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Akinon, a Cloud-Based Headless Commerce Platform Focused on Major Retailers and Consumer Brands, Raised USD 20m in a Series B Funding Round Co-Led by Actera Group and Revo Capital, With Participation From SmartFin Capital and Endeavor Catalyst

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akinonAkinon, a cloud-based headless commerce platform focused on major retailers and consumer brands, raised USD 20m in a Series B funding round co-led Actera Group and Revo Capital, with participation from SmartFin Capital and Endeavor Catalyst.

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“We are just at the beginning of the cloud-based commerce platform revolution and we believe that Akinon has the technology and the experience to become one of the world leaders in that segment. This new capital round will allow us to increase our internationalization and service even more global companies.”

Akinon’s software, with its API first architecture, streamlines retail sales via online channels as well as physical stores, and provides end-to-end support in managing orders, user experience and customer data. As a cloud-based solution provider supporting digital transformation of leading global brands, Akinon has been a sought-after partner for numerous retailers across 17 countries, including Turkey, Russia, Ukraine, Poland, Hungary, Czech Republic, and Greece.

Akinon’s customer base ranges from small-to-medium size enterprises to larger clients with USD 1bn in revenue. At its home market Turkey, company serves around half of the top 100 retailers such as Lacoste, Marks & Spencer, Sephora, and Gap. The company charges a commission based on the gross merchandise value and managed USD 315m in GMV in 2020, growing at a rate of more than 150% year-over-year and plans to increase its annual GMV to more than USD 1bn in 2022.

Series B proceeds will be used to enhance global competitiveness of its services, boost its service quality, and step up its global growth by expanding into MENA, Eastern Europe and Asia.

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Akinon co-founder and CEO Tolga Tatari commented on the funding: “We continue to work very hard with our strong team of 400 and plan to double that number in 2022. Our goal is to double our revenue next year by expanding in new regions where we plan to establish and work with local partners.”

The retail sector is on the inflection point in the history of retail where the distinction between online and brick-and-mortar retail has disappeared. More than ever businesses need effective and efficient ways to sell through multiple channels and plan to invest even more in the tools and experiences that will unite their digital and physical operations. Akinon helps its customers make the most of e-commerce enablement at a time when their traditional retail businesses have been disrupted, by dramatically expanding their revenue and market potential.

Tatari and his two co-founders, Ahmet Sari and Cagri Orcan are previously also founders of Markafoni, the leading e-commerce company of Turkey, which was acquired by Naspers in 2014.

Actera Group expressed their excitement: “We are excited to be backing a very experienced team in omnichannel commerce, and be a part of Akinon’s next phase of growth in Turkey and in international markets.”

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The Intento 2021 State of Machine Translation Report – Your Cheatsheet to the MT Landscape

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The Intento 2021 State of Machine Translation Report - Your Cheatsheet to the MT Landscape

Intento, the leading AI integration platform, has released its annual State of Machine Translation report, giving those working in and around the MT landscape an in-depth analysis of the current vendors and best strategies to successfully leverage their offerings. The report is conducted in collaboration with TAUS, the central authority in language data, offering the largest industry-shared repository of data, deep know-how in language engineering, and a network of Human Language Project workers around the globe.

The 2021 edition delivers everything you need to know to choose the best-fit MT engines for your language pair and industry sector.

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It provides:

  • The performance of different MT engines across 7 industries (Education, Finance, Healthcare, Hospitality, Legal, Entertainment, and General) and 13 language key pairs.
  • The latest data on 24 commercial MT engines (Alibaba eCommerce and General, Amazon, Apptek, Baidu, DeepL, Elia, Globalese, Google, GTCom, IBM Watson, Microsoft, ModernMT, Naver, Kawamura / NICT, Pangeanic, PROMT, Rozetta, Systran, Tilde, Tencent, Yandex, Youdao, and XL8)
  • Along with 5 open-source pre-trained models (M2M-100-1.2B, M2M-100-418M, mBART50-EN2M, mBART50-M2M, and OpusMT)
  • The principal scores to rely on when studying MT outcomes, such as similarity scores (COMET, BERTScore, PRISM, TER, and hLEPOR)
  • A thorough comparison of scores: hLEPOR, BERTScore, PRISM, and COMET.
  • Coverage of language support, which jumped from 16k to 100k language pairs in 2021
  • Price comparisons

This year’s report is chock-full of novel insights and will consist of two parts. First, ‘Automatic semantic similarity scoring’ demonstrates various changes to the MT landscape over the past year, including information on all new players on the market.

The second part will provide a deep-dive linguistic analysis for 3 language pairs (EN → ES, EN → IT, EN → NL). Essential takeaways from this breakdown include:

  • The comparison of texts between 5 industry sectors: Education, Financial, Healthcare, Legal, Travel (ES).
  • Key conclusions on how automatic metrics relate to human estimation of translations.
  • Recommendations on the best-fit MT engines for analyzed language pairs and industry sectors.
  • Insights on how to enhance the power of all MT engines available on the market.

Intento is trusted by global companies to help select, deploy, and improve the best-fit machine translation and other AI services, including sentiment analysis, voice synthesis, image tagging, and optical character recognition. The report aims to provide an expert vision of the constantly-changing MT landscape to save internationally-facing businesses both human and financial capital. A deep comprehension of the MT landscape benefits your company no matter your experience in machine translation, as there are significant insights for implementing AI and machine translation across various departments to boost productivity and growth.

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“Working with MT is like living on an erupting volcano. We had 16,000 language pairs available from 34 MT providers just a year ago, and today it’s about 100,000 from 46. We don’t have datasets to evaluate them all, but by working with TAUS we get a look into 13 language pairs and 7 domains”, says Konstantin Savenkov, Intento CEO. “The level of quality we see from stock models in 2021 is unprecedented. However, real-world business applications demand even more, and simply knowing the best stock model is not enough to succeed with MT. Make sure you have domain adaptation, glossaries, tone of voice control, and other tools on your belt.”

Savenkov continues, “this year, together with TAUS, we had a particular focus on using high-quality domain-specific data. It took more time to prepare, but the results should be relevant to a wider audience and applicable to more use cases than before. One key highlight we see from this year is the emergence of new semantic similarity metrics, such as COMET”.

“The availability of high-quality, domain-specific language data powering MT models has become ever so significant as AI-enabled automatic translation becomes more and more common. We are pleased to have offered test datasets in 13 language pairs and 7 domains to Intento to be used in their State of the MT 2021 Report. We believe the findings will shed light on many use cases providing guidance on which MT engines are best suitable for users’ given requirements and above all demonstrate the value of high-quality, domain-specific data in increasing the quality of the final output.” Jaap van der Meer, TAUS Director.

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Equifax Wins Google Cloud Financial Services Customer Award

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Evergreen Wins Big at MUSE Awards

Equifax recognized for excellence in cloud transformation

Equifax, a data, analytics and technology company, announced that Google Cloud recognized Equifax as the top Financial Services customer in 2021. The Equifax Cloud™ transformation was recognized for demonstrating innovative thinking, technical excellence and transformation execution. Google recognized Equifax’s usage of Google Cloud in the Equifax Cloud transformation. This award will be presented at Google Cloud Next ’21 on October 12.

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Equifax partnered with Google Cloud in 2019 to design a world-class and uniquely implemented public cloud infrastructure tailored to highly regulated workloads. Leveraging this cloud foundation, and the differentiated data assets that “Only Equifax” can provide, the company is rebuilding its products as cloud native, resulting in the Equifax Cloud. This approach enables Equifax to provide optimized performance, data security, product development, data management and governed data access in the 24 countries where it operates.

“Google Cloud has been a tremendous partner to Equifax as we have rebuilt our company in the Equifax Cloud,” said Chief Technology Officer Bryson Koehler. “Our cloud-native capabilities enable high-velocity product innovation, using interpretable artificial intelligence to drive more predictive decisioning for our customers. With instantly scalable environments, Equifax can now test and deploy new solutions more rapidly to lower risk and reduce time to market from months to weeks, as evidenced by the highest levels of new product delivery in our 122-year history. In a competitive post-COVID environment, this speed is a critical differentiator for our customers.”

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The Google Cloud Customer Awards celebrate innovative global organizations that are industry leaders. Hundreds of companies were reviewed in various categories in addition to financial services, including media and entertainment, healthcare and life sciences, diversity and inclusion, and social impact. Criteria included technical complexity, transformation and innovation in the cloud, and quantifiable metrics.

Direct Mail Retargeting Helps E-Retailers Make the Most of Their Holiday Traffic

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Brands See High Return on Ad Spend with Modern iO Direct Mail Retargeting

MODERN POSTCARD – The current trends indicate that this will be the busiest E-commerce holiday season in history. eMarketer reveals in their new study that US consumers will spend $933.30 billion on E-commerce in 2021, up 17.9% YoY (source: emarketer.com). And with more brands coming online each day, the market has never been more competitive. Direct-to-consumer E-commerce retailers are using new technologies to maximize existing traffic and compete with other brands, Amazon, and Walmart.

Statista indicates that Amazon will have 50% of the E-commerce sales in 2021 (source: Statista), meaning the 1.8 million E-commerce brands are competing for the rest of the share (source: balancingeverything). Those brands are looking for every tool they can find to make the most of this upcoming consumer spending spree to grow revenue and their customer base.

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To that end, E-commerce brands continue to struggle with converting their existing website traffic – 97% of visitors leave without buying on their first visit to a website. Beyond on-site optimization improvements, the surest way to get more purchases from website traffic is retargeting.

Digital retargeting has proven to be one of the most effective digital advertising tactics available, with 0.7% CTR for display, and 0.9% CTR for Facebook. That means when brands digitally retarget 1,000 website visitors, only 7 to 10 of them click back to the website. So over 990 of those potential customers don’t return to buy.

However, a clever and cost-effective retargeting solution is proving to be extraordinarily effective in getting those customers back: Direct Mail Retargeting.

Modern iO Direct Mail Retargeting is simple: they use a patented process utilizing first-party cookies to match about 50% of website visitors to mailable addresses in a privacy compliant way. Unlike IP address-matching, which has more errors and less accuracy, this approach has been proven to be the superior method to connect a name and address to an anonymous website visitor.

The platform automatically launches postcards each day, mailed at First-Class postage for fastest delivery, reaching targeted visitors just days after they leave the website. Each client’s dashboard shows daily website traffic and the number of matched addresses, indicating the potential mail volume.

After a program begins, the dashboard also shows the daily number of mailed cards, a map of where cards are being delivered, and conversion metrics.

By introducing this channel to their marketing mix, E-commerce companies now have a brand-new and more effective way to convert lost website visitors. “Most of our E-commerce clients are seeing very high response and conversion rates,” says Chris Foster, VP New Business Development at Modern iO.

“And it makes sense: reaching lost website visitors with a relevant Direct Mail postcard drives higher responses. The physical nature of the postcard, plus the timing and relevance, all combine to make this channel effective. Print has an impact on the brain that’s just stronger than digital.”

In fact, studies have proven that recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).

“When we look across our E-commerce customer base, we’re seeing conversion rates ranging from 1.2% to 4%, and cost-per-conversion numbers from $54 down to about $15. Of course, response rates depend on the brand, product, and offer,” says Foster.

The Modern iO E-commerce programs with order values over $70 have seen successful Return on Ad Spend (ROAS), with some clients seeing ROAS even higher than 10x. As the CEO of Blue Canoe, a women’s apparel E-commerce brand using Modern iO for over 2 years says, “There’s a gut-level reaction to seeing how many people coming to your site you can mail to. And this channel really works for getting new customers at a terrific Return on Ad Spend.”

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The Modern iO Direct Mail Retargeting programs are ideal for small, mid-sized, and high-traffic E-commerce brands. It’s a flexible platform that can adjust mailing volume as the brands’ needs change. Unlike other vendors, with Modern iO there are no multi-month commitments, and no daily or monthly minimums. This is ideal for the changing traffic volume that happens in the upcoming holiday season.

“Because we have no minimums and no monthly contracts,” says Foster, “we’re making it as easy as possible for any E-commerce business to have more control over their Direct Mail Retargeting program. And we’ve seen our own client base double in the past year. We are solely focused on helping direct-to-consumer brands improve the retargeting conversion of the website traffic they’re getting now…even if they have less than 5,000 visitors per month.”

EVERSANA™ Named a Great Place to Work for Third Consecutive Year in U.S.; Earns Valuable Recognition in Canada, China and India

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EVERSANA™, the pioneer of next generation commercial services to the global life sciences industry, is celebrating its designation as a Great Place to Work® by the global authority in workplace culture. Based on an anonymous survey to more than 3,000 EVERSANA employees worldwide, the company earned the recognition for the third consecutive year in the United States and now for the first time globally, with specific recognitions earned in Canada, China and India.

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The Great Place to Work recognition measures companies against organizations of similar size and industry. The certification provides a valuable benchmark for employees and reinforces the company’s commitment to retaining and attracting the best talent to serve its clients worldwide.

“This is the most important recognition we could receive. I’m humbled to know that our employees – our most important assets – are thriving in a happy, engaged company that we built together,” said Jim Lang, CEO, EVERSANA. “We are committed to a mission to create a healthier world – whether it’s from our round-the-clock operational centers or from home offices and kitchen tables worldwide. Even amid an ongoing pandemic, we are taking care of each other.”

EVERSANA earned the global recognitions during rapid growth; since the last survey the company has increased its workforce and expanded its commercialization services through rapid expansion across Asia Pacific, Europe and Canada (including the acquisition of Accelera Canada in 2021) as well as joint ventures and investments in data, analytics and digital transformation. Key findings in the survey also include:

  • Overall employee satisfaction, at 82%, increased by 7 percentage points from 2020.
  • The company embraces diversity. Over 91% of employees verified they are treated fairly, regardless of their sexual orientation, race, gender or age.
  • More than 79% of employees “look forward to coming to work” each day, representing an 8% increase during an ongoing pandemic worldwide.

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Ecommerce Hiring Increases by 180% Y-O-Y while Social Commerce Trends with Increasing Hiring Activity, finds GlobalData

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A rise in online shopping throughout the pandemic led to an increase in hires in both the e-commerce and social commerce spaces, according to GlobalData. The leading data and analytics company noted that the number of ecommerce jobs open for recruitment grew from 28,933 in September 2020 to 80,890 in September 2021 – a huge 180%. Meanwhile, social commerce positions increased from 39 in September 2020 to around 240 in September 2021.

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Ajay Thalluri, Business Fundamentals Analyst at GlobalData, comments: “Social commerce channels and networking websites are fast becoming an integral part of companies’ direct-to-consumer (DTC) strategies. In the last year, there has been a five-fold increase in hiring for specialists in social commerce. GlobalData’s Job Analytics database observes that big names such as Visa, Adidas, Apple, Visa and Flipkart are all seeking candidates with these skills”.

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Thalluri identifies some key demonstrations of companies that have been hiring ecommerce and social commerce positions:

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  • An August 2021 role for ‘Senior Manager – Digital Strategic Partnerships’ shows that Visa is driving strategic partnerships with top social commerce platforms such as TikTok, Snap, Twitter, Pinterest, Twitch and Clubhouse to power secure global money movement across social platforms.
  • Meanwhile Adidas is amplifying its presence on social commerce in China, its biggest and most profitable market, for the next stage of DTC-led growth. The ‘Senior Director Digital Transformation & Head Office’ role shows that Adidas is accelerating its digital expertise and offerings in China through JD.com and Alibaba. The company listed the majority of its jobs in China, Germany and the US in 2021*, according to GlobalData’s Job Analytics database.
  • Another example can be seen with Bausch and Lomb, which is developing and implementing social commerce and cross-border strategies to grow its contact lens brand’s sales and online presence – as shown by a role for Senior Manager, eCommerce Customer Development. Meanwhile, L’Oreal is another company that is developing influencer commerce strategy and pool of influencers for leveraging social commerce.
  • Flipkart’s affiliate Myntra Designs set up social commerce as an independent business vertical and is increasing listings for the team. The company created over 10,000 content assets to build a social proof shopping experience and complement the traditional individualized shopping, a September 2021 role for ‘Deputy Director & Head Category Management – Social Commerce’ shows. Additionally, its parent company Walmart listed 32 roles in 2021* to lead its social commerce strategy across Walmart’s social media platforms.
  • Tech giant Apple is creating consistent brand experience in the digital world, on partner’s websites, global marketplaces, and on social commerce platforms across regions, including Middle East, Australia, Brazil, and Switzerland. The company listed multiple roles for ecommerce specialists, digital channel managers, and digital channel specialists that require experience in social commerce. Amazon.com Inc categorizes social commerce and shopping as entertainment as high growth area. ‘Head of Product, Inspirational Shopping’ role shows the company’s plans for social commerce that include leading investment decisions and creating a roadmap to scale shopping programs.

*Data updated to September 24, 2021.

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Hownd and Hearst Newspapers Announce Joint Marketing Agreement

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Hownd and Hearst Newspapers Announce Joint Marketing Agreement

Companies combine print and digital platforms to help local businesses in Houston

Hownd, provider of a promotional marketing platform that helps local merchants build stronger, healthier relationships with nearby consumers, and Hearst Newspapers, publisher of the Houston Chronicle and other newspapers in Houston and beyond, have announced a joint marketing agreement and pilot project in the Houston area that will see the two companies work together to better serve local brick and mortar businesses.

Hownd helps local businesses with physical locations generate revenue from their existing customers and find new customers via its proprietary digital marketing platform. A combination of cloud software and a mobile app, Hownd connects local merchants to nearby consumers and then tracks proven consumer visits that can be directly attributed to a merchant’s advertising expenditures.

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The joint pilot will include an innovative combination of platforms that bridges print and digital advertising. For example, consumers may first learn of a merchant’s promotion via print advertising in Hearst publications and then complete their visit on the Hownd platform, connecting print and digital worlds and providing merchants with trackable advertising across media types.

The companies are specifically targeting “Fun, Yum, and Zen” merchants that provide family entertainment, dining, and health and beauty services to local consumers. Local merchants in the Katy and Sugar Land areas of Houston who participate in the pilot program will receive access to Hownd and qualify for promotional placements in Hearst Newspapers’ print and digital platforms, including the Katy Rancher, Sugar Land Sun, and Chron.com.

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“Hearst is constantly seeking innovative ways to serve our advertisers and the local community,” says John McKeon, President Hearst Texas Newspapers. “Hownd provides a unique way to link print advertising and attributable customer visits, helping our business customers better understand the full value of their relationship with our company while delivering great deals to consumers.”

“We’re excited to work with such a large and innovative organization as Hearst,” says Brandon Willey, CEO of Hownd. “We are thrilled they recognize the substantial value Hownd can bring to them and the local merchants we all serve and we look forward to getting things started in Katy and Sugar Land.”

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2021 CX Impact Award Winners Announced on 9th Annual CX Day Celebration

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CXPA, 2021 CX Impact Award Winners Announced on 9th Annual CX Day Celebration

The Customer Experience Professionals Association (CXPA) announces three individuals as winners of the 9th annual CX Impact Awards.

The Customer Experience Professionals Association (CXPA) announces three individuals as winners of the 9th annual CX Impact Awards. The CX Impact Awards honor individuals from around the world who positively impact customer experiences. These awards highlight professionals who have successfully led customer experience initiatives that impact their organization and its customer or the CX industry in a powerful way.

“CXPA is all about helping to support, develop, and acknowledge the development of CX professionals across their career,” said Greg Melia, CAE Chief Executive Officer for CXPA. “We’re really excited about the stories we have to tell, really thankful to the volunteers who are powering this awards program, and to everyone who tuned in.”

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The Customer Experience Professionals Association (CXPA), is a global non-profit organization comprised of members who are dedicated to advancing the customer experience industry. The CXPA was created to enhance the field of customer experience and is honored to announce the winners of its 2021 CX Impact Awards.

This year we announced 21 finalists from Comcast, Firma, Telefonica Brasil, American Medical Association, Cameroon Telecommunications, and more. The three 2021 Impact Award Winners are:

Impact on Diversity, Equity, & Inclusion Outcomes Related to CX – Hilal Kahraman–Passenger Experience Design Specialist, Istanbul Grand Airport (Turkey)

Impact on CX in an Organization – Leandro Coelho – CX Director, Telefonica/Vivo (Brazil)

Impact on the CX Profession – Steve Walker–Chairman & CEO, Walker (U.S.)

The 2021 Impact Award winners were honored during a LinkedIn Live event held on October 5, 2021–CX Day–at 12 Noon CDT (5PM – UTC). Customer experience professionals from around the world gathered online for the anticipated reveal of our winners.

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Building on this year’s theme of CX is a Team Sport, each winner spoke of the collaboration involved in their success.
“All the work I have led wouldn’t be possible without the support of many people. Firstly, our top management and all other eager teams. And of course, our CX team. We all worked together,” said Hilal Kahraman, Passenger Experience Design Specialist, Istanbul Grand Airport.

“I was really surprised. It’s an honor for Vivo and especially for me being recognized by the greatest CX association worldwide,” said Leandro Coelho, CX Director, Telefonica Brasil. “Our CX program, DNA Vivo, has been built by every individual in the company every day, and this success was possible because of commitment of our leadership.”

“I’m truly humbled to be part of this group,” said Steve Walker, Chairman & CEO, Walker. “We do face sometimes some headwinds and some uphill climbs in our efforts to make our organizations more customer focused, but I think the cause is just, and so the effort is worthwhile.”

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Verfacto’s eCommerce Analytics Gets Completely Free

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MTS Staff Writer
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Verfacto Introduce Real-Time Customer Profiler Tool To Improve Your Data-Driven Marketing Strategy

Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic features are included.

Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic features are included: full data integration with eShops, behavioral tracking, eCommerce dashboards, customer segmentation, and more.

“The free tier is our way of saying thank you to all of our users for their support. It will get you up and running with all of the fundamentals of Verfacto, and you don’t have to worry that your trial will end in a month.

On top of that, Verfacto customers are still welcome to try paid plans for as long as 30 days without any financial commitment. We are confident that you will find our features useful and will be happy to pay once you see value in our premium service. However, you may roll back to the free tier anytime,”—said Andrejus Sereika, Verfacto’s CBDO.

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Verfacto’s free tier is an easy way to leverage your eCommerce data even if your budget is restricted. With all data unified in one place and represented in eCommerce dashboards, you can easily spot and improve sales conversion issues, understand your customers’ behavior, segment customers, plan and track your marketing campaigns, and more.

“We want to remove barriers between our customers and their data. Our users are eShop owners and eCommerce marketers who want to benefit from data but don’t have much time to spend on it. Verfacto is designed to give them insights and easily readable reports for better business and marketing decisions without spending hours digging through data,”—explained Mykolas Juodis, Marketing Lead at Verfacto.

VERFACTO FEATURES

# Ecommerce analytics

Live X-Ray of your eShop. Monitor health and stats of sales and marketing campaigns live in Verfacto Dashboard. All data is being constantly re-processed to give a full picture at any moment.

# Customer segmentation

Group customers as you like: from traditional RFM segments to complex but extra precise AI-generated segments. Want to do it your way? Add custom segments!

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# Customer profiles

Your customers are not traffic—they are real persons. Understand them and treat them accordingly with rich customer profiles that include customer data from your eCommerce platform, behavioral data tracked by Verfacto, and full customer journeys.

# Cross-sell and upsell suggestions

Sell right products to the right customers. Set up high-performing email campaigns with a list of potential buyers for your products. See the exact time when each of the prospects has the highest chance to buy them.

# Advanced reporting

See exactly what you want with 60+ marketing metrics, dimensions, and filters applied to a unified dataset from eCommerce data, customer data, and behavioral data.

# LTV marketing

Develop a long-term marketing strategy based on customer lifetime value instead of chasing momentary KPIs.

# Behavioral targeting

Push visitors to action when they are ready. Reveal distinctive patterns in customers’ behavior and anticipate their actions with on-site marketing tools.

Verfacto supports all popular eCommerce platforms via developer-free API integration, including WooCommerce, PrestaShop, Magento, Opencart, and Shopify. Custom platforms can also be connected upon request.

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Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies

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Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies

Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech industry specialist FirstPartyCapital. It will use the funds to finalise its innovative B2B SaaS audience marketplace that enables deterministic data at scale in a privacy-by-design environment for agencies and brands.

Its vision is to empower anyone in brands to build, activate and monetise the most valuable audiences in the world, simply, transparently, safely and with full control.

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Evorra is committed to offering a solution in this rapidly growing segment which enables participating brands to build their own data partner network through a no-data-movement philosophy on the latest cloud architecture and data mesh approaches.

The ad industry knows that the technology they have built over the years will soon not be fit for purpose. Evorra not only is helping to fill this huge gap with privacy-by-design data, but has a much bolder vision to make a truly user focused product, which solves the pain points of marketing teams. Firstly, Evorra audiences data sources are fully transparent. Marketers no longer have to buy opaque, pre-packaged audiences with uncertain data sources, quality, nor consent. Secondly, Evorra makes it beautifully simple for non-expert users to build sophisticated audiences without the bottle neck of having to go through the data scientists or specialised data analysts. This alone unlocks tremendous value in a business.

Alexandre Hawari, Dubai based partner at Area Tech Holdings, has invested in many successful data advertising ventures and will join the board, commenting: “Evorra brings a unique approach to an industry that urgently needs easy to use solutions to build and activate first party data audiences at scale. As brands face the real consequences of the death of the third party cookie, Evorra offers a sound approach where brands can be responsible custodians of their customer’s marketing data and easily license transparent first party data across multiple sources at scale.”

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Rich Ashton, managing partner, FirstPartyCapital comments: “We were immediately impressed by the beautifully simple Evorra self-serve technology, which we see as revolutionary thinking with respect to other complex data infrastructure provider approaches we saw in the market. This is clearly an experienced team of professionals who deeply understand the day-to-day needs of marketing teams and agencies when it comes to building audiences. Evorra is built for marketers. It is not going to be stuck in data scientist teams.”

Aaron Ritoper, founder and CEO of Evorra, comments: “We are fortunate to have the support of industry-focused investors that truly understand how Evorra solves real advertiser challenges. The global interest in Evorra is growing every day because we have built a platform that offers brands full control, integrates diverse technology standards, and is incredibly simple for people to use. Evorra has developed with regular input from a community of brands who believe in the power of a post cookie decentralised data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity.”

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SandStar Empowers Pepsi® Go in Dubai to Ensure Unattended Retail Experience

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SandStar-Empowers-Pepsi®-Go-in-Dubai-to-Ensure-Unattended-Retail-Experience

Pepsi® Go, the exciting new innovation of PepsiCo, is an AI-powered, unattended store designed for food and beverage on the go. The artificial intelligence engine on the backend is powered by SandStar, a technology pioneer which delivers contactless self-checkout experience for consumers.

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SandStar has built strong relationship with the leading global food and beverage company PepsiCo since 2017. Both parties have been working to develop real-world solutions to meet the growing consumer demand for more autonomy, digital and innovative shopping experiences such as unattended smart kiosks and automated checkout. SandStar has proven results with regards to the accuracy, efficiency and convenience, as well as the retail insights and proven business value generated by the retail analytics system.

“SandStar is delighted to partner with PepsiCo to bring this leading-edge technology to Dubai and the rest of the world,” said Yili Wu, Founder and CEO of SandStar.

“At PepsiCo, digital innovation is at the core of what we do, and we are very excited to be able to showcase the future of retail at the Pepsi Go store to our consumers. The Pepsi Go unattended store is a state of the art consumer driven and digital innovation that truly elevates the shopping experience in a secure, seamless and contactless manner,  making checkout queues a thing of the past.” said PepsiCo’s Africa Middle East and South Asia Chief Information Officer, Salma Abdelgelil.

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Consumers will start their journey by simply tapping, inserting or swiping a valid payment card to open the kiosk’s doors, consumers can enter the 18-square-meter smart store to shop freely. Leveraging the dynamic computer vision and advanced action semantic recognition, the cameras can accurately recognize the PepsiCo snacks and beverages selected as well as the consumer’s trajectory. After walking out, the payment will be triggered automatically through the customer’s payment card and a digital receipt will be sent. No queue nor waiting in lines.

SandStar delivers a superior unattended retail experience, and it has tackled many issues in real operation such as multiple people entry, ReID and variable payment integration. It’s secure but also carefully designed to protect customer privacy. The camera involved only captures products and shopping behavior by marking the key point of the human skeleton. Additionally, since the system is based on self-learning, all data processing is done automatically by the system itself.

PepsiCo and SandStar will continue to innovate the face of unattended retail and bring valuable practices that transform the food and beverage industry.

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IBM and Raytheon Technologies to Collaborate on Artificial Intelligence, Cryptography and Quantum Technologies

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Strategic collaboration to advance new aerospace, defense and intelligence solutions

IBM and Raytheon Technologies will jointly develop advanced artificial intelligence, cryptographic and quantum solutions for the aerospace, defense and intelligence industries, including the federal government, as part of a strategic collaboration agreement the companies announced .

Artificial intelligence and quantum technologies give aerospace and government customers the ability to design systems more quickly, better secure their communications networks and improve decision-making processes. By combining IBM’s breakthrough commercial research with Raytheon Technologies’ own research, plus aerospace and defense expertise, the companies will be able to crack once-unsolvable challenges.

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“The rapid advancement of quantum computing and its exponential capabilities has spawned one of the greatest technological races in recent history – one that demands unprecedented agility and speed,” said Dario Gil, senior vice president, IBM, and director of Research. “Our new collaboration with Raytheon Technologies will be a catalyst in advancing these state-of-the-art technologies – combining their expertise in aerospace, defense and intelligence with IBM’s next-generation technologies to make discovery faster, and the scope of that discovery larger than ever.”

In addition to artificial intelligence and quantum, the companies will jointly research and develop advanced cryptographic technologies that lie at the heart of some of the toughest problems faced by the aerospace industry and government agencies.

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“Take something as fundamental as encrypted communications,” said Mark E. Russell, Raytheon Technologies chief technology officer. “As computing and quantum technologies advance, existing cybersecurity and cryptography methods are at risk of becoming vulnerable. IBM and Raytheon Technologies will now be able to collaboratively help customers maintain secure communications and defend their networks better than previously possible.”

The companies are building a technical collaboration team to quickly insert IBM’s commercial technologies into active aerospace, defense and intelligence programs. The same team will also identify promising technologies for jointly developing long-term system solutions by investing research dollars and talent.

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LumApps Strengthens International Presence with Additions to Executive Committee

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LumApps to Expand its Employee Experience Platform with Acquisition of HeyAxel
Digital transformation veterans join to support the company’s rapid international growth

LumApps, the leading employee experience platform, announces the appointment of three new directors to its executive committee. Chris McLaughlin, Melinda Cormier and Noam Ktalav will be essential in developing a strategic operating model to facilitate global scalability, strengthen LumApps’ position as a world-class leader in the employee experience market, build strategic partnerships and improve customer demand and retention in its different geographies.

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In his role as Chief Marketing Officer, Chris McLaughlin will be responsible for defining and executing the company’s overall marketing and product strategies. With more than 20 years in leadership roles at Dell EMC, Thunderhead and Nuxeo, he aims to replicate his previous professional achievements by implementing a sales strategy aligned with marketing. Under his leadership, Nuxeo’s teams were able to grow the company’s revenue by over 500%.

“People are at the heart of every successful business and LumApps truly understands this as well as the interconnected relationship between employee engagement and company growth,” said Chris. “I’m looking forward to joining the board of directors to help LumApps cement its status as one of the most innovative employee experience companies in the world.”

Melinda Cormier will join as the company’s VP Growth Marketing. In this role, Melinda will develop a high-quality pipeline in support of LumApps’ business objectives and high-growth targets. Working closely with Chris, Melinda will create an effective and scalable customer acquisition strategy to achieve lead generation and pipeline creation targets.

Prior to joining LumApps, Melinda served as VP of corporate marketing at Nuxeo where she managed all demand generation campaigns, including field events, digital marketing and business development, along with analyst relations and marketing operations. As LumApps’ VP growth marketing, she will lead global demand generation functions, including digital, field, content and business development.

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“I’m delighted to join this great team,” said Melinda. “I believe LumApps has tremendous potential as an industry-leading employee experience platform with a strong vision and commitment to innovation. I’m looking forward to working closely with the Board and the executive team as we continue to grow our next-generation offerings and empower employees everywhere”

Paris-based Noam Ktalav joins LumApps as vice president of channel to manage and expand the partner ecosystem. He brings extensive international and multicultural company experience from Tel Aviv to the US and Asia, as well as his goal to generate greater revenue growth through the transformation and diversification of acquisition channels.

During most of his career at Dassault Systèmes, Noam has worked with three objectives in mind that he intends to implement at LumApps:

  • Create a go-to-market model to bring profitability to LumApps’ partners
  • Ensure that the partner ecosystem has a high level of autonomy to replicate prior success
  • Drive partners to higher revenue levels by transforming the way they approach the market

“It is exciting to assume the mantle of VP channel for LumApps at a time when the company is experiencing rapid and significant growth in its main markets,” said Noam. “As demand grows for new and innovative approaches to help organizations achieve greater benefits from their digital transformation initiatives, partners and alliances are key to accelerate LumApps’ growth.”

“We are honored to have Chris, Melinda and Noam share their expertise with our leadership team as we enter a new phase of our company growth,” said Sebastien Ricard, CEO of LumApps. “Chris and Melinda will be most impactful with lead and demand generation while Noam will deepen our partners and alliances strategy – three vital roles that will sustain and grow the company as we forge ahead.”

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ContentBacon Hires VP of Marketing to Double Down on Storytelling at Scale

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ContentBacon Hires VP of Marketing to Double Down on Storytelling at Scale
Leading content subscription service ContentBacon has hired Jason Etter as Vice President of Marketing. Etter will use his expertise and storytelling savvy to elevate the brand as the go-to source for memorable content.

Leading content subscription service ContentBacon has hired Jason Etter as the company’s Vice President of Marketing, CEO and Co-founder Wendy Lieber announced today.

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“ContentBacon’s high-performing team of strategists, storytellers, and content creators are positioned perfectly to help bring scale to the agency and to individual contributing marketers across the United States and Canada,” Jason Etter said.

Etter will lead the strategic initiatives that will build out and elevate ContentBacon’s position within the growing ecosystem of small to mid-sized organizations looking to be heard. ContentBacon’s popular subscription service makes it easy for companies to generate traffic, leads and new customers through compelling content.

Etter is no stranger to ContentBacon. He and Lieber have been collectively sharing their thoughts and love of storytelling for years throughout his tenure as President of IT firm, Profound Cloud, along with multiple Vice President and Director roles within the Marketing space.

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In addition to his work experience, Etter recently completed coursework on a master’s degree in digital marketing at Rutgers Business School.

“Every company has a story to tell. ContentBacon’s high-performing team of strategists, storytellers, and content creators are positioned perfectly to help bring scale to the agency and to individual contributing marketers across the United States and Canada,” Etter said. “With upward of 30 million small and medium-sized organizations coast to coast, there’s plenty of opportunity to help visionary entrepreneurs and scaling organizations turn bottleneck discussions into meaningful stories driven by content.”

“Etter’s expertise will elevate the ContentBacon brand to new heights,” Lieber said.

“We are thrilled to welcome Jason to our Baconator team and continue to build the ContentBacon brand as the world’s leading content resource. His experience and enthusiasm for what we’ve built to date and where we can take it is beyond exciting,” Lieber noted. “Watch out world for what we’ve got in store under Jason’s bold leadership.”

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Nearly Twenty Percent of Americans Did Not Recall LGBTQ+ Ads During Pride Month

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Globe Newswire
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DISQO Elevates David Karp to Chief Customer Officer

Consumer insights platform, DISQO, and Do The WeRQ – a grassroots organization working to increase LGBTQ+ representation and share-of-voice in the advertising industry – have released new research on Americans’ views of LGBTQ+ representation in the marketing content they consume. In a survey of 10,000+ people between June 10 and June 21, 2021, mid-Pride month, nearly 20% of respondents said they did not recall seeing any LGBTQ+ advertising. More than 27% of respondents also said that brands should create less LGBTQ+ focused work.

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“Each year during Pride, a large volume of brands promote LGBTQ+-themed advertising and programs to demonstrate support for our community, and DISQO helped explore how people received these messages. Were they breaking through inside and outside of our community? We found there is more ‘werq’ to do,” said Graham Nolan (he/him/his), Do The WeRQ Co-Chair, Storytelling and Partnerships. “The findings show a need to support LGBTQ+ ideas and representation in advertising – and the importance of having LGBTQ+ talent creating those ads.”

LGBTQ+ ads not being seen by some, especially older and non-LGBTQ+ people

More people said they did not recall seeing any LGBTQ+ ads in older age groupings. Less than 13% of respondents 18-24 years-old said they did not recall seeing any ads, and less than 14% of those 25-34 years-old said the same. However, 19.2% of people 35-44 years-old said they did not recall seeing ads, and the percentage increased with each older grouping: 45-54 (20.15%), 55-64 (23.2%), 65+ (28.7%).

Of respondents who identified as LGBTQ+, only 6.34% said they did not recall seeing any LGBTQ+ ads, whereas 21% of those who said they were not LGBTQ+ said they did not recall seeing any such ads.

Together, the data suggest that LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them, at least not to an extent that LGBTQ+ stories are fully in the mainstream.

Some don’t want to see LGBTQ+ ads

Overall, only 41.8% of respondents said that media and advertising are “sufficiently inclusive of LGBTQ+” people. Yet, more than 27% of respondents said there should be less LGBTQ+ focused work. Among respondents who said there should be less LGBTQ+ content, there were demographic differences. Older people were more likely to say there should be less LGBTQ+ content, 55-64 year-olds (55%) and 65+ (35.6%). Among ethnicities, people identifying as White had the highest percentage of people saying there should be less LGBTQ+ content (30.2%), while those identifying as African American and Asian had the lowest percentages, 20.57% and 15.38%, respectively.

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Lack of support for LGBTQ+ advertising and media professionals

Minority communities may be marginalized in creating advertising content. Only 43.6% of respondents said that it was important to them that advertising and content are made with the involvement of people who are part of depicted communities (e.g., LGBTQ+ and multicultural communities). However, 70.55% of respondents who self-identified as LGBTQ+ said that it was important to them, a stark contrast to the 40.7% of non-LGBTQ+ identifying respondents who said the same.

Only about half of non-LGBTQ+ respondents (51.9%) believe that LGBTQ+ people working in advertising can make good contributions to non-LGBTQ+ content. Whereas 75.6% of LGBTQ+ individuals believe LGBTQ+ workers can make good contributions to non-LGBTQ+ content.

Regardless of LGBTQ+ identity, fewer than half of respondents (33.36%) believe that most advertising representing specific communities (e.g. multicultural, LGBTQ+) is made by people in that community.

Generational changes & intersectionality

More than 84% of respondents who were 18-24 years-old said there should be roughly the same or even more LGBTQ+-focused brand and media content; 32.3% called for more. Nearly 29% in this age group said roughly the same amount of content should be produced – with an increase in the diversity of who is represented.

  • More than 77% of people self-identifying as being of Hispanic origin said that the same amount or more LGBTQ+ content should be produced; 28.7% said roughly the same amount should be produced, but with greater diversity of people represented.
  • Nearly 80% of African-American respondents (79.42%) said there should be the same or more LGBTQ+ focused content. Thirty-one percent (31%) said that roughly the same amount of LGBTQ+ work should be produced, only with greater diversity of who is represented.
  • More than 84% of Asian respondents said that the same or more LGBTQ+ content should be produced; 33.6% said that roughly the same amount should be created, only with greater diversity of who is represented.
  • Survey respondents identifying as Caucasian / White had the highest percentage of respondents saying there should be less LGBTQ+ focused content (30.2%). However, nearly 26% of those saying the amount of content should be roughly the same said that the diversity of who is represented should be increased.

“Our findings confirm that marketers are successful in targeting their ads to intended LGBTQ+ audiences but raise questions about what more can be done to ally with the community around visibility,” said David Grabert (he/him/his), VP Brand & Communications, DISQO. “We’ve come very far, but I look forward to the day when everyone sees and welcomes authentic representation of LGBTQ+ people in content.”

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Leaf Group Honored by Comparably as an Exceptional Workplace

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Leaf-Group-Honored-by-Comparably-as-an-Exceptional-Workplace

Leading Consumer Internet Company Recognized for Exceptional Culture, Employee Compensation & Other Benefits

Leaf Group, a Graham Holdings Company subsidiary, has been honored with two Comparably Awards for “Best Company Compensation” and “Best Company Perks & Benefits” for small and mid-sized companies. Comparably’s quarterly awards are based on employee feedback and recognize companies with exceptional culture, diversity, inspiring executive leadership, competitive compensation, and other employee benefits.

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“Leaf Group is committed to inspiring people to live their best lives through helpful content and beautiful art and design. Fulfilling this mission starts with our incredible team,” said Jill Angel, Chief People Officer for Leaf Group. “Leaf Group is a people first organization and we are proud of our diverse, inclusive and dedicated team. We are committed to fostering a company culture that rewards hard work, empowers employees to advance in their careers and inspires creativity and innovation. We are honored to be recognized for these efforts.”

Leaf Group’s diverse portfolio of brands reaches a large and passionate audience of nearly 56 million across rapidly growing categories, including fitness and wellness, home, art and design, pets, travel, DIY and more. The company’s popular digital publishing and e-commerce platforms include Well+Good, Society6, Saatchi Art, Hunker, Livestrong.com and OnlyInYourState.

Leaf Group is frequently recognized as a leading employer and was named a “Best Place to Work in Los Angeles” by BuiltIn. In July, Leaf Group CEO Sean Moriarty was named by Comparably as one of the “50 Best CEO’s for Women” and “50 Best CEO’s for Diversity.”

Comparably is a workplace culture and compensation monitoring site with a mission to provide more transparent and rewarding workplaces. Comparably’s 2021 “Best Company Compensation” and “Best Company Perks & Benefits” lists are derived from reviews provided by employees who anonymously rated their company on Comparably.com over a 12-month period (from September 17, 2020 to September 17, 2021). The final data set was compiled from 15 million ratings across 70,000 U.S. companies, large and small.

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FreeWheel Names Hong Cai as General Manager of its Beijing Office and VP of Engineering

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Business Wire
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Digital Domain Names Darren Jaffe as Executive Producer of Advertising & Games

FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, announced that it has appointed Hong Cai as general manager of the company’s Beijing office and vice president of engineering. He will be based in Beijing and report to Yuling Ma, who was named chief technology officer of FreeWheel in Februar.

Cai will be responsible for leading, building and mentoring FreeWheel’s Beijing engineering team and partnering with leadership to drive innovation and strategies that further FreeWheel’s endeavours to help connect buyers and sellers across the TV ecosystem. He will also collaborate across product, operations, revenue and additional disciplines to develop and deliver differentiated advertising products and media solutions and support FreeWheel’s clients during this critical time in the rapidly evolving media landscape.

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“Cai’s commitment to engineering excellence, innate curiosity and knack for developing talent will play a critical role in driving technology innovation and product delivery across FreeWheel”

“Cai’s commitment to engineering excellence, innate curiosity and knack for developing talent will play a critical role in driving technology innovation and product delivery across FreeWheel,” said Ma. “He has a strong technical background with expertise in data, cloud computing and artificial intelligence, all strategic areas of focus on FreeWheel’s roadmap. I am confident his leadership in technical development will accelerate the company’s ability to transform the way TV and premium video advertising is bought and sold in today’s technology-driven advertising industry.”

A 23-year technology industry veteran, Cai has held global engineering leadership roles at both small startups and established corporations, with extensive experience in cloud computing and technical evaluation as well as people management and building collaborative partnerships.

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He joins FreeWheel from Data Orient, Inc., an AI-driven big data analytics startup in Beijing, where he served as chief technology officer and chief scientist. Prior to Data Orient, Inc., Cai was at Datayes, a FinTech company in Shanghai, as chief technology officer and vice president of engineering and ZTE TX in the United States, as chief technology officer of cloud computing. He also spent nearly 15 years at IBM across three different organizations, including IBM’s research group in China, IBM’s software development center in China, and IBM’s headquarters in New York, where he worked with senior technical and business leaders to define technology trends for the company’s future.

Cai earned a Bachelor’s in Electrical Engineering and PhD in Artificial Intelligence from Tsinghua University, the number one ranked university in China. In addition, he has authored approximately 50 papers, filed tens of patents and co-authored a book titled “Services Computing.”

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Katapult Collaborates With Adobe to Give Consumers More Ways to Pay

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Globe Newswire
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Katapult Collaborates With Adobe to Give Consumers More Ways to Pay

 Katapult, an eCommerce-focused financial technology company, announced it has become an Accelerate partner in the Adobe Exchange Program.

Adobe Commerce, powered by Magento, is a leading eCommerce application for brands of all sizes and supports B2B, B2C, and hybrid use cases across more than 20 industries. Katapult’s lease-purchase solution is available as an extension in the payment category of the Magento Marketplace and integrates seamlessly with online platforms. Funding is quick, so merchants spend energy attracting new customers and growing their business, and consumers get a seamless checkout experience. As an Accelerate partner, Katapult and Adobe will engage in enhanced collaboration, deepening the relationship between the parties. Becoming an Accelerate partner means that Katapult’s merchants utilizing Adobe Commerce or Magento Open Source will receive prioritized support and access to real-time data and partner offerings.

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“Upgrading our partnership with Adobe to the Accelerate tier furthers Katapult’s goals of expanding our footprint in the fintech space. We are excited to add more value through our technology to merchants using Adobe Commerce and Magento Open Source,” says Rolando De Gracia, Chief Commercial Officer of Katapult.

“Today’s consumers crave choice when it comes to how they pay, and fast funding is critical to helping businesses grow,” said Cody Crnkovich, Head of Partner Programs at Adobe. “We are excited to continue our relationship with Katapult to further empower merchants to focus on what’s important, driving new business.”

Katapult is dedicated to helping consumers obtain what they need through transparent terms, easy applications, and customizable payment schedules while making it easy for merchants to offer the program in an easy and integrated manner.

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TCGplayer Appoints Savneet Singh to the Board of Directors

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TCGplayer Appoints Savneet Singh to the Board of Directors

TCGplayer, the leading technology platform for the collectibles industry and operator of the largest online marketplace for trading card games, today announced Savneet Singh’s appointment to the Board of Directors, effective immediately.

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Mr. Singh has more than 15 years of experience building, leading and investing in technology and SaaS organizations. He is currently the President and Chief Executive Officer of PAR Technology Corp., one of the largest providers of point of sale systems for restaurants. Throughout his tenure at PAR Technology, Mr. Singh has led the business’s transformation from a legacy hardware provider to a fast-growing SaaS business focused on delivering a unified commerce cloud platform for large enterprise restaurant organizations.

“Savneet is an accomplished leader who brings to TCGplayer a passion for collectibles and a deep understanding of how to leverage technology to improve the retailer experience,” said Chedy Hampson, founder and CEO of TCGplayer. “As an entrepreneur and investor, Savneet has first-hand experience building world-class technology organizations while prioritizing innovation. In fact, he has been instrumental in leading PAR Technology’s evolution toward developing a suite of cloud-based point of sale solutions that enable streamlined customer operations across PAR Technology’s enterprise restaurant customer base. I am confident that Savneet will bring these skills and experiences to TCGplayer, and I am excited to welcome him to the Board of Directors.”

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Mr. Singh said, “I have been extremely impressed by the TCGplayer platform, leadership team and unique entrepreneurial culture, and am honored to be joining their board. Like Chedy, I grew up in upstate New York and recognized the power of trading hard assets at a young age. After all, my entrepreneurial curiosity was ignited in the late-1990s when I started a business buying and selling baseball cards online. At my core, I’m still inspired by entrepreneurial energy and believe that TCGplayer harnesses this spirit while bringing to market technical solutions that have the potential to shape the evolution of an entire industry. I have tremendous respect for Chedy and his team, and I look forward to working with them to achieve the strategic goals of TCGplayer.”

This appointment comes at a high-momentum moment for TCGplayer, as the Company recently announced several new executive hires, including its first ever Chief Supply Chain Officer, Chief Product Officer, Chief Marketing Officer and Chief People Officer. As previously announced, TCGplayer also recently secured $35 million in strategic financing from Vista Credit Partners, a subsidiary of Vista Equity Partners. It plans to use this financing to support the Company’s continued rapid growth and upcoming expansion into multiple new hobby collectible categories, including sports cards and comic books.

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Qlik Enhances ANZ Healthcare Sector’s Ability To Manage COVID-19 Through Data and Analytics

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Globe Newswire
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Sembo Selects Qlik Cloud to Increase Operational Efficiencies

Pandemic Accelerated Demand for Real-Time Data Analytics to Manage Patient Volumes and React to Rapidly Changing Conditions

Healthcare providers across Australia and New Zealand have scaled up their use of Qlik® as part of their efforts to maximise the value of real-time data for decision-making through the COVID-19 pandemic. Over the course of the pandemic, healthcare providers have operated in complicated, urgent and rapidly shifting circumstances, and increased their use of analytics to better leverage real-time data to continue serving their patients effectively.

“Due to COVID-19, healthcare institutions and government departments were suddenly dealing with unprecedented amounts of data sets to manage. These organisations have been forced to bolster their data analytics and data integration capabilities. Even healthcare institutions with robust analytics programs needed to further break down internal data silos, and bring more real-time, context-aware data to their decision-making,” said Paul Leahy, Country Manager, ANZ at Qlik. “This has driven tremendous interest in adopting Qlik as a catalyst to quickly modernise data pipelines and analytics to leverage data that drives action.”

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Qlik’s data analytics platform has been critical to supporting healthcare organisations in rapidly managing changing data analytics needs during the pandemic. These healthcare providers have embraced Qlik’s vision of Active Intelligence – the ability to leverage real-time, up-to-date information to inform decision-making in rapidly changing market conditions.

Qlik maintains significant market share of government agencies in the regional healthcare sector, with clients spanning almost two thirds of all state departments of health in Australia. Qlik is enabling a significant number of healthcare organisations across Australia and New Zealand to make better sense of their data and put it to work generating critical insights including New Zealand Ministry of Health, Justice Health and Forensic Mental Health Network, South Australia Health, Tasmanian Health Service and Waikato District Health Board.

Tasmania Health Services Builds a State-Wide Data View in Four Days

When Tasmania recorded its first cases of COVID-19 in early March 2020, the state was already well prepared to respond. The Tasmanian Health Service, which is responsible for operational analytics within the Department of Health and Human Services (DHHS), had been developing near real-time dashboards for hospital data for the past 18 months.

“When COVID-19 struck in March last year, it took our unit of nine staff less than four days to create a dedicated coronavirus dashboard, featuring a state-wide view and built on Qlik. The dashboard allows our emergency command centres to visualise hospital inpatients and show how many people have been moved across to COVID areas. We can also see how many are quarantined, how many are suspected, how many are undergoing testing, how many of those are positive cases, and where in the hospital are they located,” said David Deacon, State Manager for the Tasmanian Health Service. “Having this information in a single dashboard helped Tasmanian Health Service respond quickly to urgent situations, such as outbreaks in hospitals.”

South Australia Health Manages the Swift Delivery of Critical Public Health Information

South Australia Health has also increased its investment in data throughout the pandemic, with Qlik dashboards providing up-to-date data to guide their public health decisions.

Qlik’s data visualisation and analytics solutions have underpinned South Australia Health’s COVID-19 incident response. Through automated reporting based on up-to-date data sets, Qlik has informed and supported the National Incident Room, the internal management team, and provided insights to the nation’s available resources and vulnerable population. With more than 13 agencies involved, the center must quickly share data to coordinate the pandemic response from dashboards built with Qlik.

Identifying hotspots has helped the team reveal patterns of infection and intervene quickly. It is now looking to develop further Qlik applications to help with the vaccination rollout and provide better management of Covid patients in hospital.

“The pandemic reinforces the point of view that data is critical to decision-making. However, setting up a robust data pipeline with governance structures in place takes work,” said Charlie Farah, Director of Industry Solutions for Healthcare and Public Sector at Qlik. “The public sector has a real opportunity to take the lessons learnt during COVID-19 to create new ways to serve citizens by using data as the foundation. Cross agency data sharing and promoting high rates of data literacy will be pivotal to achieving this.”

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