DevRev Announces Themselves as Customer Zero and Shares First-Look at Product

Jumio Announces Another Record Quarter, Powered by Government and Healthcare Initiatives

Q3 highlights include record new business, AML and channel growth

Jumio, the leading provider of AI-powered end-to-end identity verification, eKYC and AML solutions, today announced another record-breaking quarter, with new business growing more than 130% in Q3 2021 from Q3 2020. This growth spans the globe and multiple industries, including healthcare and government, and reflects the innovation of Jumio’s AI-powered solutions portfolio.

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“Whether you’re creating an account for social media, healthcare or a bank, identity is the keystone, and as the digital identity space evolves, Jumio continues to expand and innovate to support accelerated digital transformation and online transaction growth across geographies and industries”

Jumio also celebrated the first anniversary of its acquisition of Beam Solutions’ AML platform by marking another record quarter for its end-to-end AML compliance solutions, which help organizations that move money know their customers, detect suspicious activity, manage investigations and submit regulatory filings — all in the cloud.

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Q3 was also a record quarter for Jumio’s channel program, which continues to welcome partners who create groundbreaking solutions that address customer pain points including fraud detection, streamlined onboarding and AML and KYC compliance.

Jumio’s Q3 sales also reached an all-time high.

“Whether you’re creating an account for social media, healthcare or a bank, identity is the keystone, and as the digital identity space evolves, Jumio continues to expand and innovate to support accelerated digital transformation and online transaction growth across geographies and industries,” said Robert Prigge, Jumio CEO.

Other notable highlights in the third quarter included:

Board Expansion: In September, Jumio appointed Jennifer N. Harris to serve on the company’s Board of Directors. Harris spent more than three decades in high-profile finance and accounting positions at rapidly growing high-tech companies.
Industry Recognition: Also in September, Jumio was named to the 2021 AIFintech100 List, showcasing the world’s most innovative solution providers using AI to solve challenges and improve efficiency in the financial services sector.
Key Executive Hire: Anna Convery joined Jumio as chief marketing officer. Convery has more than 30 years of experience in enterprise technology, helping Fortune 500 companies drive revenue growth and market presence.

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HECO Chain Launches Phase 3 of Lucky HECO Event with GameFi NFTs

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October 18, 2021

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HECO Chain, a decentralized, EVM-compatible public chain, announced that the third phase of the Lucky HECO event has begun. Users can now join this event for a chance to win Game Prop NFTs, which are valued at nearly 250,000 USDT in total.

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“Throughout the second half of this year, HECO Chain paid close attention to the rise of the GameFi field. We not only launched the Blockchain Game Developers Accelerator Program but also organized the Gaming Hackathon to boost the development of GameFi projects on the HECO chain. This event will show users the development of games on the HECO chain directly,” shared Leo Su, Head of HECO Chain.

For the third phase of the Lucky HECO Event, HECO Chain is partnering with three top gaming platforms, BUDO II, CryptoBlades, and Plato Farm, to present a variety of GameFi NFTs to users. Together, these NFT make up three different Wish Fountains.

The NFTs for Wish Fountain I are provided by BUDO II, a Sci-Fi shooter blockchain game led by women characters that also uses real Japanese voice actors. The NFTs can be used in stake farming, battle (PVP), and chapters (PVE) and traded in the game’s auction market.

For Wish Fountain II, the play-to-earn, role-playing game CryptoBlades offers five different kinds of Star Swords NFTs to winners, including the highest level of the five-star sword. In the world of Cryptoblades, the more stars the sword has, the more powerful it is. These swords can be used to fight enemies in combat, raids, and future PVP (Player vs. Player) features. All NFTs provided by CryptoBlades can be sold in the game’s marketplace.

Plato Farm, an NFT game available through HECO Chain, grants five kinds of Game Prop NFTs in Wish Fountain III, which offers the most prizes. All NFTs can be traded in the Plato Farm game.

How to Participate in the Lucky HECO Event: Phase 3

Users who have already provided their Huobi Global UID and HECO addresses in the “Wish List” can simply link their wallets with one of the three gaming platforms to complete a contract interaction so they have a higher chance of winning.

“A basic criterion of a good public chain is whether the developers can bring their dream to life using a safe and reliable infrastructure, whether their needs are met, and whether users and developers have a sense of fulfillment and happiness,” added Su. “We hope users and developers have fun in the third phase of the Lucky HECO Event!”

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Patent Filed for Privacy-First, Cross-Platform Identity Authentication for NFT and Other Digital Assets

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October 18, 2021

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Trust Stamp , a global provider of AI-powered software focused on trust and identity authentication, has filed with the United States Patent Office for a privacy-first technology allowing the ownership and control of non-fungible tokens (NFT), cryptocurrency wallets, DeFi products, and other cryptographically verified digital assets using the company’s Irreversibly Transformed Identity Token IT².

The invention detailed in U.S. Provisional Patent Application No. 63/256,347 places self-sovereign identity authentication and digital asset ownership verification in the hands of the individual, is platform-agnostic, and can authenticate cross-platform transactions. The user-centric patent filing complements the recent announcement of Trust Stamp’s Cryptographic Key Vault technology aimed at banks and other financial institutions, and the company’s U.S. Provisional Patent Application No. 63/188,491 filed in May 2021 using proprietary data transformation techniques to create non-fungible tokens capable of authenticating a physical object.

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John Bridge, Trust Stamp’s Executive Vice President responsible for digital asset-related services, comments:

“Digital assets are not confined to decentralized cryptocurrencies. Central Bank Digital Currencies, DeFi, and NFTs are all becoming components of mainstream investment strategies. The speed of innovation to ensure safe and efficient use has to match the speed of growth in the market and the user base. Trust Stamp’s privacy-first technologies are already proven in high value, high volume implementations, and are ideal for fast-scaling digital asset implementations”.

An expert in digital currency and financial technology, Bridge spent 34 years in law enforcement, including serving as Senior Inspector/Chief Inspector of Financial Surveillance with the United States Marshals Service. He is a charter member of the D.C. Blockchain Alliance and an active member of the North Carolina Blockchain Initiative.

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Trust Stamp currently provides real-time KYC/AML-compliant facial biometric and I.D. document verification built on their privacy-positive data protection technology for leading Bitcoin ATMs worldwide. Highlighting their commitment to the crypto space, Trust Stamp joined 15 blockchain industry leaders to form the Cryptocurrency Compliance Cooperative (CCC) earlier this year.

Privacy-protecting IT² technology is already incorporated in a rapidly-growing range of non-blockchain implementations, including customer onboarding and fraud detection by an S&P500 bank, Humanitarian & Development applications by Mastercard International, initiatives to combat slavery, human trafficking, and violence against women and children by the International Justice Mission, and in the Alternatives to Detention program by the United States Immigration and Customs Enforcement agency.

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New Brand Campaign Takes Imaginative Journey Through Honda’s Innovative Efforts to Use Technology to Help People

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October 18, 2021

– “Origin of Determination” multi-channel campaign nods to the company’s future by tracing the roots of its product innovation

– Over 100 Honda products featured in new TV spot – from motorcycles, marine engines, sports cars, trucks, to race machines, and the HondaJet

Honda debuts a new brand marketing campaign , taking viewers on a journey through the company’s global, 73-year product history to demonstrate how it will continue innovating to fulfill the vision of founder Soichiro Honda that “the purpose of technology is to help people.” The “Origin of Determination” campaign kicks off with a new 60-second TV spot highlighting over 100 of Honda’s pioneering products, while pointing toward Honda’s future.

The new, multi-channel brand campaign brings to life many of the company’s most iconic products. Starting with Honda’s first product, the 1947 A-Type motorcycle, the TV spot features a host of legendary two and four-wheeled race machines, the all-new 2022 Civic, and the wide-ranging Honda product portfolio – including cars, light trucks, motorcycles and all-terrain vehicles, marine engines and the HondaJet Elite S.

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“Through this new brand campaign we are telling a story only Honda can tell, about a company determined to help make people’s lives better – cleaner, more safe, and more fun – by constantly advancing mobility through sheer determination,” said Jay Joseph, Vice President of Marketing & Customer Experience, American Honda Motor Co., Inc. “We want our loyal customers and those new to the brand to know that they inspire our challenging spirit that has led to everything they have seen so far and continues to inspire our engineers who are working on the next generations of Honda products.”

Honda “Origin of Determination” Creative and Featured Products

Creating the “Origin of Determination” TV spot to reflect over 100 Honda products required a combination of historical photos, live-action and computer graphics (CG) models to tell the company’s mobility story in one, action-packed sequence. Throughout the spot, viewers will see a rapidly expanding supernova of products flowing out in all directions, representing the origin story of Honda.

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Viewers will see new and iconic heritage Honda products during the 60-second spot set to “Stampede” – a remix of Verdi’s “La Traviata, Act I” – by Superhuman, including:

1949 Honda Dream D-Type: the first original motorcycle created by Soichiro Honda
S600 sports car: the company’s first passenger car
RA272 Formula 1 race car: the first Honda race machine to win an F1 race in 1965, and various other Honda-powered race machines
1973 Honda Civic: the breakthrough first-generation Civic that led the industry in meeting the stricter exhaust emissions requirements of the U.S. Clean Air Act without using a catalytic converter
2022 Honda Civic: the best-handling, best-equipped and most fun-to-drive Civic ever
Honda’s rugged light truck lineup: including the 2022 Ridgeline pickup
Honda powersports products: including the Talon sport side-by-side
HondaJet Elite S: the fastest, farthest and highest-flying aircraft in its class

Honda worked with its agency of record, RPA, on the new brand campaign. Director Paul Mitchell, known for his passionate storytelling with a cinematic eye and the ability to connect live-action with visual effects, and VFX company, A52, helped bring the Honda “Origin of Determination” creative to life.

Campaign Media

“Origin of Determination” will include 60-second and 30-second TV spots. The spots will be featured across multiple media channels from broadcast television and on-demand platforms to top-tier digital and lifestyle properties, as well as on social media. The media support will include:

High-profile national sports programming, including broadcast network coverage of the NHL, top-rated NFL games, NCAA college football match-ups, and ESPN digital media and custom live hour segment sponsorships on CBS Sports
Premium cable networks, such as Bravo, TNT, and CNBC, along with Hispanic networks like Univision and Telemundo
On-demand streaming programs, including Hulu, Prime Video, and Pluto
Digital lifestyle platforms, such as BuzzFeed, Thrillist, POPSUGAR, Amazon, and Wunderkind
Digital music platforms like VEVO and Spotify with a custom “Evolution of Pop” playlist
Social media, including Pinterest, Snapchat, Facebook, and Instagram

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IAS Media Quality Report Finds Brand Safety Wins Across the Americas, While Connected TV Ranks as Most Viewable Ad Format Worldwide in H1 2021

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October 18, 2021

Integral Ad Science, a global leader in digital media quality, released its H1 2021 Media Quality Report (MQR). Based on trillions of global data events, the report provides insights into the performance and quality of digital media worldwide.

“Our latest report points to significant brand safety wins for advertisers, especially in the Americas, as they focused on digital media quality efforts and preparing for a post-cookie world,” said Tony Marlow, CMO, IAS. “CTV continues to remain top of mind for marketers and again topped the viewability rankings worldwide offering strong opportunities to engage consumers. We observed other notable trends that brands can double down to address in the coming months, such as higher ad fraud rates on desktop.”

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Several noteworthy trends emerged in the first half of 2021:

Advertisers in the Americas Achieved Big Brand Safety Wins

Brand risk dropped across all formats and environments globally — falling below 4% — as more advertisers adopted sophisticated brand suitability and risk prevention strategies. Display was the safest ad format, averaging brand risk rates of 2.4% on desktop and 2.6% in mobile web globally. Brand risk for desktop display campaigns dropped in Brazil (-3.9pp), Mexico (-3.6pp), Canada (-3.4pp), and the U.S. (-2.4pp) – suggesting the growth of brand suitability tactics across the Americas. As more marketers across the Americas optimized away from violent content, these efforts helped push global brand risk for desktop display down 1.8pp annually to hit 2.4%. In the U.S., violent and offensive language accounted for 46% of brand risk, the first time that figure has dropped to less than half the total. Meanwhile in Canada, adult (7.2%) and violent (15.9%) content shares dropped to all-time lows. However, the share of brand risk linked to illegal drugs more than tripled in Canada to reach 36%, suggesting a higher tolerance for this content locally.

Europe Pushed Global Video Viewability Up, but CTV was Crowned Most Viewable

While consumers stayed at home – relying on their favorite screens to stay connected and productive in the first six months of 2021 – video ad viewability shot up across all environments and most markets globally. Italy topped the rankings for video ad viewability on desktop, at 85.1% with Germany close behind at 78.9%. Meanwhile Italy and France led in mobile web with viewability levels reaching 87.4% and 84.6%, respectively. By contrast, the U.S. stayed at the bottom of both lists netting just 68.2% and 67.6% for the same metrics. Meanwhile, CTV ads remained the most viewable format overall, reaching 93.2%, with benchmarks for all other video environments unable to break the 80% mark.

Time-In-View Rates Fall Globally

Average time-in-view for display campaigns experienced reductions across all environments. Worldwide average time-in-view for desktop display and mobile web display dropped 2% and 5% respectively, while mobile app display saw a nearly 25% reduction between H1 2020 and H1 2021. Desktop display ads remained in-view more than any other format in H1 2021, averaging 22.67 seconds, despite a 0.47 second annual reduction. Indonesia (26.34 seconds), Mexico (23.70 seconds), and Singapore (21.96 seconds) topped the rankings for mobile app display time-in-view. However, France was the only market that showed gains, adding 1.34 seconds to reach 14.39 seconds.

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Desktop Remains More Susceptible to Ad Fraud

Global ad fraud rates trended higher in desktop environments and lower across mobile. Optimized-against-ad-fraud levels rose by 0.2pp for desktop display and 0.4pp for desktop video, both reaching a 1% worldwide average. Ad fraud rates dropped 0.1pp for mobile web display and stayed flat for mobile web video, keeping mobile ad fraud rates at less than half the levels on desktop. Argentina, France, Poland, and Sweden were the safest markets when it comes to mobile web display ad fraud, each reaching only 0.1% in H1 2021. Japan maintained the highest ad fraud rates in mobile web environments, with display reaching 2.3% and video reaching 2.9%. Without optimization tools and strategies, campaigns encountered ad fraud rates up to 13 times higher, depending on environment and format.

IAS’s H1 2021 Media Quality Report analyzed trillions of global data events from ad campaigns between January 1 and June 30, 2021 to offer an industry barometer for ad buyers and sellers to benchmark the quality of their campaigns and inventory.

Adjust Makes Cross-Device Advertising Measurable as Connected TV’s Growth and Popularity Soars

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October 18, 2021

Adjust Makes Cross-Device Advertising Measurable as Connected TV's Growth and Popularity Soars

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The Top (OTT) offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install, providing cross-device insights to help optimize campaigns and drive growth.

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“As CTV grows, so does its influence as an advertising medium — transforming what’s broadly been thought of as an awareness tool into a key performance channel. It has become essential for marketers and developers to understand CTV’s role in the user journey,” said Gijsbert Pols, Lead Product Strategist at Adjust. “Adjust is committed to helping apps meet their users where they are, empowering them to serve engaging ads that can be confidently measured and attributed.”

The addition of Adjust’s CTV to mobile measurement feature brings attribution data for mobile marketers into one place, enabling them to assess the performance of their marketing campaigns across all channels, including CTV and OTT. By leveraging Adjust’s multi-touch attribution, marketers can see the full impact of CTV advertising on their overall user acquisition strategy, helping prove ROI.

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“Historically, television has been an expensive advertising channel with ROI difficult to prove,” Pols added. “However, with holistic CTV measurement, teams with leaner budgets can enter the space and spend efficiently, while also maximizing an innovative new channel.”

Based on internal survey data, exploration of CTV advertising is becoming a top priority for mobile advertisers, as ad spend is expected to grow to $27.5 billion by the end of 2025. Adjust’s latest feature complements its Connected TV App Measurement solution launched last year. Focused on helping marketers maximize the adoption of their OTT and CTV apps, CTV App Measurement includes integrations for all major CTV platforms including Apple TV, Android TV, Amazon Fire and Roku.

MarTech Interview with Michael O’Connell, VP Marketing at AnyRoad

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October 18, 2021

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What drives experiential marketing in today’s B2B economy? Michael O’Connell, VP Marketing at AnyRoad shares a few thoughts in this catch up with MarTech Series:

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Welcome to this MarTech Series chat Michael, tell us more about your time at AnyRoad?

I’m relatively new to the AnyRoad journey having joined as the company’s first marketing hire in March 2020. The company was founded in 2014 by brothers Jonathan and Daniel Yaffe. Jonathan had worked in marketing early at RedBull and Daniel came from the publishing world as the former head of a spirits magazine, which brought him to distilleries all over the world. In both of these roles, they noticed that brands were spending a ton of money and effort on providing experiences for their consumers – whether that was distillery tours or massive experiential stunts – but they had no way of measuring their impact.

Consumer behavior was also starting to shift, where people were more inclined to spend money on experiences over things. Jonathan and Daniel set out to create a platform for brands to participate in this shift and deliver meaningful experiences to consumers. For those interested in learning more about this change I recommend checking out the book “The Experience Economy” by Joseph Pine and James Gilmore.

Today, we consider AnyRoad the leader in a new category of software called Experience Relationship Management (ERM). We empower brands to collect insights and deliver experiences at scale. We work with hundreds of organizations including Anheuser-Busch, Diageo, Honda and Michaels Stores to capitalize on the “experience economy” and support anything from in-person events and online experiences to brand activations in-store and in the field.

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In today’s hybrid work and hybrid marketing/sales setup – what are some of the top trends that are driving change in experiential marketing?

In 2020, we saw the rise of virtual and hybrid experiences and these experiences are here to stay. A survey we ran in November 2020 showed that 70% of respondents ran their first virtual experiences in 2020 and that 80% expected to continue running them after the pandemic

We’ve also seen a cohort for consumers who prefer virtual experiences and will gravitate to them over in person. We see this in the data on our platform where online experiences continue to account for 30% of the engagement with AnyRoad customers – even as the world reopens.

How have you been seeing in-person brand experiences get redefined during this time as global businesses adjust to new norms amid COVID (to manage better/safer in-store experiences)?

Despite the rise of virtual experiences, in-person is back in a big way. We’ve seen a tremendous surge in in-person registrations since March. We’re seeing consumers opt for premium experiences and spend 4.5x more per visit, an indication of both pent up demand and perhaps a desire for private luxury experiences that give a feeling of safety.

The feedback we see from consumers is that they expect brands to be very clear on their safety precautions and COVID guidelines. Those that do see a 10% higher post-experience NPS.

Another trend we are seeing is the desire to leverage contactless technology such as QR codes as part of experiences. This technology helps brands deliver a value exchange with consumers and collect valuable data and insights in return for an experience.

What are some best practices that you feel marketing teams need to follow to create a better balance between their physical-digital marketing campaigns?

A powerful in-person marketing experience can create lifelong loyalty with a brand, but that needs to be part of a holistic marketing strategy. We’re seeing innovative brands combine the two types of marketing as a broader consumer journey.

For example, based on a consumer’s digital interaction with a brand, the brand learns their flavor preferences. When the consumer comes in for a tasting, it can be tailored to them.

In turn, any future digital marketing should take into account the feedback the consumer provided in-person.

Can you share highlights from leading brand campaigns that have grabbed your attention in the recent months?

Two campaigns spring to mind that used experiences to build awareness and strengthen loyalty.

First up, as part of an effort to improve its performance credentials Toyota has invested in it’s Gazoo Racing Brand and launched a series of new models including the Yaris GR which has been a massive hit. In Australia, the brand launched the Gazoo Racing Club which allowed owners and enthusiasts to take the new models on the track for the day. In addition to lots of earned coverage and awareness the brand was able to strengthen its connection to loyal customers.

In Scotland, Diageo made a $210M investment into Whisky tourism including the development of a stunning brand home for Johnnie Walker in Edinburgh. One of the most impressive brand homes ever developed.

A few thoughts on the future of experiential marketing and how marketers of tomorrow will have to adapt to changing environments?

In 2019, the AMA found that US consumer brands spent $63B on experiences but the majority of these programs lacked the data and analytics to understand ROI and maximize impact. With experiential budgets increasing at 20%+ per year marketers will be required to bring increased measurement rigor to their experiential marketing efforts.

Related to this is a requirement to collect more first-party data from experiences. With changes to online tracking and increased consumer privacy concerns best in class brands will develop a clear strategy for first-party data that includes experiential marketing. Experiential marketing teams are uniquely positioned to deliver a ‘value exchange’ with consumers for data and have a seat at the table to evolve the marketing strategies of their companies.

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A few martech tools you feel marketers today need to integrate into their overall tech stack and why?

I am a big fan of direct mail as a channel for marketers. In both B2B and consumer marketing direct mail is seeing a comeback. Platforms like &Open and Sendoso are great examples to consider here.

Having worked in the space previously, I still feel that many marketers are underutilizing digital experimentation and A/B testing. There are a wide variety of platforms out there from free tools like Google Optimize to enterprise platforms like Optimizely to one-stop suites like Adobe.

Some last thoughts and takeaways for CEOs in B2B and marketing leaders to always keep foremost in mind?

Customer retention should stay front of mind for marketers and executives. In a recent report, McKinsey found that 73% of U.S. consumers have changed stores, brands, or the way they shop during the pandemic. Brands have an opportunity to invest in initiatives that build loyalty and advocacy. My advice to do this is to focus on your real value drivers for consumers. For example, Amazon has a seamless customer experience that combines digital touchpoints with a supply chain that is best in class. Brands must ask themselves what is our superpower and how can we capitalize on it?

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[vc_tta_tabs][vc_tta_section title=”About AnyRoad” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.

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Michael O’Connell is VP of Marketing at AnyRoad, a software company that helps its customers develop high impact experiential programs. A career marketer, Michael’s experience spans various roles in technology and professional services companies.

From brand homes and visitor centers to activations and in-store events, brands like Diageo, Anheuser Busch and Tabasco all count on AnyRoad to measure the impact of their experiences both in-person and online. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to deliver a precise understanding of how experiences build loyalty, increase brand perception, and increase revenue. To learn more, visit www.anyroad.com.

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Did you Misst the Latest Episodes of our SalesStar Podcast? Catch them here!

Episode 98: Intent Data Is Crucial To B2B Sales And Marketing: With Mike Burton, Co-Founder & SVP Data Sales, Bombora

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Exchange Solutions to Aid INDOCHINO with eCommerce Growth Goals

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October 18, 2021

Appcast Expands Partnership with iCIMS, Simplifying Apply Process and Increasing Quality of Job Applicants

Exchange Solutions, a personalized loyalty solutions provider, announced a new partnership with INDOCHINO, a world-wide leader of made-to-measure apparel. The partnership will enable INDOCHINO to maximize its online engagement and conversion growth goals by leveraging ES Engage, Exchange Solutions’ digital commerce personalization product. ES Engage empowers retail brands to deliver 1:1 promotions at scale, in real-time. After a simple, tag-based implementation, ES Engage showcases customized offers to both known consumers and browsers throughout their online or app-based shopping sessions. Offer types and values are optimized in-moment to give the consumer the right incentive at the right time, while remaining profitable for the retailer, eliminating the need to solely rely on mass, deep discount offers to drive revenue.

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INDOCHINO immediately recognized the impact a 1:1 personalized offer can have on digital sales, especially given a custom suit is a considered purchase. Providing the right offers at the right time will entice first time customers to complete their shopping experience with confidence, while existing consumers will be incentivized to buy something they haven’t tried yet.

“Our goal at Exchange Solutions is to create deeper, more meaningful relationships between retailers and consumers by capitalizing on key, real-time interaction points,” said Paul Rivietz, Vice President of Mid-Market Sales. “Made-to-measure is a very personal experience, so 1:1 eCommerce offer placement is a natural fit for INDOCHINO. They’re an incredible brand and we look forward to supporting their continued growth and success in partnership.”

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TeamViewer Supervisory Board Takes Decisions on Executive Board

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October 18, 2021

TeamViewer Supervisory Board Takes Decisions on Executive Board

Contract of CEO Oliver Steil to be extended until October 2024
CFO Stefan Gaiser to leave company in mutual consent upon expiry of his current contract
Further Executive Board member with focus on sales to be appointed

The Supervisory Board of TeamViewer today unanimously took the following decisions regarding the Executive Board:

The contract of CEO Oliver Steil will be extended for three years until October 2024. Steil has been CEO of TeamViewer since January 2018 and is a key driver of the company’s profitable growth.
Chief Financial Officer Stefan Gaiser will leave the company in mutual consent upon expiry of his current contract in 2022 after then having served as CFO for more than four years. The Supervisory Board has already initiated a structured search process to ensure a smooth transition.
The Executive Board will be expanded by an additional member with a dedicated focus on sales and commercial excellence. The Supervisory Board will initiate the search for a suitable candidate to take on this new responsibility in the management team.

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Dr. Abraham (Abe) Peled, Chairman of the Supervisory Board said: “We are very pleased that Oliver will lead TeamViewer into the next phase of its growth journey, as he is the proven leader to drive the continued transformation of the company. He has led TeamViewer over the past four years through successive growth initiatives and product portfolio expansions. Over the turbulent pandemic period TeamViewer has continued to broaden its enterprise offering and to grow that business. Through several strategic acquisitions the company has also established a leading position in the emerging digitalization of industries winning several large contracts and a strategic partnership with SAP. However, the recent developments which have led the management to reduce their guidance have clearly been very disappointing. A thorough review by the Supervisory Board and the management have resulted in an action plan for Oliver and the senior management team to focus on key strategic initiatives, rebalancing our cost structure, delivery and consistent execution. Regaining the trust of the capital markets is a key priority for the TeamViewer leadership going forward.”

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He added: “On behalf of the Board, I would like to thank Stefan for his dedication, hard work and commitment over the past years. We are grateful that he will support a smooth transition and wish him all the best for his personal and professional future.”

Oliver Steil, CEO of TeamViewer said: “I am very grateful to the Board for the continued trust and backing. Since I joined TeamViewer, we have implemented a successful growth strategy, significantly broadened our solutions portfolio and strengthened our innovation power. In the post-Covid market environment, we now need to reconfigure our cost structure and some of our growth initiatives to get back on track. We clearly got the message from our investors and know what our priorities are: Together with the senior management team, I’m fully committed to deliver on our public commitments to regain trust that has been lost over the last weeks and months. I would like to personally thank Stefan for four years of collaboration and joint leadership. He has played an essential role in shaping TeamViewer into the leading connectivity platform it is today.”

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DanAds Partners with AdGreetz

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October 18, 2021

Both companies will gain trusted partnership status with each other as well as strengthen their overall offering to their publisher clients.

DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today announces its partnership with AdGreetz, the industry-leading ad-tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for advertisers to purchase and manage personalised video and display ad campaigns.

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As part of the partnership, both companies will gain ‘Trusted Partner’ status with each other and jointly strive to reinvent the $750B marketing industry making it more transparent, smarter, more personal, more activating and more profitable. By making DanAds’ self-serve platform available, AdGreetz will enable its clients to seamlessly book video and display advertising space and target millions of individual consumers with highly personalised, relevant ads.

Istvan Beres, CEO and co-founder of DanAds, comments: “We are incredibly excited to form this partnership with AdGreetz. By making our self-serve platform accessible to AdGreetz’s wide array of clients, they can more seamlessly and effectively buy and manage mass advertising campaigns that target millions of consumers, which remain relevant to each individual. Due to its effectiveness, this style of hyper-personalised advertising is becoming increasingly popular and we want to make it accessible to any brand or company that wishes to utilise it.”

Eric Frankel, CEO and co-founder of AdGreetz added: “Many of AdGreetz’s OTT platforms and publishing partners are in need of a self-serve advertising infrastructure white-labeled, customisable platform (like Facebook and Google). DanAds delivers on this much-needed tool. Together with AdGreetz’ personalization capabilities, the partnership will fill an existing void in digital advertising.”

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Marketing Technology Highlights of The Week: Featuring AdRoll, Clickatell, Amobee, Coveo and more!

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October 18, 2021

How do marketing leaders work on unifying their marketing and communications activities keeping authenticity at the core? The right marketing and sales intelligence can help drive better initiatives.

Catch these latest martech highlights where we share weekly tips, insights, predictions and thoughts by the industry’s top marketing and martech experts!

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MarTech Quote-of-the-Week!

Despite all CTV being perceived as premium from the onset, we’ve seen and experienced CTV being just as susceptible to ad fraud, if not even more susceptible than other channels. This is because audiences are flocking to CTV, which means ad dollars have followed. As more campaigns and marketers think with a CTV first mindset, fraudsters have found ways to trick brands into bidding on fraudulent traffic, disguising them as premium inventory.

–Leon Zemel, Chief Product Officer at Kubient

Top MarTech News of The Week: 11^th October to 15^th October 2021

MarTech QnA with the Expert

MarTech Interview with Antoine Andrews, Chief Diversity and Social Impact Officer at Momentive (Formerly SurveyMonkey) — Read More!

Not embracing innovation and outside-the-box thinking among your organization, let alone your sales and marketing teams, will only hinder your bottom-line growth in a fast-paced business environment. Sales and marketing teams are not going to encounter only ONE type of customer. Intersectionality is a critical aspect of DEI and thought-processes that they have to encounter as they try to come to an agreement.–Antoine Andrews, Chief Diversity and Social Impact Officer at Momentive (Formerly SurveyMonkey)

MarTech Articles, Tips, Insights on CTV Ads, Customer Data Security, Enhancing your B2B Customer Journey!

Did you Misst the Latest Episodes of our SalesStar Podcast? Catch them here!

Episode 98: Intent Data Is Crucial To B2B Sales And Marketing: With Mike Burton, Co-Founder & SVP Data Sales, Bombora

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

New Research Underscores Importance of Content Experience Platforms in Engaging Buyers; Scaling Demand & ABM Programs

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October 18, 2021

New Research Underscores Importance of Content Experience Platforms in Engaging Buyers; Scaling Demand & ABM Programs

Study Finds Correlation Between Content Experiences and Increased Customer Satisfaction & Value

New research finds that 74% of surveyed marketers can identify the right accounts and 63% can attract them, but only 11% feel confident they can engage their buyer effectively. The research was commissioned by leading cloud-based content experience platform (CEP) Uberflip and was conducted by Forrester Consulting in September 2021. The study focuses on the presence and use of CEPs within enterprise organizations, and finds that marketers believe curated, relevant content experiences play an important role in successful buyer engagement.

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“Forrester’s research confirmed that B2B organizations generally identify and attract buyers, but fail to truly engage them,” said Randy Frisch, co-founder and chief marketing officer of Uberflip. “This disconnect is why we founded Uberflip and pioneered Content Experience. Our platform helps organizations create exceptional content experiences that improve buyer experience and satisfaction at scale, which this study calls out as a real need marketers and really all customer-facing teams have.”

The study addresses the impact of the global pandemic on buyer behavior, with 81% of participants calling out the continued shift toward more digital interactions and purchase decisions from face-to-face interactions. This is why curating relevant, valuable content, and offering it in a self-navigated, intuitive and appealing content destination, is so critical to reaching today’s buyers. It can further shorten the sales cycle and increase existing customer value.

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Additional key findings from the study include:

Exceptional content experiences deliver a competitive advantage. B2B teams that create a top-notch experience help buyers find the right information and address their concerns and needs, ultimately driving them to develop an affinity for the brand. In fact, 69% of Forrester’s research participants agreed or strongly agreed that when buyers can direct their own journey, they could end up preferring [the vendor’s] offerings. And, by letting buyers sit in the driver’s seat of the sales process, trust increases and deals close faster.
Content should be used strategically throughout the entire buying journey, including post-sale. Currently, the research showed that 74% of survey respondents can identify the right accounts and 63% can attract them. However, only 11% report feeling confident they can engage their buyer. This demonstrates that marketers, sellers and CX teams will need to deliver more personalized experiences and use content to engage customers through every stage of the journey. Relevance is critical because 63% of respondents reported they will disregard content if it’s not relevant to their needs, industry or role.
CEPs enable companies to scale ABM programs through relevant content curation. Consistently scaling content for ABM programs was listed as the top content marketing challenges leaders are struggling with. They identified that the ability to curate relevant content for specific buyers improves the overall purchase experience and makes ABM more effective.

Forrester Consulting concluded its findings by recommending that B2B organizations consider implementing a CEP to scale demand and ABM efforts, choose technology designed specifically for content experience to reduce IT burden and leverage CEP metrics to demonstrate your content’s value.

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3 Data-Driven Strategies to Jump-Start ABM Success

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John Follett

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October 18, 2021

Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve.

This revelation, from results of a new study conducted by MRP and Demand Metric, seems to indicate that companies should temper their expectations and extend their ROI timelines — but there is an alternative.

The research reveals that the mature ABM top performers have consistently developed a set of strategies that separate their operations from the rest of the pack. If they’re willing to adopt those proven best practices, companies can bypass years of uneven performance and trial and error.

While 84% of companies report favorable revenue impact from their ABM initiatives, and 52% of marketers value ABM as a top priority, only a few have cracked the code to achieve significant success, according to the survey.

That elite group of just 23% of respondents were more likely than other companies to have started their ABM programs more than 4 years ago, and were more likely to rate their initiatives as “mature,” meaning that they’ve completely implemented their ABM processes and plans.

These leaders consistently adopt a unified approach to people, processes, and technology for their ABM programs, orchestrating operations to deliver the most relevant information and ease the buying process.

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ABM is a team sport

For ABM leaders, collaboration goes well beyond handing off leads to sales. Including more people in ABM planning and execution will increase the odds of ABM success, according to the study. For example, more than 3 in 10 ABM leaders in the survey reported that multiple teams collaborate to execute ABM across their organizations — far outpacing the survey average of 18%.

That teamwork starts with sales and marketing. Fully 90% of ABM top performers report close collaboration between marketing and sales, compared with 65% of those reporting unmeasured or negative impact. Leading organizations bring sales and marketing together to set overall strategy, as well as to identify and plan for targeting key accounts.

The number of roles ABM leaders include in their initiatives is 36% higher, averaging 5.6, compared with 4.1 for those reporting unmeasured or negative ABM revenue impact. On-the-ground expertise is crucial; product managers, field marketers, and regional specialists can contribute a keen understanding of customers’ needs to ABM teams.

Data integration and visibility support a unified customer profile

Not only does the makeup of ABM teams stand out for marketing leaders, but those teams have more data from more sources to inform their activities, and they use that data more effectively than other companies, according to the report.

For starters, 80% of top performers use at least three systems to collect data for their ABM initiatives, boosting the potential for building a robust customer profile. Leaders are twice as likely to add to that base of information with intent data and predictive analytics; 81% of top performers build this type of broad data set, compared with 40% of low performers

The interoperability of the data is just as important as the quantity for ABM leaders, 84% of whom say their tech stack is very or completely integrated — more than double the percentage (30%) of those with negative or unmeasured ABM impact.

That unified integration eases wide visibility into and coordination of how customers are being messaged by teams across the organization. More than 4 in 10 ABM leaders, 41%, said they had full visibility into campaigns being sent by teams across the company, compared with 7% of those realizing unmeasured or negative ABM impact.

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Messages are individualized to match needs, at scale

Delivering the right message to the right audience at the right time is crucial, and ABM leaders use sophisticated data management processes to personalize messaging to a higher degree across more touchpoints, at scale and in real time.

Nearly half of top performers, 46%, said their ABM systems automatically adjusted content to match viewers’ stage of engagement within the customer lifecycle, compared with just 11% of those reporting negative or unmeasured ABM impact who had those capabilities. For example, companies can automate versioning of whitepaper downloads to display different title pages that appeal to different audiences

ABM leaders distribute this content using more touchpoints than other companies. Fully 84% of ABM leaders use three or more systems to deliver marketing messages, the survey found, compared with 66% of companies with negative or unmeasured ABM results.

If they empower diversified teams with robust integrated data, companies can bypass trial-and-error missteps that slow and minimize revenue impact. This unified approach accelerates ABM success by delivering exceptional customer experiences that win sales and loyalty.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine

Multichoice, Shoprite, Woolworths, Superbalist and Others to Share Lessons in Customer Experience (CX) at CEM Africa in November

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October 18, 2021

Multichoice_-Shoprite_-Woolworths_-Superbalist-and-Others-to-Share-Lessons-in-Customer-Experience-(CX)-at-CEM-Africa-in-November

Customer experience (CX) experts from some of the most recognised and successful brands on the continent, including Multichoice, Woolworths, Shoprite, Superbalist, African Bank, DHL and Rand Merchant Bank, will share their successes, failures and lessons learnt during the next edition of CEM Africa Summit, taking place from 10–11 November 2021.

CEM = Customer Experience Management

“CX is about managing the end-to-end journey that a customer experiences with a brand or solution that makes them feel heard and understood—from touchpoint through to advocacy—of a brand, a company, a solution and more,” says Shannon Mackrill, co-founder of the CEM Africa Summit.

According to Mackrill, over the last three to four years the importance of the customer has grown in this very specialised segment of consumer marketing: “The movement towards the gig economy and on-demand solutions has helped shape customer expectations of companies. This puts brands to the test, increases competition and forces them to perform better.”

He says the biggest lesson that the market has learnt during the COVID-19 pandemic is “That your customer can change in a heartbeat. It is not this thing or ideal that is constant. Your customers’ needs change as technology and expectations do, and so should a brand or a business. The consequence will be falling behind and losing customers.”

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ROI is key
November’s CEM Africa Summit will gather heads of CX, marketing, MDs, owners of companies or business units. “Essentially anyone who has an interest in their customers,” says Mackrill. “They attend to expand their knowledge and more specifically to learn from others who have faced challenges or successes in managing their own customers experience, practical insights and real examples from those who are entrenched within the industry. ROI is key, as well as demonstrating the power that great CX has on customer retention and creation.”

Honest retellings of CX experiences
The CEM Africa Summit has been around for a decade and has played a leading role in South Africa’s customer experience journey and has connected thousands of CX professionals over the years.

States Mackrill: “We are proud of having been at the cradle of this discipline, way before CX was a consideration, let alone a job title; and until today it is still an event that helps shape the way people think about and engage CX in their daily work lives and has been essential to push the boundaries of understanding and shaping the experience a customer has with a particular product, solution and company.”

He adds: “As always we look forward to honest retellings of leading companies’ customer-related experiences and projects. If they failed, how they failed and why. If they succeeded, explanation of their recipe for success. Panel discussions and keynotes, no death by power point, just real people telling real stories.”

He continues, “This sentiment was a tough sell in the early years, however, nowadays it is essential in the vision and growth of a company. We have also seen CX shift to include employee experience as a means of manifesting good customer experience.”

The 25+ CX experts in the CEM Africa Summit programme line-up include:

· AutoTrader: George Mienie, CEO
· Dischem: Lynne Blignaut, Group Loyalty and Customer Rewards
· CX Visionary: Steve Towers, Process Management & CX enabler
· Rand Merchant Bank: Mumbi Odambe, Head of CX and Design
· Rand Water: Kamohelo Potloane, Head of Customer Experience Development
· Shoprite Group of Companies: Kia Abbott, Rewards Programme Manager
· South African Tourism: Debbie Damant, Head Visitor Experience
· Superbalist: Brenda Zuma, Customer Service and Operations Manager
· Woolworths: Hanz Rauch, Head of Digital Online Products
· African Bank: Eloise Boezak, Head Customer Experience
· Multichoice: Clint Payne, Senior Manager, Customer Experience
· Majid Al Futtaim Group: Qaalfa Dibeehi, Dean of Customer Experience Leadership Institute

Confirmed event sponsors so far include freshworks, Infobip, Insider, Rogerwilco and Verint.

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How to join them?
CEM Africa returns via a world-class virtual event platform offering access to the live keynotes, panel discussions and the agenda. Attendees will be able to engage with the speakers and participate in Q&A sessions, polls and surveys. They can also contact exhibitors via chat or video call, exchange business cards with other participants and download brochures. Register and access the full programme online.

Yangaroo Partners with Innovid for CTV and Digital

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October 18, 2021

Yangaroo and WideOrbit streamline Traffic Instructions between Advertisers and Broadcasters

The partnership enables Yangaroo to extend its digital media distribution capabilities to the digital ad serving universe, including connected TV (“CTV”)

YANGAROO Inc. (the “Company”, “Yangaroo”), the software leader in workflow management and media distribution solutions, announced its advertising content management and delivery division has entered into a partnership with Innovid, a leading independent advertising and measurement platform for CTV. Innovid enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and an advanced software development kit (“SDK”).

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Yangaroo has integrated its Digital Media Distribution System (“DMDS”) platform with Innovid Bridge, an open API for streamlined asset management with the goal of repurposing broadcast quality TV and radio ads for digital ad-serving.

“This seamless integration fast tracks brands and agencies production processes when preparing advertising for rapid delivery of video and audio content across linear TV and radio, OTT, CTV, VOD, desktop and mobile,” said Grant Schuetrumpf, CEO of Yangaroo. “We’re excited to partner with Innovid to offer a single service offering no matter how small or large the advertiser may be.”

Brands and agencies using Yangaroo can now extend their order to include Innovid automatically meeting exact technical specifications for all devices and media destinations.

“The task of preparing advertising assets for cross-channel media purposes has historically been labor-intensive and prone to human error,” says Tal Chalozin, CTO & Co-Founder, Innovid. “Our new strategic relationship with Yangaroo streamlines this process by enabling video assets to flow directly into Innovid’s ecosystem via the Innovid Bridge API integration. We’re excited to partner with Yangaroo to automate and optimize the distribution of traditional media assets across digital publishers and devices – including CTV.”

The solution is available to all Yangaroo and Innovid clients.

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New Research Study Reveals Improving Consumer Experiences Combats Commerce Anarchy

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prweb

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October 18, 2021

Productsup Study Reveals Improving CX Combats Commerce Anarchy

The study identifies commerce anarchy as a significant barrier for businesses to create positive consumer experiences and explores opportunities for achieving optimal user efficiency

Productsup, the leading ecommerce data integration company, today released the findings of its commissioned study conducted by Forrester Consulting, “The Future of Commerce Technology.” The study, which surveyed 375 business decision-makers and directors in Europe and North America, found commerce anarchy is one of the biggest hurdles organizations are facing, and in turn, are prioritizing product data management to effectively scale and deliver better user experiences.

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Commerce anarchy describes the exponential rise in complexity for brands, retailers and service providers to manage omnichannel business-to-business (B2B), business-to-consumer (B2C), and direct-to-consumer (D2C) processes. With sales and marketing channels evolving rapidly, organizations are struggling to deliver a unified customer experience across all product touchpoints, resulting in fractured customer and partner relationships. Specifically, Forrester’s research reveals poor product data has led to missed sales opportunities (27%), inability to operate efficiently (25%), decreased revenue (24%) and lower customer satisfaction (23%) for organizations.

“Consumers looking to buy a product are inundated with places to go to ultimately make their purchase, and it takes seconds for them to decide against a certain retailer or brand based on their experience,” said Marcel Hollerbach, Chief Innovation Officer of Productsup. “Organizations need to have a holistic, consistent presence no matter where their end users are shopping, but commerce anarchy makes this an impossible feat. Without the right support, businesses risk significant loss in revenue or even worse bankruptcy.”

Forrester’s research surveyed organization leaders who are directly responsible for commerce technology and strategy implementation within their companies. The data reveals that improving the experience for consumers is not only an important (44%), but a critical initiative (25%) over the next 12 months. Considering consumers are attracted to a more personalized shopping experience and increasingly looking to digital channels, 66% of organizations are personalizing their customer-facing web and mobile experiences.

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Other key takeaways from the study include:

Improving business efficiency is a top software priority during the next 12 months for 69% of organizations.
Sixty-two (62%) percent of organization leaders are currently planning to update or entirely replace their commerce platform system, or are evaluating plans to do so.
Organizations look for technology providers that are affordable (36%) and that have expertise on customer experience (35%) and software platforms (32%).

“Although selling a product to a consumer is becoming more complex every day, the process of buying a product from a retailer still needs to be a seamless transaction for end users,” Hollerbach said. “Brands, retailers and service providers need to rely on strong partners to provide the expertise in new technologies that help them adapt to market changes, provide customer value and survive in this highly competitive market.”

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Invibes Advertising : Organic growth of +80% in Q3 2021 and +113% YTD as of September 30, 2021.

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October 18, 2021

Invibes Advertising : Organic growth of +80% in Q3 2021 and +113% YTD as of September 30, 2021.

Invibes Advertising, an advanced technology company specialising in digital advertising, has published its revenues for the 3rd quarter of 2021 and for the first nine months of 2021.

Unaudited consolidated data, in K€	2021	2020	Δ
1^stquarter	3 445	1 738	+98 %
2^ndquarter	5 338	1 928	+177 %
3^rdquarter	5 096	2 838	+80 %
TOTAL 9 months	13 879	6 504	+ 113 %

Turnover for the 3^rd quarter of 2021 amounted to €5.1m, an increase of 80% over the same period in 2020.

Year to date, with 3 successive quarters of strong growth, Invibes Advertising can post a cumulative increase in turnover of +113%.

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This remarkable performance again illustrates the power and effectiveness of the Invibes Advertising solution, technology, and combined business model:

Continuous innovation has enabled Invibes Advertising to ‘bring-to-market’ a renewed and increasingly effective offer, based on non-intrusive advertising formats generating increased user engagement.
Advertising campaigns that are outperforming perceived competitors in the sector.
A network of more than 1,000 publishers in Europe, giving them one of the highest distribution rates amongst users over competitors.
Repeat business with an overall increase in campaign order value from a constantly growing portfolio of loyal clients. A strong pipeline with new advertisers converting each quarter.

During Q3, many renowned international brands chose Invibes Advertising over others to execute their advertising campaigns, clients include: El Corte Inglés, Ikea, Samsung, Jägermeister, Clarins, Vodafone, Audi, Mercedes, Bacardi, McDonalds, Amazon, Celio, Ford, Microsoft, Citroën, Nespresso, Domino’s Pizza, Yamaha, Steve Madden, Aldi, Tefal, Siemens, Nivea, Suzuki, Nissan, Renault, Esprit, Unicredit, Jaguar, Toyota, Swarovski, and Estee Lauder.

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The international footprint and strength of Invibes Advertising, (12 European offices) has benefitted several clients as they have been able to seamlessly launch multi-market campaigns simultaneously – brands include: Siemens, Intel, Max Mara, Dell, Under Armour and Liu Jo.

With the current trajectory and robust pipeline, Invibes Advertising is confident in maintaining this sustained growth as they enter the final quarter of 2021.

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LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

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October 18, 2021

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia.

The initiative uses LMX’s audience measurement platform to provide Primedia Outdoor DOOH with location intelligence capabilities that deliver better transparency, accountability, and attribution to Primedia Outdoor’s advertisers and agency clients. The audience measurement that wraps Primedia’s 23 DOOH screens will deduce reach, frequency, and impressions.

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The audience measurement platform is powered by a patented multi-signal audience measurement platform that uses a combination of data sources to build near real-time audience insights. The platform has been designed to profile locations based on the types of audiences around OOH locations and digital billboards and is currently deployed in multiple locations across SE Asia, India, and LATAM.

Africa’s Digital OOH (DOOH) ad-spends are expected to grow and reach 40% of OOH spend by 2023, where digital development and migration will be a key area for media owners.

Currently, DOOH media is largely fragmented and advertisers don’t have access to a single automated platform to access all available inventory for their campaigns. LMX is able to connect media owner inventories and profile the audiences around them to automate and simplify the sales process.

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MADD Canada Partners with The INEO Welcoming Network to Effectively Promote Responsible Drinking this Halloween

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October 18, 2021