Pathlock Closes Third Quarter with Record Enterprise Adoption

Rakuten Delivers Success With First-Ever Opportunity to Target Shoppers With Personalized Cash Back Offers

New study shows that 71% of all travelers (short and long-distance) plan to book travel for 2022

Rakuten Advertising released the results of its 2021 Travel Survey, which found that while consumers expected to spend on average $1,000 on travel this holiday season, only one in five travelers plan to spend less on travel this year than in 2019. Looking forward, a subset of surveyed travelers who are planning long-distance vacations (100 miles or more) are more likely to book expensive vacations (more than $2,000) beginning in January 2022. Of those long-distance travelers who are “strongly considering” a 2022 vacation, nearly a quarter (23%) are planning on spending up to $5,000 on their travel plans.

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The survey of 1,000 Americans provides insights on expected spending habits on travel for the next six months. Key findings from the Rakuten Advertising 2021 Travel Survey include:

Despite new COVID-19 variants, consumers are still considering holiday travel – Even with new surges in COVID-19 cases, a majority of travelers (56%) will not change their travel plans, regardless of their level of concern around the Delta variant. More than two-thirds of consumers are considering or have already booked travel during the holiday season. While about 50% of travelers said they’ll only travel domestically for the holidays, nearly a third (31%) of respondents are planning to travel more during the holiday season than they did in 2019 (November – December) and nearly half (47%) plan on traveling the same amount.
Consumers are hunting for travel deals across multiple channels – With more than 90% of travelers reporting they’ll seek out deals when making travel-related purchases, over a quarter (27%) will use customer review sites to find these deals, surpassed only by online search results (40%). Sites and apps that show offers from multiple brands (22%), online ads (22%), and card-linked offers (21%) are all very popular among travelers when finding deals, rewards and discounts related to travel as well.
Families with higher incomes are more responsive to deals – Families with higher incomes (more than $100,000) are particularly drawn to deals compared to those with incomes less than $100,000, and most often find them on coupon sites. Additionally, these higher-income customers respond well to email and credit card offers, while families with lower incomes are more responsive to online advertisements.

“At the tail end of a fluctuating year for travel, we’re seeing that many consumers are holding out hope to travel this holiday season and that they’re excited for travel prospects in 2022,” said Anthony Capano, North American managing director, Rakuten Advertising. “Now is the time for travel marketers to promote deals to consumers who have yet to book holiday travel, and to those who are planning their 2022 vacations. Marketers should invest in strategies like affiliate that deliver appealing, authentic, personalized experiences and are proven to drive conversions, as well as rewards-driven incentives like cash back. These strategies provide marketers with the means to deliver the personalized messages and deals travelers are looking for in the most effective ways. Looking ahead, marketers can also leverage these strategies to meet upper-funnel objectives that will deliver returns as travelers plan their more expensive trips for 2022.”

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Sailthru Customer Thrive Market Wins MediaPost EIS Award, Joint Sailthru and Liveclicker Customer NASCAR a Finalist

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October 14, 2021

Sailthru Customer Thrive Market Wins MediaPost EIS Award, Joint Sailthru and Liveclicker Customer NASCAR a Finalist

Leading Brands Combined Omnichannel Personalization and Dynamic Features To Create Unique and Compelling Campaigns

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, and Liveclicker, global provider of next-level personalization solutions for B2C marketers, both CM Group brands, announced that Thrive Market, a Sailthru customer, won a MediaPost EIS Award for email marketing excellence, and NASCAR, a joint Sailthru and Liveclicker customer, was named a finalist. MediaPost’s EIS Awards honor “email marketers who are at the forefront of optimizing this powerful medium.”

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Thrive Market – Winner, Transactional/Ecommerce – The online shopping experience on many websites can feel like being dropped in the middle of a warehouse — especially for something like grocery, where there are thousands of products to choose from. For Thrive Market, first-time visitors are immediately invited to take an interactive shopping quiz to help them find products perfectly suited for their individual needs, paving the way for a truly one-to-one personalized Member experience for the entire lifetime of that shopper — across content, email, mobile, and the site.

After that first visit, Thrive Market uses personalization from Sailthru to continuously increase the relevance of Member experiences, from personalized sales and content to personalized shopping experiences based on past purchases and preferences. Thrive Market saw huge growth through the pandemic and they continue to personalize experiences for loyal and new Members every single day.

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NASCAR – Finalist, Best Interactive – Working with partners, Sailthru and Liveclicker, NASCAR improved on their birthday messaging until it found a winning combination. By combining the power of Liveclicker’s dynamic capabilities with Sailthru’s personalized triggers, NASCAR turned each simple email into a full-blown birthday surprise. Liveclicker’s platform and Sailthru’s A/B testing capabilities were central to execution as NASCAR tested a static image against a ‘click-to-reveal’ mystery birthday discount. The new click-to-reveal email transformed the passive promotion into a tactile, engaging experience. In the past year, NASCAR has sold more than 10,000 items through the campaign.

“We’re thrilled that two of our amazing customers were honored for their creative and engaging approach to email. Thrive Market and NASCAR both take dramatically different approaches, incorporating personalization and dynamic features to resonate with each of their unique audiences. We look forward to working with them on many more strategic campaigns in the future,” said Cat Orlandi, VP of Enterprise Customer Success at CM Group, the parent company of Sailthru and Liveclicker.

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Prove Wins Seven 2021 Comparably Awards and Three Expert Insights Awards

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October 14, 2021

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Identity Solutions Company Takes Honors for Cybersecurity Solutions and Workplace Environment

Prove, the modern way for businesses to enable their customers to prove their identities with just a phone, announced that it has won a total of seven (7) Comparably Awards and an overall A+ Culture score, in addition to three Expert Insights Awards for its cybersecurity solutions.

Comparably’s set of annual awards highlight the best companies, and its honors include categories such as Best Perks and Benefits, Best Compensation, Happiest Employees, and Best Work-Life Balance. The lists showcase the companies that are keeping their employees satisfied across businesses large and small.

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Prove was recognized in 2021 for the following categories:

Best Company Perks & Benefits,
Best Company Compensation,
Best Career Growth 2021,
Best Leadership Teams 2021,
Best CEOs for Diversity 2021,
Best Places to Work in New York 2021, and
Best Company Outlook 2021.

Prove was ranked No. 1 by Comparably against industry competitors, such as Socure, Pindrop, TeleSign Corporation, and Neustar, Inc.

“Based on nearly 1,500 ratings and 54 participants, employees at Prove are very satisfied with their work experience,” said Comparably co-founder and CEO Jason Nazar. “The overall culture score, 91/100 or A+, incorporates employee ratings based on their feedback regarding Office Culture, Manager, Diversity, and more.”

According to surveys, Prove employees provided the following feedback:

100% of employees call their work environment “positive”;
100% look forward to interacting with their teams every day;
83% report they are happy with their work-life balance;
Employees describe their work pace as “comfortably fast”; and
Prove employees often take unlimited paid vacation and sick days each year.

“I am thrilled with our overall culture score of A+ and equally proud that employees at Prove ranked our company highly in terms of diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Prove across various culture dimensions,” said Rodger Desai, Prove’s founder and CEO.

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Expert Insights Awards

Prove also is the proud recipient of three Expert Insights Fall 2021 Best-Of Awards, which honor industry-leading cybersecurity solutions across more than 24 categories.

Best of Identity & Access Management
Best of Multi-Factor Authentication
Best of Zero Trust Security

“Expert Insights’ Best-Of awards recognize the innovative cybersecurity providers that secure millions of businesses around the world from increasingly sophisticated cyber-attacks,” says Expert Insights CEO and founder Craig MacAlpine. “Over the course of 2021, it’s become more important than ever to invest in the right security technologies to protect your business data. Expert Insights’ ‘Best-Of’ awards are the best place for companies to start looking for security solutions.”

Capstone Technologies Group, Inc Acquires an Interest in DrivenIQ, a Data-Driven Intelligence Technology Firm

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October 14, 2021

Capstone Technologies Group, Inc Acquires an Interest in DrivenIQ, a Data-Driven Intelligence Technology Firm

Capstone Technologies Group, Inc a company that acquires, operates and organically develops disruptive technologies, announced today it has acquired an initial minority interest in data technology and media company, DrivenIQ.

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DrivenIQ specializes in using data driven intelligent technology to drive showroom traffic to the automotive industry. Led by industry veteran Mr. Albert Thompson, DrivenIQ has developed a strong technology foundation in its first two years of operation, while growing revenue and earnings. The Company is now poised for significant growth through diversification into additional categories and verticals.

DrivenIQ provides specific and measurable results to its clientele which includes custom first-party data, location geo-device, AI and CRM based custom micro-audiences for brands, enterprises, and retailers. Its unique and proprietary technology allows it to cross over seamlessly to multiple sectors providing audience curation and media delivery as needed. Providing first-party data and in-market intelligence gives DrivenIQ the ability to eliminate ad waste, provide higher ROI, and ultimately more effectively monetize real traffic through real measurability, starting and ending with the data first approach.

In addition to acquiring an equity interest in the company, Capstone Technologies has invested capital to further accelerate growth, while improving DrivenIQ’s corporate presence and marketing.

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Avenel Financial Group Founder and Capstone Technologies Group current President, Mike Pruitt stated, “Since meeting Albert and working with him over the last two months through the due diligence process, we are excited for the opportunity to acquire a significant equity stake in DrivenIQ, while investing additional capital aimed at driving meaningful growth on their already impressive platform.”

DrivenIQ’s President and Co-Founder, Mr. Albert Thompson stated, “Since inception, DrivenIQ has seen tremendous growth by pioneering the way business should use first-party data in their marketing and revenue strategies. We are excited to join forces with Capstone Technologies Group to further propel DrivenIQ’s innovative tech developments to bring to market new products, solutions, and data driven concepts that we believe have the potential to revolutionize the way media is thought about, bought about, and brought about!”

Thompson continued, “Capstone’s backing in DrivenIQ’s technology-data approach brings about a new partnership that is a mutual win for all parties, but the biggest win of all is how our clients will benefit in the long term.”

Avenel Financial sourced and acted as an advisor to this transaction.

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Unity Ads Announces Availability of Mediation and Bidding

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October 14, 2021

Unity Ads Announces Availability of Mediation and Bidding

Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of waterfall and bidding, within Unity Ads. These new offerings, in open beta, help developers build strong revenue streams, easily optimizing demand from their best-performing ad formats and network partners within the same editor and interface they build and manage the rest of their game experience from.

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“Our priority is to enable our developers’ success, and as such, we continue to evolve and expand Unity’s ad ecosystem so developers can have critical access to additional demand sources from leading ad networks, simultaneously delivering more control and value to our users”

Starting today, developers using Unity Ads now have more choice in their ad network providers. Unity Mediation lets the developer choose between Unity’s Unified Auction, preferred ad networks, network bidding, or to enable them all to ensure the most competitive network bidding using tools in the Monetization suite of the Unity Dashboard. With a continued focus on simplicity through single SDKs and access to adapters through the Unity Editor, Unity Mediation prioritizes fair access to ad inventory to ensure maximum fill for developers. As the leading platform in games, and counting 60+ ad ecosystem partners, Unity aims to simplify the integration and maintenance of the ad stack, allow for opportunities to fill ad spots quickly and competitively to earn more revenue, and further enable developers to easily monetize their games.

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“Our priority is to enable our developers’ success, and as such, we continue to evolve and expand Unity’s ad ecosystem so developers can have critical access to additional demand sources from leading ad networks, simultaneously delivering more control and value to our users,” said Felix Thé, VP of Product Management, Operate Solutions, Unity. “We value being able to provide an open, neutral, accessible technology to enable success for all developers. During this open beta period, we are putting significant resources to facilitate open collaboration with our customers and partners and ensure future iterations of this product cater to their growing needs.”

Unity Mediation launches with several key features, including:

In-app bidding
A/B testing
Granular reporting
Waterfall management tools
Interstitial, RV format support
Geo & IDFA targeting
Quick-start tools (default waterfalls and line items, CSV uploader and Auto eCPM)
Unity Editor efficiencies (code snippets, adapter updates, test ad experience)

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Consensus Cloud Solutions Expands Offering to Address the Growing Need for Secure Data Exchange and Interoperability Solutions

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October 14, 2021

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New Public Company Advances Digital Communication to Move from Document Exchange Technology to Intelligent Data Solutions

Consensus Cloud Solutions, Inc. (“Consensus”) started as a secure digital document transmission solution more than 25 years ago and has grown to be a leading global digital cloud fax technology. On October 8, 2021, Consensus Cloud Solutions started publicly trading as an independent company focused on serving compliance and data-driven organizations in the healthcare, financial, manufacturing and legal industries.

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“Our first obligation is to the healthcare market, assisting providers, payers and caregivers to improve communications. In addition, because we deal with regulated organizations, much of what we offer can apply to document-reliant industries such as legal, financial and manufacturing.”

The Consensus solution suite will do more than transport documents securely. In the Consensus workflow, the document is enhanced through application of advanced Natural Language Processing, Machine Learning and Artificial Intelligence technologies to transform unstructured documents to structured intelligent data – enabling the easy extraction of meaningful insights. This data exchange technology supports HL7/FHIR and direct message protocols and can be used to accelerate critical decision-making processes.

The direction of the new Consensus solution suite creates an opportunity to focus on the growing need for secure, intuitive ways to access, transform, enhance and exchange actionable data using innovative market-leading interoperability capabilities.

“The exciting aspect of Consensus existing as its own public company is that now we get to dictate the pace of innovation in bringing new products and services to market,” said Scott Turicchi, Chief Executive Officer of Consensus Cloud Solutions, Inc. “Our first obligation is to the healthcare market, assisting providers, payers and caregivers to improve communications. In addition, because we deal with regulated organizations, much of what we offer can apply to document-reliant industries such as legal, financial and manufacturing.”

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The Consensus healthcare interoperability suite of secure solutions offers the following features:

A unified digital environment that optimizes workflows
Real-time health event notifications
On-demand patient query
Direct secure messaging
Universal APIs
Natural Language Processing/Artificial Intelligence
Electronic signature
eFax HITRUST CSF® Certified digital cloud faxing

Blockgraph Announces DoubleBlock to Unite First-Party Data Analysis With Holistic Data and Privacy Protections

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October 14, 2021

Blockgraph Announces DoubleBlock to Unite First-Party Data Analysis With Holistic Data and Privacy Protections

The new “clean room on demand” service will fuel the next generation of privacy-focused TV advertising analytics

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced the launch of DoubleBlock, a secure data refinery that helps marketers connect and analyze multiple, granular first-party data sets, ensuring that no party is exposed to another’s proprietary or identifiable data. The end result, a “clean room on demand”, will allow marketers to extract valuable audience and media insights in order to better plan media and measure the effectiveness of convergent TV campaigns.

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Blockgraph’s Identity Operating System (IDoS) successfully enables buyers and sellers to work together safely and securely, and the addition of DoubleBlock further expands the company’s security and privacy preserving capabilities. This service enables marketers and publishers to bring together campaign and sales data quickly and confidently, with all accompanying data protections, using a “clean room on demand.” As such, DoubleBlock represents a significant step forward for the industry in its efforts to improve convergent TV measurement and targeting and track performance, while maintaining privacy and security protections.

Key benefits of the new solution include:

Frictionless first-party analytics: Blockgraph’s users can understand how TV media is tied to all forms of campaign results and use these insights to inform future marketing strategies.
Flexible campaign planning and analysis: Data and insights can be imported into any type of tool to inform campaign planning and analysis.
Accurate, data-protected insights: Using Blockgraph’s IDoS allows DoubleBlock to deliver insights quickly and precisely without data leakage.
Cost and time savings: Users can dramatically simplify their data analysis, saving time and money to interpret attribution data directly “on site.”

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“Today’s marketers and sellers want the flexibility to take charge of their measurement while simultaneously maintaining the data protection that is now expected by consumers and regulators,” said Jason Manningham, CEO of Blockgraph. “DoubleBlock is the first service of its kind to facilitate first-party measurement and attribution, helping advertisers to derive actionable insights without requiring them to adopt new complex database technologies while still providing the necessary data protections that remove identifiable information and protect confidential data before any data is shared between partners. As advertisers move towards their own first-party resources, services like DoubleBlock will become must-haves to drive results and succeed in a highly competitive media landscape.”

“In this increasingly privacy sensitive landscape, it’s imperative that we figure out a way to work directly with our brand and measurement partners while prioritizing privacy first and foremost,” said John Brauer, VP of Insights and Analytics at Effectv, the advertising sales division of Comcast Cable. “DoubleBlock unlocks new ways for us to work closely together without worrying about sharing identifiable data between the two parties.”

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Zix to Announce Third Quarter 2021 Results on November 8

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October 14, 2021

Zix-to-Announce-Third-Quarter-2021-Results-on-November-8

Zix Corporation (Zix), a leading provider of cloud email security, productivity, and compliance solutions, will host a conference call and webcast to discuss the company’s financial results for the third quarter 2021 on Monday, November 8, 2021, at 5:00 p.m. ET. Zix’s financial results will be available on its investor relations Web site at http://investor.zixcorp.com and announced in a press release prior to the conference call on November 8, 2021.

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All interested parties are invited to hear Dave Wagner, Zix’s Chief Executive Officer, and Dave Rockvam, Zix’s Chief Financial Officer, review the company’s financial results as well as third quarter 2021 business highlights.

To access the conference call, please dial 855-853-6940 (U.S. toll-free) or 720-634-2906 (international) at least 15 minutes before the call. The access code is 3878725. Participants can access a live webcast of the conference call on Zix’s investor relations web site. Please visit the Web site at least 15 minutes early to register, download and install any necessary audio software.

An audio replay can be accessed for seven days by dialing 855-859-2056 (U.S. toll-free) or 404-537-3406 (international) and entering the access code 3878725. An archive of the webcast will also be available on the Zix investor relations Web site.

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Bubblr Inc. Appoints Head of Marketing

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October 14, 2021

INKY Technology Names Shlomi Gian Chief Revenue Officer

Bubblr, Inc. Announces Key Appointment of Harriet Nicholson as Head of Marketing

Bubblr Inc., , the ethical Open Source 3.0 technology company, has appointed Harriet Nicholson as Head of Marketing.

Harriet Nicholson has 15 years of marketing experience. She has worked with several global technology companies, including eBay and Google. Harriet was previously Business Director at Mindshare, a multinational media agency with over nine thousand employees. She has a particular interest in technology startups and entrepreneurship. Harriet has an MA (Hons Oxon) from the University of Oxford and an MSC in Management (with distinction).

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To advance its mission in creating a fairer internet, Bubblr Inc. recently announced plans to build an Open Source platform. The Company considers marketing and communications critical to both launch the platform and attract top engineering talent.

Bubblr, Inc.’s CEO, Steven Saunders, said: “It is imperative for the success of Bubblr, Inc. that we recruit the best people. Our recent announcement of opening up our IP by creating an Open Source platform has made our marketing and communication strategies critical to our future success. With Harriet’s appointment, we have significantly strengthened those functions. She has exceptional big-picture experience and a very detailed understanding of digital marketing on all the established platforms. We believe we are developing the most disruptive Open Source technologies that the internet has ever seen, and it’s essential that we have a communication and marketing strategy, so the world knows about it. Harriet’s appointment will be critical to Bubblr achieving this goal.”

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Martech Visionary Suresh Vittal Joins BlueConic Board of Directors Following a Record Quarter of Deals

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October 14, 2021

Martech-Visionary-Suresh-Vittal-Joins-BlueConic-Board-of-Directors-Following-a-Record-Quarter-of-Deals

Customer data platform also expands management team with hire of Tableau VP Jeff Mehalek

The world’s leading pure-play customer data platform (CDP) BlueConic announced that Alteryx chief product officer and long-time Adobe executive, Suresh Vittal, has joined its board. In addition, former Tableau vice president of sales, Jeff Mehalek, has joined its management team to lead BlueConic’s sales operation as SVP of Sales. The hires come at a time of record growth for the company following the signing of multiple global blue-chip brands during the last quarter. Together, these additions bring a wealth of strategic growth and technology experience to BlueConic.

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“Our newly expanded leadership team sets the stage for what we expect to be another year of tremendous growth for the company”

“Our newly expanded leadership team sets the stage for what we expect to be another year of tremendous growth for the company,” said Bart Heilbron, CEO of BlueConic. “Over the past decade, Suresh has become one of the most prominent and influential leaders and visionaries in the martech space, and his expertise will be invaluable in guiding our strategic direction and roadmap going forward. Given his reputation and the key role he played in shaping marketing technology as we know it, Suresh joining our board is a further endorsement that BlueConic is the horse to pick in the global CDP race.”

Prior to his time at Alteryx and Adobe, Vittal served as chief product officer at Neolane, which was acquired by Adobe in 2013. As part of the integration, Suresh played a key role in rebranding Neolane to Adobe Campaign, oversaw the product, and led the go-to-market integration into the Adobe Marketing Cloud. Before joining Neolane, Vittal was instrumental in building and scaling the Customer Intelligence and Marketing Technology practices at Forrester Research.

Jeff Mehalek has been the driving force behind many high-growth startups. He brings more than 15 years of sales leadership experience to BlueConic, where he will be responsible for all new business sales, sales engineering, and business development. During his time at Tableau, Mehalek helped increase its market valuation by nearly 6x over a three-year period and played a key part in its acquisition by Salesforce. His career also includes time spent working at SAP, Ariba, and JP Morgan Chase.

“Jeff brings deep leadership experience and a proven track record of scaling technology companies. His deep SaaS and enterprise sales expertise will be instrumental in achieving our goals and guiding the company through its next phase of growth,” added Heilbron.

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Spirion and HANDD Business Solutions Partner to Bring Data Protection and Data Classification Solutions to Chief Data Officers

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October 14, 2021

Spirion and HANDD Business Solutions Partner to Bring Data Protection and Data Classification Solutions to Chief Data Officers

Companies Co-Sponsoring UK Chief Data Officer Network Event to Share Insights and Strategies to Overcome Data Protection Challenges in the Enterprise

Spirion, a pioneer in data protection and privacy, and HANDD Business Solutions, an independent specialist in global data security, serving 700 clients in 27 countries, today announced a partnership that showcases the depth of Spirion’s proven data discovery and classification technology combined with HANDD’s specialization in data protection. Additionally, the two companies are Gold Sponsors at the upcoming UK Chief Data Officer Network Event, October 18-19, 2021, at Oxford Belfry Hotel & Spa, Oxfordshire, UK.

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“By partnering with HANDD, organizations around the world can secure the entire journey of data, from consultancy and technical design, through installation, training and support. HANDD’s specialist knowledge and unmatched expertise makes it a trusted partner in securing an organizations’ data.”

Spirion helps organizations comply with ever-changing data privacy regulations, avoid costly fees, protect against data breaches, and defend an organization’s reputation with Spirion Sensitive Data Platform (SDP). The Spirion privacy-grade™ solution helps organizations discover sensitive data, classify data based on its level of sensitivity, and remediate sensitive data wherever it lives. HANDD’s independent data protection specialists work with FTSE 100 companies to protect data, detect threats to networks and systems and respond quickly.

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“Spirion takes data protection to the next level, and when paired with our ability to roll-out projects in line with budget and timelines, customers can be certain we’ll be able to deliver successfully against requirements in their journey to a GDPR compliant framework,” said Matt Parkinson, Data Security Specialist, HANDD.

This year’s edition of the Chief Data Officer Network brings together the most innovative Data Officers in the UK to share their insights and strategies to overcome challenges, gain advantages and plan for the future. Workshops will examine the latest technology and evaluate cutting edge tools to achieve your goals.

“We’re committed to enabling and working with our partners to give customers a complete and thorough data protection experience,” said Tom Palomaki, Chief Customer Officer, Spirion. “By partnering with HANDD, organizations around the world can secure the entire journey of data, from consultancy and technical design, through installation, training and support. HANDD’s specialist knowledge and unmatched expertise makes it a trusted partner in securing an organizations’ data.”

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CGS Receives 2021 Customer Experience Innovation Award

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October 14, 2021

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Recognized for Business Process Outsourcing Solutions in a disruptive period for customer service

CGS, a global provider of business applications, enterprise learning and outsourcing services, announced that it is the recipient of the 2021 Customer Experience Innovation Award for Business Process Outsourcing (BPO) Solutions. The award is presented by TMC, a global, integrated media company, and TMC’s CUSTOMER magazine. This is the sixth time CGS has received this award.

The 2021 Customer Experience Innovation Award recognizes best-in-class companies setting the standard in delivering exceptional customer experiences through all channels, including social.

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“It’s an honor to again be recognized by TMC CUSTOMER magazine for our commitment to deliver the best customer experience through our BPO services during a crucial period for customer service among all industries,” said Steve Petruk, president, Global Outsourcing division at CGS. “From traditional customer service to growing trend of self-service or through supporting customers in their environment, CGS offers a hybrid approach. With immersive technology, including our proprietary Teamwork AR™, we allow customers to connect and seamlessly transition through their channel of choice to reach live agents who will address their individual and immediate needs. The outcome drives success for our clients, while reducing their customer effort and improving overall customer experience.”

“Congratulations to CGS for receiving a 2021 Customer Experience Innovation Award. CGS has been selected for setting the standard in delivering world-class customer experiences across all channels,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement and know we will continue to see great innovation from CGS in 2022 and beyond.”

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With optimized call center resources to serve global clients, CGS offers a unique hybrid approach through automation and live agents in its contact centers located in North America, South America, Europe, Asia and the Middle East. Its AI-enriched chatbot and RPA technologies complement the customer support services provided by thousands of multilingual call center agents. CGS supports many of the world’s industry-leading global brands from retail, hospitality, healthcare, technology and telecom. CGS’s innovative, scalable and flexible business process outsourcing (BPO) solutions include technical and customer support, telesales, channel enablement and back-office support.

Citrix® Study Reveals State of Secure Remote Work

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October 14, 2021

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74 percent of security decision makers across US and Europe say procedures and controls have become more complex; 73 percent struggle to manage increase in threats

“It was like changing an engine on a plane while it was in flight.” That’s how one security decision maker described the shift to remote work the pandemic forced last year. And as revealed by The State of Security in a Hybrid World, a survey of 1,250 security decision makers across medium to large organizations in the US, the UK, France, Germany and the Netherlands conducted by Citrix Systems, Inc., things haven’t gotten any easier.

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“Rather than traditional command and control-style strategies, they need to take a more intelligent, people-focused approach to security that protects employees without negatively affecting their experience.”

Securing the Future of Work

With end users working from anywhere – in some cases using personal devices to access cloud apps and corporate resources – the attack surface is larger than it has ever been. And many IT organizations are struggling to defend it. As the Citrix study found:

74 percent of security decision makers say procedures and controls have become more complex as their organizations transition to remote and hybrid work
73 percent are fighting to keep up with the increased volume of security threats that the models create.

Enhancing the Employee Experience

Employees today want the flexibility to work when, where and how they want using the applications and devices of their choice. In addition to security decision makers, Citrix also polled 3,603 knowledge workers, and 66 percent said it is “extremely” or “very important” to be able to work remotely or from home, on any device.

Savvy organizations recognize this.

86 percent of respondents to the Citrix survey say it is “extremely” or “very important” to create a seamless employee experience, and
Around nine in 10 measure information security’s impact on employee experience and productivity

Changing the Game

“IT organizations are realizing that as they embrace hybrid work, their security posture needs to evolve,” said Kurt Roemer, Chief Security Strategist, Citrix. “Rather than traditional command and control-style strategies, they need to take a more intelligent, people-focused approach to security that protects employees without negatively affecting their experience.”

Most participants in the Citrix survey are taking actions to do this. In fact, 79 percent of decision makers polled say the pandemic has created an opportunity to completely rethink their long-term information security strategy with these objectives in mind.

Yet challenges remain. Among the top three cited by workers who participated in the Citrix research:

Poor connectivity (43 percent)
Navigating technical problems virtually (34 percent)
Inability to get IT support quickly/easily (32 percent)

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Investing in the Future

The news isn’t all bad, however. While only 46 percent of security decision makers felt “somewhat prepared” for remote work when the pandemic hit, 84 percent now feel “very” or “somewhat” prepared to secure a hybrid, remote or at-home workforce.

58 percent say investments in security have increased over the last 12 months by an average of 40 percent
71 percent say their company’s IT environment is now more secure than it was before the pandemic struck

And that’s critical, because as The State of Security in a Hybrid World also makes clear, 52 percent of security decision makers believe most of their workforce will be permanently remote or hybrid.

“Hybrid work is the future of work, and IT will play a critical role in delivering it,” Roemer said. “With the right technology, they can provide consistent, secure and reliable access to the resources employees need to get work done, wherever it needs to get done, and empower them to be and do their best.”

Citrix provides a complete digital workspace platform that is uniquely designed to enable secure hybrid work. Click here to learn more about the platform and the value it can deliver for your organization.

RingCentral Reveals Platform Innovations that Help Every Organization to Embrace Hybrid Work

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October 14, 2021

RingCentral Helps America’s Largest Dental Support Organization to Run and Grow Its Business

RingCentral, Inc. a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, announced new capabilities that will help organizations to bring together their preferred apps and services with a cloud-based business communications platform. The result is a solution customized to the specific needs of a company and its people working in a hybrid world. Making it easy to connect their preferred apps and services, these new enhancements include helping developers to build with RingCentral’s platform, as well as announcing a range of new Independent Software Vendor (ISV) partnerships.

“In a hybrid world, customers want to integrate their existing apps and services with their business communications platform. This helps them to run and grow their business while empowering their people to work from anywhere,” said Nat Natarajan, executive vice president of Products and Engineering at RingCentral. “This is why we’ve built an open platform that makes it easy to integrate existing and new apps with our messaging, phone, and video capabilities all built on the cloud. We are helping customers to build customized workflows for their end users, helping them to effectively work from anywhere.”

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“In a hybrid world, customers want to integrate their existing apps and services with their business communications platform. This helps them to run and grow their business while empowering their people to work from anywhere”

New APIs

IT organizations and users want to break down the different silos of data which require apps to integrate with one another, providing a unified experience for users. In order to do so organizations are spending millions of dollars to create custom solutions and differentiate their offerings. At RingCentral, we are focused on building a composable enterprise that enables organizations to integrate and create apps that work the way they want.

RingCentral provides customers with three different ways to access its open platform. These include:

No Code – Fastest, feature rich, pre-built apps, accessible via the RingCentral App Gallery
Low Code – Balanced flexibility for developers, minimum coding, such as embeddable widgets
Pro Code – Maximum flexibility, SDK support, over 500 APIs across products

The new APIs RingCentral is announcing today include Call performance analytics and Audit trail.

According to Zeus Kerravala of ZK Research, “A wide range of application vendors have invested in low code and no code API platforms to enable the next generation composable enterprise. This enables organizations to innovate and adapt quickly to changing business needs through the assembly and combination of packaged business capabilities. With RingCentral’s latest communications APIs, organizations have the ability to create customized solutions, tailored to the rapidly evolving user demands.”

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Call performance analytics API (public beta): The call performance API, currently in public beta, enables users to gather detailed calling and communications data to build a comprehensive analytics report, which can be tailored and customized to suit their needs. The API enables users to ensure proper capacity planning against call volume, optimal call handling with vital call stats such as answering time and holds, lastly centralized insights to sync data to external tools and merge with Business Intelligence for a complete understanding of calls.

Audit trail API (public beta): With the audit trail API, users have access to enterprise functionality to track system configuration changes and successful or failed logins to determine any breakages that need to be addressed. Users have the ability to query and sync log records your way and perform compliance and anomaly detection.

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New Research Identifies Three Key Practices that Separate Employee Experience Leaders from Laggards

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October 14, 2021

New Research Identifies Three Key Practices that Separate Employee Experience Leaders from Laggards

Employee experience leaders in a new survey from Medallia and The Josh Bersin Company were 12x more likely to indicate revenue growth of more than 20% over the last year.

Medallia, Inc., the global leader in customer and employee experience, and The Josh Bersin Company released new research today identifying three key practices that can help organizations deliver better employee experience. Medallia and Josh Bersin will discuss insights from the report in a free webinar.

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“They must then take proactive, meaningful action that is owned and supported by the entire organization. Those that do will recognize real benefits for their employees and their bottom line.”

“There has never been a more urgent need for companies to listen to and support their people. When managers understand and act on employee feedback, organizations continuously improve. When IT or HR operate in a vacuum to design solutions, the results often underperform,” said Josh Bersin, Global Industry Analyst. “We are excited to work with Medallia on this research, and we look forward to helping companies become what we call ‘Irresistible Organizations.’”

Between March and July 2021, the Medallia Institute, in partnership with industry thought leader Josh Bersin and the Josh Bersin Company, surveyed employee experience professionals across more than 600 organizations. The research was designed to help understand the link between strong employee experience practices and positive people outcomes, such as employee satisfaction and engagement, and business outcomes, like revenue impact.

The team analyzed the characteristics that distinguish top performers (“leaders”- those who scored in the top 10th percentile) from those at the bottom (“laggards” – those in the bottom 10th percentile), and explored how practices and outcomes differ between these two groups.

The study uncovered three key practices that distinguish and differentiate employee experience leaders:

1. Leaders capture timely data, using a diverse set of direct and indirect sources: More than half of laggards capture employee feedback only once a year or less. As a result, they risk basing decisions on outdated information and don’t give employees the opportunity to voice concerns throughout their regular flow of work.

Text messaging – Leaders use a wide variety of channels to capture employee feedback. The difference between leaders and laggards is most pronounced in the use of text messaging. Nearly a quarter (24%) of leaders use text messaging as a feedback channel vs. 6% of laggards.
Use of unstructured data to collect employee feedback – Leaders are twice as likely as laggards to use internal community or collaboration platforms (as well as support requests or tickets) as sources of unstructured data to get feedback from employees.

2. Leaders do not shy away from difficult topics: On a five-point scale, leaders scored a 4.37 when asked if they agreed that they provide an environment where employees feel secure enough to be truthful with the information they share about the company; Laggards neither agreed nor disagreed, reporting a 3.06 out of 5.

Diversity and inclusion – More than half of leaders survey employees on diversity and inclusion vs. a third of laggards.

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3. Leaders make employee experience part of their organizational strategy: Ninety-three (93%) of leaders have a dedicated employee experience team, compared to 59% of laggards. These teams are highly collaborative as 72% of leaders report that direct team leaders and people managers are highly involved in enterprise-wide employee experience initiatives, while only 18% of laggards say the same.

Timely, proactive and data-driven action – Seventy percent (70%) of leaders use employee experience data for priority setting on a quarterly or monthly basis, recognizing the need to continuously understand their workforce and take data-driven action in the moment.

“Employee experience excellence requires companies to obtain a real-time, truthful picture of their employees’ perceptions and the often sensitive topics that matter most to them,” said Medallia Solution Principal for Employee Experience Melissa Arronte. “They must then take proactive, meaningful action that is owned and supported by the entire organization. Those that do will recognize real benefits for their employees and their bottom line.”

Medallia and Josh Bersin will host a free webinar discussing the research findings and how organizations can:

Understand employee experiences early enough to course correct and help prevent negative outcomes
Organize to create ownership for employee experience actions outside of the HR silo
Address workplace “hot topics” head on, to build a culture of trust and transparency

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ABBYY Achieves SOC 2 Type 2 Certifications for its Leading Content Transformation Solutions

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October 14, 2021

ABBYY Achieves SOC 2 Type 2 Certifications for its Leading Content Transformation Solutions

ABBYY, a Digital Intelligence company, announced that it has successfully completed the SOC2 Type 2 certifications for its leading content transformation solutions, ABBYY FlexiCapture Cloud and ABBYY OCR SDK. This is in addition to previously awarded SOC 2 certifications for ABBYY Vantage, the first no-code platform for intelligent document processing, and ABBYY Timeline, a comprehensive process and task mining solution that enables organizations to accelerate their time to value when automating processes. The certifications further strengthen ABBYY’s commitment to protecting customer data in a global market.

“Earning the trust of our clients and ensuring security of their data is a continued commitment,” said Paul Nizov, Chief Information Security Officer at ABBYY. “The new certifications validate our secure software development and deployment that aligns with the company’s innovation roadmap, and we look forward to continuing to build trust through further similar milestones.”

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“The new certifications validate our secure software development and deployment that aligns with the company’s innovation roadmap, and we look forward to continuing to build trust through further similar milestones.”

The System and Organization Controls (SOC) 2 is one of three reports available under the SOC framework, defined by the American Institute of Certified Public Accountants (AICPA). It is designed to ensure that third-party service providers (Service organizations) can securely manage data to protect the interests and privacy of their clients. SOC 2 compliance verifies the existence and effectiveness of security controls relevant to Trust Service Principles (TSPs) of Confidentiality, Availability, Processing Integrity, Privacy, and Security.

All of ABBYY’s on-premises solutions do not share any personal or commercial data that are digitized and analyzed by customers. Customers have complete control of such data while using their on-premises solutions. ABBYY cloud solutions use trusted service providers, strict access control, and strong encryption. Furthermore, ABBYY is compliant with applicable regulations regarding commercial and personal data use, such as GDPR and CCPA.

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Accenture and Avanade Named Leaders in Everest Group’s PEAK Matrix for Microsoft Dynamics 365 Services

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October 14, 2021

Accenture and Avanade Named Leaders in Everest Group’s PEAK Matrix for Microsoft Dynamics 365 Services

Accenture and Avanade have been jointly named a Leader in the inaugural Everest Group PEAK Matrix® for Microsoft Dynamics 365 2021 report.

Accenture and Avanade rated highly in both Market Impact and Vision & Capability. According to Everest Group, Accenture and Avanade are differentiated in its ability to deliver end-to-end industry and business transformation with Microsoft Dynamics 365. This is particularly true in the banking, financial services, insurance, manufacturing and retail industries and across finance, supply chain, sales, service, marketing and human resource functions.

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“As a market leader in Dynamics 365, we’re delighted to receive this recognition from Everest Group”

“Accenture has invested in building a robust suite of IP tools and accelerators for Dynamics 365,” said Yugal Joshi, partner, Everest Group. “With its joint efforts with Microsoft, Avanade has emerged as a key delivery partner. Clients appreciate Accenture’s technical and domain expertise and relationship management. Taken together, these capabilities have helped position Accenture and Avanade as a Leader on Everest Group’s Microsoft Dynamics 365 Services PEAK Matrix® Assessment 2021.”

The report also recognizes the growth of Accenture and Avanade’s talent, and notes its consistent recognition with Microsoft Dynamics awards, reinforcing its credibility as a strategic partner in the Microsoft Dynamics 365 market.

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“Being positioned as a leader in the Microsoft Dynamics services market is a testament to the industry, insight and innovation we bring to every transformation,” said Chris Howarth, senior managing director and Accenture Microsoft Business Group lead. “Together with Avanade, we are well positioned to help companies and governments accelerate their path to value using Microsoft technology.”

“As a market leader in Dynamics 365, we’re delighted to receive this recognition from Everest Group,” said Gord Mawhinney, Avanade’s Global Business Applications lead. “Our relationship with Accenture and Microsoft, combined with our deep industry insights and exceptional delivery capabilities across the Microsoft ecosystem, uniquely positions us to help clients renew and grow their businesses by harnessing the power and scalability of the platform.”

Yahoo Helps Advertisers Connect Digital Out-of-Home Campaigns to Online, Offline Sales

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October 14, 2021

Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns

Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization

Yahoo announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions.

Ninety-one percent¹ of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators like brand awareness and conversions or sales. Traditionally, lower funnel metrics like sales are measured weeks after a campaign. With Yahoo’s In-Flight Sales Analysis, however, advertisers can now understand performance during a live DOOH campaign and make near real-time optimizations to improve campaign effectiveness. Advertisers trust Yahoo’s industry-leading ISA solution to provide insights across a multitude of channels like video, display, native, audio, and CTV. Now, by expanding to DOOH, Yahoo is giving advertisers an even greater holistic, omnichannel view of their media mix.

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“IRI has partnered with Yahoo’s sophisticated In-Flight Sales solution to offer a unique way for CPG advertisers to leverage the largest and most granular purchase-based data set daily so brands can better understand real-time purchase behavior as a result of media exposures”

“DOOH is a distinctive medium, requiring location, trusted data and sustainable identity,” said Iván Markman, Chief Business Officer at Yahoo. “Yahoo is uniquely positioned in these areas, and – fueled by our scaled interoperability ecosystem and deep partnerships – can deliver meaningful connections to consumers, better monetization to DOOH partners, and transparency and performance to advertisers, to drive meaningful growth for all.”

“DOOH brings a valuable brand awareness component to the media mix,” said Mike Swan, Managing Partner at Liberty Interactive Marketing, LLC. “Being able to directly tie sales to the medium – and to do so quickly – further enhances that value. Yahoo’s In-Flight Sales Analysis is a powerful tool to help us better understand how our omnichannel campaigns are performing, and give us both the trusted insights and control to optimize for greater results.”

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Yahoo’s ISA for DOOH leverages mobile location data to predict exposed devices, which are then matched to trusted data providers’ purchase data. Key features of Yahoo’s ISA for DOOH include:

Choice & Control: Advertisers can work with the trusted data provider of their choice, gaining near real-time insights without the need to implement an additional tag.
Future-Proof Identity: With partner interoperability powered by Yahoo ConnectID, advertisers can feel confident in retained scale amidst a cookieless future.
Omnichannel: Through the Yahoo DSP, advertisers can analyze performance across video, display, native, audio, CTV, and DOOH.
Actionable Insights: Insights are directly actionable, enabling advertisers to act faster than ever, informing optimizations decisions quickly throughout the campaign.

Yahoo offers an end-to-end DOOH solution as part of its unified ad tech stack, providing a full-funnel buy-side suite as well as support for supply-side integrations, which count the industry’s largest DOOH inventory providers on its roster.

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Samsung Increases Net Promoter Score by 45% by Optimizing Help Site with Yext Support Answers

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October 14, 2021