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ActiveCampaign’s Secret to Hypergrowth Helps Technology Companies Around the World Scale

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ActiveCampaign Continues Rapid Growth Trajectory by Expanding Executive Leadership Team
For businesses of all sizes, customer experience automation is the key to growth

ActiveCampaign, the leader in Customer Experience Automation (CXA), revealed that the secret to its own growth, as well as how it helps over 150,000 businesses around the world grow, is by helping companies create 1:1 experiences at scale using automation. More than 80% of consumers admit that they’ll stop doing business with a company after one negative experience, indicating that customer experience is more important than ever before.

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Most businesses fail in the first five years, and one of the reasons is because it’s hard to scale while still providing the bespoke 1:1 experiences that customers expect. While it’s easy to create personalized experiences with a few customers, it’s impossible to scale that customer experience without automation or a massive change in headcount. That’s where ActiveCampaign CXA steps in to automate those experiences across email, chat, SMS, and websites, whether they have 10 or 10 million customers.

ActiveCampaign’s own growth is fueled by its dedication to customer success, as evidenced by the industry’s only Customer Success Commitment. Further, the company uses its own platform to connect with customers, move deals through sales stages, manage customer relationships, drive unique customer experiences, and ultimately, grow its business. To learn more about ActiveCampaign’s unique growth story, join CMO Maria Pergolino on Wednesday, September 29. At SaaStr Annual 2021, she will reveal ActiveCampaign’s secret to its rapid growth in “The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience.”

Fast-growing technology businesses across geographies are using the CXA platform to fuel their growth, including: 

  • Legal technology company Desmistificando o Direito has recovered over half of its lost revenue using ActiveCampaign’s cart abandonment automation, and it experienced another 18% increase in sales using the platform’s conditional content feature.
  • Happy Families, a platform for family mental wellness, uses ActiveCampaign Landing Pages to promote and sell tickets to webinars, saving it $40,000 annually and providing a better user experience to customers.
  • Blood testing and male medical services company Optimale uses a wide range of different software solutions in its tech stack, so ActiveCampaign’s wide range of pre-built integrations out of the box are critical to its marketing automations and marketing campaigns.

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Supporting quotes

“ActiveCampaign has seen amazing growth over the last several years thanks to our hundreds of employees who leverage our CXA platform across marketing, sales, and support to drive growth and engage with customers across the entire lifecycle,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “CXA fuels our ability to achieve our mission of helping companies of all sizes grow. All businesses focused on growth should be putting customer experience first.”

“ActiveCampaign has become an absolutely essential part of our business and has increased our earning potential substantially. We couldn’t do what we do without them,” said Evelynne Hatchard, Strategy & Marketing Manager at Happy Families. “Having that ability to engage with our clients and members on a 1:1 level is wonderful. I also love that I can create everything and control the whole system myself without needing to contact the tech team.”

“Having the right technology partner in place can make all the difference for a business’ success,” said Guilherme Laschuk, CEO of Hug.Business. “That’s why it’s imperative for growing companies to find the Formula One of technology solutions that have the best tools that support their unique needs.”

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Forrester Introduces New Forrester Decisions Service For Customer Experience Leaders

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Forrester Announces Full Conference Agenda For Data Strategy & Insights 2021 Live Virtual Experience

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints

Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline, maximize the ROI of CX improvements, and align CX investments to the experiences that improve loyalty and drive revenue. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable organizations to create consistent, on-brand, and high-quality experiences that deliver tangible business results.

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According to Forrester’s US 2021 Customer Experience Index (CX Index™), companies that focused on improving customer experiences excelled during the pandemic, with 21% of brands receiving a significantly higher score for CX quality. In fact, companies that put the customer at the center of their leadership, strategy, and operations grow revenue, profits, employee engagement, and retain customers at more than twice the rate of other firms. Those firms’ customers are 2.4x more likely to stay with them, 2.7x more likely to spend more with them, and 10x more likely to recommend them. Furthermore, loyal customers will pay up to 200% more for a preferred brand.

Forrester Decisions for Customer Experience is part of a portfolio of 15 research services designed for executives, functional leaders, and their teams — across technology, marketing, CX, sales, and product management. It equips executives to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities. The priorities for the Forrester Decisions for Customer Experience service include:

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  • Establishing, funding, and scaling the CX function.
  • Collecting and analyzing data for customer insights.
  • Embedding customer insights into the business.
  • Designing experiences that drive loyalty.
  • Enabling CX with technology.
  • Measuring CX performance and proving ROI.

“Customer experience has never been so important,” said Sharyn Leaver, SVP of research at Forrester. “But too often, CX falls between the cracks of traditional business silos and fails to receive the prioritization and budget it deserves. Forrester Decisions for Customer Experience focuses on elevating the CX function within the organization and aligning all departments to the needs and demands of the customer. It also directly ties to business results, increasing the value of CX efforts and strengthening the business case for greater investment.”

Additionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions for Customer Experience includes three core components to help CX leaders make progress on today’s priorities and plan for the future:

1. Bold vision research showcasing the latest insights, trends, predictions, and market forecasts to stay ahead of shifting customer and market dynamics. Examples include:

  • Customer insights: Access to data snapshots that explore consumer and business buyer attitudes, behaviors, and technology adoption.
  • Forrester’s signature research: Forrester’s take on key trends impacting business today. This includes research such as CX Leaders: Take A Systematic Approach To Ensure Success, which helps leaders organize stakeholders to create a consistent, high-quality CX that aligns with the firm’s expression of customer obsession across the organization.

2. Curated tools and frameworks to tackle priorities with strategic models and plug-and-play templates, including:

  • Strategic models: These priority-level models and frameworks address specific CX challenges and priorities. As an example, Forrester’s Customer Experience Function Priority Model helps develop a companywide vision for CX. This model enables leaders to align across functions on vision, strategy, and CX transformation and helps clients understand potential future forces that will impact their business.
  • Certification courses: Forrester Decisions provides access to professional certification courses that build CX proficiency across teams and functions. Available courses include Leading With Customer Obsession and Innovating Customer Experience.

3. Hands-on guidance to apply Forrester research to specific needs:

  • Guidance sessions: Leaders can work with Forrester experts to apply frameworks, models, and data to specific contexts.
  • Events: Forrester’s annual CX events showcase the latest research, share best practices, and offer actionable advice to drive better business results. CX events are held in North America, EMEA, and APAC. CX EMEA is taking place September 30 to October 1, 2021.

Resources:

  • Learn about the Forrester Decisions product portfolio.
  • Check out Forrester Decisions for Customer Experience.
  • Register to attend Forrester’s CX EMEA, taking place virtually from September 30 to October 1, 2021.
  • Download Capturing The ROI Of CX to learn how to fund a CX program.

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Creator Economy Platform Koji Announces Former DigiTour Co-Founder Christopher Rojas as Chief Creator Officer

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Creator Economy Platform Koji Announces Former DigiTour Co-Founder Christopher Rojas as Chief Creator Officer

Koji, the world’s most powerful Link in Bio and the leading app store for social media, announced that it has appointed Christopher Rojas as Chief Creator Officer, leading all creator growth and marketing efforts, including the company’s new creator app partnerships.

Previously, Rojas was co-founder and Chief Operating Officer of DigiTour Media, the world’s largest social media tour and music festival whose investors included Ryan Seacrest, Guy Oseary, Advance Publications, and Viacom. Rojas oversaw the production of over 1,000 live events on three continents and booked over 500 of the brightest stars from YouTube, Instagram, and TikTok, as well as A-list music talent such as Demi Lovato, Fifth Harmony, and Pentatonix.

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“The next era of the creator economy will be defined by creators taking direct control of innovation and building and launching their own apps. I’m excited to see the ways in which Koji’s innovative mini app platform will unlock the next level of creativity and ambition of today’s biggest creators,” said Rojas.

Koji’s industry-leading platform allows developers to rapidly build instantly-available “mini-apps” that can be added to Link In Bio profiles or accessed via deep links, giving creators new ways to engage and monetize their audiences directly inside of all social media apps. Recently, Koji has begun to welcome creator-developers like Piper Rockelle, a YouTuber whose new app Rares is available exclusively on the Koji App Store.

“Koji is building a powerful, equitable foundation for the next generation of creators and entrepreneurs. We are fortunate to welcome Chris to the team, whose unique experience and perspective are invaluable in our pursuit of that mission,” said Dmitry Shapiro, Koji CEO.

At DigiTour, Rojas helped launch the multi-platform careers of some of today’s most sought after creators, including Loren Gray, Baby Ariel, Kian & JC (formerly of O2L), Collins Key, and Brent Rivera. An early pioneer in the creator economy, Rojas and DigiTour helped countless brands such as Coca-Cola, Intel, Macy’s and State Farm reach Gen-Z audiences through innovative hybrid experiential and social programs.

Rojas is an accomplished record producer and music industry veteran with over 30M records sold, having worked with pop luminaries such as P!nk, Flo-Rida, The Backstreet Boys, and Big Time Rush. He recently announced a creator-focused, digital-first record label joint venture with Disney Music/Hollywood Records. He also helped architect the popular Gen-Alpha ‘Jam Jr.’ music platform for Columbia Records/Sony Music Entertainment, overseeing the video content and recordings of TikTok and YouTube creators like Haley LeBlanc, Gavin Magnus, Sam Hurley, Alabama Barker, and Coco Quinn.

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Weber Shandwick Launches Media Security Center to Address Emerging Information Threats

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Weber Shandwick Launches Media Security Center to Address Emerging Information Threats

87% of Executives Say the Spread of Disinformation is One of the Greatest Reputational Risks for Businesses Today, According to Global Research 

The new Weber Shandwick Media Security Center is an industry leading, cross-disciplinary team with AI-driven technology at its core, built to address what the overwhelming majority of executives say is one of the leading reputation issues businesses faces today – the spread of disinformation.

“As malicious content becomes more pervasive and more sophisticated, it presents an increasingly material reputational and commercial threat,” said Gail Heimann, CEO, Weber Shandwick. “The Weber Shandwick Media Security Center team works to understand the influence of questionable content on the attitudes and behaviors of customers, employees and other stakeholders. And, building on an already world class crisis and issues practice, aims and to better anticipate, manage and mitigate those threats.”

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The Weber Shandwick Media Security Center is powered by insights from some of the leading institutions combating misinformation and disinformation and an exclusive partnership with threat detection platform, Blackbird.AI. The Media Security Center is designed to help clients navigate a volatile media landscape with bespoke solutions that protect reputations and commercial interests.

Manipulated media is no longer just a reputational concern – it is now a financial, employee and organizational security concern, notes Peter Duda, head of Weber Shandwick’s Global Crisis and Issues Management Practice. “We are currently working with clients in healthcare, government, technology and CPG as they battle a potentially harmful information landscape littered with bot created content, artificial distribution and erroneous stories that often spread undetected until they’re unmanageable.”

Beyond solutions, the Weber Shandwick Media Security Center offers immersive education and training sessions to help executives and marketing and communications teams become well-versed in how information and misinformation spreads. In addition, it will convene leading industry voices, including Blackbird.AI, influence operations researchers such as Renee DiResta, and top research and development centers including MIT’s Center for Constructive Communication, to provide the latest in-depth insights and implications.

“The best practices of the Weber Shandwick Media Security Center are built on the bedrock of deep issues management, analytics, policy and media expertise,” said Chris Perry, Chief Innovation Officer, Weber Shandwick. “But the complexity of today’s challenges – for example, synthetic content that erodes confidence in media – requires increasingly sophisticated technology to power that expertise.”

Blackbird.AI Partnership Provides Exclusive Access to AI-Driven Threat Detection Technology 

Recently recognized as a Forrester “Top Threat Intelligence Company,” Blackbird.AI’s proprietary, AI-driven technology provides deep contextual awareness, threat detection and future narrative identification to help organizations detect and combat disinformation as it occurs.

“Given the ever expanding risks associated with information driven threats, the level of corporate preparedness needs to be more technologically advanced than those seeking to drive harm,” said Wasim Khaled, CEO and co-founder, Blackbird.AI. “The Media Security Center’s approach to addressing complex evolving problems for brands and organizations integrates with Blackbird’s AI-Driven Intelligence Platform, empowering rapid triaging of previously unseen threats before they cause massive damage.”

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VizSense recognized by Futurology and PerformanceIN for their technological innovation and service excellence in the influencer marketing industry

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Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

VizSense, Inc., the leader in micro-influencer marketing, was recently awarded for its technological innovation in artificial intelligence and excellence in performance marketing by Futurology and the International Performance Marketing Awards (IPMA), respectively.

“We are deeply honored to be recognized for two of our most important areas: technology and service excellence,” says Dr. Jon Iadonisi, Founder and CEO of VizSense. “Our amazing team will continue to hold ourselves accountable to our clients and teammates, and compete with the giants in this industry.”

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Futurology named VizSense one of the Most Innovative Dallas Based Artificial Intelligence Companies for its proprietary influencer tech suite, Bloom®. Futurology is a London-based media company dedicated to showcasing the latest innovations, breakthroughs and greatest companies across the futuristic industries.

IPMA named VizSense a finalist in two categories for their cutting-edge work in the influencer marketing industry: Best Influencer Marketing Campaign for their work with national tequila brand Hornitos and Best Social Commerce Campaign for their work with workout application startup Paid Workout App.

Hosted by PerformanceIN, a leading online media company and global publication for performance marketing news, IPMA recognizes industry-leading performance marketers, including advertisers, publishers, agencies, networks, and technology providers from around the world.

To be considered for both categories by the IPMA judging panel, VizSense had to provide in-depth analysis and proof of smart execution and creativity through influencer and social media channels in an industry dominated by companies at least 10 times their size.

The final winners will be announced on October 18 in London for the Fifth Annual International Performance Marketing Awards.

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Shield and LeapXpert Collaborate to Deliver Real-Time Surveillance Across Encrypted Messaging Applications

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Services like WhatsApp and WeChat have become relied upon in hybrid work environments, leading to an immediate need for tech driven compliance tools

Shield, the world’s leading Workplace Intelligence platform for compliance teams, announces it’s collaboration with LeapXpert, the leader in front-office conversational solutions. LeapXpert’s Federated Messaging Orchestration Platform (FMOP) enables the real-time control, monitoring, and capture of conversations on mobile messaging applications such as WhatsApp, WeChat, Telegram, LINE, Signal and more. Conversations on these applications have become more and more prevalent in today’s work-from-anywhere environment, including across financial firms and banking institutions, where there is an inherent need for compliance and security.

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With regulators like the United Kingdom’s Financial Conduct Authority (FCA) dubbing data the “lifeblood” of modern regulation, Shield and LeapXpert offer advanced, tech-driven solutions that provide compliance and security oversight when employees are communicating with clients over encrypted messaging services, like WhatsApp ,WeChat and others. Encrypted messaging platforms have become the preferred communication platform for many customers of financial organizations with studies showing that WhatsApp usage increased by 54% last year, and according to the FCA, the volume of data to be processed for investigations has risen by 200%, especially within these encrypted channels .

“Across financial service providers and banks, it’s the end client who wants to communicate through messaging application platforms, forcing both institutions and regulators to work together and figure out a safe and compliant way to use these valuable communication tools,” said Shiran Weitzman, CEO and Cofounder of Shield. “As regulators begin to require more communication data, Shield, through relationships with great organizations like LeapXpert, is well positioned to seamlessly be the communication compliance resource needed by banks and other financial institutions.”

Together, Shield, with its proven ability to automate surveillance through its AI-powered solution, and LeapXpert, will enable regulated employees to communicate with their clients and external parties who are using their preferred messaging applications from a single, centralized and enterprise-approved application. In accordance with privacy laws like GDPR, there is a clear separation between communication for business and personal reasons, ensuring personal, private data is not recorded.

“Front-office employees are adopting messaging applications for quick, relationship-driven conversations with their customers. Enterprises must balance their governance and regulatory requirements with their need to deliver on customer expectations. Our award-winning FMOP was designed to answer this challenge,” commented Avi Pardo, COO and Cofounder of LeapXpert. “By partnering with leading companies like Shield we offer our customers a robust solution that is truly best of breed.”

“Our FMOP provides a centralized, unified solution that allows employees to use a single environment to communicate to their customers regardless of the messaging application that the customer prefers. The ability to set proactive controls on who can share what information and with whom, monitor conversations in real-time and record conversations for audit and governance purposes is vital in this age of secure messaging application communication.”

Once the data has been captured by LeapXpert, the Shield platform subjects it to the same rigorous data enrichment, powerful analytics (using NLP and Shield’s unique proprietary technology of Financial Context Recognition – FCR), enhanced search tools, and proactive surveillance, as it does with all other eComms data channels. Understanding that most financial professionals are already using encrypted messaging platforms has lead Shield and LeapXpert to provide a dynamic approach to the challenge of monitoring and recording encrypted messages.

Both Shield and LeapXpert understand the increasingly vital role of messaging applications to financial professionals. It is this understanding that has led Shield and LeapXpert to collaborate and provide a dynamic, robust approach to manage the challenge of real-time monitoring, recoding and securing encrypting messages.

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IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives

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IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives

Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content

Gracenote, a Nielsen company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important but underserved audiences. Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming. Equipped with this intelligence, the agency will further sharpen its consultative offerings ensuring clients effectively reach key target audiences, meet critical marketing objectives and deliver on important Diversity, Equity, and Inclusion (DE&I) initiatives.

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Leveraging industry-leading Gracenote Global Video program metadata and Studio System celebrity race and gender data along with trusted Nielsen Television Ratings and Nielsen SVOD Content Ratings data, Gracenote Inclusion Analytics delivers useful new metrics such as Share of Screen, Inclusion Opportunity Index and Share of Audience. These measures quantify the visibility of starring cast members representing different identity groups in popular programming in addition to providing insight into the make-up of viewing audiences and how they compare to the general population. Gracenote Inclusion Analytics will empower Mediabrands with data and insights enabling them to connect brand advertiser clients to the entertainment content that represents and engages diverse audiences.

Mediabrands has made significant investments in equity and inclusion advocacy in the last year. For example, Mediabrands agency MAGNA created the industry-first Equity Upfront™ to raise visibility and receptivity of Black-owned and targeted media businesses. In addition, Mediabrands developed the proprietary Media Responsibility Index to improve industry standards around brand safety and responsibility in advertising. The agency has also pledged to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. MAGNA continues to host monthly Equity Sessions expanding to Asian American and Pacific Islander, Hispanic, and LGBTQIA+ audiences. Gracenote Inclusion Analytics will be leveraged by all Mediabrands agencies to help a number of top-tier clients advance their own DE&I initiatives.

“As the make-up of the United States population continues to diversify, so do the content preferences and desires of TV watchers as well as consumers more broadly,” said Stacie deArmas, SVP, Diverse Insights & Initiatives at Nielsen. “A massive opportunity exists to serve all groups by advancing Diversity, Equity and Inclusion in media and creative content. Realizing the scale of the opportunity, Mediabrands is leading the charge with its clients by leveraging data-driven insights from Gracenote Inclusion Analytics.”

“One way we can contribute to a more representative and welcoming media and entertainment landscape is by supporting programming that presents diverse casts and content,” said Brian Hughes, EVP, Managing Director, Audience Intelligence & Strategy, MAGNA. “This mission begins with the data to analyze shows not only by viewership but also by how balanced casting is. Increasingly, advertisers want to invest in programming that reflects the values of their brands and equity-and-inclusion benchmarks are a key part of that.”

Gracenote Inclusion Analytics anchors the company’s new Content Analytics suite of offerings tapping Gracenote entertainment metadata in conjunction with Nielsen audience measurement data. Gracenote Content Analytics will provide the entertainment industry a new toolset to inform business decisions around content production, licensing, distribution, marketing and advertising in order to help ensure content resonates with important audiences and earns return on investment.

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The Decentralized Internet of the Future is Here! Namecheap Now Offers Handshake Domain Name Registration Services

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The Ritestream Launchpad for Film & TV Content to Revolutionize the Global Entertainment Content Marketplace

Experience more freedom with a decentralized web on a peer-to-peer network using blockchain technology

Namecheap, the world’s second-largest domain registrar, announced the launch of registration services for Handshake domain names. Handshake (HNS) is a peer-to-peer network that uses blockchain technology — like a secure public registry. It’s a new approach to domain name ownership that bypasses traditional organizations and registry oversight, offering consumers more control and ownership of their domain name and website.

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Starting today, anyone can find, select and register a Handshake domain name in Namecheap’s main Domain Search tool. Simply visit Namecheap.com and click the “HNS” button option after entering a desired domain name in the search bar. After registration is complete, customers will have the ability to manage Handshake domain names in their Namecheap user account.

Decentralizing the web creates a more egalitarian online space where technologies power the Internet community rather than a few stakeholders. Handshake represents a shift toward decentralization, with progressive steps that help to grant users less oversight, more freedom, and enhanced security.

Currently, Namecheap offers the following Handshake TLDs: .p, .pgp, .sox, .elite, .ill, .saas, .creator, .oh, .oo, .oot, .orb — and more coming soon!

Currently, ICANN, a non-profit organization, governs website addresses. ICANN sets the standard for what letter combinations can be used after the dot in any domain name. Handshake hopes to operate independently of ICANN and offer an unlimited selection of top-level domains. It’s also important to note that Handshake domains do not resolve in regular browsers without additional setup. However, Namecheap explains several ways to access Handshake domains on its new landing page.

Namecheap® is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With over 14 million domains under management, Namecheap.com® is among the top domain registrars and web hosting providers in the world.

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Bigeye Raises $45M Series B to Scale Leading Data Observability Platform

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Led by Coatue, the latest round follows on four consecutive quarters of doubling usage and new customers like Clubhouse, Recharge, and Udacity.

Bigeye, the provider of the leading data observability platform, announced $45 million in Series B funding to further its leadership in the emerging category. Bigeye has doubled usage each of the last four quarters and added to its existing roster of customers, like Instacart, with new customers, including Clubhouse, Recharge, and Udacity. Led by Coatue and with participation from existing investors, Sequoia Capital and Costanoa Ventures, the latest round follows on a $17 million Series A from just 6 months earlier and brings total funding to $66 million.

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“We’re a small team, and we serve a massive community. Bigeye’s monitoring tools help us know that our data is accurate and up to date, no matter how fast we’re shipping”

With the funding, Bigeye will scale its team to address the rising demand for data observability, continue building on its product leadership, and help more data teams prevent customer-facing data outages, save expensive engineering hours, and build greater trust in the data.

“We started our journey with Bigeye as a customer. We were impressed by the strength of the platform, their unique approach, and how that approach directly related to the potential size of Bigeye’s opportunity,” said Caryn Marooney, General Partner at Coatue, who is joining the Board. “We are looking forward to partnering with Kyle, Egor, and the entire team as they continue to scale.”

Helping modern data teams move faster with confidence

Bigeye’s customer roster covers a growing range of industries, including food delivery, financial services, machine learning providers, ed-tech, and more. Data teams use the platform to quantify and improve data quality and ensure reliable data pipelines for business-critical applications, including:

  • Self-service analytics: Bigeye customers like Instacart and Udacity make data-driven decisions an integral part of the way they grow their customer bases. Their data teams leverage Bigeye to monitor the data behind crucial analytics tools and ensure that strategic growth decisions are made on high-quality data.
  • ML and AI initiatives: Bigeye customers like Clubhouse and Rev are innovating with ML and AI to improve service and better engage their users. With Bigeye, data engineers can proactively prevent disruptive data pipeline problems from reaching their data scientists, who can then spend more time on high-value modeling activities.
  • Third-party data: Bigeye customers like Coatue and SignalFire ingest data from a huge variety of sources. They need to know that the data arrives on schedule and meets their quality standards at all times. With Bigeye, customers are able to automate that monitoring, giving them broader and more comprehensive visibility and ensuring that their data team workflows are never disrupted.

“Ensuring data quality doesn’t mean you have to go slow. In fact, if you address data quality with Bigeye, your team can actually move faster because they have trust in the data,” said Dustin Pearce, VP of Infrastructure at Instacart.

“We’re a small team, and we serve a massive community. Bigeye’s monitoring tools help us know that our data is accurate and up to date, no matter how fast we’re shipping,” said Kenny D’Amica, head of data science at Clubhouse.

“We have a strong data-driven culture. Our business analysts, data scientists, and data-savvy business users rely on key data sets on a daily basis to better serve our millions of students. It’s imperative that we prevent anomalies from slipping through and negatively affecting their analysis. With Bigeye, we have an integrated one-stop solution for monitoring the health of our data — the ultimate answer as to whether our data is good or not,” said Simon Dong, head of data engineering at Udacity.

“With the complexity of our data and the rate of change our business is undergoing, we needed a different approach to data quality. Bigeye provides an accessible, powerful, and agile data observability platform that benefits our entire organization. On day two of using Bigeye, we were putting checks in place to prevent issues that could have otherwise negatively impacted our business. By week three, we had elevated trust in our critical datasets and empowered the SMEs on our analytics teams to measure new context about what good data quality is,” said Yuda Borochov, CDO of Zip Co.

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The leading data observability platform

With Bigeye, data teams prevent data quality issues from damaging the business and proactively detect the “unknown, unknowns” that wreak havoc on data pipelines. The platform automatically recommends and monitors the data quality metrics that matter — with more pre-built metrics than any other platform. As a result, data teams save countless hours, prevent costly data outages, and build greater trust in their data.

Under the hood, Bigeye reduces the toil that comes with manual data quality checks while providing data engineers with the ability to customize the platform to their needs. Sophisticated anomaly detection algorithms automatically adapt to changes in the business without requiring manual tuning. At the same time, complete API access and pre-built integrations with solutions like Airflow allow customers to integrate Bigeye seamlessly with the rest of their data stack. And because Bigeye is designed by former data lake and data warehouse engineers, the platform is highly performant, minimizing the performance tax associated with most observability systems and eliminating load spikes.

“Data teams are incredibly resource-constrained these days, and they’re under more pressure than ever to ensure that the data products they provide to their stakeholders are reliable. Data people need better tools if they’re going to rise to the challenge. My co-founder Egor and I bonded over building these types of tools, and Bigeye allows us to do that at an industry-wide scale. Working with so many great teams of different sizes from a wide range of industries has been an amazing experience. We’re excited about what we can do with this new round of funding. We can scale the team, build our platform faster, and serve more customers than we normally would at such an early stage,” said Kyle Kirwan, CEO and co-founder of Bigeye.

Analysis: 30 DTC Brand Examples Prove Link Between a Total Audience TV Buying Strategy and Business Growth

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Study from The Advertising Coalition Finds Advertising Drives $7.1 Trillion in US Sales

The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released The Secret of My Success: Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands.

VAB analyzed 30 brands, who are each embracing a total audience marketing strategy to successfully fuel business outcomes: Away, Babbel, Betabrand, The Bouqs Co., Boxed, Casper, FabFitFun, Hims, HomeAdvisor, Keeps, Marley Spoon, Fanatics, Glossier, GovX ID, Metromile, MVMT, Offerpad, Proper Cloth, Purple, Redfin, Ring, Sun Basket, Thumbtack, Tommy John, Touch of Modern, VRBO, Warby Parker, Wayfair Zillow and Zulily.

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“Our analysis proves marketers who target all consumers and broaden beyond traditional buying demos experience significant financial upside,” said Danielle DeLauro, Executive Vice President, VAB. “KPIs including customer base growth, website traffic and revenue are all impacted by shifting to a total audience mindset, which for data-driven DTC brands is a winning component of their success.”

Since 2017, the 30 DTC brands analyzed have invested over $3 billion in TV advertising, significantly increasing their presence on the platform. Among the outcomes of brands’ expanded investments:

  • This equates to over 600 billion national TV impressions, with 70% of the delivery towards adults 50+.
  • The exposure to this adult 50+ audience resulted in the influx of new consumers through the brands’ digital storefronts.
  • This drove clear business results with exponential growth in consumer action and digital engagement across brands: from Q1 2017 to Q1 2021, unique visitors per month increased by an average of 63%; total visits per month increased by an average of 135%; and total minutes increased by an average of 89%.
  • Annual revenue substantially increased across brands, e.g. Casper revenue increased by 28% ($230,106 to $485,028), Redfin revenue increased by 34% ($370,036 to $886,093) and Zillow revenue increased by 46% ($1,076,794 to $3,339,817).

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NWN Carousel and Webex by Cisco to Deliver Remote Global Press Conferences at the Laver Cup

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Soli Solutions Participates in Princeton Founders Showcase

The world’s top international indoor men’s team tournament will rely on NWN Carousel to power communications for international media connecting with some of the world’s top players

NWN Carousel, the leading integrated cloud communications service provider, announced that it is sponsoring the 2021 Laver Cup Boston with Cisco who will be delivering the cloud communications infrastructure for the three-day event in Boston, Mass., September 24-26, 2021.

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“This remote press conference and interview solution provides unprecedented access to the players and captains and all the action from TD Garden in Boston to media wherever they are in the world.”

Partnered with Webex by Cisco, NWN Carousel will provide an immersive press conference experience for domestic and international media throughout the prestigious event in Boston, one of the greatest sports cities in the world (click here for a short video on the NWN Carousel and Cisco by Webex experience at the Laver Cup).

“The Laver Cup is a truly global event and we are delighted to partner with NWN Carousel who will help connect the tournament with media and broadcasters around the world,” Laver Cup CEO Steve Zacks said. “This remote press conference and interview solution provides unprecedented access to the players and captains and all the action from TD Garden in Boston to media wherever they are in the world.”

The Laver Cup has captivated fans around the world since it premiered in Prague in 2017. The unique format pits six of the best players from Europe against six of their counterparts from the rest of the world. Tennis legends Bjorn Borg and John McEnroe will captain Team Europe and Team World, respectively.

Team Europe features newly crowned US Open champion Daniil Medvedev, Olympic gold medalist Alexander Zverev, Wimbledon finalist Matteo Berrettini, Australian Open semifinalist Stefanos Tsitsipas, world No.5 Andrey Rublev and rising Norwegian star Caspar Ruud. Team World includes the biggest server in men’s tennis, John Isner, fellow American Reilly Opelka, US Open semifinalist Felix Auger Aliassime and his Canadian compatriot Denis Shapovalov. Australia’s Nick Kyrgios rounds out Team World.

“We are excited to be the official cloud communications provider for the Laver Cup, the tennis world’s most unique international team competition, in the city of champions,” Jim Sullivan, CEO, NWN Carousel, said. “NWN Carousel is uniquely positioned to deliver a wide array of cloud communications solutions that will create a great experience for the fans in the seats, the media covering the event, and Team World and Team Europe.”

NWN Carousel has partnered with Cisco to transform the international press box from a live experience to a seamless remote media event. With many media now unable to cover events live due to travel restrictions, providing remote access is a crucial component of connecting and engaging media, broadcasters and fans, regardless of their location. Using the Cisco Webex platform for Unified Communications, NWN Carousel and Cisco will provide the technology to live stream the event allowing international and local media the opportunity to dynamically see, hear and speak with the players, just as if they were in the same room.

“With Webex, media can connect virtually with the players bridging in-person interactions with digital connections to deliver a truly blended experience,” added Aruna Ravichandran, VP and CMO, Webex Collaboration, Cisco. “We are proud to advance inclusivity and enable stronger collaboration across the hybrid event at Laver Cup.”

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Voice Search is Declining in Popularity: Only 18% of Respondents Use Voice Search Each Week in 2021, Compared to 53% in 2018

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Manifest Voice Search is Declining in Popularity: Only 18% of Respondents Use Voice Search Each Week in 2021, Compared to 53% in 2018

Once considered the future of search technology, the popularity of voice search has declined over the last few years, according to a new report from The Manifest, a business news and how-to guide.

The Manifest’s 2018 study claimed that 53% of respondents use voice search once a week, but only 18% of respondents use it as frequently in 2021.

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Additionally, nearly 60% of respondents claim they never use voice search.

Security concerns, the COVID-19 pandemic, and frustration over poor results may be to blame for the decline.

When using voice search, results can be impacted by background noise, accents, and older technology.

Users complain about having to repeat themselves several times. Often, they give up and conduct a traditional search instead.

Voice Search Has a Promising Future

In 2021, 63% of individuals over 55 have never used voice search technology. At the same time, about 30% of users between the ages of 35–54 (27%) use it at least once a week.

Haim Medine, the co-founder of Mark Henry, a premier jewelry house, argues that younger generations – who grew up using technology — are more likely to rely on voice search.

“Technology is embedded into the culture of the younger generation – children as young as 4 years old are using iPads and tablets,” Medine said. In contrast, older generations trust new technology less.

With many younger users, voice search’s popularity may grow in the future.

Additionally, voice search technology still has several advantages:

  • improves accessibility
  • allows people to multitask
  • simplify daily activities.

Tim O’Brien, the founder of The Healthy Place, a natural vitamin supplement brand, argues that, despite common challenges, voice search makes his life easier.

“Siri has become my virtual assistant, and as she gets to know me better, the more she understands me,” O’Brien said.

Over time, technological advances will make voice search more reliable.

How People Use It Depends on Their Age

The Manifest also reported that younger generations (ages 18–34) are more likely to use voice search to issue commands (27%), while older generations use it to find information (52% of users over 55).

Olivia Tan, co-founder of CocoFax, an online fax solution provider, believes that the root cause of this difference is how people interact with the technology.

“Younger generations use voice search more because of the hands-free quality that allows them to carry out searches while doing other things,” Tan said.

Voice search allows users to make commands while cleaning, cooking, or even driving, safely.

The Manifest’ is2021 Survey included 501 voice search users in the U.S.

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New Airship Preference Center Gives Marketers Full Control to Retain Consumer Opt-ins Without Ongoing Developer Support Ahead of Changes to iOS 15 Notifications

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New Airship Preference Center Gives Marketers Full Control to Retain Consumer Opt-ins Without Ongoing Developer Support Ahead of Changes to iOS 15 Notifications

Brands can now quickly adapt to customer interests and preferences with optimal opt-in strategies for maximum relevance, retention and reach

Apple’s newly introduced iOS 15 gives consumers greater control over how, when and where notifications arrive on their phone. If these new features are broadly adopted, current practices for notifications may not light up smartphone screens to immediately alert users. Since most iPhones will soon be running on iOS 15, it’s imperative that brands optimize their mobile engagement strategies to better serve their valuable app audiences with individualized preferences and exceptional, real-time experiences.

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“The Forrester Wave™: Mobile Engagement Automation, Q3 2020”

In order to accelerate brands’ efforts, customer engagement company Airship announced the availability of Airship Preference Center — the industry’s first marketer-friendly preference center that makes it simple to create, manage and optimize customers’ opt-in choices without ongoing developer support or requisite app updates for the App Store or Google Play.

In addition to Airship Preference Center, the company’s day-one support for iOS 15 allows marketers to specify interruption levels for notifications — Passive, Active, Time Sensitive, or Critical — which iOS 15 uses to determine how they will be delivered. For example, a notification can be set to break through a ‘Focus’ mode to immediately alert a user, or it can be selected to arrive with an audible alert or not. Marketers can also use Airship to set relevance scores for notifications and to add rich media, which alongside user behavior, sets the order and prominence of a brand’s messages within the user-scheduled Notifications Summary.

“Mobile apps have been a lifeline for both businesses and consumers throughout the pandemic, offering faster purchasing, richer content and streamlined conveniences like curbside pickup. However, new user-centric notification controls mean marketers must be much clearer and more precise in the preference choices offered to customers to ensure the communications they receive are relevant and valued,” said Brett Caine, CEO and president, Airship. “Airship Preference Center brings unparalleled speed and flexibility to understand individual customer preferences, and fine-tune the experience with the full power of our platform to reach people when and where it matters most to them.”

Airship Preference Center is seamlessly integrated within Airship’s SaaS Customer Engagement Platform, enabling marketers to easily guide customers to their preference center through contextually triggered in-app messages or any number of cross-channel journeys for onboarding, loyalty enrollment, new subscription content and more. Airship’s easy-to-use composer enables marketers to quickly create multiple subscription lists spanning popular interests, topics or types of messages without the need for developer support.

For example, marketing messages like sales events and flash deals, or transactional messages like monthly statements or delivery/curbside pickup alerts, provide a range of urgency and convenience that expands consumer choice and improves long term opt-in retention as customers get what they want on each mobile channel. Marketers can automate combining opt-in selections with customers’ real-time mobile behaviors for hyper-personalized messaging. It’s also easy to track list opt-ins or review in-depth Performance Analytics reports to continually fine-tune and enhance options offered to customers.

“As pandemic restrictions lift and broad-scale travel resumes it’s absolutely vital that we connect our customers to the best values and broader inspiration to satisfy pent-up wanderlust,” said Dave McCormick, Managing Director – Product & Design, Alaska Airlines. “Airship’s Preference Center will provide an easy and efficient way to ensure marketing messages do not diminish the role our mobile app plays as a real-time travel companion, notifying customers of when they can check-in or if there happens to be a gate change.”

Register for Elevate 2021, a virtual global forum for marketers and mobile product owners, taking place October 27-28, 2021. Attendees will learn about mobile-first best practices and insights driving innovation, business growth and deeper customer connections for dozens of leading brands around the world.

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Airship in Independent Industry Analyst Evaluations

Airship was recently named a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020,” receiving the highest score in the Strategy category and the second highest score in the Current Offering category.

Also, for the second consecutive year, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision in Gartner’s 2020 Magic Quadrant for Mobile Marketing Platforms1, and received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms2, including the Acquisition, Engagement and Retention Use Cases.

1Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 26, 2020

2Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 29, 2020

Ocrolus Raises $80M In Series C Funding To Scale Its Financial Services Focused Document Automation Solution

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Forrester Consulting ‘Total Economic Impact’ Study Finds Latinia Delivers 162% Return on Investment
Company Makes Lending Significantly Faster And More Accurate; Achieves $500+M Valuation; Expands US Operations

Ocrolus, the only automation platform that analyzes financial documents with over 99 percent accuracy, today announced $80 million in Series C funding led by Fin VC at a valuation north of $500 million. The company powers document workflows for many of the most innovative financial services firms including Brex, Enova, LendingClub, PayPal, Plaid, and SoFi. Ocrolus plans to use its new funding to more aggressively build products for the mortgage lending and banking industries and expand its US operations.

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Ocrolus levels the playing field for every borrower, providing expanded access to credit at a lower cost.

Ocrolus has emerged as the leading Human-in-the-Loop (HITL) document processing and automation solution with full-stack capabilities: to classify financial documents, capture key data fields, detect fraud, and analyze cash flows, enabling lenders to make faster, data-driven decisions. Prior to the pandemic, less than one percent of loans in the world were made online. Since the COVID-19 outbreak, demand for digital lending technology among traditional financial services firms has accelerated dramatically. Now, as COVID-19 has forced financial institutions to evolve, every lender and bank has no choice but to offer online options to customers.

“Our platform helps lenders automate underwriting and intelligently leverage cash flow and income data for credit scoring,” said Sam Bobley, Co-founder & CEO at Ocrolus. “By enabling lenders to more quickly analyze diverse sources of financial data, Ocrolus levels the playing field for every borrower, providing expanded access to credit at a lower cost.”

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Back-office scalability and flexibility have become increasingly important for lenders over the last 18 months. The Paycheck Protection Program (PPP) was created to urgently pump money into the economy, but it was also an opportunity to see fintechs and banks compete for market share. While banks struggled to keep up with application volume and ultimately couldn’t service new borrowers, fintechs demonstrated the ability to use software to nimbly flex-up-or-down to meet market demands. Ocrolus worked with partners such as Cross River Bank, Square, BlueVine, and Womply to process over 2.5 million PPP loans, playing a critical role in helping small businesses across the country keep the lights on. A similar need for operational elasticity has emerged in the mortgage industry, where favorable rates caused a spike in application volume, stretching traditional lenders to their limits and propelling tech-forward lenders who employ automation to create a streamlined customer experience.

“Mortgage lenders and banks recognize they need to adopt the same workflow digitization and underwriting automation used by fintech lenders,” said Logan Allin, Managing General Partner and Founder at Fin VC and new Board member at Ocrolus. “We’re excited to support Ocrolus, the category leader in back-office automation.”

Having onboarded more than 75 corporate team members already in 2021, Ocrolus plans to further ramp-up hiring into 2022, with a focus on its machine learning and data science teams. The company is also opening a new data quality control facility in Florida to accommodate financial institutions and government entities with onshore data requirements.

Additional participants in the round were Thomvest Ventures, Mubadala Capital, Oak HC/FT, FinTech Collective, QED Investors, Bullpen Capital, ValueStream Ventures, Laconia, RiverPark Ventures, Invicta Growth, Stage II Capital, and Cross River Bank.

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The Bliss Group Expands Senior Leadership Team

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D-BOX Technologies Announces Changes To The Composition Of its Board of Directors

Strategic Hires Strengthen Healthcare and Business & Professional Services Expertise

The Bliss Group announced that it welcomes three Vice Presidents to the firm. Erin Harrison joins the company’s Business & Professional Services practice, which was ranked 6th in the U.S. by O’Dwyer’s. Courtland Long and Janice Miller join the agency’s leading Healthcare practice. These professionals will be instrumental in building value for clients across two of the firm’s core industries.

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“Our clients expect us to understand how their marketplace works and which media models will create advantage for them. Erin, Courtland and Janice represent the type of leaders we are always looking for at Bliss.”

“We are a great place for leaders who deeply understand the industries they serve,” said Bob Pearson, CEO of The Bliss Group. “Our clients expect us to understand how their marketplace works and which media models will create advantage for them. Erin, Courtland and Janice represent the type of leaders we are always looking for at Bliss.”

With two decades of media experience, Erin Harrison has deep expertise within legal services and B2B technology, helping firms establish a solid market presence and differentiate themselves. With a digital-first mindset, she works collaboratively to build mindshare and elevate brand awareness through integrated marketing strategies across paid, earned, shared, and owned (PESO) media. Previously, Erin worked with legal tech and B2B tech companies as a managing director at Plat4orm PR and Baretz+Brunelle. Erin was also at the helm of two of the legal industry’s most prominent publications as editor-in-chief of ALM’s Legaltech News and InsideCounsel. Named among the Folio’s Top Women in Media, she has been a moderator at conferences including Legalweek; Women, Influence and Power in the Law (WIPL); and ILTACON. Erin earned a bachelor’s degree in political science from Sacred Heart University.

In her new role, Courtland Long will work with clients to develop messaging, form partnerships with major patient advocacy groups, create thought leadership content, and execute integrated PR and marketing plans that align with business goals. Throughout her years working with major pharmaceutical companies, Courtland has designed communications programs to help launch numerous products in the areas of rare immune-mediated diseases, oncology, rare neurological disorders, and immunology. Courtland received her B.A. in International Affairs and Global Public Health from The George Washington University, in Washington, DC and her M.P.H. in Social and Behavioral Sciences from Temple University.

Janice Miller has twenty years of extensive public relations and marketing experience in the highly regulated pharmaceutical and biotech fields, and has created communications strategy and managed campaigns for products in various stages of approval and launch. Janice has also led corporate reputation, public relations and marketing programs that span corporate, financial, government, real estate, consumer and technology markets. Janice received her B.A. with High Honors in English Language and Literature from the University of Regina in Saskatchewan.

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Hearst Television Launches Hearst Audience Marketplace, Data-rich Feature For Hearst Anyscreen Platform

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Hearst Television Launches Hearst Audience Marketplace, Data-rich Feature For Hearst Anyscreen Platform
Deeper Audience Targeting Capabilities for Fast-Growing OTT Platform

Hearst Television Inc. today announced the launch of Hearst Audience Marketplace, a data-driven audience-targeting feature enabling marketers to use connected TV (CTV), over-the-top (OTT) and programmatic display/video platforms more easily to reach the most specific category of consumer down to zip-code level.

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“Our clients increasingly look to us for a range of solutions that can include the unparalleled mass-audience reach of broadcast television and the latest in audience-targeting technology,” said Jordan Wertlieb, Hearst Television president. “With Hearst Audience Marketplace we’re able to deliver on their needs with consistently brand-safe premium inventory.”

Hearst Audience Marketplace is the newest offering within Hearst Anyscreen, a targeted advertising platform Hearst Television launched in 2018 to meet the growing demand among OTT and CTV marketers for consistently premium and brand-safe content coupled with broad distribution and full reporting transparency. Hearst Anyscreen combines preferred access to Hearst-owned programming, including the recently announced Very Local, with an array of leading delivery and analytics partners and direct-to-publisher alliances.

Hearst Anyscreen reaches all 210 DMAs, allowing it to target 78% of U.S. households with data derived from more than three billion unique devices, translating to more than 30,000 behavioral audience segments. Hearst Audience Marketplace aggregates a wealth of data and segments into scalable audiences across display, online digital video, CTV and OTT to help customers best hone their audience targeting.

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With Audience Marketplace, Hearst Anyscreen adds precision household targeting at scale, allowing marketers to reach the most specific type of consumer via three optional tiers:

  • Classic Audiences, an a-la-carte targeting menu featuring common demographic, behavioral and lifestyle segments across popular dimensions;
  • Hearst Audience Personas, a collection of robust, pre-packaged profiles built on specific audience characteristics including consumer interests, purchase history, and online and offline behavior; and
  • Custom Audiences, offering individualized targeting strategies for campaigns requiring a more tailored data solution.

“Marketers want data-driven solutions that support their efforts to reach current and prospective customers,” added Jonathan Sumber, Hearst Television vice president of digital sales. “This requires expertise around what is effective, what is privacy-compliant, and what enables it all to work at any scale. Hearst Audience Marketplace is designed to enable any business, from the smallest local shop to the largest multinational, to benefit easily from sophisticated targeting tools without having to become data experts.”

Hearst Anyscreen 2021 revenue is projected to grow more than 40%.

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ZoomInfo Launches ‘The Pipeline’ Publication

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ZoomInfo Launches ‘The Pipeline’ Publication

Delivers Data-Driven Strategies, Tactics, and Ideas for Building and Expanding Sales, Marketing, and Recruiting Funnel

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced the launch of its new publication, The Pipeline.

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“Our mission is to provide strategic and tactical content that actually helps you do your job. We’re leveraging our world-class go-to-market platform to help you stay informed and get ahead of the competition.”

An essential information hub for sales, marketing, and recruiting professionals, The Pipeline delivers data-driven strategies, tactics, and plays for building and expanding the revenue funnel. Readers will find valuable expertise in the form of blogs, newsletters, podcasts, videos, and more, shared by industry leaders like ZoomInfo Founder and CEO Henry Schuck, who elevated the company from a $25,000 charge on his personal credit card in 2007 to more than $20 billion in market capitalization today.

With indispensable insights for everyone, from the founder of a new startup to a director of an S&P 100 company’s demand generation team, from an entry-level digital marketer to a veteran recruiter, The Pipeline has content to help every role in the revenue funnel and talent acquisition chain.

“The Pipeline is a must-read destination for anyone trying to drive pipeline growth for their business,” said Meghan Barr, ZoomInfo’s Senior Director of Content, who serves as The Pipeline’s Editor-in-Chief. “Our mission is to provide strategic and tactical content that actually helps you do your job. We’re leveraging our world-class go-to-market platform to help you stay informed and get ahead of the competition.”

The Pipeline will publish new articles regularly on the topics that ZoomInfo’s audience cares about most. Here are some examples of stories covered in the sales edition of The Pipeline this week:

  • How Small Datapoints Can Drive Big Wins for Sales
  • Signals That Indicate Cross-Selling Opportunities
  • Why, When, and How to Bring in Your CEO to Close a Deal

Readers can subscribe to receive the newest content from The Pipeline directly in their inbox. The sales edition will be followed by marketing and recruiting editions coming later this fall.

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AtScale Expands Semantic Layer Solution for Microsoft Excel

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MTS Staff Writer
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AtScale Expands Semantic Layer Solution for Microsoft Excel

AtScale expands integrations with Microsoft Excel enabling high-performance, multi-dimensional analysis on live cloud data

 AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced deeper integration with Microsoft Excel’s advanced analytic functions.

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AtScale makes it possible to connect Excel workbooks to live cloud data platforms, including Snowflake, AWS, Microsoft Azure, Google Cloud, and Databricks. Excel users can work with billions of rows of data without the need for extraction or moving data. Leveraging native MDX integration, the AtScale semantic layer is fully accessible with Excel PivotTables, Slicers, and Cell Definitions. New support includes the ability to work with cell-level CUBE functions for embedding dimensional queries directly in cell formulas.

“Microsoft Excel is the de facto analytics tool for analysts globally,” said David Mariani, CTO, and founder of AtScale. “Our strategy at AtScale has always been to let analysts interact with governed enterprise data through a semantic layer, using data visualization and analysis tools of their choice. More than half of our customers leverage Excel in addition to traditional BI or AI/ML platforms in their analytics and data science programs.”

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Key capabilities of AtScale’s integration with Excel include:

  • Native Connection – AtScale’s MDX-based connector lets Excel users access models and data through a semantic layer, with no additional drivers or client-side software. AtScale shields data consumers from the complexity of raw data structures and cloud access with a business-oriented, dimensional model, discoverable through Excel PivotTables and CUBE functions.
  • Performant Access to Live Cloud Data – Data requests through AtScale’s semantic layer are directed in real-time to underlying cloud data platforms, with no need for extracts or pre-processing of data. Leveraging AI-assisted data orchestration, AtScale optimizes query performance while minimizing cloud resource consumption.
  • Analytics Governance and Security – AtScale supports Excel’s single sign-on with Active Directory / LDAP integration to manage access control and ensure overall data security.
  • Automatic Data Refresh – AtScale supports Excel’s automatic data refresh to avoid stale data and the need to manually copy and paste raw data.

AtScale lets enterprise data and analytics teams scale their operations and pursue a self-service data culture. With Excel being the ultimate self-service analytics tool, AtScale provides a level of control and governance that lets analysts confidently interact with data. The AtScale semantic layer forms a consistent set of enterprise metrics and analysis dimensions, accessible from common BI tools including Tableau and Power BI, as well as from data science tools including AutoML platforms and Python Notebooks. The ability to centrally maintain a governed set of metrics reduces manual data prep time, eliminates inconsistencies across reports, and enables reusability of models.

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Sesame Software Releases Relational Junction 6.2 with Extended Support for New SaaS Applications and Databases

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Sesame Software Releases Relational Junction 6.2 with Extended Support for New SaaS Applications and Databases
Latest Version of Relational Junction Data Management Suite, Extends Support to New SaaS Applications with Enhanced Metadata Repository and Data Movement Techniques

Sesame Software, the innovative leader in Enterprise Data Management, today announced the rollout of Relational Junction 6.2, the latest version of its suite of data management and replication tools, giving companies the ability to effortlessly create data warehouses for any database or API-enabled application.

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 Relational Junction has also added support for many data warehouse platforms, including Oracle Autonomous Data Warehouse, Snowflake, Google BigQuery, Greenplum, Redshift, and Teradata, using native bulk loaders when appropriate for exceptional performance.

Relational Junction 6.2 allows for quick and secure data movement across any data source or app within your tech stack.

Why is this important?

Relational Junction’s entire focus is on putting all your data into an instant, fully automated data warehouse that gives you complete control of your data. With only minutes of configuration, customers can automatically build a schema and efficiently move data for business intelligence, analytics, and integration.

“This release has evolved from its predecessor suite of products into a single product that builds on-demand data warehouses out of any database or API-enabled SaaS application with no code, no design, no data mapping, and lights-out continuous operation,” says Rick Banister, founder and CEO of Sesame Software.

Security is at the heart of the product architecture. Sesame Software does not host your data or the product, eliminating all security concerns about vendors potentially allowing data breaches. Instead, Relational Junction can be installed on any private cloud or on-premise hardware platform. Want to use AWS, Oracle OCI, Google Cloud, or Azure? Or just drop it onto your laptop? Sesame Software can support you. UNIX or Windows? No problem.

“By integrating data from external and internal sources with Relational Junction, organizations end up with a relational database that’s fully secure and optimized for their specific needs,” says Banister.  “This gives every data-driven company real-time 360-degree access to their most important data, ensuring that sales, marketing, and the C-Suite are aligned for day-to-day decision making and long-term strategic planning.”

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G2 Grid® Reports Name ClearSale as Leader in Fraud Prevention for Fall 2021

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EnTribe Expands SaaS Platform With New Media Hub, Increasing Brands’ Access to User-Generated Content

Fraud protection organization moves into #1 spot for Usability, maintains top placement in other categories

Global fraud protection leader ClearSale, has been named as a leader in multiple categories in the G2 Grid® Fall 2021 Fraud Protection report. ClearSale was rated number one for both Fraud Protection and Fraud Detection, excelling in both satisfaction and market presence scores.

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“Coming right at the heels of our recent IPO, receiving these exceptional rankings across all of the G2 Grid® and Index reports is especially meaningful”

Scores for fraud protection products are assigned in the G2 Grid® reports based on positive customer reviews on their site combined with additional data sources like social media. The quarterly G2 Grid® reports are used by countless buyers when making software purchasing decisions.

ClearSale was named the top leader in the following G2 Grid® Fall 2021 reports:

  • Grid® Report for Fraud Protection Fall 2021
  • Grid® Report for Fraud Detection Fall 2021
  • Small-Business Grid® for Fraud Protection Fall 2021

The company was also named in the top 5 solutions in the Mid-Market Grid® Report for Fraud Protection. Additionally, ClearSale scored high on the index reports for both Prevention and Detection, receiving number one placement for Implementation (9.11/10), Relationship (9.52/10), Results (9.21/10), and Usability (9.28/10).

Among the verified reviews that helped ClearSale achieve its top rankings, Lori B. says of ClearSale that “Since using ClearSale, we have seen at least a 90% reduction in fraudulent sales. We are a high-end retailer and were constantly getting chargebacks and spending hours manually analyzing each sale as best we could, using only what we had learned about IP addresses, phone numbers, and odd email addresses from past fraud sales.”

“Coming right at the heels of our recent IPO, receiving these exceptional rankings across all of the G2 Grid® and Index reports is especially meaningful,” said Rafael Lourenco, EVP at ClearSale. “It has been a challenging year for e-commerce businesses, and ClearSale has worked tirelessly to provide the most cutting-edge technology paired with an agile and dynamic system that integrates AI and machine learning with human intelligence for an unparalleled product. Seeing the result of our team’s hard work and dedication to innovation through these reviews is truly inspiring.”

Marketing Technology News: Ketch Secures $20 Million in Series A1 Funding, Accelerating its Rapid Growth

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