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Pinpoint Predictive Launches Its Platform for Florida Home Insurers to Reduce Frictional Costs With TRUE

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Pinpoint Predictive, the leading platform providing powerful new predictive signals to insurers via individualized data enrichment and explainable analytics, has entered into a relationship with Trusted Resource Underwriters Exchange, or “TRUE”, a property carrier focused on coastal homeowners’ insurance.

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“Pinpoint’s explainable visualizations reveal what drives human behavior, and also the interesting reasons why conventional data have missed the signal on this important issue. We see the OnPoint platform as an important step forward in predicting behavior and ultimately reducing frictional costs and premiums for our members.”

Pinpoint Chief Executive Officer Scott Ham said the product was created specifically for the Florida market because home insurance costs are significantly higher there than in the rest of the country. “We’re pleased that TRUE is deploying Pinpoint’s Florida modeling to help identify and address drivers behind the increasing cost of insurance for homeowners in the Sunshine State,” Ham said.

Pinpoint Founder Avi Tuschman added: “Innovating this game-changing product entailed training our algorithms on massive amounts of new data linked to 14 of the largest home insurers in the state.”

Michael Lorion, CEO of TRUE, said: “Pinpoint’s explainable visualizations reveal what drives human behavior, and also the interesting reasons why conventional data have missed the signal on this important issue. We see the OnPoint platform as an important step forward in predicting behavior and ultimately reducing frictional costs and premiums for our members.”

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mePrism Joins Palantir’s Foundry for Builders Initiative, Powering its Mission to Release Digital Identity Ownership to Consumers

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mePrism Opens Consumer Data Beta to Give Consumers Data Rights

mePrism, a start-up focused on enabling consumers to take control over their data and how it is transacted in the digital marketplace, announced it will be joining Palantir Technologies’ Foundry for Builders initiative. Using Palantir Foundry, mePrism will further enhance its existing capabilities to match consumer appetite for the commercial use of their data with commercial outcomes that respect critical privacy and data protection requirements and expectations.

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“Leveraging Palantir Foundry will empower us to offer consumer-facing businesses not only clean title data, but also the systems necessary to expertly navigate the world of data engineering, data science, compliance, and all of the regulation inherent in working with personal information,” said Tom Daly, CEO and Founder of mePrism.

“Leveraging Palantir Foundry will empower us to offer consumer-facing businesses not only clean title data, but also the systems necessary to expertly navigate the world of data engineering, data science, compliance, and all of the regulation inherent in working with personal information”

“Businesses that lack the internal expertise needed to develop and execute data-driven strategies are unable to compete and innovate in this space. Worse, they risk stumbling into data practices that are fundamentally at odds with regulatory requirements and consumer privacy expectations, resulting in a disappointed and disenfranchised consumer.”

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Palantir’s platform will accelerate the speed at which mePrism can empower consumers to gather their own data from the myriad firms tracking it so they can take control of their digital identity. In addition, businesses that purchase data directly from consumers via the mePrism platform may leverage the analytics and processing horsepower offered by Foundry to make the right decisions for their organizations, creating a more transparent marketplace that benefits all participants.

mePrism is among the first companies to join Palantir’s Foundry for Builders, an initiative dedicated to supporting early-stage companies by providing them with the Palantir Foundry platform, helping fuel their growth.

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PromoRepublic’s Social Selling App Won the Gold at MUSE Creative Awards

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Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

PromoRepublic, the leading social media marketing platform for global brands with distributed workforces, is a Gold Winner of MUSE Creative Awards in the Mobile App category.

Core Mission

Our app was honored by an international jury of creative directors, strategists, and innovators for its convenient and sleek UX design. This recognition is weighty for the entire R&D team as this app interface reflects our company’s mission to empower brands on social.

Design is one of the top reasons people decide whether to use an app or not. A clear and friendly layout draws users and retains them in the long run, boosting their corporate brands’ online promotion. The growing number of our app’s active users is the reason for direct selling brands’ growth on social.

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The Research

Before starting the design process, our experts studied the field’s challenges and potential users’ day-to-day needs.

It turns out, being effective on social media isn’t an easy task, especially for older demographics. More than half of direct sellers are aged 45+, with baby boomers making up 25% of them. We created this app to fit all levels of their tech-savviness, keeping in mind the specific goal of selling products. Users can automate posting while staying on-brand for greater credibility and trust on social media. Our app is the one-stop source for all branded content, company news, training, and results.

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Market Background

The steady rise of social media is giving us wings. As more than half of the world’s population is on social media in 2021, brands with distributed workforces have been among the first to go along with the new marketing rules and strategies.

We developed a robust yet easy-to-use technology to arm their distributed workforces. This innovation can help companies reach even larger audiences while their representatives become skilled in social media marketing and build meaningful connections with their customers online.

“Deep industry knowledge and market research gave our product team an understanding of what matters first to our target demographics. So our purpose was to provide a seamless and consistent brand experience for experienced distributors moving online with the latest buyer trends and direct sales newcomers. I’m happy that our concept got its recognition,” said Anastasia Shkoldina, Lead Product Designer of PromoRepublic R&D team.

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Online Ordering Platform ‘Dylish’ Offers Lowest Cost Delivery and Take-Out Service – Now Available Nationwide for Restaurants

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Dylish helps restaurants save money and promote their brand with a full online package that includes a customized webpage, marketing materials, social media presence, customizable iOS and Android apps, QR codes, tablet and printer, delivery, and everything a restaurant needs to move food from kitchens to satisfied customers. Dylish has an expansive radius of delivery services that they are able to offer because they partner with 3rd party delivery companies. Dylish is available as a series of affordable monthly subscriptions, starting at only $49.

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Dylish has been in development for three years, launching in April 2020 amid the pandemic. So they already know exactly what restaurants have been going through, and they quickly reached out to them, helping their clients to cut way down on their delivery and takeout fees. Those savings get passed on to customers as well. As they begin to reach more merchants, Dylish will continue to listen to their needs and requests. The company is also looking into developing its own POS system down the line as they continue to grow with the businesses they serve.

Dylish: One Digital Location, Many Diners

Designed to be quick and simple to use, Dylish makes it easy for diners to order online the food they love. Diners simply go to the restaurant’s website and find the Order Now or Delivery button. This opens the Dylish ordering page, which can then be saved as an app on the diner’s mobile device for future convenience. Diners can scroll through categories to find their favorite menu options, and during checkout, simply fill out their info, leave a tip, and hit Send.

Delivery orders are sent directly to each restaurant, along with pickup instructions. Drivers are assigned and diners are sent the driver’s temporary contact info in case they need to give specific delivery instructions. Dylish also provides order-receiving hardware to each restaurant client, allowing online orders to blend in seamlessly with each kitchen’s day-to-day activities. Other Dylish features include:

  • Online Ordering: Efficient pickup and delivery system for nationwide coverage; custom website for web ordering; branded iOS and Android app for mobile ordering; tablet and Bluetooth printer.
  • Marketing: Facebook/Instagram ad campaigns; professionally designed and printed marketing materials; an active QR code linking to online menus.
  • Competitive Rates: As low as 0% fees; two-day funding; direct consumer contact; no contract, no obligations.

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T. Rowe Price Names Theresa McLaughlin As Head Of Global Marketing

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T. Rowe Price Group announced that Theresa McLaughlin, a recognized marketing leader with more than 25 years of financial industry experience, will join the firm on October 25, 2021, as head of Global Marketing.

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She will be responsible for marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. McLaughlin will closely align with the firm’s segment marketing teams and chair the firm’s Marketing Leadership Team, a senior governance forum composed of marketing leaders across global business lines.

McLaughlin’s strategic marketing experience includes oversight of digital transformation, customer experience, ESG, advanced analytics, branding, and thought leadership. Most recently she served as global chief marketing officer for State Street Corporation. Previously, McLaughlin was global chief marketing, customer experience, and corporate citizenship officer for TD Bank Group and chief marketing officer at Citizens Financial Group.

McLaughlin will be based at the firm’s corporate headquarters in Baltimore and report to Robert Higginbotham, head of Global Distribution.

QUOTES 

Robert Higginbotham, Head of Global Distribution:
“Marketing is a key strategic asset for our business as we advance our efforts to globalize and diversify our client base and help our clients achieve their long-term financial goals. Theresa has a proven track record of building brands and leading high-performing marketing teams. We look forward to benefiting from her strategic marketing expertise.”

Theresa McLaughlin:
“T. Rowe Price has one of the broadest distribution franchises in global asset management and continues to invest heavily to further its progress across key markets and client segments. As someone with a passion for the customer, I am excited to be joining the firm and leading a seasoned team of marketers focused on delivering for clients while pursuing strong, sustainable, and diversified growth.”

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SiriusXM and Audio Up Inc. Enter Into Creative and Strategic Agreement to Develop New Original Scripted Podcasts and Audio Entertainment Concepts

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Audio Up Completes $12 Million Fundraising Effort – Current Round Led by SiriusXM

SiriusXM Holdings Inc., the leading audio entertainment company in North America, announced that its subsidiary, Sirius XM Radio Inc., has entered into a new creative programming and strategic agreement with Audio Up, an innovative podcast and audio entertainment production studio.

Under the agreement, Audio Up is expected to create new original scripted podcasts for SiriusXM and its owned audio platforms – which include the SXM App, Pandora, and Stitcher – while also collaborating with SiriusXM to develop new audio entertainment concepts and forge new promotional and distribution synergies across SiriusXM properties, furthering SiriusXM’s place as a leader in podcast hosting, production, distribution, analytics, and monetization.

The agreement gives SiriusXM an exclusive “first-look” co-production option for new Audio Up original podcast concepts, with accompanying options for exclusive distribution across SiriusXM properties, as well as exclusive rights to manage and sell advertising inventory and sponsorship in connection with any podcast produced for SiriusXM through its SXM Media combined sales organization.

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In addition, Audio Up announced today that it has completed a $12 million Series B funding round led by SiriusXM. Andrew Moss, SiriusXM’s Senior Vice President, Business Affairs and Programming Operations, has also joined the Board of Directors of Audio Up.

Audio Up, established in 2020 by Jared Gutstadt, creator of the Jingle Punks creative music agency and Adweek‘s 2020 Podcast Innovator and Producer of the Year, is a podcast content production studio that has built a slate of distinctive, original scripted audio entertainment featuring marquee names across music (Machine Gun Kelly, 24kGoldn, Miranda Lambert, Nelly), Hollywood (Anthony Anderson, Garrett Hedlund, Jason Alexander, Gary Busey), publishing (James Ellroy, Stephen King), and more.

Forthcoming new Audio Up original podcast series include The Playboy Interview, which presents teleplay-type reenactments of some of the most iconic Playboy Interview conversations in history, featuring Taye Diggs as Muhammad Ali, Rosanna Arquette as Betty Friedan, Gina Gershon as Oriana Fallaci, among others.

A variety of original podcasts from Audio Up’s back catalog will also be re-presented across the SXM App, Pandora, and Stitcher, including:

  • Halloween in Hell: A first-of-its-kind, 4-part scripted music/horror mini-series set in a fictitious satanic reality show, featuring multi-platinum artists Machine Gun Kelly and 24kGoldn. Other shows in Audio Up’s hit “In Hell” podcast franchise include Valentine’s Day in Hell and Prom in Hell.
  • The Ballad of Uncle Drank: A dark-edged musical comedy starring country hip-hop superstar Nelly and Hollywood legends Gary Busey and Luke Wilson that tells the tragi-comic story of fictional “beach-country” singer Uncle Drank (Busey), with an original soundtrack on Warner Records featuring songs from Nelly, Blanco Brown and others from the country music realm.
  • Bedtime Stories of the Ingleside Inn: A scripted audio docu-drama starring Lance Bass (who also produces, alongside Oscar-winner Michael Sugar), and Jason Alexander as Mel Haber, the legendary 70s-era Palm Springs hotelier who brought glitz and glamour to the desert, attracting a slew of iconic regular guests including Frank Sinatra, Liz Taylor, and Howard Hughes.
  • Sonic Leap: The completely made-up backstory of real-life rock act “Hero the Band” – four Atlanta-based fraternal brothers who get sent back to 1985 to “change their future and the future of music.” Actor Anthony Anderson makes his podcast acting debut in this nostalgic scripted musical series. Rap star Trippie Redd co-stars and contributes music. The series unlocks the debut album from the Atlanta-based band, to be released on Audio Up Records.
  • Make It Up as We Go: The first-ever scripted country podcast musical, which tells the story of an ambitious young female singer (portrayed by series co-creator Scarlett Burke, who also contributes original music) who heads to Nashville’s male-dominated country hit factory to make her fame. Executive-produced by Miranda Lambert, who plays herself in the series. SiriusXM will re-distribute Season 1 and premiere the forthcoming 2nd season featuring Garrett Hedlund and award-winning Nashville songwriter Liz Rose.

“Podcasts have only scratched the surface of their potential as a powerful driver for discovery, and an entertainment medium with virtually no creative boundaries,” said Audio Up CEO and Founder, Jared Gutstadt. “With the vast reach and wide diversity of listeners that SiriusXM, Pandora and Stitcher together represent, we not only have a massive new multi-platform outlet for our original programming, but in SiriusXM we have a creative ally who shares our ambitions to keep pushing podcasting forward.”

Audio Up is expected to be an additional creative driver for SiriusXM in connecting artists, labels, brands, and creators of all types in developing new audio entertainment programming across SiriusXM channels, and exploring new possibilities for original scripted, podcasts and branded audio content opportunities for advertisers.

“Whether it’s inventing a new breed of boundary-breaking original podcasts or developing innovative audio concepts that let brands and creators connect with listeners in new ways, Jared and Audio Up have become the place where talent meets technology,” said Scott Greenstein, President and Chief Creative Officer of SiriusXM. “Audio Up is known for creating podcasts that combine music, entertainment, and rich storytelling to create bold new listening experiences, and we’re thrilled to welcome them to our extended SiriusXM family.”

The agreement follows SiriusXM’s acquisition of leading podcast platform Stitcher and its execution of several high-profile exclusive podcast content deals, including the acquisition of Roman Mars’ 99% Invisible podcast and the launch of Seth Rogen’s original podcast series, Storytime With Seth Rogen.

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RealtyJuggler Real Estate Software Adds Voice Dialer

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RealOrganized, Inc. released several software upgrades to the RealtyJuggler Real Estate CRM, including a new voice dialer, and improvements to SMS Texting, and Call Capture. “I’m particularly excited about our new direct dial voice capability. A single click from your computer and RealtyJuggler makes a voice connection from your mobile phone to any phone number in your database. No extra hardware is required. This is going to save our members a ton of time, particularly when making several follow up calls in a row.”  said Quin Leach, Vice President or Sales and Support at RealtyJuggler.

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RealtyJuggler users can now embed videos from BombBomb, Vimeo, Loom, and Vidyard. This gives RealtyJuggler customers ad-free alternatives to the existing support for YouTube video emails.

Over twenty additional data sources have been added for feeding leads directly into RealtyJuggler automatically. VoicePad, RealtyStore, Agentology, FiveStreet, RealtyTrac, FiftyFivePlaces, iHouseWeb, IDXBroker, CloudCMA, BoomTown, RentLinx, LeadPops, HomeValueLeads, ListingBook, Redfin, USAHUD, ListingsToLeads, HomesDotCom, RadPad, BuyerAcquire, and GreatAgent are now supported.

Call RealtyJuggler (970) 672-3467 for complementary set up and training for the new features, including direct dial voice and SMS Texting.

RealtyJuggler is a cloud-based real estate software product for real estate agents and REALTORS. The software can be used for prospecting, client follow-up, SMS Texting, bulk email, and printing of labels, letters, and envelopes. RealtyJuggler is sold on a membership basis at an affordable price. It is multi-user and contains numerous features designed specifically for real estate, including transaction management, listing feedback, drip Letters, and real estate flyers.

RealtyJuggler is distinguished from its competition through a unique focus on ease-of-use, and friendly technical support.

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Flipboard Designs Top Topics Around Creators and Curators

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Flipboard Elevates Conversation and Community

New Photography Destination Succeeds Food and Tech, More to Come

Flipboard rolls out new features and expert coverage to make its platform a destination for photographers and photography enthusiasts. This is part of a larger initiative to redesign top topics around communities, putting expert curators front and center and elevating the creator ecosystem on the platform. Technology and food are topics that follow a similar model; travel and personal finance will be added in the coming weeks.

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New Editorially Curated Sections with Events, Featured Creators and Gear

The new #Photography destination features three editorially produced sections. A new video section features content from more than 70 handpicked YouTube creators such as Tyler Stalman, Matti Haapoja, Lizzie Peirce, Kai W and Jared Polin; an events section highlights online classes, conferences, workshops, and photo walks around the world; and in the gear section experts share specially curated product recommendations about the latest hard- and software for photographers, amateur and pro.

Similarly, the food destination on Flipboard features top creators, a video section with YouTubers such as Babish Culinary Universe, Strictly Dumpling and Brian Lagerstrom to inspire people in their kitchen, and an events section that includes cooking lessons and food festivals. Instead of a gear section there is a shop section with curated kitchen tools and cooking utensils.

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The Shot: a New Photographer Spotlight and Newsletter

The Shot is another new section in #Photography, where photographers themselves curate exclusive collections, stories that inspire their work, help with technique, illuminate an issue, or give you an inside scoop on a project they’re working on. Every Wednesday, The Shot is also delivered via email to anyone who follows the photography topic. Analogous to this is The Tastiest, a section in the food destination as well as a newsletter that highlights curation by food experts, chefs and cookbook writers. Now, people without a Flipboard account can also sign up for the newsletter at Flipboard’s new email sign-up center.

The new sections respectively complement the main All Stories section in these new #Photography and #Food destinations on Flipboard. The All Stories sections are algorithmically curated based on articles, videos and photos from hundreds of publications, blogs and other sources. Users can personalize these topic feeds as a way to have the content reflect their preferences and interests. Flipboard’s new top topic destinations are available inside its popular app for iPhone, iPad and Android devices, as well as on the web.

Photographer in Residence

Unique to photography is a new residency program. Flipboard recently welcomed its first photographer in residence, Ryan Mense, a wildlife photographer based in Wisconsin in preparation of today’s launch. Flipboard’s Residency Program offers a new, paid, rotating position that brings an expert in-house to provide curation, industry guidance and community development. Every three months, Flipboard welcomes a new photographer to bring their expertise to its community.

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Marketing 360 Named Emerging Favorite Content Marketing Software on Capterra’s 2021 Shortlist

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Marketing 360 Named Emerging Favorite Content Marketing Software on Capterra's 2021 Shortlist

Capterra recently released their 2021 Shortlist, and Marketing 360 is proud to have been named an emerging favorite content marketing software.

To compile the 2021 Shortlist, Capterra analyzed all content marketing software products in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took the highest-rated and most popular software products to create the list.

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“The Marketing 360 platform equips business owners with the technology and talent they need to amplify their content marketing strategy,” said Marketing 360 CMO, Jerry Kelly. “Business owners can effortlessly track and analyze their organic performance and SEO in the platform and utilize our team of highly skilled Content Marketing Specialists to help them create meaningful content.”

Marketing 360 allows business owners to track, analyze, and monitor all of their content marketing efforts in one place. Track keyword rankings, see the most valuable keywords and top organic pages, and gain access to advanced SEO tools to help optimize the website.

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Better yet, the Marketing 360 team of Content Marketing Specialists is ready to tackle any and all content marketing needs to propel organic growth.

In addition to being named an emerging favorite content marketing software, Marketing 360 was also recognized on the shortlists for chiropractic software, auto dealer software, lawn care software, campaign management software, social media management software, reputation management software, email management software, landing page software, daycare software, SMS marketing software, salon software, lead generation software, and billing and invoicing software.

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Storyblocks Launches New “Re: Stock” Media Collections to Fuel Visibility of Indigenous Stories in Advertising and Media

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Storyblocks Launches New "Re: Stock" Media Collections to Fuel Visibility of Indigenous Stories in Advertising and Media
In Celebration of Indigenous Peoples’ Day, Storyblocks Adds New Media Collections Highlighting Themes such as Indigenous Joy, Community Conservation and Food Sovereignty

Storyblocks, the first and largest subscription-based platform providing unlimited stock content and tools for creators to keep up with the growing demand for video, today launched its newest set of collections for “Re: Stock,” an initiative focused on providing content creators and advertisers with more diverse and inclusive stock footage in order to drive visibility of underrepresented communities. The new collections showcase Native American and First Nations communities across the United States and Canada and were curated by Indigenous filmmakers with close relationships to Indigenous Peoples including Tekpatl Kuauhtzin, Carol Murphy, Paul Wilson, and Sonya Ballentyne. The collections will also feature Nainoa Langer and Sam Potter, filmmakers committed to amplifying the stories of the Hawaiian people and culture. The collections will dive into themes such as food sovereignty, Indigenous joy, community and conservation, Indigenous environmentalism and the natural world.

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“By selecting Indigenous filmmakers from different geographic regions, our goal is to equip content creators and advertisers with the footage they need to portray underrepresented Indigenous communities from around the world in a fully dimensional light instead of relying on inaccurate tropes and stereotypes,” said Sydney Carlton, Senior Director of Brand and Creative at Storyblocks. “Stock media provides the building blocks for most of the content we see across advertising and media, which makes our mission of expanding the pipeline of diverse stock contributors all the more important in making the media we consume more authentic and representative of the world we live in.”

Following the success of the first two installments of Storyblocks’ “Re: Stock” initiative, which focused on boosting the amount of content featuring authentic experiences of BIPOC and LGBTQIA+ communities from an intersectional lens, the company is further expanding the landscape of its stock contributors to include directors, filmmakers and cinematographers who belong to Native American and First Nations communities. Storyblocks commissioned a cohort of five filmmakers from different geographic regions of the world to each create collections of 50+ videos that portray Indigenous Peoples, places and communities who are underrepresented in digital media today.

Since the initiative’s launch in the Fall of 2020, Storyblocks has made the commitment to having 20 percent of its footage with people contain Black, Indigenous and people of color by 2022, with plans to expand the scope of the efforts in the future. The newest installment of the initiative hones in on the library’s need for more intersectional content, focusing primarily on increasing visibility of Indigenous communities in media through the curation and production of inclusive content. To ensure the collections support and co-create with the communities they represent, Storyblocks collaborated with Indigenous creative partners, including Josué Rivas, an Indigenous futurist and curator of Indigenous TikTok, and consulted with Indigenous led nonprofits to ensure that the groups represented had a crucial say in driving the narrative for the initiative.

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When asked to share his thoughts regarding the initiative Josué Rivas said, “Telling our own stories and reclaiming our narratives as Indigenous peoples is a crucial step towards decolonizing media. The camera has been used as a tool against Indigenous communities for a long time but I believe we are moving towards a paradigm shift where the camera can also be used as a tool for healing ourselves and our communities. These collections are a small step towards the liberation of our stories and an opportunity for other stock images to follow along. By proactively co-creating with us, Storyblocks has given us the platform to plant a seed for the stories of those we will never meet.”

Along with supporting these communities from a visual inclusion perspective, specific creators from the initiative opted to take their actions a step further by making monetary contributions towards the Indigenous groups that they collaborated with. For example, Nainoa Langer and Sam Potter chose to donate $5,000 and match up to $5,000 of fan donations towards the work of Kumano I Ke Ala. 

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Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards

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Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards
Marketers will use the currency of permission, ASK, to build trust by rewarding consumers for their time and engagement

Permission.io, the leading provider of permission-based advertising, today announced the development of their Demand Side Platform (DSP), Permission Ads.

The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data.

Permission Ads
Permission Ads

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Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisements and sharing first-party data. The DSP will also allow Permission to serve advertisements beyond its own platform and across the open web, giving permission-based advertising far more reach and allowing the Permission ad infrastructure to be fully integrated with major supply partners and publishers worldwide.

“The advertising industry is at a crossroads as it leaves behind intrusive data-collecting technologies and strives to build trust with consumers. We’re proud to be developing a solution to bring the digital ad experience into the modern age for both consumers and advertisers,” said Charlie Silver, CEO of Permission.io. “Data is the most valuable asset in the world. It’s time consumers get their cut.”

The advertising landscape is shifting as privacy becomes an increasingly important issue. Permission Ads is the first DSP built on a foundation of asking for consent. This unique exchange of value unlocks performance in key conversion and ROAS metrics that is unparalleled in the media buying industry today.

Permission Ads is fully compliant with relevant privacy laws including GDPR, CCPA and LGBR, because it is based on consent – it is inherently designed to meet the requirements for any new data privacy laws implemented.

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Moreover, the upcoming deprecation of the third-party cookie, the technology that has powered the marketing industry for decades, is leaving advertisers scrambling for new ways to collect valuable data and successfully target key audiences. A permission-based, first-party data-based advertising model is a path forward to a cookieless future. It enables advertisers to build trust as they collect information to craft targeted campaigns while giving consumers the chance to benefit from the booming data-based economy.

Permission Ads’ benefits to advertisers include:

  • Incentivizing audiences through a global digital currency, ASK
  • Staying ahead of regulatory changes
  • Driving conversions and increase return on ad spend (ROAS) by generating actionable first-party data
  • Validating user identity to eliminate wasted ad spend
  • Building trust and long-term loyalty with key audiences

Permission Ads’ benefits to consumers include:

  • Returning data ownership and control to consumers and enabling them to monetize it
  • Rewarding consumers for their time and data by enabling them to:
    • Grant permission for engagement and access to their data
    • Earn ASK, a simple-to-use digital and liquid reward, by engaging with relevant ads and receiving a more tailored and customized digital experience’
    • Receive targeted and relevant ads

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3Q Digital Adds Paid Social Expertise to Senior Leadership Team

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Industry Veteran Yomei Kajita Joins Company as SVP, Paid Social

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced it has added yet another industry expert to its Senior Leadership Team with Yomei Kajita joining as SVP, Paid Social.

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“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment”

Kajita will be responsible for leading 3Q’s paid social practice, ensuring that the business is employing best-in-class methodologies, growing crucial industry partnerships, and building adjacent services across new and established social platforms. In addition to his expertise in paid social, Kajita has an extensive background in leadership, SEM, retail, influencer marketing, analytics and mobile. He earned a bachelor’s degree in economics from UC Berkeley, and he will be based in 3Q’s San Francisco office.

Kajita joins 3Q from Facebook, where he spent seven years building full-funnel marketing strategies and hyper-growth solutions for direct-to-consumer businesses, along with optimizing creative for disruptive and established brands. There, he was responsible for major initiatives such as leading The Home Depot’s customer retargeting program, spearheading full-funnel advertising for Vans and The North Face and executing influencer marketing strategies for Skechers. Kajita also helped Bulletproof and Rover.com aggressively acquire new customers, and orchestrated retention strategies for Yelp and OfferUp.

“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment,” said Sam Huston, CSO of 3Q Digital. “We are incredibly excited for Yomei to take on a leadership role with 3Q and draw on his deep experience to further expand our extensive capabilities in this area, and drive outstanding campaigns and results for our clients.”

Prior to his time at Facebook, Kajita served as an Account Director at the marketing intelligence platform Skai (formerly known as Kenshoo). There he helped open and grow the company’s first U.S. office, and closed more than 50 new advertising customers for the business.

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McAfee Enterprise Named “Best Of” Across Endpoint, Web and CASB at Expert Insights Fall Cybersecurity Awards

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Expert Insights Recognizes MVISION Extended Detection and Response, Secure Web Gateway and MVISION Cloud in “Best-Of” Cybersecurity Awards

McAfee Enterprise announced it was recognized as the recipient of Expert Insights’ Best-Of Awards for Fall 2021 in three categories: Best-Of Endpoint Protection with MVISION Endpoint Detection and Response (EDR), Best-Of Web Security with McAfee Enterprise Secure Web Gateway (SWG) and Best-Of Cloud Access Security Brokers (CASB) with MVISION Cloud.

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“Our goal at Expert Insights is to help organizations around the world find the right cybersecurity solutions with confidence”

The Expert Insights’ awards program recognizes the world’s best cybersecurity companies and products based on research by Expert Insights’ independent technical analysts and editorial team, customer feedback and industry recognition. They celebrate the achievements of companies in the security space who have a unique and compelling value proposition for their product or service.

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“These wins by Expert Insights further substantiate our commitment to helping customers successfully address their current and future security challenges,” said Anand Ramanathan, vice president of product management, McAfee Enterprise. “MVISION XDR was the first proactive, data-aware and hybrid XDR platform designed to help organizations stop sophisticated, multi-vector attacks from device to cloud, with unified threat detection and response for the entire lifecycle. With MVISION Unified Cloud Edge, customers can access industry-leading secure web gateway and CASB capabilities for a comprehensive converged approach to security within the SASE framework.”

“Our goal at Expert Insights is to help organizations around the world find the right cybersecurity solutions with confidence,” said Craig MacAlpine, CEO and founder, Expert Insights. “McAfee Enterprise have been recognized for their innovative endpoint protection, web security and CASB solutions, which provide powerful, cost-effective protection against today’s sophisticated threats, making them a popular choice amongst enterprise customers.”

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Viasat Launches Direct Service for Business Aviation; Viasat Select Offers Ka-Band In-Flight Connectivity Solutions to Match an Aircraft’s Operational Profile

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PRNewswire
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Viasat Launches Direct Service for Business Aviation; Viasat Select Offers Ka-Band In-Flight Connectivity Solutions to Match an Aircraft's Operational Profile

Viasat Inc., a global communications company, announced a first-of-its-kind direct service model for business aviation Ka-band In-flight Connectivity (IFC). Called Viasat Select, the new service introduces custom IFC solutions and compelling connectivity plans that are tailored to match a business aircraft’s specific operational profile. The Viasat Select service plans include global and regional unlimited plans that feature uncapped data paired with Viasat’s popular “No Speed Limit” Ka-band IFC. Viasat’s ability to offer both uncapped data and no speed limits is unique because of its Ka-band satellite capacity advantage. Viasat Select also offers entry-level service plans, including a sub-$3k regional plan that delivers Ka-band connectivity at a significant value, especially when compared to current air-to-ground or other satellite-based IFC options.

The Viasat Select plans empower operators to take advantage of the Company’s current cross-regional capacity and coverage to suit current and anticipated connectivity demands and come with the expectation that Viasat’s future global constellation, ViaSat-3, and forward compatible IFC system, will accommodate increasing speed and data requirements.

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“We’re launching Viasat Select at a time when there is incredible demand for in-flight connectivity and just before we bring an immense amount of additional Ka-band capacity to market with our next-generation satellite constellation,” said Claudio D’Amico, Viasat business area director, Business Aviation. “Operators overwhelmingly told us that selecting products in the market with data and speed caps was a key challenge for in-flight connectivity. With Viasat Select, we can eliminate those constraints by leveraging our capacity while offering unmatched economics since we manage the service from end-to-end.”

D’Amico continued, “With Viasat Select, operators with different connectivity requirements and aircraft operational profiles can chose a plan that will best match their needs. Every plan will offer the same performance and deliver our leading customer experience, care and support. With ViaSat-3 coverage and capacity augmentation scheduled for next year, we will further enhance our customers’ overall experience.”

Since the Company serves as a singular point of contact for connectivity solutions with Viasat Select, from designing and building the highest capacity satellites in the world to its robust customer experience, care and maintenance support tools, Viasat is simplifying how business jet operators can access a long-term, high-capacity IFC solution that meets their needs today and well into the future.

Connectivity and performance
With the Viasat Select Ka-band service plans, business jet operators can benefit from similar connectivity in-flight as they do on the ground, typically with speeds greater than 20 Mbps. In fact, some operators with Viasat Ka-band IFC have reported speeds greater than 80 Mbps. That level of connectivity, made possible by Viasat’s substantial satellite network capacity, allows all passengers to enjoy in-flight applications such as video conferencing, streaming music, video, and TV, corporate VPN access and more during all phases of flight, including taxi, takeoff, and landing.

Industry Partnerships
In addition to offering its new direct service, Viasat will continue to offer Ka-band service through its network of value-added resellers (VARs), ensuring operators have multiple options for procuring their industry-leading IFC service and the ability to utilize additional services offered by Viasat’s VARs.

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Data Storage Corporation Announces Appointment of Kristi Cates as Director of Marketing and Ed Grossman as Data Analytics Practice Leader

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Globe Newswire
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Data Storage Corporation Announces Appointment of Kristi Cates as Director of Marketing and Ed Grossman as Data Analytics Practice Leader

Data Storage Corporation, a provider of diverse business continuity, disaster recovery protection, IBM Power infrastructure-as-a-service and cyber-security based solutions, announced today that Kristi Cates has joined as Director of Marketing and Ed Grossman has joined as Data Analytics Practice Leader.

Ms. Cates will be focused on building go-to-market plans, developing strategic marketing programs and campaigns. She will also work closely with the Company’s partnership alliances to fully utilize comarketing program offerings. Ms. Cates is an accomplished demand generation and channel marketing leader with significant communications and global marketing experience in hi-tech software and customer relationship management. Before joining the Company, she helped establish the Partner Marketing program in North America for Buildxact. Previously, Ms. Cates led IBM’s North America Partner Marketing ecosystem team and held various marketing and event roles over the course of her 23-year career at IBM. Ms. Cates attended Texas A&M university and holds several certifications, including digital forensics and cyber security.

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Mr. Grossman will be responsible for guiding the Company’s data science, artificial intelligence (AI) and analytics initiatives. Mr. Grossman brings more than 30 years of experience as a software developer, software architect, and technical leader across multiple disciplines. He has a history of working in leading edge technologies and brings extensive experience advising enterprises on digital transformation. His skills include AI and analytics, IBM Blockchain/Hyperledger, cloud applications, mobile applications, and agile methodologies. Before joining the Company, Mr. Grossman led IBM teams enabling business partners worldwide with leading edge technologies such as Data Science, AI, and Blockchain. Prior to IBM, he held technical leadership roles at several small companies, was a research programmer with several universities, and served with standards organizations. Mr. Grossman has a Bachelor of Science degree from Brown University and a master’s degree in computer science from the University of Washington.

Mark Wyllie, CEO of the Company’s Flagship subsidiary, stated, “We are very pleased to welcome two industry leaders to our team. Ed’s talents move us into the high growth area of data analytics and complements the IBM Power infrastructure-as-a-service and business continuity marketplace providing customers with insights into their data. The addition of Kristi significantly increases our marketing capabilities so that we can maximize our outreach to achieve our ambitious growth objectives.”

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Quotient Teams Up with Hy-Vee and Mondelēz International for Path to Purchase Institute’s Retail Media In Action Event

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Two separate sessions will look at Hy-Vee’s retail media and omnichannel marketing roadmap and Mondelēz International’s digital marketing innovation

Quotient, the leading digital media and promotions technology company, today announced that they will join two customers – Midwest supermarket chain, Hy-Vee and multinational snack company, Mondelēz International – for speaking sessions as part of Path to Purchase Institute’s Retail Media In Action event. The event features retail media experts who will educate attendees on how to best build shopper engagement and sales into 2022.

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“Innovating with Hy-Vee: Omnichannel and Retail Media”

The first session, titled, “Innovating with Hy-Vee: Omnichannel and Retail Media” will include Matt Krepsik, Chief Technology Officer at Quotient, and Joe Hammond, Group Vice President of Brand Strategy and Insights at Hy-Vee, Inc. The executives will discuss Hy-Vee’s current and future endeavors across both retail media and omnichannel marketing. The session will take place on Tuesday, October 12 at 1:25 p.m. Eastern Time. As part of this session, attendees will learn:

  • How Hy-Vee’s unconventional approach to retail enables them to successfully and nimbly test and learn new programs, lean on technology to innovate and drive sales while keeping consumers happy and loyal
  • What role measurement plays in planning and how it serves as the key to unlocking powerful Retail Media data and insights
  • How Hy-Vee is bridging the physical into the digital – the new tools they’re using now to harness true omnichannel

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The second session, titled, “The Mondelez Journey: Driving Performance Through Innovation” with Quotient and Mondelēz International will look at how the snacking company is embracing shoppers in new ways, reaching them close to the point of purchase and focused on measurement. Rebecca Poolman, General Manager of Strategic Accounts at Quotient will be joined by Yolanda Angula, Director of Customer Marketing at Mondelēz International and Stephen McGowan, RVP of Shopper Activation & Strategic Partnerships at Mondelēz International. The session will take place on Tuesday, October 12 at 1:55 p.m. Eastern Time. As part of this session, attendees will gain insights into:

  • How being open to testing, learning, moving fast (and moving on) is more important than ever. Those hesitant to try new performance-based capabilities – like Digital Out-of-Home or Promotion Amplification – often miss out on new opportunities that can greatly elevate your marketing programs and overall ROI
  • Choosing the right partners with the depth of infrastructure and expertise to deliver on KPI’s, and why these aren’t relationships that are built overnight
  • How innovation in media and measurement are paving new, exciting frontiers. The ability to bridge the physical and digital worlds across the path to purchase is here and measuring impact is powerful and instrumental to future success

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Tsecond Launches BRYCK, a Revolutionary Solution to Capture, Process, Move and Store Up to a Petabyte of Data from Any System, Anywhere

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Tsecond, a developer of technologies that reimagines how enterprises and organizations activate big data, announced the release of BRYCK, a powerful, one-of-a-kind solution that makes it easy to capture, process, move and store data from anywhere. Customers can collect up to a full petabyte (PB) of data, store and recover it at incredibly fast speeds, in a portable media device that is small enough to carry in one hand, but tough enough to handle the harshest environments. BRYCK enables the future of edge computing and storage for applications where data density and mobility are key enablers.

Tsecond is a portfolio company of AEI HorizonX, a strategic venture capital fund anchored by Boeing. The company recently closed its $4.6 million Series A funding round consisting of institutional and individual investors.

“For companies to gain a competitive advantage, they must be able to capture, manage, protect and analyze massive amounts of unstructured or semi-structured data wherever it is generated,” said Sahil Chawla, co-founder and CEO of Tsecond. “BRYCK accelerates the delivery of big data to where it is needed and enables leaders to access those powerful insights to make faster, smarter decisions across every corner of their organization. No longer is a majority of the data left stranded at the edge.”

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BRYCK is a perfect solution for enterprises and organizations that need to collect and access large quantities of data quickly and more efficiently to support efforts such as data migration and cloud computing. The solution also removes the physical obstacles to data capture at edge environments. Until now, companies needing to transport up to 1PB of data have relied upon expensive and time-consuming processes to get their data to the desired physical location. For example, large data transfers from on-premises to data centers have historically required large semi-trucks full of servers to transfer the data, wasting days if not weeks.

With BRYCK, customers will have access to all their data within a few hours. No trucks or heavy equipment is needed for transportation. BRYCK weighs about 12 pounds and is approximately 5″ x 5″ x 10″ in size; it can be easily transported via its rugged and secure handheld case in person or preferred shipping practice. Additionally, BRYCK’s user-friendly dashboard makes it simple to monitor performance and usage, as well as wipe clean to reuse again and again, saving customers valuable time and money.

“Data is obviously critical to how companies operate today, and we can differentiate several products by accelerating our access to data from edge environments,” said Hayden Shea, senior manager of portfolio development at Boeing.

“The BRYCK is revolutionary in its ability to quickly collect mass amounts of data from anywhere while also being as mobile as a USB drive,” said Michael Lohnert, partner with AEI HorizonX. “The opportunities are truly mind blowing when you consider that previously stranded and unactionable data is now actionable. Companies will be able to act on data in real-time or easily upload raw data to the cloud for further analysis. The velocity at which BRYCK gets data into the hands of users will change industries; from advancing autonomous vehicle algorithms and sensor data analysis, to predictive maintenance algorithms and insights. I’m excited that AEI HorizonX, working alongside Boeing, is a key partner to support Tsecond.”

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BRYCK is deployable for a wide range of use cases including air and space, autonomous vehicles, ships, defense, manufacturing, film production, data centers, and more. BRYCK provides:

  • Increased speed to move and process data created at the edge: Customers will have access to time-critical data in hours versus weeks or months. 5G or dedicated fiber lines take too long – data-inactionability is a real problem.
  • Increased processing speed at the edge: Processing speed is only as fast as you can read/write to storage; BRYCK has hundreds of gigabits of bandwidth.
  • Cost reduction: Petabyte-level storage capacity and compact design reduces the number of physical trips required to move data from the edge to the data center to the cloud.
  • One solution model: System can be used for all data types and formats. BRYCK simplifies architecture and data access through standard interfaces and a user-friendly solution dashboard for easy device and performance monitoring.
  • Deployment to anywhere data is created: Customers can capture large amounts of data from any type of edge, moving and static.
  • Network-Free Big Data Transport: Eliminates the need for high-cost long-distance network connections between two sites. Transports data from remote locations that does not have network access and eliminates data transfer delays due to slow network performance.
  • Secure Data Transfer: High-speed data encryption and physical data transport completely eliminates network-based security threats during the transfer.
  • Size-Weight-and-Power: BRYCK is low weight, small in size, uses less power than a hairdryer and is transportable in a suitcase.

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IBM and Deloitte Launch New AI Offering to Unlock Business Insights in Hybrid Cloud Environments

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IBM and Deloitte Launch New AI Offering to Unlock Business Insights in Hybrid Cloud Environments

IBM and Deloitte today announced a new offering—DAPPER, an AI-enabled managed analytics solution. The solution reinforces the two organizations’ 21-year global alliance—which helps organizations accelerate the adoption of hybrid cloud and AI across the enterprise—and 10 years of experience implementing the Deloitte Analytics Platform. DAPPER’s end-to-end capabilities will allow organizations to gain confidence in the insights that their data provides via a secured, simple to consume managed service offering that aims to resolve the challenges of adopting AI.

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Relevant and actionable data can catapult companies to success in today’s competitive, insights-driven business environment. Clients across industries report they are struggling to accelerate the value of AI and analytics—due to lack of trust in data, domain expertise, and the resources to create a solution that can work across business environments—while simultaneously meeting strict security and compliance requirements. Gartner® recommends its clients “choose AI cloud services over building custom models to address a broader range of use cases and for quicker deployment and built in scalability” (Hype CycleTM for Cloud Computing, 2021, Published 14 July 2021 – ID G00747400, by David Smith, Ed Anderson).

DAPPER is a result of the combined technology leadership, hands-on business experience, and industry experience of the Deloitte and IBM alliance. DAPPER combines the Deloitte Analytics Platform with IBM Cloud Pak for Data on Red Hat OpenShift to offer business users a fully-managed AI solution­–designed to avoid needing to commit the resources and lengthy time associated with developing, implementing, and managing a bespoke solution.

Built upon IBM’s modern hybrid cloud architecture and AI technology, DAPPER brings organizations the ability to scale up operations, promote an organization’s trust in its data, and enable smart reporting. DAPPER is a managed service run by Deloitte in the IBM Cloud, and available on premises or in multi-cloud environments. Its fully-managed analytics service provides a choice of service offerings and subscription model, and contains three core elements, built so that businesses can obtain maximum value out of their data:

  • A cloud-enabled analytics platform: Security and analytics platform backed by IBM with streamlined administration, operations and maintenance provided by Deloitte, engineered to give business users a seamless, automated data analytics solution.
  • Analytics development factory: Access to specialized analytics building blocks and methods engineered to streamline analytics development with operations, giving a DevOps experience to help accelerate the delivery of analytics assets.
  • Catalog of subscription service offerings: Combines simplicity with data integrations to offer a selection of analytics services including dashboards, enterprise reporting, data management tools, and orchestration and consumption of AI.

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With DAPPER, Deloitte and IBM can help data scientists and business users alike build, organize, and manage insight-providing assets to help promote reporting that can be trusted within an organization and AI solutions so that enterprises can focus on business outcomes.

For example, with DAPPER, Deloitte and IBM can help enable a government organization to address fraud, such as tax fraud or those related to employment benefits, pension, or money laundering. With DAPPER, an analytics cloud can collect and help business users report upon siloed data across disparate data centers, making data available for advanced AI algorithms and reports, operating associated use cases, and supporting clients’ regulatory compliance requirements. Delivered as a managed service offering, all of this is designed to be deployed within weeks rather than months, and draws from real-time data across various business units or in this example, government agencies.

“Today’s announcement is another proof point of the companies’ longtime collaboration to help clients modernize with advanced technology,” said Evaristus Mainsah, GM, Hybrid Cloud and Edge Ecosystem, IBM. “Together, Deloitte and IBM have created a flexible hybrid cloud engine that can extract real value for clients by using AI to make the most of their data. DAPPER will drive transformation, spur innovation, and reshape business to pave a pathway to digital dominance.”

Richard Houston, Senior Partner and CEO Deloitte North & South Europe said, “DAPPER is built on 10 years of Deloitte’s business and technology innovation. It represents another market-leading example of how Deloitte and IBM have combined technology, experience and industry knowledge to help clients turn data into insights—quickly, reliably, and repeatedly.”

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Advertise.com CEO, Daniel Yomtobian, Explains the Use of Big Data in Advertising

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MTS Staff Writer
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In marketing, attracting consumers is much easier once the target audience is established. But, doing that is not easy, which is why Big Data became of the most important tools in advertising, explains online entrepreneur Daniel Yomtobian.

“Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,” Daniel Yomtobian adds.

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Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.

It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”

Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.

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DeepIntent Named a Company of the Year in PM360 2021 Trailblazer Awards

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PRNewswire
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DeepIntent's Chris Paquette Named CEO of the Year in 2022 PM360 Trailblazer Awards

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DeepIntent the winner of its 2021 ‘Company of the Year’ award in the Supplier/Vendor category.

Appearing alongside fellow Company of the Year winners Moderna, Zimmer Biomet,  and more, this distinction marks DeepIntent’s fifth win in a PM360 awards program. Earlier this year, CEO Chris Paquette was named to the PM360 ELITE list in the Entrepreneur category and selected as the publication’s 2020 Trailblazer Vanguard Award winner.  PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’, and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019.

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“On behalf of the entire team at DeepIntent, we are both thrilled and honored to be named a ‘Company of the Year’ in the 2021 PM360 Trailblazer Awards,” said DeepIntent CEO Chris Paquette. “Looking back on what we’ve achieved while operating fully remote during a global pandemic, including the launch and patenting of DeepIntent Outcomes and our Audience Marketplace, this award is a strong testament of the guiding strength and power of our mission to measurably improve the lives of patients.”

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. One winner was selected in each of the five Company of the Year categories: Pharma/Biotech Company, Medical Device/Diagnostics Company, Specialty Pharma/Biotech Company, Advertising Agency, and Supplier/Vendor. Winning companies are selected based on their ability to excel in three main aspects: Innovation, talent development, and social responsibility.

“This year’s winning companies knew that unique approaches to science, medical technology, and communications were absolutely necessary to help the efforts to get through the pandemic,” says Anna Stashower, CEO and Publisher of PM360. “Not only did these winning companies deliver with their products and offerings, they also demonstrated truly extraordinary compassion for their own employees as well as people in need around the world. They did not hesitate to provide internal and external programs to ensure the health, safety, sanity, and best interests of people during an extremely difficult time.”

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