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Audiomack and Amuse Announce Partnership, Integrating Direct Upload Feature

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Artist-first music streaming and discovery platform Audiomack has announced a partnership with Amuse—the independent record label and music distributor—to offer artists an easier way to get their music to the ears of eager fans and Audiomack’s suite of hungry tastemakers. The partnership will allow creators to connect their Audiomack and Amuse profiles to easily distribute their music to the platform via account linking.

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“Amuse and Audiomack are highly aligned partners with a focus on empowering rising artists and innovating the traditional tools offered by distributors and streaming platforms,” says Vanessa Wilkins, Audiomack’s VP, Head of Music & Data Partnerships. “Audiomack has worked with Amuse to circumvent issues inherent to other DSPs by offering our shared creator clientele a streamlined way to ensure their content is delivered to the correct artist profile, seamlessly and automatically.”

The integration facilitates Amuse users to link to their Audiomack account and have their music distributed directly and automatically to their artist profile on Audiomack. This functionality will remove the complexities from the traditional music distribution process and help to clarify the relationship between distribution companies and digital streaming platforms.

“Audiomack is undeniably one of the most influential and powerful platforms for artists and creators today,” says Diego Farias, CEO & Co-Founder of Amuse. “We are super excited for this partnership that will allow all Amuse users to not only upload directly to Audiomack through the Amuse app but also connect their artist profiles to better ensure a seamless connection between the two services.”

With more and more artists taking the independent route, it’s increasingly important to provide creators with the necessary, easy-to-use tools needed to advance their careers. Both Audiomack and Amuse share a foundation of artist empowerment and education, and with this new partnership, the process of directly delivering music to a global streaming platform just got easier.

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Michael Komasinski Appointed Global CEO Merkle

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Former Cisco and Adobe Executive Joins Banyan Security as CSO to Help Enterprises Reimagine Zero Trust

Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu

  • Michael Komasinski’s appointment comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agency network.

  • Komasinski will lead Merkle, one of dentsu’s six leadership brands, reporting to Wendy Clark and will join dentsu international’s executive team.

  • Komasinski commencing his new role on 1 January with a thoughtful and planned succession through the end of the year when Dempster retires.

Dentsu International announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team. He replaces Craig Dempster who has been a member of the Merkle executive leadership team for nearly 15 years and joined dentsu during Merkle’s acquisition in 2016. Craig will retire from the business at the end of the year.

Michael Komasinski’s appointment comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agency network in the world, that’s data-driven, tech-enabled and ideas led. Powered by Merkle, dentsu is focused on delivering growth for clients through its integrated human-centric solutions.

Merkle is one of dentsu’s six leadership brands, and was a game-changing acquisition, that’s proved a worthy investment as it remains the market leader in people-based customer experience and a strong growth engine for dentsu. Earlier this year, the brand’s industry leadership was further reinforced with the acquisition of LiveArea, bolstering Merkle’s global experience and commerce capabilities, and further positioning the business as a go-to experience partner for businesses around the world.

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As Global CEO, Craig Dempster has played an integral role in driving Merkle’s culture, growth and profitability, and in building Merkle’s relationships with flagship brands such as AT&T, GEICO, Citizens, and AARP. He has also been a key leader on the dentsu international executive team.

Michael is a natural successor to the role and brings a wealth of experience having led Merkle across two of dentsu’s three regions. Joining Merkle 7 years ago as Chief Operating Officer of Agency Services, he went on to become President of Merkle’s Europe, Middle East, and Africa region (EMEA), leading a business of $400M+ in net revenue. During his four years within the EMEA business, it experienced 5x growth. He currently serves as President of Merkle/CXM, Americas, and leader of the dentsu Customer Experience Management (CXM) Service Line in the Americas, overseeing all aspects of Merkle’s Americas regional operation.

Wendy Clark, Global CEO dentsu international said “Michael’s track record speaks for itself. He inspires and leads teams in developing impactful, data-driven and tech-enabled customer experiences while building lasting and values-based relationships with clients. And he shares our collective ambition to become the most integrated agency network, delivering integrated solutions to drive growth for our clients across creative, media and CXM. I know Michael is ready to progress this agenda at the helm of Merkle and will be a key leader for dentsu as we further accelerate our growth and momentum.”

“Craig has been instrumental in growing the Merkle business over the past 15 years. He leaves the brand in great shape with a strong client portfolio, a solid leadership team and a business that is much more integrated into dentsu. It has been a privilege to work with Craig as part of my Executive team.”

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On his appointment, Michael Komasinski said “I am excited for the opportunity to lead such a brilliant and successful brand into its next phase of growth. Bringing together our combined strengths with dentsu makes us truly market leading, demonstrating to our clients the breadth of capability we offer to deliver integrated marketing solutions and business outcomes. Talent is the lifeblood of brands like Merkle and it is a key focus in the pandemic era as the labor market tightens and we pivot to hybrid ways of working. As in the past, we are focused on making Merkle and dentsu the employer of choice where the best talent in the industry wants to come develop and thrive.”

Craig Dempster said “I am immensely proud of what we as a brand have achieved over these past 15 years. Merkle’s growth and offering under dentsu is world class. Putting data at the heart of everything we do at dentsu is transforming our offer and ultimately providing our clients with a seamless and integrated experience to deliver outstanding growth. I celebrate and thank our people in helping to build one of the most innovative businesses in the world.”

Michael will commence his role as Global CEO Merkle on 1 January and will join the dentsu international executive team, reporting to Wendy Clark. The new President, Merkle Americas will be announced in due course.

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UserTesting Files Registration Statement for Proposed Initial Public Offering

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UserTesting, Inc. (“UserTesting”), a leading provider of human insight, delivered through a video-first, enterprise SaaS platform, today announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of shares of its common stock.

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UserTesting has applied to list its common stock under the ticker symbol “USER” on the New York Stock Exchange. The number of shares to be offered and the price range for the proposed offering have not yet been determined.

Morgan Stanley & Co. LLC and J.P. Morgan Securities LLC will act as lead book-running managers and representatives of the underwriters for the proposed offering. Piper Sandler & Co., Truist Securities, Inc. and William Blair & Company, L.L.C. will act as joint book-running managers for the proposed offering. Canaccord Genuity LLC, Needham & Company, LLC, Oppenheimer & Co. Inc., Raymond James & Associates, Inc., Robert W. Baird & Co. Incorporated, Loop Capital Markets LLC and Academy Securities, Inc. will act as co-managers for the proposed offering.

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The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, 2nd Floor, New York, New York 10014, or J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or by telephone at (866) 803-9204 or by email.

A registration statement on Form S-1 relating to the proposed offering of these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Aicadium and SambaNova Join Forces to Bring Innovative end-to-end Hardware and Software AI Solution to Singapore

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Partnership accelerates access to industry impacting AI capabilities for organisations in the ASEAN region and beyond.

Aicadium, a global technology company founded by Temasek dedicated to creating and scaling AI solutions, and SambaNova, the company building the industry’s most advanced software, hardware, and services to run AI applications, announced a partnership to bring SambaNova’s advanced AI hardware to Singapore. In conjunction with Aicadium’s AI platform, the solution is available for companies in Singapore seeking to deploy machine learning applications such as natural language processing, computer vision, recommendation, and more.

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“Partnering with Aicadium to deliver advanced AI solutions to enterprises and organisations in Singapore pushes SambaNova closer to our goal of enabling global access to AI,” said Marshall Choy, Vice President Product for SambaNova. “Businesses around the world are under pressure to adopt and accelerate AI initiatives. With Aicadium’s expertise and our best-in-class AI computation, we are accelerating machine learning and AI adoption throughout the region together.”

SambaNova’s Dataflow-as-a-Service utilising DataScale is a completely integrated software and hardware platform delivering unrivaled performance, accuracy, scale, and ease of use built on SambaNova’s Reconfigurable Dataflow Architecture™ (RDA). SambaNova DataScale software-defined-hardware approach is optimised from algorithms to silicon, delivers efficiency, and is built with a highly flexible and scalable architecture. DataScale can scale seamlessly from one to hundreds of systems to meet the demands of modern AI computing.

“Until now, the reality for small companies has been that they have to use transfer learning to benefit from very complex deep learning algorithms,” said Dr. Rainer Burkhardt, Senior Vice President of Engineering at Aicadium. “With SambaNova’s capabilities training deep neural networks from scratch combined with Aicadium’s AI platform and access to large datasets, we can really make a difference solving common issues such as high-resolution images for visual analytics problems and accelerated processing speeds.”

Launched earlier this year, Aicadium is Temasek’s global AI centre of excellence to empower companies to achieve better business outcomes through the adoption and delivery of AI technologies and solutions. It aims to partner with enterprises seeking to develop and scale end-to-end AI solutions to improve business outcomes. The firm leverages its global team of data scientists and engineers, a repeatable and scalable process, and a platform of AI algorithms, models, and tools to help clients achieve operational AI within their organisations.

“This exciting partnership with SambaNova exemplifies the collective strength and capabilities of the Temasek ecosystem, connecting firms within our portfolio and beyond to deliver better business outcomes,” said Dr. Michael Zeller, Head of AI Strategy & Solutions at Temasek, and Board member of Aicadium.

The partnership enables end-users in industry, government, and higher education to benefit from complete AI solutions to solve their most urgent problems by utilising extensible AI platform services, locally hosted in Singapore and available throughout the ASEAN region and beyond. 

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TVSquared’s Global Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience

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Report Looks at Converged TV Adoption & Trends Across Australia

TVSquared, the global leader in converged TV ad measurement and attribution, today released “The State of Converged TV: A Look at Global Trends & Adoption,” in conjunction with third-party research firms, Dynata and Advertiser Perceptions. As the first global view on converged TV, the report represents survey insights from nearly 1,000 buyers across Australia, the UK, Germany and the U.S.

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“The State of Converged TV: A Look at Global Trends & Adoption”

Report findings support an increasingly global sentiment to break free from rigid legacy approaches that no longer meet the needs of modern marketers, and toward currencies and practices that support a cross-platform TV ecosystem. In Australia, 91% of respondents agree that “TV” is now defined as linear and streaming platforms, and 88% indicate that TV should be sold on impressions.

To fully realize the power of converged TV, key Australia survey highlights support the need to move past legacy models and toward a more transparent, flexible converged TV marketplace:

  • 56% of respondents cited “transparency of metrics” as a “very important” factor for investing in converged TV, followed by “ability to optimize for performance across TV buys” (47%) and “ability to measure incremental reach beyond linear” (46%).
  • While 85% indicated that achieving cross-platform TV measurement and attribution is a top priority for adopting converged TV strategies; 49% stated its accuracy was also a top challenge.
  • 94% of respondents agree that TV needs to be more flexible and easier to transact across linear and streaming.

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As CTV adoption steadily increases, TV investments and planning will become more diverse. TVSquared’s survey uncovered how emerging converged TV strategies are looking in Australia today:

  • 40% of Australian respondents currently allocate between 16-25% of their total TV budget to CTV.
  • 40% also currently advertise across three-to-five platforms, with 26% indicating they will advertise on six or more in 2022.
  • The top three data sources being used by Australian marketers to inform converged TV campaigns are online data for attribution (58%), first-party customer data (39%) and offline data for attribution (35%).
  • The top three KPIs for converged TV were optimising reach (45%), brand awareness/maximum exposure (44%) and incremental audience reach (42%).

“With viewers dispersed across platforms and screens, TV has been redefined to encompass both linear and streaming,” said Calum Smeaton, CEO, TVSquared. “There is a shared passion, across the industry, to support converged TV strategies with measurement innovation and more flexible, transparent practices that empower advertisers to reach their total TV audience.”

The report also analysed billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform to uncover insights on incremental reach and how to best approach converged TV strategies.

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Alexander Renner, the ex-Dynamic Yield MarTech expert, joins Netcore Cloud Inc to lead Partnership and Alliances

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Netcore Cloud Strikes Strategic Partnership With Halon, Strengthening Its Global Customer Experience Capabilities

Netcore Cloud Inc., North America’s top marketing technology organization, today announced the appointment of Alexander Renner (Alex) as Head of Alliances and Partnerships for North America. In his new role, Alex will be responsible for developing and nurturing key partnerships with its overarching goals, objectives, and strategies of expanding its foray into the North American market.

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With over 15 years of experience in the industry, Alex brings immense knowledge and expertise in partnerships, sales enablement, and growth marketing with him. He has held various leadership positions across Dynamic Yield, Taboola, Vimeo, and Web.com. Using his experience over the years, Alex will be identifying mutually beneficial alliances and partnership opportunities across the length and breadth of the North American market.

“Since our venture into the North American market, we have witnessed tremendous growth in a brief span. Owing to the immense pool of opportunity in this region, there was a strong need for us to bring dedicated focus on partnerships. We are delighted to have Alexander Renner join our North America team. With Alex’s rich expertise in leading organizations across roles and his in-depth region-specific knowledge, I feel confident that he is well-equipped to lead our business expansion aspirations successfully in the North American region,” said Abithab Bhaskar, CEO – International Business at Netcore Cloud Inc.  

“Netcore Cloud is a widely renowned, full-stack marketing technology SaaS company that has successfully demonstrated the use of advanced technology since the last two decades and with a greater focus on AI since the last few years. Alexander’s extensive industry knowledge will be critical for us towards furthering our influence in North America. He is a great addition to strengthen our leadership team, and we look forward to chasing heights with him. His appointment is one of the key investments we have lined up towards our expansion aspirations in international markets,” said Kalpit Jain, Group CEO at Netcore Cloud Inc.

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Commenting on his appointment, Alex said, “I am excited to be joining Netcore Cloud at such a pivotal time where AI has been transforming consumer experience with personalization in more ways than one can imagine. Netcore Cloud has a well-defined vision, compelling the industry to make different choices about implementing and utilizing marketing technologies. I look forward to collaborating with Netcorians around the world to further the organization’s vision to improve execution and engagement.”

The company’s North American offices are based in New York and Toronto, Canada. Several reputable industry bodies have recognized it, including Gartner Peer Insights “Voice of the Customer” Report 2020 and G2 Winter 2021 Reports, for its top-notch email-marketing capabilities and unique marketing automation suite. 

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ENGINE Media Exchange (EMX) Announces Success of Cookieless Data Connected Marketplace

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ENGINE Media Exchange (EMX) Announces Success of Cookieless Data Connected Marketplace

Achieving 2X lift in campaign reach by shifting data application from DSP to SSP

ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology and programmatic solution, announced preliminary results of the EMX Data Connected Marketplace™, showcasing the effectiveness of applying data at the SSP level. EMX Data Connected Marketplace™ allows advertisers and publishers to onboard data as well as utilize data from multiple data partners including ENGINE Insights. Advertisers and publishers benefit from precise targeting, greater scale, and accurate pre-campaign forecasting, including CTV and omnichannel environments leveraging EMX’s SSP and the ENGINE Device Graph+.

The EMX Data Connected Marketplace™ is available for both managed service clients and programmatic buyers via a Data Connected Private Marketplace (PMP). This solution has been leveraged in over 150 campaigns, demonstrating EMX’s ability to offer scale and precise targeting through EMX direct supply. This solution is particularly beneficial for niche audiences and smaller regions, where inventory availability is typically low. Clients have experienced an average of 2x lift in audience reach utilizing the EMX Data Connected Marketplace™ compared to traditional data applications.

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By shifting the data application directly to media on EMX’s SSP, buyers can accurately forecast reach, scale, and price pre-flight ensuring frictionless campaign delivery. The EMX Data Connected Marketplace™ also supports buyers’ own first-party data and publishers are also able to make their data available in the marketplace.

EMX Data Connected Marketplace™ eliminates many of the pain points that have long frustrated buyers – including scale issues when applying data to PMPs and a lack of accurate forecasting tools.

“EMX’s Data Connected Marketplace is the first to offer buyers data application and forecasting tools built into an SSP. This provides greater fidelity, accuracy, and visibility in targeting, giving buyers confidence upfront that campaigns will deliver, unlike traditional PMPs that often are not able to meet delivery requirements,” said Michael Zacharski, CEO of ENGINE Media Exchange (EMX).

While many traditional data applications leverage outdated data, buyers benefit from daily data updates automatically applied to all campaigns. Furthermore, EMX Data Connected Marketplace™ is not reliant on cookies and provides a holistic cross-channel solution.

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“We’ve already been to the cookieless future – and we like it better there,” said Zacharski. “EMX’s Data Connected Marketplace offers advertisers the ability to build campaigns with more efficiency and scale targeting niche audiences in CTV and all omnichannel environments.”

As an independent end-to-end programmatic solution, EMX has invested in creating technology that solves key issues that have challenged the industry. Historically, private marketplaces have been owned by DSPs and built on cookies, requiring triangulation between data platforms, SSPs and DSPs. After expanding its CTV offerings and going entirely cookieless this year, EMX has moved the data application to its own SSP.

EMX partnered with a direct-to-consumer brand to successfully reach key audiences in an end-to-end cookieless CTV funnel branding campaign. The campaign broke KPI records from branding to purchases by leveraging unique audience data at every stage of the campaign – from targeting to optimization to measurement. By leveraging EMX’s Data Connected Marketplace™, combining proprietary data, direct publisher supply and ENGINE Device Graph+ powered solutions, the campaign achieved a 2x return on ad spend and a 234% increase in conversions.

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Startup Stage11 Raises a €5m Seed Round to Reimagine Music for the Metaverse

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– Stage11 raises a 5 million euro seed round led by Otium Capital.

– The Paris-founded startup confirms key partnerships with Martin Garrix, David Guetta, Snoop Dogg, Ne-Yo, Akon, Salif Gueye and the Institut Français de la Mode.

– Hires a team of top talent with a track record of global success stories including Assassin’s Creed, Facebook Oculus, Ferrari, Happy Feet, LVMH, Marvel Avengers, Microsoft Kinect, Nike, and Virgin.

Immersive music experience startup Stage11 announces it has raised a 5 million euro seed round led by Otium Capital, a European venture capital fund, backed up by founder and CEO, Jonathan Belolo. Belolo is a music industry veteran and the co-owner of Scorpio Music with a track record of 45 years of continuous success from The Village People to Mi Gente by J Balvin & Beyonce. Stage11 has begun its journey to reimagine music for the metaverse by using the funds to onboard strategic hires, sign key artist and brand partnerships and build its technology platform.

“As a gamer and sci-fi nerd, It feels like I’ve been dreaming about the metaverse my entire life. Now that as a society we’re on the cusp of making it real, I find myself blessed to be part of an incredible team setting out to explore the new frontier. Building immersive music events and experiences is just the first step. We are on a journey together to reimagine the way artists and brands connect, even co-create, with their fans and audiences. We are combining genres, realities and cultures to build something bold, thrilling and timeless — yet accessible and fun.” says Jonathan Belolo, founder and CEO.

Stage11 is setting out to redefine the interactive music experience by combining gaming, mixed reality, and digital collectibles. They will do this by building a new creative canvas for artists, allowing them to invite fans to live, play, and create inside their performances and musical worlds.

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These worlds combine immersive gameplay sequences, lifelike performances, cinematic narratives and exclusive digital collectibles. Fans can not only discover and collect but actually use these interactive NFTs to create and share unique personalized content and even perform with their favorite artists.

This forms the core of a music metaverse that gives artists, brands, influencers and fans the tools to co-create unique digital experiences, collectibles, and content unlocking new revenue streams for all by tapping into today’s fastest-growing markets – gaming, AR/VR, virtual events, and digital goods.

“I’m super excited to partner up with Stage11 and work on amazing virtual experiences together. We’re currently working on my first virtual show with Stage11 and I can’t wait to share more about this very soon!” says DJ Martin Garrix.

Stage11 can be accessed on desktop and mobile, playing to the strengths of both platforms. While desktop offers a more interactive high-definition experience, mobile focuses on mixed reality experiences and content creation as well as social interaction. Both platforms merge into one seamless user experience.

Stage11 is also today announcing partnerships with world-famous artists Martin Garrix, David Guetta, Snoop Dogg, Ne-Yo, Akon, French viral street dance artist Salif Gueye and a key strategic fashion partnership with the Institut Français de la Mode.

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“Every day, we see that technology is influencing the entire fashion value chain and is having an impact on all processes. The development of metaverses is an additional step that is opening up a new field of expression for brands. The students of the Institut Français de la Mode, the future players in the industry, must be at the heart of this revolution. That’s why we have decided to make our fashion design students work in partnership with Stage 11 on virtual accessories, by using their approach of a digital metaverse, which will be presented during the fashion show at Paris Fashion Week next March.” says Xavier Romatet, dean of the Institut Français de la Mode.

To realize his vision, Belolo is joined by three co-founders; Jean-Philippe Braud and Gregory Dhonner, the co-founder and director of business development for Profirst, a leading luxury event agency for the most prestigious brands in fashion, beauty, and art (Armani, Chanel, Kering, L’Oréal, LVMH) and Mani Nordine, the president of American Artists Company specializing in managing A-list artists & celebrities bookings (Rihanna, Nicki Minaj, Nas & Lady Gaga), who together bring decades of global business experience in music and fashion along with their invaluable networks to Stage11.

They are supported by a best-in-class team of experts in gaming, technology, entertainment and business that have previously worked on global success stories including AAA games Assassin’s Creed, Marvel Avengers, Star Wars: Battlefront, animated hit Happy Feet, and leading technologies and brands Facebook Oculus, Microsoft Kinect, Warner Music, Ferrari, Nike and Virgin.

“At Otium Capital, we are entrepreneurs before we are investors. As entertainment, digital and gaming are part of our expertise, Stage 11 is an obvious choice for us. The founders of Stage 11 are recognized experts in their respective fields (Music, Fashion, Luxury, Lifestyle). This track record has enabled them to build a high-quality team between Europe and Silicon Valley in record time.” says Pierre-Edouard Stérin, founder of Otium Capital.

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Mobile Trends from 300,000,000 Seconds of Customer Engagement Help Companies Plan Marketing Strategies

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Mobile Trends from 300,000,000 Seconds of Customer Engagement Help Companies Plan Marketing Strategies

Cadence Bank, Williston Financial Group, First Option Mortgage modernize with iFOLIO® platform to leverage the power of digital & mobile

Today, iFOLIO announced powering over 300,000,000 seconds of customer engagement in the last 12 months, and key trends that can help businesses connect with customers in today’s environment.

iFOLIO, a digital marketing platform, was awarded patent 10,996,933 B2 on its proprietary web analytics in May 2021. These analytics power a data-driven understanding of consumer trends and behaviors from digital sites, landing pages and campaigns.

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The 300,000,000 seconds of digital engagement were in all 50 U.S states and 100 countries.

Key Findings:

  • February 1 to May 1, 2021: customers engaged with sites 67% laptop, 32.5% mobile, 0.5% tablet
  • July 3 to October 4, 2021: customer’s site engagement shifted 56.4% mobile, 40.9% laptop
  • August 2 to October 4, 2021: customer engagement shifts even more mobile ~ 58% mobile

In early 2021, many customers spent less time on the go, and more time at home. With the population primarily homebound, end-users opened and engaged with marketing content from their laptop first, then mobile. Now, as the world opens back up for entertainment and business alike, engagement has shifted mobile. 

  • In the last 3 months, over 58% of digital engagement has occurred on cell phones – highlighting that the workforce and consumers have remobilized.

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These device trends point to a workforce that is coming out of work hibernation and social lockdown. iFOLIO’s clients have shifted their marketing to a world that has remobilized:

  • Cadence Bank: Equips sales reps with digital business cards and personalized mobile marketing material to shorten sales cycles
  • Williston Financial Group: Shares digital presentations that optimize for mobile viewing before or after key meetings to maximize engagement.
  • First Option Mortgage: Leverages iFOLIO mobile optimized landing pages to deliver more personalized customer experiences

“Our iFOLIO presentations have opened the door to new business opportunities and allow us to easily stand out in a crowded marketplace. Marketing is able to easily give sales the latest and greatest content to put in front of the right people at the right time,” says Darcy Patch, Vice President Marketing – Enterprise Solutions, WEST, A Williston Financial Group Company.

“Making work easier and enabling marketing teams to deliver effective customer engagement solutions is mission central for iFOLIO and we’re delighted to share trends that can help businesses with digital transformation,” says Jean Marie Richardson, President and CEO, iFOLIO.

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Blackbird wins Best Mobile Video Solution at 2021 Streaming Media European Readers’ Choice Awards

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Blackbird plc, the developer and seller of the market-leading cloud native video editing platform, Blackbird, has won Best Mobile Video Solution at the 2021 Streaming Media European Readers’ Choice Awards.

One of the most prestigious honours in the media technology industry, voters include a wide array of professionals from broadcasters, OTT specialists, content providers and technology vendors. This year’s 13th-annual awards saw nearly 2,000 voters cast more than 9,800 votes for products nominated in 16 categories.

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Blackbird was voted Best Mobile Video Solution in recognition of its unique remote production capabilities, enabling professional video content creation by anyone, anytime, anywhere. Browser based Blackbird is the world’s fastest, most powerful professional cloud video editing platform, providing instant access to video content for the easy creation of clips, highlights and long form content for rapid publishing to multiple channels.

Blackbird enables enterprises to scale effortlessly, drive significant productivity improvements and meet sustainability targets due to the platform’s highly efficient cloud native architecture.

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Blackbird CEO, Ian McDonough, said: “It’s fantastic to win this award. This one is especially important to us for two reasons. Firstly it’s voted for by readers covering a wide base of knowledgeable industry professionals. Secondly it’s for best-in-class mobile video which highlights Blackbird’s unique strength as a highly efficient remote video production platform. A heartfelt thank you to everyone who voted for us and congratulations to all the other winners.”

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the U.S Department of State and 75 local US news stations with TownNews.

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Mediacom Appoints Justin White as Global Client President

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D-BOX Technologies Announces Changes To The Composition Of its Board of Directors

MediaCom has named Justin White as its new Global Client President.

Together with fellow U.S. based Global Client President, Kristin Gower, Justin will work with the agency’s leadership teams around the world to ensure that global clients receive the support and resources they need to thrive. He will split his time between the US West Coast and New York and starts in his new role October 25th.

He has also been briefed with making MediaCom sharper at sharing learnings and opportunities and demonstrating how its Seeing the Bigger Picture positioning brings both tangible returns and business advantage.

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Justin joins from Publicis Groupe, where he has worked for the last decade, most recently as Global Client Lead on The Coca-Cola Company and Head of Business Intelligence and Client Performance, delivering strong results in terms of client performance. He also previously led Publicis Media’s Global Client Practice.

He will report into MediaCom’s Global COO Josh Krichefski and U.S. CEO, Sasha Savic.

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“Justin is a strong addition to an already powerful North America leadership team and will help us deliver the right resources and the best talent to our wonderful clients. He has an impressive roster of experience from his time at Publicis Groupe, working across a broad range of categories and I know he will offer a fresh perspective and challenge our teams to do even better for our clients,” said Josh Krichefski, MediaCom’s Global COO.

“I’m really excited to be joining MediaCom. It’s an agency that has been producing some very effective work and is widely admired throughout the industry. My goal is to work with the brilliant teams to help our clients spot opportunities earlier and build business advantage in their sectors. I am raring to get started,” said Justin White.

Codecademy Launches First-Ever Brand Campaign

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Codecademy Names Robin Zucker as First-Ever Chief Marketing Officer

Created in collaboration with Narrative, the ” campaign speaks to shifting career priorities post-pandemic

Codecademy, the leading online learning platform for technical skills, today revealed its first brand-focused advertising campaign. Titled ‘Live By Your Own Code’ and developed in partnership with Narrative, the campaign positions learning to code as the pathway to a better future, as millions of people seek greater control and flexibility in their work lives.

Codecademy's 'Live By Your Own Code' brand campaign
Codecademy’s ‘Live By Your Own Code’ brand campaign

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With a record 32% of the workforce considering changing careers, Codecademy’s new campaign speaks to our shifting priorities around work and life. The company drew inspiration directly from its learners and their aspirations to not just start a new career, but to live a better life by learning to code.

“We heard from our learners, read their conversation threads in our forums, and connected their feedback to what’s happening in the world at this very moment,” said Robin Zucker, Interim Chief Marketing Officer at Codecademy. “People everywhere are taking ownership of their lives, forging new career paths in order to achieve what’s most important to them—whether that’s time spent with family, freedom to travel, or financial stability and job security. We see this every day among our learners, and decided to launch this campaign to help even more people learn the skills they need to lead the lives they want.”

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“The pandemic has caused a seismic shift in the way people think about work. We’ve been re-evaluating what’s important to us, and thinking about how we can achieve more flexibility and control in our work lives,” said Ariel Broggi, Executive Creative Director at Narrative. “Our ‘Live By Your Own Code’ campaign creates an ownable framework for Codecademy to connect with people where they are in this moment, and highlights how learning code can be the path to a better future.”

The ‘Live by Your Own Code’ campaign will debut October 13 across digital and out-of-home channels. This is Codecademy’s first brand-focused campaign in its 10-year history.

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Striim Honored by Goldman Sachs for Entrepreneurship and Innovation in Enterprise Cloud Data Integration

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OneCause Awards Technology Grants to Three Rising Nonprofits

Ali Kutay, Striim CEO, Among 100 Most Intriguing Entrepreneurs at 2021 Builders + Innovators Summit

Goldman Sachs is recognizing Ali Kutay, CEO of Striim, as one of the 100 Most Intriguing Entrepreneurs of 2021 at its Builders + Innovators Summit in Healdsburg, California.

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Goldman Sachs selected Ali Kutay as one of 100 entrepreneurs from multiple industries to be honored at the two-day event. Ali leads Striim as CEO and Co-founder, and brings many years experience of tech entrepreneurship with an expert eye on how to raise expectations for how the world does business. Prior to Striim, Ali was Chairman and CEO of GoldenGate Software as well as president and CEO of WebLogic and an angel investor. Ali’s objective for Striim is focused on providing unified data streaming and integration solutions using real-time data for the hybrid cloud, helping enterprises operate with digital first experiences for their customers.

“I am immensely grateful to be honored by Goldman Sachs for entrepreneurship. It is a privilege to be acknowledged alongside this strong group of business leaders,” said Ali Kutay. “This recognition highlights the innovations Striim brings to the market and the benefit we deliver to our customers by providing the data backbone for real-time, digital first experiences for business transformation.”

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

“Innovation doesn’t happen just anywhere; it thrives where there’s a wide range of thoughts and perspectives,” said David M. Solomon, Chairman & CEO of Goldman Sachs. “One of our great strengths is our ability to bring together people from different walks of life and to spark conversations today that will lead to breakthroughs tomorrow. The leaders we’ve chosen to highlight at our Builders + Innovators Summit are truly remarkable, and we are pleased to recognize Ali Kutay as one of this year’s most intriguing entrepreneurs.”

In addition to honoring 100 entrepreneurs, the summit consists of general sessions and clinics led by seasoned entrepreneurs, academics and business leaders as well as resident scholars.

Alliance Data Board Approves Spinoff of Loyalty Ventures Inc.

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Alliance Data Board Approves Spinoff of Loyalty Ventures Inc.

Alliance Data Systems Corporation , a leading provider of data-driven marketing, loyalty and payment solutions, announced that its Board of Directors has approved the separation of Alliance Data’s LoyaltyOne segment, consisting of its Canadian AIR MILES® Reward Program and Netherlands-based BrandLoyalty businesses, into an independent, publicly traded company, Loyalty Ventures Inc.

The separation will be completed by a pro rata distribution of 81% of the outstanding shares of Loyalty Ventures common stock to Alliance Data’s stockholders of record at the close of business on October 27, 2021, the distribution record date. Alliance Data stockholders entitled to receive the distribution will receive a book-entry account statement or a credit to their brokerage account reflecting their ownership of Loyalty Ventures common stock. No action is required by Alliance Data stockholders to receive Loyalty Ventures shares in the distribution. Alliance Data will retain 19% of the outstanding shares of Loyalty Ventures common stock, which Alliance Data intends to divest after the separation in a tax-efficient manner.

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The distribution of Loyalty Ventures’ shares is expected to be completed after the market closes on November 5, 2021, with Alliance Data stockholders receiving one share of Loyalty Ventures common stock for every two and one-half (2.5) shares of Alliance Data common stock held at the close of business on the record date of October 27, 2021. Fractional shares of Loyalty Ventures common stock will not be distributed. Any fractional share of Loyalty Ventures common stock otherwise issuable to an Alliance Data stockholder will be sold in the open market on the stockholder’s behalf, and the stockholder will receive a cash payment for the fractional share based on its pro rata portion of the net cash proceeds from all sales of fractional shares.

Following the distribution of 81% of Loyalty Ventures common stock on November 5, 2021, Loyalty Ventures will be an independent, U.S.-based publicly traded company and is expected to be listed on Nasdaq under the symbol “LYLT.”

Prior to the distribution, Alliance Data expects to mail an information statement to all stockholders entitled to receive the distribution of shares of Loyalty Ventures common stock. The information statement will describe Loyalty Ventures, including the risks of owning Loyalty Ventures common stock, and other details regarding the separation.

The completion of the distribution is subject to customary conditions, including the Securities and Exchange Commission (SEC) having declared effective Loyalty Ventures’ Registration Statement on Form 10, as amended, which Loyalty Ventures has filed with the SEC and is available at the SEC’s website at http://www.sec.gov, and Alliance Data’s receipt of an opinion from its tax advisor confirming that the distribution qualifies as tax-free for U.S. federal income tax purposes for Alliance Data and its stockholders (except for cash received in lieu of fractional shares). Alliance Data has received a private letter ruling from the Internal Revenue Service to this effect. The Alliance Data Board reserves the right in its discretion to delay the distribution, change any of the terms relating to the distribution, or abandon the distribution.

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

Alliance Data expects that a “when-issued” public trading market for Loyalty Ventures’ common stock will begin on or around October 26, 2021 under the symbol “LYLTV”, and will continue through the distribution date. Alliance Data also anticipates that “regular-way” trading of Loyalty Ventures’ common stock will begin on November 8, 2021, the first trading day following the distribution date.

Beginning on or around October 26, 2021, and through the distribution date, it is expected that there will be two ways to trade Alliance Data common stock – either with or without the distribution of Loyalty Ventures common stock. Alliance Data stockholders who sell their shares of Alliance Data common stock in the “regular-way” market (that is, the normal trading market under the symbol “ADS”) during this time period will be selling their right to receive shares of Loyalty Ventures common stock in connection with the spinoff. Alternatively, Alliance Data stockholders who sell their shares of Alliance Data common stock in the “ex-distribution” market during the same period under the symbol “ADS WI” will not be selling their right to receive shares of Loyalty Ventures common stock in connection with the spinoff. Investors are encouraged to consult with their financial advisors regarding the specific implications of buying or selling shares of Alliance Data common stock on or before the distribution date.

Morgan Stanley is serving as financial advisor and Davis Polk & Wardwell LLP is serving as legal counsel to Alliance Data in connection with the distribution.

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CloudControlMedia Launches New Performance Marketing Platform

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CloudControlMedia Launches New Performance Marketing Platform
– Now marketers can manage entire media budgets with QuinStreet technology in SAAS form
– Clients report increased sales of 26% and savings on paid media expenditure of more than 25%
– Eliminates blind networks, gives marketers direct control, transparency, and optimization

Cloud Control Media, a subsidiary of QuinStreet, Inc. (Nasdaq: QNST) announces the release of CloudControlMedia Platform 3.0 (CCMP). CCMP boosts media performance and increases profits for organizations using the platform across digital marketing channels. The platform allows businesses to manage multiple marketing and media channels from a single, customized, cloud-based solution. Even offline channels can be tracked and managed.

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“Over 20 clients have tested the beta version realizing savings of more than 20%,” reports Christopher Roberts, COO of CloudControlMedia. “CCMP analyzes media channels including paid search, social media, pay-per-click, and others by campaign and segment. This enables optimized spend by source, segment, geography, and more.”

Absent a single, multi-channel platform, advertisers are forced to track media performance across multiple, disparate systems. The process is cumbersome, imprecise, and siloed by channel.

CCMP solves these problems. It can be integrated across organic and paid channels, including Google, Facebook, and third-party affiliates. It combines these media channels and their specific campaigns into one customized dashboard. The platform pulls cost, click, response, and other up-funnel data from all channels and campaigns and pairs CRM data with clients’ conversion, appointments, sales, and other down-funnel data. This facilitates managing pacing, spend, performance, and forecasting.

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“CCMP connects with client CRMs like Salesforce to reveal performance by source, says Casey Cook, founder and CEO of Cloud Control Media. “Advertisers can then prioritize and optimize each source and campaign.” This enables marketing spend to be better leveraged, with fewer dollars going to each customer acquisition.”

By enabling source ranking, right-pricing, and campaign performance measurement through to the final conversion, CCMP improves on existing alternatives. Pacing and performance reports can be dayparted and segmented in minutes.

“CCMP dramatically improves the sales funnel for customer acquisition,” remarks Nina Bhanap, QuinStreet, Inc. Chief Technology Officer. “Media investments can be made with precision for maximum ROI. Imagine cherry-picking assets in your 401(k) so you kept only those that were the most profitable. That’s what this platform does.”

Marketing Technology News: MarTech Interview with Max Nelson, VP of Marketing Communications at OpenX

Clari Announces Investment from HubSpot Ventures

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Clari Announces Investment from HubSpot Ventures

Partnering to bring revenue operations to every business

Clari, the revenue operations leader, today announced it has received new funding from HubSpot Ventures and is partnering with HubSpot, a leading for scaling companies, to bring revenue operations to every business. The investment from HubSpot Ventures comes as part of Clari’s Series E investment round. HubSpot Ventures joins other Series E investors B Capital Group, Bain Capital Ventures, Blue Cloud Ventures, Madrona Ventures, Northgate Capital, Sapphire Ventures, Sequoia Capital, Silver Lake Partners, Tenaya Capital, Thomvest, and Workday Ventures.

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“Clari and HubSpot share a vision for the future in which all companies’ sales and revenue systems are more connected, efficient, and predictable,” said Alyssa Filter, Chief Financial Officer at Clari. “HubSpot knows that revenue operations drives better business performance, and by partnering with Clari, they are adding a way to provide best-in-class solutions to support the growth of their customers.”

Clari and HubSpot also announced the two companies are collaborating on innovations intended to extend revenue operations to more businesses. HubSpot and Clari share an understanding of the power of revenue operations, and together their market-leading platforms will deliver greater connectedness, efficiency, and predictability for go-to-market teams to drive growth.

“Revenue operations is the secret sauce of driving growth at scale for every business by providing visibility and rigor across the entire go-to-market team,” said Andrew Lindsay, SVP of Corporate and Business Development at HubSpot. “Clari is a leader in the revenue operations movement and a natural partner for HubSpot to deliver even greater value in the service of growth for our customers.”

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AdRoll Becomes a Shopify Plus Partner

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AdRoll Becomes a Shopify Plus Partner

AdRoll, a marketing automation company, deepens partnership with Shopify to serve large ecommerce brands

Today AdRoll, a leading marketing automation platform for growing ecommerce brands, announced it has expanded its partnership to become a Shopify Plus Certified App Partner. Shopify Plus supports both hyper-growth and long-standing large ecommerce Shopify merchants by helping them find the apps and solutions they need to build and scale their business, and today AdRoll became the first certified app to provide merchants with advertising technology solutions.

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By integrating AdRoll with their Shopify stores, merchants have access to all of AdRoll’s robust ads, measurement, and email offerings, creating an overall better experience for consumers and stronger results for merchants, including an average 15x return on ad spend (ROAS) . “The AdRoll app for Shopify Plus integrated incredibly easily and efficiently for us – what can take weeks or even months for developers to implement took just minutes,” said Hannah Lewis, who leads paid media as the Head of PPC and Affiliates at Lounge Underwear. “Being able to jump-start right away was imperative to our international growth. We were able to launch full-funnel marketing campaigns in new territories in a matter of weeks. The integration is brilliant.”

In addition to AdRoll’s ecommerce platform capabilities, qualified Shopify Plus merchants will get advanced features including a dedicated account manager to help marketers maximize their Shopify integration – from regular strategy sessions and metric reviews to deep analysis and actionable insights from AdRoll’s Customer Insights and Analytics team, and education and guidance for future-proofing around industry changes like the deprecation of third-party-cookies. Shopify Plus customers will also have access to AdRoll’s team of expert designers to produce custom campaign ads in line with merchants’ brand guidelines.

As a Shopify Plus Partner, AdRoll will be able to build upon its rich dataset, accessing store data from integrated merchants to help fuel better targeting, measurement, and performance for hyper-growth companies. In addition, it allows AdRoll to ingest merchants’ product feed to personalize creative for each user and tracks marketing events on the store to help power our Cross Channel Performance Dashboard, providing insights across every marketing channel a merchant is utilizing.

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“Shopify is a perfect partner for AdRoll’s ads, email and measurement capabilities. Our offerings are better together, and expanding our relationship with Shopify makes both platforms more equipped to drive growth for ecommerce customers and merchants,” said Lizzie Chapman, Vice President of Technology Partnerships & Channels at AdRoll. “We’re excited to continue to deepen our work together and expand our access to even more Shopify merchants beyond SMB.”

“The Shopify Plus Certified App program is designed to meet the advanced requirements of the world’s fastest growing brands,” said Mark Bergen, Vice President of Revenue, Shopify. “We’re happy to welcome AdRoll to the program, bringing their insight and experience to the Plus merchant community.”

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OneVoice Communications Inc. is now in partnership with 8×8, Inc.

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OneVoice Communications Inc. is pleased to announce a partnership with leading integrated cloud communications platform provider 8×8, Inc.

With this new partnership, OneVoice Communications Inc. will add to its portfolio 8×8 XCaaS (eXperience Communications as a Service), which includes fully integrated, cloud native contact center, voice, team chat, and meetings capabilities in a single-vendor solution for employee communications, collaboration and customer engagement. OneVoice Communications will be able to provide integrations for customers with Microsoft Teams and SalesForce among many other products and services.

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“VARs provide organizations with essential guidance and valuable services to help them with digital transformation efforts and move off of legacy, on-premises communications and customer engagement systems. By teaming up with trusted partners, like OneVoice, together we can capitalize on this major growth opportunity by expanding adoption of the 8×8 XCaaS single-vendor, integrated cloud communications and contact center solution.” Michael Cibelli, VP North America Channel

OneVoice specializes in creating a flexible customized package of voice, data and other business communications services for enterprise and government businesses since 2000.With our headquarters in Ashburn, Virginia, our client’s partner with OneVoice because of our geographic coverage and ability to create customized communication solutions that meet their unique business needs.

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Inuvo Announces Preliminary Third Quarter 2021 Revenue of $16.5 Million, 79% Year-Over-Year Growth

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Inuvo Announces Preliminary Fourth Quarter 2021 Revenue of $19.7 Million, 53% Year-Over-Year Growth

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced preliminary unaudited revenue for the third quarter of 2021 totaling an estimated $16.5 million, an increase of approximately 79% year-over-year, as compared to the third quarter of 2020, and approximately 31% sequentially as compared to the second quarter of 2021. IntentKey and ValidClick revenues are expected to be up roughly 62% and 21% sequentially.

Marketing Technology News: Inuvo Announces Revenue Increase of 66% Year-Over-Year for the Second Quarter Ending June 30, 2021

Rich Howe, Chief Executive Officer of Inuvo, commented, “Our growth rate accelerated in the third quarter with exceptional year-over-year and quarter-over-quarter performance across both product lines. September was a particularly strong month for new business contracts, which would suggest continued growth throughout the remainder of the year and a return to positive adjusted EBITDA within the fourth quarter of 2021.”

The preliminary financial information in this press release has been prepared internally by management and has not been reviewed or audited by our independent registered public accounting firm. There can be no assurance that actual results will not differ from the preliminary financial information presented herein and such changes could be material. This preliminary financial data should not be viewed as a substitute for full financial statements prepared in accordance with GAAP.

Inuvo will be presenting in track 2 at the LD Micro Main Event today, October 13, 2021, where we will highlight the Artificial Intelligence technology behind the Q3 sales growth.

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Illumio CEO and Co-Founder Andrew Rubin Receives Goldman Sachs Recognition for Entrepreneurship

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New Research from Illumio Shows Nearly Half of All Data Breaches Originate in the Cloud, Costing Organizations $4.1 Million on Average

Rubin Among ‘100 Most Intriguing Entrepreneurs’ Recognized at 2021 Builders + Innovators Summit

Illumio, Inc., the pioneer and leader of Zero Trust Segmentation, announced Illumio’s CEO and co-founder, Andrew Rubin, has been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs of 2021 at its Builders + Innovators Summit in Healdsburg, California. Goldman Sachs selected Andrew as one of 100 entrepreneurs from multiple industries to be honored at the two-day event and also awarded him with this honor in 2015, 2016, 2017, and 2019.

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“Innovation doesn’t happen just anywhere; it thrives where there’s a wide range of thoughts and perspectives,” said David M. Solomon, Chairman & CEO of Goldman Sachs. “One of our great strengths is our ability to bring together people from different walks of life and to spark conversations today that will lead to breakthroughs tomorrow. The leaders we’ve chosen to highlight at our Builders + Innovators Summit are truly remarkable, and we are pleased to recognize Andrew as one of this year’s most intriguing entrepreneurs.”

Andrew and chief technical officer and co-founder PJ Kirner founded Illumio eight years ago to prevent minor cybersecurity incidents from becoming real-world disasters with Zero Trust segmentation. In the last fiscal year, Illumio reported the highest number of new customers within a single fiscal year, greater than 100 percent increase in international annual recurring revenue (ARR), and a quarter (Q4) that was the strongest in company history. In June 2021, Illumio secured a $225 million funding round at a $2.75 billion valuation led by Thoma Bravo and supported by Franklin Templeton, funds managed by Hamilton Lane, and Owl Rock, a division of Blue Owl Capital.

“It’s an incredible honor to receive this recognition from Goldman Sachs for the fifth time, but it’s truly a testament to the creativity, ingenuity, and drive of every Illumineer,” said Rubin. “The relentless onslaught of ransomware attacks has made one thing clear – the legacy model of cybersecurity that focuses solely on trying to prevent attackers from breaching your business is broken. The industry needs Illumio’s approach to keep critical assets safe, even after an initial breach. Illumio helps customers see risk, isolate cyberattacks, and secure their data so organizations can dramatically reduce risk by stopping cyberattacks and ransomware from moving around their IT estate.”

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