Nabthat’s Website Platform Receives Certification for Honda Dealer Digital Program

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October 12, 2021

Glassbox Leads Digital Customer Experience Industry in G2 Winter Report

Glassbox, a software as a service (“SaaS”) company that provides digital experience analytics for web and mobile applications, announced today that it crossed $40 million in annual recurring revenue (ARR) in the third quarter of 2021. This represents year over year ARR growth of 31% on a pro forma basis, and the second consecutive quarter of accelerating growth since the Company’s IPO in June.

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“This is an exciting time at Glassbox. We have added over 50 new enterprise customers this year and our existing base of over 300 customers is expanding with us. The $40 million ARR mark is an important one, as it signals that we are executing well and accelerating post IPO,” said Yaron Morgenstern, CEO of Glassbox.

Driving the strong growth is a 186% increase in net new ARR for the first nine months of 2021 compared to the previous period on a pro forma basis.

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“In addition to our strong organic growth, we are also continuing to invest in new areas to grow our product set. In September we announced the acquisition of A/B testing technology from Convertize that will allow future customers to use in designing the same mobile and web apps that we are analyzing every day,” added Morgenstern. “After years of bootstrapping we now have a significant war chest and we are using it to grow.”

Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real-time across mobile apps and the web to accelerate loyalty and growth. Through AI-driven visualization and analytics tools, Glassbox enables teams to prioritize customer experience and digital product enhancements from a single collaborative system.

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Brand Metrics Hires Taylor Sturtevant as It Focuses on Growth in the Us

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October 12, 2021

Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up the US Customer Success team.

Previously Director, Customer Success at Marketing Evolution, a New York-based provider of marketing measurement and optimisation solutions, Taylor is an experienced industry professional with an impressive track record in market research, team leadership, customer service and strategic planning.
She will be focused on client relationships, travelling frequently to ensure a presence on the ground, and in the relevant time zones.

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Mikael Larsson, Co-Founder, Brand Metrics, explains: “We are delighted to welcome Taylor as we continue to experience strong interest in the US market. A highly focused professional at all times, Taylor leaves no stone unturned in her efforts for clients. As Brand Metrics continues to expand, Taylor will take on new American clients in this market so ripe with potential, hiring and training a team on the ground.

“At Marketing Evolution, Taylor started as an intern and rapidly worked her way up to director level. She shows relentless attention to detail and urgency in execution in all that she does – all whilst managing multiple accounts simultaneously and leading cross-functional teams, providing actionable research insights and recommendations that tie to measurable client value.”

Taylor adds: “The US market is showing strong appetite for insights which can help quality publishers to prove, unequivocally, their value; while this new availability of brand measurement – driven by Brand Metrics – is strengthening the hand of quality publishers. I see Brand Metrics as the long-awaited ‘Robin Hood’ of measurement. With multiple clients on board already, I can’t wait to share this game-changing methodology with new partners in the US. This is all about giving a voice back to the publishers – a third-party, data-driven voice.”

Brand Metrics enables publishers to prove the effectiveness of campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale – regardless of campaign size and cost. It is empowering publishers to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way.

Taylor started on October 1st and will report to Anette Hallgren, Partner and Client Director at Brand Metrics.

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Tessian Launches New Solution ‘Tessian Architect’: An Intelligent Data Loss Prevention Policy Engine

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October 12, 2021

Tessian Launches Advanced Email Threat Response Capabilities for Security Teams

Human Layer Security company Tessian has launched Tessian Architect, a new policy engine for real-time email data loss prevention (DLP). It provides automatic and custom policy capabilities, and real-time visibility into data loss events, without the cumbersome, manual rules found in traditional DLP solutions.

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The solution combines traditional elements of DLP policies with intelligent policies that leverage machine learning and behavioral analysis, to provide custom protection against sensitive data loss. As a result, Tessian now offers organizations complete protection against data loss through email – whether it’s accidental data loss and sensitive data exfiltration to unauthorized parties.

With Tessian Architect in place, the guesswork of building DLP policies is removed. Administrators can quickly and easily build DLP policies to meet basic and advanced data loss requirements, including establishing and maintaining regulatory compliance. Customers can choose from pre-built policies that solve for their specific use cases or industry requirements, or build their own policies to meet their organization’s unique protection needs. This can all be done within a matter of hours.

The solution also enables security and risk management teams to quickly determine what types of data loss are most prevalent in their organization, enabling them to proactively mitigate specific threats in the business.

And while many DLP solutions simply just report on data loss events, Tessian actually helps reduce risk, by warning employees about threats in real-time. For example, if an employee negligently sends emails to a personal account or maliciously steals company intellectual property, Tessian automatically alerts the person before the email is sent with a warning that educates them about exfiltration, reinforces company policies, and nudges staff toward safe email behavior.

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Ed Bishop, Chief Technology Officer at Tessian said, “Legacy DLP is quickly becoming an antiquated technology that isn’t evolving to meet the needs of organizations today. Even with legacy DLP in place, data breaches continue to happen. What’s more, static policies are not as effective as companies need them to be; they tend to be severely limited, don’t account for unknown anomalies and restrict employees’ productivity. The next generation of DLP is fundamentally about shifting away from a static, rules-based approach to a dynamic, behavioral approach that can address the specific context of each potential data loss incident. This is real data protection.”

Speaking about overcoming the DLP challenges enterprises face today, Rob Hyde, Chief Information Security Officer at Schroders explained, “Traditional DLP has a low return on investment, and it’s expensive to run. It does stop some malicious emails, but it’s very low volume. On the other end of the spectrum, you have Tessian. It’s stopping data loss every day.”

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Facebook Marketing a Vital Skill for Healthcare Practitioners

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October 12, 2021

Facebook-Marketing-a-Vital-Skill-for-Healthcare-Practitioners

Award-winning marketer Sally Falkow and Ulan Nutritional Systems have launched a Facebook marketing course for healthcare practitioners.

A study done by the National Institutes of Health shows that COVID-19 has increased online searches for health-related terms. This pandemic has created awareness of the need for a strong immune system and ways to cope with an illness no one was prepared for.
The brunt of this need for education and assistance falls on healthcare providers. People are looking for a healthcare practitioner they can trust who can help them through this confusing period.
One of the best ways to reach the public looking for healthcare solutions is on social media, and in particular, Facebook. With more than 2.85 billion monthly active users, Facebook is the most popular platform worldwide and it remains many people’s “home base” on social media.

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The group most likely to be looking for health answers on social media are women between 30 and 65. And when one looks at the users of all social media platforms, that group most closely resembles Facebook users. 77 percent of women use Facebook, and the age group 30 – 64 is also in the 75 percent plus range.

Using Facebook to reach this audience that’s actively looking for health information is not always a simple task. It may seem quite straightforward, but there are many aspects to effectively use Facebook marketing to attract new patients.
“I built my Des Moines practice entirely using social media when I started it,” says Sarah Outlaw, MH, MSACN. “Facebook marketing was instrumental in raising awareness and filling my appointment book with quality patients that watched my videos and engaged with my posts. They already know they want to sign up from the moment they walk through the door and take the first steps to improving their health.”
“Unless you are very skilled at using the Facebook platform, you’re probably going to miss the mark,” says Sally Falkow, an award-winning Facebook marketing expert. “Just posting a few images on Facebook is not enough. You need a sound strategy, and consistent high-quality content supported by an advertising campaign to attract the right fans and followers.”
In conjunction with Ulan Nutritional Systems, Falkow has created a course that teaches healthcare practitioners how to use Facebook marketing to attract new patients.
In this course practitioners learn:
• How to find the right audience using Facebook data
• How to create excellent quality content that attracts the right people
• How to build an engaged community of interested and loyal followers
• What the content FORMULA is and how to use it
• How to use Canva to make the content
• How to set up an advertising account
• How to make a Facebook pixel
• How to test an ad to see that it is effective
• Tracking results with Facebook Insights
• How to increase engagement

The course is available on Kajabi. It is self-paced, but a tutor oversees each student’s progress through the course. Students can join the Facebook Group for course members once they enroll and course creator, Sally Falkow, will be available in that group for an hour a week to answer student’s questions.

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WebFindYou Launches FREE True Digital Marketing Master Class

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October 12, 2021

WebFindYou Launches FREE True Digital Marketing Master Class

This unique training provides the exact roadmap for businesses to maximize leads and sales, regardless of experience level.

WebFindYou, a powerful and unique All-in-One Digital Marketing Technology, is excited to announce the launch of its free True Digital Marketing Master Class. It’ll be hosted by Robert Blankenship, an expert digital marketer and the founder and CEO of WebFindYou. The virtual class will teach businesses the exact roadmap to maximizing leads, sales, and conversions by implementing True Digital Marketing in the simplest and most affordable way.

The digital marketing industry has become tainted with too many agencies and freelancers who are over-promising and underdelivering results. In addition, the industry provides solutions based on clients’ limited budgets, but those solutions are usually only partial and often cause businesses to throw money away. It’s becoming increasingly difficult to produce continual and sustainable results, and it’s only getting worse. More paid ads are dominating Google Search results pages, Google Pay Per Click costs are more expensive than ever, Apple’s privacy updates are making Facebook and Instagram Ads more difficult to produce a positive return on ad spend, and the list goes on.

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Many small and mid-size businesses are hurting and still recovering from lost revenue because of the pandemic. In fact, many had to close their doors for good. However, if they would have had a successful online digital marketing strategy, things may have been different. Small and medium-sized companies are losing out to bigger companies with larger budgets and resources to do digital marketing the right way. Now that inflation is on the rise, businesses are struggling even more, and marketing budgets are thinning out.

True Digital Marketing means doing everything digital, and it is required to maximize the true power of the Internet for any business. Without True Digital Marketing, businesses miss out on having a steady stream of leads and sales that they can rely on, especially in times of crisis.

Blankenship is bringing his knowledge and industry experience to the masses and helping businesses escape from the vicious cycles of traditional digital marketing and SEO. WebFindYou’s True Digital Marketing Master Class is free and takes just three hours to complete—providing attendees with the exact roadmap to be successful. This differs from university courses that can take a year to complete and require costly tuition, or other courses that only teach a piece of digital marketing and don’t show you how to use the required tools in depth.

There is no other online course like WebFindYou’s True Digital Marketing Master Class. Attendees will learn the exact formula that has generated over $10 million for one of their clients using True Digital Marketing. Individuals can even change careers or earn supplemental income by handling True Digital Marketing for other businesses as well. It is an easy-to-follow, proven method for success that can be done from the comfort of one’s home.

“There are so many businesses hurting right now, and they need help,” said Blankenship. “Unfortunately, only 3% of the market can afford to implement True Digital Marketing because it requires digital marketing experts, writers, programmers, and designers that stay abreast of the constant digital marketing evolution, and this requires money—lots of it.”

Further solidifying the need for True Digital Marketing, the massive Facebook, Instagram and WhatsApp outage left billions of users frustrated, but it also left millions of businesses at a temporary loss. They rely heavily on Facebook and Instagram Ads as their main source of lead generation, or they rely on Facebook Messenger or WhatsApp as their single line of communication with new and existing clients via their website. However, with True Digital Marketing, when one digital channel goes down, businesses still have other digital channels producing leads.

Blankenship will also be hosting master classes covering ecommerce, content marketing, social media marketing, email marketing, paid search and social media, how to start a digital marketing business, and more, with dates to be announced later.

After the first master class, attendees will unlock the Master Class Private Area, where they will have access to all of WebFindYou’s future courses as well as a private Facebook group for Q&As.

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Pug Force – A Promising NFT Project Announces Itself In Style

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October 12, 2021

Pug-Force---A-Promising-NFT-Project-Announces-Itself-In-Style

Non-Fungible Tokens (NFTs) have no doubt taken the world by storm. In the past year or so, they have massively grown in popularity. NFTs are unique and hold much value. This is because the NFT market is exploding.

Pug Force is here to get in on the action, as it announces its platform to the world. The project comes with much promise. Along with a visionary leader, the project also consists of skilled and experienced individuals. Pug Force comes with a strong story and an even stronger roadmap.

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OpenSea – the largest marketplace for NFTs

According to Dune Analytics, OpenSea — the largest marketplace for NFTs, has recorded a $3.4 billion transaction volume on Ethereum. Set in August, this remarkable number was more than 10 times the number set in July.

While there are many NFT projects present in the crypto world, it is a few distinct characteristics that make some outshine others. For instance, the most important factors for a promising project, arguably include four factors. To name them — the creators of the project, the size of the audience, the utility of the NFT, and constant branding after launch.

Bored Ape Yacht Club NFTs was one such project that took to the moon. These NFTs are selling for millions. To emphasize, a set of 107 NFTs of these cartoon apes sold for $24.4 million at an online Sotheby’s auction house sale.

Pug Force Launching Timeline

Pug Force will launch on October 13, 2021. The leader of this project goes by General Pug. The rest of the leading team includes an art director, a game developer, and a graphic designer. Together, the team has a lot of experience in successful marketing techniques. They are also quite knowledgeable on all things crypto, blockchain, and NFTs.

Likewise, they own over 20 marketing companies across five countries and are running over $100 million marketing campaigns. In fact, they have developed games from scratch and are known to be prominent innovators.

However, the most important fact here lies in their ability to build a community. So far, they have built communities consisting of millions of members in varying markets. The team also has access to a large sum of capital.

Together with the right resources, knowledge, and team, Pug Force is set to market its brand, launch Pug Fellas, and develop the Pug Force game. They are already set to support the floor price of Pug Force NFTs on OpenSea and intend to create value for their NFT holders.

Unlike other projects that have promised the moon, simply to take off with no warning — Pug Force is here to stay. The project has already begun to build its brand. With a captivating origin story, their discord and telegram channels have already caught the support of thousands of interested investors.

Next, the project aims to facilitate multiple projects that can interact with one another. This will ultimately contribute to setting up a huge game release. Here is when the NFT’s utility will finally come into play. General Pug believes that this utility will be a significant game-changer for NFTs.

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Ripple and Nelnet Announce $44 Million Clean Energy Fund for a More Sustainable Future

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October 12, 2021

Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Investment will contribute to the reduction of over 1.5 million tons of US carbon emissions

Ripple, the leading provider of enterprise blockchain and cryptocurrency solutions that are faster, more transparent and more cost-effective, announced a strategic ESG investment with Nelnet Renewable Energy, a Nelnet business, through a $44 million joint investment into one of Nelnet’s solar energy investment funds. The joint investment, majority funded by Ripple, will fund solar energy projects throughout the U.S. in support of the transition to a cleaner and more stable energy future.

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“Guaranteeing a clean energy future is a major priority across every industry, not only to drive future economic growth but also to ensure a more sustainable world. As the adoption of cryptocurrencies and blockchain continues to grow, it’s evident that the technology will underpin our future financial systems,” said Ken Weber, Head of Social Impact at Ripple. “We’re excited to work with Nelnet as we pursue our commitment to reduce the carbon footprint of financial services globally and to deliver on the promise of a carbon negative cryptocurrency industry.”

Nelnet and its co-investors are proud of their part in transitioning the country to cleaner and more reliable energy sources. In March 2021, Nelnet earned an E1 ESG rating from S&P Global Ratings on one of their earlier clean energy funds– receiving high scores on transparency, environmental and governance. E1 is the highest possible ESG rating in the S&P Global rating system and likely marks the first of many for Nelnet’s clean energy funds.

The solar projects financed by the Ripple Nelnet Renewable Energy Fund are estimated to offset over 1.5 million tons of carbon dioxide over 35 years, which is the equivalent amount of CO2 emissions from consuming 154 million gallons of gasoline. As the U.S. transitions towards a zero carbon future, investments in solar power projects could not come at a better time, especially with the U.S. Department of Energy’s Solar Futures Study projection that 45% of all energy in the U.S. could be produced by solar by 2050.

The partnership is Ripple’s latest initiative to help build a carbon-neutral future for global finance. Ripple is part of the Crypto Climate Accord, a private sector-led initiative focused on decarbonizing cryptocurrencies and making the crypto industry 100% renewable by 2030. Last year, Ripple partnered with Energy Web and the Rocky Mountain Institute to decarbonize the XRP Ledger, the first major global blockchain to do so. In addition, Ripple made a commitment to become carbon net-zero by 2030 or sooner by reducing emissions and investing in carbon removal projects such as reforestation, biochar and carbon sequestration.

“We are thrilled to have a best-in-class investor platform that enables us to work with investors like Ripple to further our effort toward advancing clean energy generation within the U.S.,” said Scott Gubbels, Executive Director of Nelnet Renewable Energy. “Investments like these help create jobs, provide cost-competitive energy to the market, and promote sustainability for years to come.”

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AdTech innovator Kayzen deploys Chronicle’s new Enterprise Map Solution

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October 12, 2021

AdTech innovator Kayzen deploys Chronicle’s new Enterprise Map Solution

Chronicle Software (Chronicle), a specialist provider of low-latency technology solutions for the financial services and other industries, today announced that innovative Berlin-based AdTech firm Kayzen, the first mobile in-house bidder, has adopted its new Enterprise Map Solution.

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Kayzen’s demand-supply platform negotiates with providers, via an ad-enabled app, and uses anonymised user profiles to determine which ad content to display. Kayzen enables mobile advertisers and their technology partners to run mobile programmatic in-house, helping to democratise programmatic marketing.

Chronicle Software has been used across many industries including payments, IOT and gaming. Its ability to move and process large amounts of data quickly and efficiently means that it is well placed to help companies within the AdTech sector.

Chronicle Map Enterprise builds on Chronicle’s open-source product, Chronicle Map, and enables Maps to be distributed over a replicated cluster of networked hosts, providing a platform for both High Availability and Disaster Recovery (HA/DR).

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Kayzen’s core on-demand criteria-matching is built on a collection of approximately 5 billion user profiles stored in Chronicle Map. The service currently handles over 100 billion daily ad requests, with around a million updates per second.

After a preliminary proof-of-concept using open-source Chronicle Map, Kayzen migrated to Map Enterprise in order to provide a fully replicated and distributed HA/DR platform, with the data shared across multiple hosts in various locations.

As part of this integration Chronicle worked closely with Kayzen to review existing capacity, replication, and distribution controls within Map, and changes were made to provide effectively unlimited capacity.

Peter Lawrey, CEO of Chronicle Software, said “AdTech is a fast-growing part of our portfolio of clients, and we are delighted that Kayzen has adopted our new Enterprise Map solution to support their growing business”.

Servesh Jain, Kayzen CTO added: “Integrating Chronicle’s new Enterprise Map solution into our platform has enabled us to increase the volume of ad requests and the speed at which they are handled. We are now able to store additional user data and reach a greater number of clients faster, supporting the continuing growth of our business.”

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Corum Client Crossware Acquired by eKomi

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October 12, 2021

Corum Client Crossware Acquired by eKomi

Corum announces today that their client, New Zealand-based Crossware, the leading email signature software company, has been acquired by eKomi. Crossware’s technology not only curbs the problem of non-corporate controlled email signatures but leverages the digital real estate of email signatures for corporate and marketing communications. The Crossware acquisition will advance eKomi’s mission to become the leading European customer experience group.

“We have been watching Crossware grow for years to become a leading provider of email signature solutions,” said Daniel Bernstein, Executive Vice President and Director at the Corum Group. “We are honored to have helped Per Andersen and Crossware achieve this excellent outcome.”

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“It was a great journey that Corum and especially my advisor Daniel Bernstein took us through,” said Per Andersen, Crossware Managing Director. “It was really a pleasure to work with Dan and his team to find a partner with the passion and capability to expand and grow the Crossware business.”

“Thanks to Dan at Corum for helping get this transaction completed,” states Michael Ambros, eKomi CEO. “We look forward to working with Corum on other opportunities.”

Corum is the world’s leading educator on tech trends, valuations, growth strategies and Tech M&A. Dan Bernstein will host a half-day online workshop for New Zealand tech CEOs, Selling Up Selling Out, on November 10th, 1:00 PM to 5:00 PM NZDT. Tech CEOs and founders will learn to prepare, position, research, value, negotiate and execute due diligence for maximum price and optimal structure in an M&A transaction.

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Dialpad Employee’s Passion for Water Conservation Results in Design and Widespread Implementation of Rainwater Harvesting System

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Business Wire

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October 12, 2021

Dialpad Employee’s Passion for Water Conservation Results in Design and Widespread Implementation of Rainwater Harvesting System

Ganesh Shanbhag developed a simple and easy-to-install collection system to reduce water costs and consumption in Bengaluru by leveraging rainwater

An employee of Dialpad Inc., the industry leader in AI-powered communication and collaboration, is playing a key role in water conservation efforts in Bengaluru, India. Ganesh Shanbhag, Senior Software Engineer at Dialpad, is passionate about water conservation and is taking tangible steps towards improving access to clean, potable water in Bengaluru. Shanbhag is the founding member of the I Live Simply movement chapter in Bengaluru and Core Executive Member of World of Water Action Forum where he advocates for climate change issues, specifically water conservation efforts in the region.

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“We are very proud to see Ganesh channel his passion and skills in a way that solves a rising problem here in the Bengaluru community”

“We are very proud to see Ganesh channel his passion and skills in a way that solves a rising problem here in the Bengaluru community,” said Amit Kaul, Vice President of Engineering and India Country Manager, Dialpad. “Ganesh is living the Dialpad value, ‘Do the right thing’ and is an example to us all of what can be accomplished with some enthusiasm and effort.”

The sole mission of WoW is to save 1,000 crore (10 billion) liters of freshwater in Bengaluru each calendar year through sewage treatment, aerator usage, smart metering of water and rainwater harvesting (RWH). Working with his apartment building management, and fellow tenants, Shanbhag converted much of the building’s roof into a collection system for RWH. Shanbhag’s RWH system reduced the building’s freshwater demand by 20,000 liters per day. The system’s success gained local media attention and generated citywide demand for the installation of similar systems. To date, Shanbhag has designed and overseen the implementation of more than 150 systems throughout Bengaluru, saving an estimated 3 million liters of water.

“I do not charge any kind of fee for this work, only the costs to purchase raw materials,” said Shanbhag. “For me this is a hobby, a labor of love, and I hope to work with more apartment buildings who want to reduce their water costs and consumption.”

Dialpad is committed to developing hybrid work solutions through product innovations, relying heavily on the research and development in India. Dialpad India is comprised of more than 80 employees throughout India working remotely and in its Bengaluru office. Dialpad also encourages its employees to be a positive force in their communities. The company was one of the first to join the TechforBlackFounders initiative when it launched in the summer of 2020 and the company was selected by the National Juneteenth Observance Foundation to support its mission to make Juneteenth a nationally recognized holiday.

Dialpad plans to continue its India software engineering team investment with up to 50 new hires over the next 12 months. Dialpad is leading the hybrid work model through cloud communications by example with more than 900 employees spread across 11 offices and fully-remote teams easily collaborating on its own truly unified communications as a service (TruCaaS) platform.

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Tacton Named a Leader in the Fall 2021 Enterprise Grid for CPQ Software by Real Users on G2

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October 12, 2021

Tacton Named a Leader in the Fall 2021 Enterprise Grid for CPQ Software by Real Users on G2

G2 Scores Products Based on Reviews and Data Aggregated From Online Sources and Social Networks

Tacton, a global leader in CPQ-based Smart Commerce solutions for manufacturers, today announced it has been identified as a Leader and one of the best enterprise CPQ software solutions for Fall 2021, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s largest and most trusted software marketplace. This is the fourth consecutive ranking for the company, and Tacton once again had the second-highest customer satisfaction scores among all solutions in the Leader quadrant.

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“We are delighted that our customer-centric approach continues to elicit positive reviews from our users,” said Bo Gyldenvang, Chief Executive Officer at Tacton. “Being recognized by G2 as a Leader in the CPQ software category or four seasons in a row reflects our unwavering commitment to providing our manufacturer customers the highest standard of product advancements and customer support for our CPQ-based smart selling solutions.”

Products on the Enterprise Grid for CPQ received a minimum of 10 reviews/ratings in data gathered by August 17, 2021. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact) and placed into four categories on the Grid. Tacton appeared in the Leader quadrant because its product was rated highly by G2 users and had substantial Market Presence scores.

Reviews from users on G2 convey the benefits of and positive sentiment for Tacton solutions:

“Tacton is a huge time-saver for selling configurable products.”
“Tacton is not only software, but will optimize the work-flow for sales process and order execution.”
“Powerful CPQ tool for all complex configuration needs and pricing strategies.”

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Magic Leap Raises $500 Million in Funding

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October 12, 2021

Singapore Startup Affyn, A Rising Star in the Metaverse Space, Held 2 Oversubscribed Fundraising Rounds, Bringing the Total Amount Raised to More Than Us$7 Million

New investment will advance Magic Leap’s focus on delivering powerful, best-in-class augmented reality solutions for the enterprise

Magic Leap announced that it has raised $500 million in funding at a post-money valuation of roughly $2 billion . The new capital will further Magic Leap’s focus on delivering best-in-class augmented reality (AR) solutions including the roll-out of its second-generation product, Magic Leap 2, in 2022.

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“This investment is an important step in advancing Magic Leap’s mission to transform the way we work,” said Peggy Johnson, Chief Executive Officer of Magic Leap. “Since joining Magic Leap in 2020, my focus has been on accelerating the company’s shift to the enterprise market, strengthening our technological foundation, and building a robust business across sectors ranging from healthcare and manufacturing to defense and the public sector. With ongoing support from our existing investors, Magic Leap will have greater financial flexibility and the resources needed to continue our growth trajectory as we expand on our industry-leading AR technology.”

With a solid financial foundation and the infusion of new capital, Magic Leap will enhance its current go-to-market efforts and ability to deliver augmented reality solutions that drive business transformation outcomes for the enterprise market.

Over the past year, Magic Leap and its partners have delivered powerful enterprise use cases in training, manufacturing, and healthcare. Magic Leap has also continued to bolster its significant patent portfolio, including the development of its second-generation product, Magic Leap 2, which will be the industry’s smallest and lightest device built for enterprise. This more advanced headset features innovative, first-to-market breakthroughs like dimming and increased field of view that are designed to increase business adoption of AR. General availability for Magic Leap 2 is scheduled for next year with select customers already leveraging its capabilities through an early access program.

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Ai Digital Media Buying Platform, Eva Live Inc., Announces Its Public Listing on OTC Markets

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October 12, 2021

https://www.globenewswire.com/news-release/2026/03/03/3248364/0/en/EVA-Live-Secures-Strategic-Growth-Financing-to-Accelerate-AI-Platform-Expansion-as-Part-of-2026-Growth-Strategy.html

Eva Live Inc. is pleased to announce its listing of the Company’s common shares on OTC Markets, effective Oct. 11, 2021, trading under the symbol “GOAI”. Eva is an Artificial Intelligence (“Ai”) driven digital media buying platform. Beyond programmatic, it is the next generation of digital media buying, with a deeper contextual and predictive understanding of each consumer. Eva Ai continually learns, eliminating ad fraud, lag, and error to produce unmatched digital advertising optimization and results.

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David Boulette, the Company’s Founder, CEO, and Chief Science Officer says, “Eva is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. Our Ai technology autonomously purchases ads, or impressions, one at a time, on digital advertising exchanges to create portfolios of impressions designed to optimize hard ROI goals of advertisers, such as increased sales, heightened brand awareness, and decreased cost per customer acquisition.”

As digital media buying technology has evolved, so has several problems facing the industry, including ad fraud, transparency, brand safety, optimization, and audience commoditization. Eva Ai has evolved to address each of these issues:

1. Ad fraud: According to Juniper Research, advertisers will be losing $100 billion a year globally by 2023 on digital ad spend to fraudulent users and inventory. Eva’s proprietary “Fraud Fence” algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget.

2. Transparency: Eva Ai simultaneously runs hundreds of campaigns with highly diverse goals delivering reports specific to each client’s needs, down to the granular details. Every dollar of ad spend is 100% viewable and trackable by the advertiser.

3. Brand safety: Eva’s Fraud Fence also protects brands from improper placement of ads.

4. Optimization: Eva responds to bid requests within 100 milliseconds, while handling 300,000 bid requests a second. Eva Ai is continuously and autonomously optimizing, removing the danger of human lag on underperforming campaigns to deliver superior return on ad spend.

5. Precision targeting, not audience commoditization: Eva incorporates clients’ first-party data and matches audience to third-party data sources. This combined with Eva Ai’s deeper contextual, and therefore predictive, understanding of each consumer is an unbeatable combination.

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“By solving critical industry problems our goal is to become a global leader through Ai driven digital media buying,” says David Boulette.

Since Eva’s inception in 2015, the Company has grown from a start-up in Los Angeles to an international powerhouse of the digital advertising world, covering 192 countries, processing 29 billion US searches per month, and over 11 billion local searches.

Through Eva’s distribution partners and agencies, she currently directly or indirectly serves 40 of Fortune’s top 100 companies, 70 of Advertising Age’s 100 leading national advertisers, and 10,000 local as well as 5,000 national ad agencies as customers. Eva provides advertisers with a single, managed platform to deliver all forms of search, text, display, in-game, audio, and CTV/video ads across all devices and through all channels including Google, Facebook, Amazon, AOL, MSN, and through relationships with thousands of online publishers.

“Artificial Intelligence allows us to understand sales cycles better and correlate our client’s strategies and spending to achieve the results they expect,” says David Boulette. Eva is a custom built Artificial Neural Network, ANN for short. This ANN not only allows Eva think but “feel”. Beyond incorporating billions of pieces of information about individuals, such as website views, browser and click history, online shopping, and likes, Eva includes context. For example, the weather an individual is experiencing, stock market information that affects them, news headlines, and sports scores. Eva then assigns each person a ‘precog rating,’ this combined evaluation then influences the type of ads Eva determines will convert for each person. This process is constantly optimized as Eva is always learning and applying. After six years of building success, today is a milestone event for the Company and our stakeholders. Being publicly traded will help Eva advance our operational directive more effectively, expand our client and publisher base, and continue to improve on our industry leading technology.

“Other than the Ai technology we’ve developed and deployed; a new measure of our success will be the shareholder value we create. We’re looking forward to very exciting times ahead,” says David Boulette.

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Air Partner Unveils New App for JetCard Membership Program Featuring Online Booking System, 24/7 Access, & More

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Business Wire

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October 12, 2021

Air Partner Unveils New App for JetCard Membership Program Featuring Online Booking System, 24/7 Access, & More

The global leader in private aviation announces new app for members of its exclusive JetCard program

Air Partner, world-leading global aviation services group offering aircraft Charter, Safety & Security training, and consulting solutions, today announced the launch of its new mobile app for members of the exclusive JetCard program. Available for iPhone and Android users, the JetCard by Air Partner app allows members to conveniently access their account details and begin the booking process via smart phone. With 24/7 access to the app, members can price, plan, and submit booking requests for trips as well as view statements online and trip history at any time.

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“Air Partner is transforming the way both corporate and leisure travelers fly private by making our private aviation services more accessible and convenient than ever been before”

“Air Partner is transforming the way both corporate and leisure travelers fly private by making our private aviation services more accessible and convenient than ever been before,” says David McCown, President of the Americas for Air Partner. “At our core, we are about service and meeting our customer’s needs where they are. Our new mobile app does just that. Providing an even more seamless experience to our JetCard members and helping them save time, effort, and money when arranging their private charter needs.”

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Along with the ability to begin the booking process online or via their smart phone, the Air Partner JetCard program app allows users to:

View real-time balance of flight hours or account funds;
Submit a booking request according to one’s selected routes and travel dates;
Choose aircraft cabin category based on flight preference;
Add passenger information easily;
Select a one-way, round-trip, or multi-route/multi-destination route on an itinerary;
Calculate flight hours easily during the booking process;
Arrange catering and ground transportation easily;
and view upcoming flights and keep track of booking history.

Delivering value for both business and individuals, the JetCard membership program provides a wealth of benefits for flyers, including guaranteed availability, global reach, flight hours that never expire, fully refundable account balances, and more. A dedicated Account Manager can also help members tailor their membership to their travel needs. Members can choose their membership type, cabin category, and flight hours, and fixed hourly rates are deducted from the account balance. The JetCard membership program also offers the option to fly transatlantic, with a competitive fixed hourly rate to and from any destination between the United States and Europe.

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Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements

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October 12, 2021

Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements

– One in six marketers admit to violating lockdown restrictions to create diverse content

– Marking Global Diversity Awareness Month, DE&I in Marketing: A Global Report by Shutterstock reveals crucial marketing trends based on responses from more than 2,700 marketers globally

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, today announced the results of a landmark study, DE&I in Marketing: A Global Report by Shutterstock. The results explore the opinions and actions of 2,700 marketers in Australia, Brazil, France, Germany, Italy, South Korea, Spain, the UK, and USA, across their use of diverse content in marketing campaigns, and how global events have impacted decisions.

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“Our DE&I in Marketing study encompasses the events of the last year and a half, and how these monumental moments have impacted how diversity is valued and prioritized in brand content decisions,” said Meeckel Beecher, Global Head of Diversity, Equity and Inclusion at Shutterstock. “Despite the widespread lockdowns, content creation excelled, and the resilience of creativity has prevailed. There is no denying the world’s media has paid more attention than ever before to cultural movements and raising much needed awareness, however, we wanted to understand to what extent this has been truly mirrored in content choices. Upholding values of diversity, inclusivity, representation and respect have never been more important, or more urgent. Launching this Global Diversity Awareness Month, our report highlights that there is more work to be done, and we’re looking forward to collaborating with our partners to do the work. It’s positive to note that people are listening, and our mission at Shutterstock continues to be ensuring all creative content represents the diverse global community.”

Societal Movements’ Impact on Diverse Content

Globally, the rise of awareness surrounding the Black Lives Matter and Stop Asian Hate movements last year drove brands to launch and develop existing anti-racism pledges. Nearly two-thirds of global marketers (63%) state these movements significantly impacted content decisions over the last 12 months. Exploring this further, 65% of marketers agree racial and ethnic diversity is an important factor when targeting campaign audiences. However, the results also show that 44% of those surveyed believe it can be difficult to reflect their brand with racial and ethnic diversity visually.

Lockdown Restricts Localized Content

Given the current international travel restrictions in place, lockdown restrictions still have a monumental impact on marketing content creation. With borders closed and stay-at-home orders enacted in many places, 37% of global marketers say their ability to source diverse content has been significantly impacted due to travel restrictions. The knock-on effect on content creation is clear: a quarter of marketers (25%) state they have been unable to localize content for individual markets. This has pushed more than one in six (17%) global marketers to violate lockdown restrictions – risking health and legal implications – to continue to create diverse content.

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Brands Battle to Marry Representation With Authenticity

Events over the last year plus have encouraged more than a third (34%) of global marketers to believe that accurately representing the world we live in is the most important objective for content used in marketing campaigns. There is more of a desire for brands to effectively represent the world we live in over what their brand’s purpose is (34% vs. 33%). However, as consumers look to engage with authentic brands, marketers must understand how to ensure marketing is aligned with their core beliefs and values, or risk being seen as disingenuous.

Marketers state accurate representation is the top reason behind increasing their usage of content that features same sex couples (64%), racially diverse models (68%), people with disabilities (60%), and transgender models (62%). It is reassuring that 75% of marketers understand the importance of this content being created authentically by the same audience it intends to reach.

Marketers Are Indifferent To Political Ideology

Global brands are more focused on presenting their own ideology through their marketing decisions rather than representing the political landscape. Just under half (41%) of global respondents said they focus their efforts more specifically on their own company ideology, compared to just 32% who look to reflect the political landscape. More than a quarter (26%) aim for their campaign creative to oppose the political landscape, demonstrating the increasing rise of brands making their own stand to social issues, and establishing their own voice.

Other Key Global Findings Reveal That:

Less than a third (31%) of Head of DE&I hires globally are involved in all marketing decisions, with 14% having no involvement at all—instead only supporting the HR function.
Content which features females in campaigns has seen the biggest growth globally over the last 12 months (28%), with the second most popular content increase featuring racially diverse models (26%).
77% of global marketers say they are expected to use more diverse representation in their campaigns. 76% globally say there is still room for growth.
74% of marketers globally state using more diverse content helps a brand’s reputation.

Research Methodology:

The research was conducted by Censuswide among 2,723 marketers in the UK, USA, Germany, Italy, Spain, France, Brazil, Australia and South Korea between 13th April and 27th April, 2021. Censuswide abides by and employs members of the Market Research Society to operate, according to the ESOMAR principles.

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IBM Unveils AI-Driven Software for Environmental Intelligence, Helping Businesses Address Sustainability Objectives and Climate Risk

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October 12, 2021

IBM Study Finds Broad Differences in Geographical, Generational Impact of Financial Fraud and Attitudes Toward Financial Institutions

IBM Environmental Intelligence Suite combines weather, climate, and operational data and environmental performance management into a single solution
Helps companies anticipate and respond to climate risks, such as flooding and wildfires, while providing insights to help improve resiliency and meet sustainability goals
Addresses World Economic Forum’s Top Three Most Likely Risks for Businesses over the next decade

IBM today announced a suite of environmental intelligence software that leverages AI to help organizations prepare for and respond to weather and climate risks that may disrupt business, more easily assess their own impact on the planet, and reduce the complexity of regulatory compliance and reporting.

The IBM Environmental Intelligence Suite includes new climate risk layers that provides data and visualizations on future risks, such as the potential flood risk in Louisiana, shown here. Credit: IBM

The IBM Environmental Intelligence Suite leverages AI to help organizations prepare for and respond to weather and climate risks that may disrupt business, more easily assess their own impact on the planet, and reduce the complexity of regulatory compliance and reporting. Credit: IBM

The IBM Environmental Intelligence Suite helps free teams from cumbersome processes with access to more than six petabytes and 750 analytics-ready geospatial-temporal data layers, including satellite imagery, weather, demographic, land and sea, agricultural data, and more. Add a company’s own data to gain even deeper insights around decisions that matter. Credit: IBM

IBM Environmental Intelligence Suite helps organizations prepare for and respond to weather and climate risks. Source: IBM

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Companies are facing climate-related damage to their assets, disruptions to supply chains and operations, as well as increasing expectations from consumers and investors to perform as an environmental leader. Extreme weather, climate action failure and human-led environmental damage were cited as the top three most likely risks for businesses over the next ten years in the World Economic Forum’s “Global Risks Report 2021.” Businesses need actionable environmental insights to address these challenges, but current methods are often cumbersome and complex – requiring intensive manual labor, climate and data science skills, and computing power.

The IBM Environmental Intelligence Suite announced today aims to help companies streamline and automate the management of environmental risks and operationalize underlying processes, including carbon accounting and reduction, to meet environmental goals. The suite leverages existing weather data from IBM, the overall most accurate provider globally, advanced geospatial analytics already in use by companies around the world, and new innovations from IBM Research. The offering is the first to bring together AI, weather data, climate risk analytics, and carbon accounting capabilities in this way – allowing organizations to spend less resources curating this complex data, and more on analyzing it for insights and taking action to improve their operations.

IBM Environmental Intelligence Suite is a SaaS solution designed to help organizations:

Monitor for disruptive environmental conditions such as severe weather, wildfires, flooding and air quality and send alerts when detected;
Predict potential impacts of climate change and weather across the business using climate risk analytics;
Gain insights into potential operational disruptions and prioritize mitigation and response efforts;
Measure and report on environmental initiatives and operationalize carbon accounting, while reducing the burden of this reporting on procurement and operations teams.

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The suite delivers environmental insights via APIs, dashboards, maps and alerts that can help companies address both immediate operational challenges as well as longer term planning and strategies. For instance, the suite could be used to help retailers prepare for severe weather-related shipping and inventory disruptions, or factor environmental risks into future warehouse locations; energy and utility companies to determine where to trim vegetation around power lines or which of their critical assets may soon be at greater risk from wildfires due to climate change. Or the suite could be used to help supermarkets get a clearer picture of how refrigeration systems are contributing to their overall greenhouse gas emissions and prioritize locations for improvement.

“The future of business and the environment are deeply intertwined. Not only are companies coping with the effects of extreme weather disruptions on their operations, they’re also being held increasingly accountable by shareholders and regulators for how their operations impact the planet,” said Kareem Yusuf, Ph.D., General Manager, IBM AI Applications. “IBM is bringing together the power of AI and hybrid cloud to provide businesses with environmental intelligence designed to help them improve environmental performance and reporting, create more efficient business operations to reduce resource consumption, and plan for resiliency in the face of climate disruptions.”

Companies around the world are already using many of the core weather and AI technologies found within IBM’s Environmental Intelligence Suite. For example, IBM environmental data and geospatial analytics are being used by Brazilian ethanol, bioelectricity and sugar company BP Bunge Bioenergia to help it better understand its agricultural sugarcane production and improve its market intelligence estimates regarding global sugar production and by agribusiness leader Cajamar to help Spanish farmers aiming to improve yields and reduce environmental impact via its digital Plataforma Tierra tool.

The IBM Environmental Intelligence Suite also takes advantage of AI-driven innovations from IBM Research that make it easier for climate and data scientists to analyze massive environmental datasets, and a new climate risk modeling framework used to generate data on future wildfire and flooding risks. Additionally, the suite will leverage unique technologies from IBM Research which apply natural language processing and automation designed to help companies estimate carbon emissions and identify opportunities to reduce them across their operations or with suppliers.

The Environmental Intelligence Suite can be integrated with IBM’s broader software portfolio for additional efficiencies across business operations – including IBM Maximo Application Suite to help companies protect and extend the lifecycle of their critical assets and IBM Supply Chain Intelligence Suite to help build more sustainable and resilient supply chains.

Businesses can also tap into the cross-industry expertise of IBM Global Business Services to help design, implement and accelerate their environmental business transformation journeys. These strategies include reimagining operations, supply chains, emissions management, or ESG and climate risk reporting with the help of emerging technologies to assist organizations in meeting their environmental goals.

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Zoom Named a Leader in 2021 Gartner Magic Quadrant for Meeting Solutions

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October 12, 2021

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Zoom Video Communications, Inc. ,announced that analyst firm Gartner has named Zoom a Leader in the 2021 Magic Quadrant for Meeting Solutions. This is the seventh time Zoom has appeared in the Gartner Magic Quadrant for Meeting Solutions and its sixth consecutive time as a Leader.

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For the Meeting Solutions Magic Quadrant, Gartner analyzed 15 companies in the Meeting Solutions space, naming Zoom as a Leader. Zoom is the highest-scoring vendor across three use cases in this year’s Critical Capabilities for Meeting Solutions: Learning and Training, External Presentation, and Webinar.

“We are honored that Gartner has named Zoom a Leader in the Magic Quadrant for Meeting Solutions,” said Eric S. Yuan, CEO of Zoom. “Zoom simplifies and elevates communications for every business, from the single entrepreneur to the world’s largest enterprises, and we are humbled that so many organizations trust our frictionless, reliable, and secure platform. Zoom will continue to innovate our platform to meet emerging collaboration demands and further deliver customer happiness.”

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Gartner, Magic Quadrant for Meeting Solutions, Mike Fasciani, Tom Eagle, Brian Doherty, Christopher Trueman, 7 October 2021 – For Magic Quadrant

Gartner, Critical Capabilities for Meeting Solutions, Tom Eagle, Mike Fasciani, Brian Doherty, Christopher Trueman, 7 October 2021 – For Critical Capabilities report.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Peer Insights reviews constitute the subjective opinions of individual end-users based on their own experiences, and do not represent the views of Gartner or its affiliates.

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Accenture to Acquire BRIDGEi2i, Expanding Capabilities in Data Science, Machine Learning and AI-Powered Insights

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Business Wire

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October 12, 2021

Accenture to Acquire BRIDGEi2i, Expanding Capabilities in Data Science, Machine Learning and AI-Powered Insights

Accenture has entered into an agreement to acquire BRIDGEi2i, an artificial intelligence (AI) and analytics firm headquartered in Bangalore, India, with additional offices in the US and Australia. The acquisition will add more than 800 deeply skilled professionals to Accenture’s Applied Intelligence practice, strengthening and scaling up its global capabilities in data science, machine learning and AI-powered insights. The financial terms of the transaction are not being disclosed.

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“We are excited to join Accenture and believe that our people and approach will complement their capabilities and help us scale up our impact across industries.”

Founded in 2011, BRIDGEi2i specializes in data-driven digital transformation for companies across industries and global markets by combining data engineering, advanced analytics, proprietary AI accelerators and consulting services. It helps enterprises drive insights for faster and more accurate decision-making, thereby enabling shorter time to value.

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Accenture research shows that organizations that are stepping up investments in technologies such as AI and cloud are growing revenue at five times the rate of those not making these strategic investments.

“The COVID-19 pandemic has made technologies such as AI core to business success, with scaled investments enabling enterprises to thrive by refocusing on growth during the most disruptive time in their history,” said Sanjeev Vohra, global lead for Accenture Applied Intelligence. “In this rapidly evolving space, constantly building new capabilities is key, and we believe that BRIDGEi2i will further enhance our AI skills and data science capabilities to strengthen how our global network delivers value for clients.”

“The digital enterprise of the future is being reimagined today with AI. At BRIDGEi2i, we believe in diving into the heart of business challenges and driving transformation in its truest sense for our clients by combining our AI capabilities with our digital consulting expertise,” said Prithvijit Roy, chief executive officer and co-founder, BRIDGEi2i. “We are excited to join Accenture and believe that our people and approach will complement their capabilities and help us scale up our impact across industries.”

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Former MuleSoft CEO Added to Redox Board of Directors

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October 12, 2021