and Lifecycle Cloud can help public and private sector leaders protect remote workforces, advance zero trust security and develop long-term resilience,” said SecurID Chief Product Officer Jim Taylor.

Since 2004, SecurID G&L has provided Fortune 100 Companies and global enterprise customers with the IGA capabilities they need to gain visibility, insight, and control over access to all applications, systems and data. For three consecutive years, SecurID Governance and Lifecycle has been named an Overall Leader by Kuppinger Cole in their Identity Governance & Administration Leadership Compass report; earlier this year, the solution also earned Leadership ratings for Product, Innovation and Market Leadership. SecurID G&L Cloud takes the full capabilities of this market-leading solution to the cloud, helping to reduce organizational risks, enhance security, simplify access provisioning and restore security teams’ time to focus on high-priority goals. The solution requires no infrastructure investment, deploys rapidly and can scale to hundreds of thousands of users.

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ClixTV, Multi-Platform Entertainment & eCommerce Streamer, Launches on Over 80 Channels, Web & Apps

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ClixTV®, multi-platform streamer at the intersection of entertainment, e-commerce and technology, launches its free streaming service on over 80 channels, web, and apps, including Roku, Apple TV, Amazon Fire TV, IMDb TV, Box One, LG Smart TV, and all Plex TV channels as well as on ClixTV.com, IOS and Android. ClixTV reaches more than 100 million online viewers monthly, and 120 million over-the-top (OTT) television homes.

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“Our branded programming has found a strong new home at ClixTV, with exponential increases in viewership and repeat engagement”

“ClixTV is reinventing the entertainment experience for consumers on every screen to simplify the search for great content and tantalize viewers with compelling programming that they may never have known about,” said ClixTV CEO and Founder, Ed Sullivan. “We’ve also created unique benefits for creators, distributors and advertisers caught in the vortex of technology-meets-media.”

“We believe it’s a critical time to use fast-forward tech and savvy marketing to turn the pain of what-to-watch into a fun, fast and free experience,” said ClixTV Chief Marketer and co-founder, Stacy Jolna. “ClixTV believes producers, streamers, advertisers and fans should embrace a similar goal: make it enjoyable to watch what you want, when you want from the very first click across every platform, on any screen.”

What differentiates ClixTV, the brainchild of Emmy and Peabody Award winning media veterans Sullivan, Jolna and Patricia Sullivan, is that it was designed to serve all stakeholders in the entertainment world: consumers, producers, streaming and broadcast media companies, and brand advertisers.

  • For Entertainment Consumers: Streamer ClixTV showcases 1000’s of short-form (2-4 minute) episodic series designed for mobile fans on its ClixTV.com and app platforms that feature emerging talent as well as award-winning producers and stars – all free and on-demand. ClixTV showcases original comedy, star fitness tips from “Celebrity Sweat,” sneak peeks into the best streaming series and movies, eSports highlights, extreme sports, global adventure & travel, foodie wonders worldwide, new music, kids’ stuff, and much more.
  • For Streaming Studios & Media Companies: ClixTV points its fans directly from its short-form video interviews and movie trailers to the best of long-form films and series on Disney+, HBO Max, Amazon Prime, Discovery+, Apple TV+, Peacock, Paramount+ and the broadcast television networks and studios.
  • For Advertisers: Entertainment consumers can both watch and shop for hundreds of products on ClixTV.com, with special brand shopping pages that provide advertisers with direct-to-consumer extended video information, and special promotions as well as an opportunity to buy with just one click. ClixTV has partnered with top ecommerce affiliate marketing platforms Rakuten, Awin, Commission Junction and Pepper Jam to introduce a myriad of products for purchase on ClixTV.
  • For Wide Screen Fans: ClixTV’s linear OTT channels showcase long-form half hour and hour-long programming from its production partners that are available across most leading streaming services and smart TV’s.

“In the streaming wars ClixTV is uniquely everyone’s ally, delivering clarity in a time of chaos,” said former Sony Pictures Entertainment President, Man Jit Singh. “With the abundance of long form entertainment offerings, it takes the average person thirty-seven minutes to find something to watch. That is a clear problem screaming for a solution.”

“By catering to platform-agnostic viewers who want entertainment right now, a new media venture has the opportunity to thrive,” said leading international media valuations expert, Larry Gerbrandt. “The streaming industry has matriculated from its adolescence with an abundance of great content, but it’s often hard to find. The vital need in the industry is this: a streamer that can support the industry by pointing viewers to programming that might have been overlooked as well as providing a platform for emerging video talent. By aligning multiple agendas – short attention spans, multi-platform proclivities, and by becoming an asset to the mega streaming giants – a new future-thinking media venture can prove to be an indispensable ancillary arm to the industry, to creators and advertisers seeking new ways for viewers to find what they wish to watch.“

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Adds Singh: “ClixTV provides recommendations helping consumers navigate the overwhelming entertainment choices. By working with the streaming industry and highlighting their long-form programming, ClixTV has become a positive disruptor benefitting its viewers, streaming services, customers, and advertisers, all of whom are eager to focus on the best entertainment experience.”

Production companies have flocked to ClixTV to enjoy a “showcase” experience for their content with fast-growing multi-platform, any screen distribution, and a share of advertising revenue to support their creative work. ClixTV’s sharing economy offers a singular benefit to producers without the stringent requirements of exclusivity. ClixTV has aligned with both emerging talent as well as legacy productions and studios to promote exceptional video entertainment to new audiences.

“Delighting and surprising entertainment fans is ClixTV’s top priority,” said ClixTV Founder and Chief Content Officer, Patricia Sullivan. “Our North Star is ‘Expect the Unexpected’ on ClixTV like offbeat comedies such as “The Mom List” and “Mr. Wrong” to eSports gaming tips & tricks from “Inside the Game” to global adventure “Shandor The Lion Prince,” or the true tale of the $100 cup of coffee on “Expensive Tastes.” And one of our top fan favorites, “Celebrity Sweat,” offers up the fierce field competition of Tampa Bay Buccaneers star Rob Gronkowski and his four brothers, and global champion Tyron Woodley’s secrets on how to knock out an opponent, or training superstar Billy Blanks working out with the top names in music, movies, TV, and pro sports.”

“Our branded programming has found a strong new home at ClixTV, with exponential increases in viewership and repeat engagement,” said Lisa Levine, CEO of multi-platform media and events company Celebrity Sweat. The company focuses on celebrity fitness content, motivation, and inspiration. Celebrity Sweat’s featured stars range from martial arts champion fighter Tyron Woodley, who recently fought social media boxer Jake Paul to NFL superstar Gronkowski, and even military celebrity fitness coach Sergeant Slaughter teaching viewers the latest in U.S. Army fitness training. Adds Levine: “ClixTV’s team matches our business objectives to grow our brand, increase our audience as well as our revenue across every screen through clever marketing, digital advertising and on-service promotion.”

ClixTV Leadership Team

Edward M. Sullivan is ClixTV founder and CEO. He is a recipient of multiple Emmy Awards and Telly’s for his entertainment industry marketing and branding as head of Pittard-Sullivan, which launched and re-launched over 200 channels worldwide, including CBS, ABC, Fox, HBO, Discovery Communications, and DirecTV. Sullivan was a catalyst in driving viewers to specific programs and networks for distributors, studios, content creators, and advertisers. His company also worked closely with Jolna on developing the brand and network-like interface for personal video recorder company TiVo and Microsoft’s WebTV.

Stacy Jolna, founder and Chief Marketing Officer, is the recipient of multiple News & Documentary Emmy Awards, the Cannes Lion and the Peabody Award. He has stood at the crossroads of media and technology for three decades. As a founding executive team member of TiVo, another successful industry disrupter, Jolna helped propel the company from concept to successful IPO and billion dollar market capitalization. He served as Chief Marketing Officer building the iconic TiVo brand and running point on investments by nearly every major media company. He served as SVP and General Manager of News Corp/TV Guide’s Digital TV Group. A successful broadcast journalism executive prior to going digital, at Time Warner/CNN he was Senior V.P. and Senior Executive Producer for Special Reports and launched award-winning “CNN Presents”.

Patricia Sullivan, founder and Chief Creative Officer, is an award-winning entertainment industry entrepreneur who built several production and post-production companies from concept to multi-million dollar exits. A veteran Hollywood producer, her innovative productions helped launch networks and TV shows globally. Patricia has created movie trailers driving opening weekend box office revenues beyond the $100 million mark for studios such as Disney. Patricia’s work has been honored with top awards including ATAS (Emmy), NY Film Festival, Monitor, Belding, BDA, Houston Film Festival, Gracie and Telly.

Bill Bradham, founder and Chief Business Development Officer, is a veteran business advisor and strategist, successfully counseling over 250 small, medium and large companies. Counseling Protron Electronics, the Company drove revenues of $800 million in worldwide sales in its first fiscal year. Proficient in knowledge of how to grow a company’s business via effective market research, marketing, branding and sales programs, Bill builds teams, negotiates and raises funds. Bradham has negotiated over $13 billion in business contracts, raised over $600 million for various business ventures, and over $130 million for various national charitable causes.

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3D Cloud Startup Echo3D Raises $4M in Seed Round Led by Konvoy Ventures

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echo3D’s Latest Seed Round Includes Participation from Space Capital LP, Remagine Ventures, and Angel Investors Datadog, GitHub and Facebook

echo3D, a cloud platform that is revolutionizing the way 3D, AR and VR content is stored and streamed, has secured an investment of $4 million led by Konvoy Ventures, with participation from Space Capital LP, Remagine Ventures, and angel investors Datadog, GitHub, and Facebook. The announcement comes on the heels of echo3D’s latest milestone of registering 11,000 users worldwide since 2020.

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Founded in March 2018, echo3D, formerly known as echoAR, focuses on building tools and infrastructure to help developers create lighter and faster 3D games and apps. The cross-platform cloud solution stores, manages, and streams 3D content to mobile devices, browsers and smart camera devices anywhere, while connecting all of them and extracting analytics. The company’s technology also converts, compresses, and optimizes 3D models, animations, and interactive content, and streams this to any smartphone, headset, or browser. Developers using echo3D have built cloud-connected games, AR advertisement campaigns, NFT marketplaces, and more.

“At a time when advancements in 3D have helped AR, VR and gaming to become billion dollar industries, and concepts like ‘the Metaverse’ to become a reality, we are among the first to provide the backend infrastructure needed to bring these things to fruition,” said Alon Grinshpoon, Co-Founder of echo3D. “This is a pivotal time for the augmented and virtual reality ecosystem, and we are excited to have the support of Konvoy Ventures as we continue to grow our platform and service the tech community. We will use the funds raised to bolster our product offering, expand developer relations efforts, and grow our team of developers and marketers.”

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Thanks to a pipeline of better, more user-friendly devices, the growth in AR and VR devices is expected to accelerate from 7.06 million units in 2020 to 76.71 million units in 2024. The gaming industry has already benefited from these advancements, seeing accelerated growth in 2021 with earnings of $335.5B. These hardware improvements highlight the tremendous challenge the industry still faces: providing backend infrastructure to support the 3D, AR and VR applications running on these devices, to reduce file sizes and development times, and improve usability for developers and users alike. echo3D, which was recently named a Verified Solutions Partner of Unity, the world’s leading game engine, has created a 3D-first content management system (CMS) and delivery network (CDN) that allow developers to build their app backend in minutes, and allow their clients to easily publish content to the 3D games and apps without involving development teams.

“We invested in echo3D because they’re building the infrastructure that will support the next generation of content,” said Taylor Hurst, Principal at Konvoy Ventures. “The future of the internet and the content we engage with will be interactive and immersive; current infrastructure is not built to support that future at scale. Since meeting Alon, and partners Koren Grinshpoon and Ben Pedazur, we’ve been impressed with how they view the evolution of content and their ability to build for that future.”

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