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Brands and sellers drive 20% greater ROAS on average with Perpetua’s Walmart ads software

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Globe Newswire
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Brands and sellers drive 20% greater ROAS on average with Perpetua's Walmart ads software

Perpetua launches new optimization and intelligence software for Walmart advertisers, including first-price auction technology, designed to help brands make the most of their Walmart ad investment

 Perpetua, a leader in eCommerce advertising and intelligence software today launched new software specifically built to help brands grow their sales on Walmart. As retail media grows in importance, Walmart continues to grow its influence and attract the attention of brands and sellers looking to reach customers on its site.

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Each week, approximately 220 million customers and members visit 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites (source: Walmart), making Walmart increasingly attractive for brands to include in their advertising plans. Leveraging this traffic is a huge advantage for advertisers and Perpetua’s most recent software release expands support for brands looking to capitalize on reaching customers at product discovery stage or shoppers at point of sale on Walmart.com. Designed to maximize ad efficiency and unlock scalable growth, Perpetua’s Walmart advertising software helps brands and agencies launch and optimize Sponsored Product Ads.

“Channel expansion is more important than ever and smart sellers and brands understand the rising importance of multi-channel integration, including Walmart,” says Adam Epstein, VP Growth, Perpetua. “For a lot of sellers and brands, achieving profitable sales growth on Walmart.com is an important step toward driving long-term market share gains online. Our new Walmart-specific product is designed to drive better commerce outcomes, grow discoverability and drive incremental growth for brands on Walmart.com to ultimately increase the value of their advertising investment.”

Create, optimize and measure Walmart ads with greater efficiency

Perpetua provides a variety of advanced features that Walmart advertisers will now be able to leverage, including access to bid shading, share-of-voice reporting and keyword harvesting. Not all marketplaces are created equal, and it is imperative that brands and sellers have the right plan in place for each eCommerce and retail media site they advertise on, including Walmart. Advertisers using Perpetua’s Walmart software to implement their marketing plans have a strategic advantage to reach and exceed their growth goals.

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  • First-price auction technology: There is a risk in overpaying for keywords in a first-price auction. Perpetua’s ad engine executes tactics such as automatic bid shading to ensure brands are being as efficient as possible with their ad spend, and focus on higher-level strategies and objectives instead.
  • Keyword harvesting tool: Perpetua helps marketers and sellers identify key keywords that would be most successful for their campaigns based on advertising data. Perpetua’s keyword research tool automatically culls keywords that can be customized based on search term conversions limits set by the advertisers. Additionally, suggested keywords can be added to a brand’s Walmart campaign with just one click.
  • Increase organic rank: Unlike some marketplaces, Walmart does not allow for manual campaigns to bid on keywords unless a brand has organic rank. To help brands and marketers achieve organic rank Perpetua’s software launches automatic campaigns to gain rank and spend in other premium placements such as Buy Box, Stock Up and Homepage ads.

Marketplace advertising is critical for any brand seeking to maximize product sales, grow market share, and continues to be an important part of a holistic omnichannel strategy for marketers and sellers. With Perpetua’s advertising software, agencies and brands have a solution to manage the complexity of eCommerce advertising across marketplaces including Amazon, Walmart, Target and Instacart, to name a few. To date, thousands of advertisers use Perpetua to manage hundreds of millions of dollars in annualized ad spend across retail media.

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SMG Expands Contact Center and Conversation Analytics Capabilities with CallMiner Partnership

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Business Wire
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Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has expanded its partnership with conversation analytics leader CallMiner. The integration helps brands improve the contact center experience and end-to-end customer journey by combining omnichannel conversation data and AI-powered analytics with experience management data.

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“While contact centers contain a wealth of information relevant to the customer experience, traditional data silos often prevent programs from reaching their full potential”

In collaboration with CallMiner, SMG is delivering context and new insights to customer experience programs by pairing speech and customer interaction analytics with real-time customer feedback in the smg360 platform. With conversation analytics available for every customer interaction, SMG and CallMiner are delivering a comprehensive view of the customer journey by measuring, summarizing and correlating perceived and actual experiences. By understanding key behaviors, processes, and actions that drive positive experiences, brands gain actionable insight to improve customer, reduce churn and drive revenue.

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“While contact centers contain a wealth of information relevant to the customer experience, traditional data silos often prevent programs from reaching their full potential,” said SMG VP/GM of CX Solutions Charlie Moore. “Our partnership with CallMiner is helping brands tap into conversational feedback and connect the dots between customer interactions and the actions brands can take to improve the experience.”

With the ability to capture and analyze voice and text-based customer interactions at scale, CallMiner helps brands extract insights from unstructured data to drive action and business improvement across the enterprise. Categorizing and automatically scoring customer interactions helps brands understand the quality of the engagement, agent performance and how the contact center is impacting the customer experience.

“With the right technology, brands can contextualize customer conversations and uncover key insights to drive better agent performance, customer satisfaction and overall business improvement,” said CallMiner CTO and founder Jeff Gallino. “Partnering with SMG allows us to bring data from across the customer journey into a single platform so brands can easily and more effectively consume and explore CX data, quickly identify shortcomings and take action.”

The smg360 platform offers an array of integrations and connectors, allowing brands to uncover richer, more actionable insights by pairing third-party and inferred datasets with solicited and unsolicited experience management data.

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TrueFort Secures Strategic Financing from Ericsson Ventures for Zero Trust Application Protection Platform

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Business Wire
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TrueFort, the zero trust application protection company, today announced it has secured a strategic investment from Ericsson Ventures as part of its recent $30M Series B round of financing. The global networking and telecommunications company is also using the TrueFort Fortress platform to protect its applications from security threats.

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“We are extremely pleased to have Ericsson as a customer and welcome them as an investor.”

“TrueFort has developed a new approach that addresses a missing link in enterprise security by focusing on application, not infrastructure, protection,” said Albert Kim, Vice President and Head of Ericsson Ventures. “We were impressed with the company’s management team and the large addressable market for Zero Trust security they are serving.”

Traditional security products have focused on protecting underlying IT infrastructure from threats but the success of attackers in executing ransomware, supply chain and phishing attacks shows that there are still significant gaps in security coverage. TrueFort fills this void, offering Zero Trust protection for enterprise applications and workloads that are the gateway to sensitive data and, increasingly, the target of attackers. The company’s Fortress platform leverages patented behavioral analysis and machine intelligence to help organizations better understand their applications’ trusted behaviors to fend off attacks in real-time.

“In addition to being an early TrueFort customer, the decision by Ericsson to invest in our latest financing round is powerful validation that they consider our technology a strategic asset to their business,” said Sameer Malhotra, co-founder and CEO of TrueFort. “We are extremely pleased to have Ericsson as a customer and welcome them as an investor.”

TrueFort is coming off a strong year of market demand and industry accolades. The company experienced year-over-year bookings growth of 650% and a 260% growth in ARR. The company was recently named a 2021 finalist in the Black Unicorn Awards which recognize companies with the potential of being valued at $1 billion, as well as a Top 25 Cybersecurity Company, and a Red Herring North America Top 100 company. The TrueFort Fortress platform has also won multiple awards, including the 2021 Global InfoSec Award at the RSA Conference for Cutting Edge Vendor in Cloud Workload Protection and the Gold 2021 Cybersecurity Excellence Award for Cloud Workload Protection.

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Cyara Appoints Ajay Dawar to Senior Vice President of Product Amidst 25% YoY Growth for Third Year

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Cyara Appoints Ajay Dawar to Senior Vice President of Product Amidst 25% YoY Growth for Third Year

With previous Product Strategy roles at Conga, EverString and Model N, Dawar adds deep expertise in the development and design of B2B software

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, has appointed Ajay Dawar to senior vice-president of product. An experienced product strategist and leader, Dawar brings over two decades of work on B2B technology products to Cyara, making him ideal for directing the company’s next phase of growth and innovation.

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“CX as we know it is transforming, and the contact center of today requires a much better and more nimble way to deliver quality experiences than was historically required”

Ajay Dawar’s hands-on product development and management experience in domain areas such as CRM, Analytics, AI, Virtual Assistants and Digital Transformation at public and private companies including Siebel, Conga, and Model N will help Cyara execute their unique vision of automated CX Assurance.

“CX as we know it is transforming, and the contact center of today requires a much better and more nimble way to deliver quality experiences than was historically required,” said Ajay Dawar, senior vice president of product at Cyara. “That’s why I was attracted to Cyara – I recognized a growing, financially healthy company led by an experienced team of innovators who are driving the success of the business by meeting the market demand for delivering elevated CX.”

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The appointment of Dawar comes on the heels of Cyara’s announcement of 25% growth in SaaS bookings following the close of its 2021 fiscal year. And, Cyara’s leadership is thrilled to leverage Dawar’s expertise as he leads the charge on expanding Cyara’s product offerings and innovative new capabilities for customers around the world.

“Looking back at Cyara’s accomplishments throughout such turbulent times during a global pandemic makes me proud to have a team of leaders that share a unique vision of the future of CX,” said Alok Kulkarni, CEO of Cyara . “We’re thrilled to have Ajay join our team, and are looking forward to watching him apply his vast expertise surrounding product strategy at Cyara firsthand.”

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Mood Media Acquires PlayNetwork

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Business Wire
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Leading provider of audio and visual solutions to expand Mood Media’s product offerings

Vector Capital Mood Media, the world’s leading in-store media solutions company driving elevated Customer Experiences, today announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group. Financial terms of the transaction were not disclosed.

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PlayNetwork offers in-store and digital curated music, original and managed video programs, content licensing, audio visual systems, digital signage, and consumer insights to over 400 customer brands at more than 100,000 locations in 115 countries.

Malcolm McRoberts, Chief Executive Officer of Mood Media, said, “PlayNetwork’s customer-focused approach and global, blue-chip clientele is a terrific fit with Mood Media’s existing business, and further enhances our efforts to expand our product offerings and technology solutions. We look forward to integrating the PlayNetwork team into the Mood family – continuing to deliver top-tier consumer connection solutions for our customers.”

“This is an exciting outcome for PlayNetwork, and we thank the entire team for their tremendous contributions and partnership,” said Ross Honey, President and CEO of Octave Group. “Mood Media shares PlayNetwork’s commitment to innovation and ensuring the long-term success of our customers and valued employees. The full resources of Mood Media will best position the company to take the next steps in its evolution and deliver the unparalleled execution and collaboration PlayNetwork customers rely on.”

Paul Hastings LLP served as legal counsel to Mood Media on the transaction. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel and LionTree Advisors served as exclusive financial advisors to Octave Group.

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False Sense of Security — Third Annual PerimeterX Report Reveals that Shadow Code Remains a High Risk

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Globe Newswire
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False Sense of Security — Third Annual PerimeterX Report Reveals that Shadow Code Remains a High Risk

More than 99% of websites use third-party scripts, but only one in three can detect potential problems that could lead to digital skimming and Magecart attacks

PerimeterX, the leading provider of solutions that secure digital businesses against automated fraud and client-side threats, released “Shadow Code: The Hidden Risk to Your Website,” the third annual survey conducted with Osterman Research on the use of Shadow Code in web applications.

Third-party scripts and open source libraries are typically used for ad tracking, payments, customer reviews, chatbots, tag management, social media integration or other helper libraries that simplify common functions. However, the unmanaged use of Shadow Code — scripts and libraries often added without approvals or ongoing security validation — introduces hidden risks into an organization, making it challenging to avoid the risk of a data breach, ensure data privacy and comply with various privacy regulations.

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“While awareness is growing about the consequences of successful cyberattacks and most organizations claim to have addressed the risks of Shadow Code, digging deeper into our survey responses shows there is a false sense of security. Organizational security review processes are insufficient, capabilities to automatically detect changes have low adoption, and other means of assessing threats from code vulnerabilities are not up to the task,” said Brian Uffelman, VP and Security Evangelist, PerimeterX.

Key findings include:

  • Nearly all websites contain third-party code. More than 99% of respondents reported that their website uses software supply chain vendors or partners for third-party code, who may themselves obtain code from their partners. Almost 80% said that these scripts account for 50-70% of the capability in a typical website.
  • Visibility into code changes is lacking. Website owners lack the visibility into third-party code to know for certain that their site is safe from cyberattack. Nearly 50% of respondents could not definitively say their website had not been subject to a cyberattack.
  • There is a disconnect between belief and security practices. While respondents say they understand Shadow Code risks, only 25% perform a security review for every script modification, and only 33% can automatically detect potential problems.

The report includes statistics on websites that use third-party codes and scripts, frequency of code updates, vulnerability and visibility levels, and the use of technology solutions to manage third-party script and open source vulnerabilities.

Not surprisingly, more than half of respondents named brand damage, loss of corporate reputation, loss of future revenue and potential lawsuits as “huge” or “major” problems resulting from an attack.

“It’s imperative that organizations review how they detect and manage risks to web applications. For the third straight year, our research continues to shed light on these critical issues for digital businesses. The percentage of respondents who suspect their website may have been attacked — but lack the visibility to state definitively — grew from 40% in 2020 to 48% in 2021. Respondents seem more willing to take active steps to mitigate these risks, with 75% stating that they intend to purchase solutions to address website script vulnerabilities within the next 12 months,” said Michael Sampson, senior analyst with Osterman Research.

The survey was conducted during May and June 2021 with a total of 501 organizations in the United States across a range of industries including retail and e-commerce, financial services, travel and hospitality, media and entertainment, gaming and delivery services. All of the survey respondents were security professionals or developers who are familiar with the way that third-party scripts are used by their organizations.

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Flatirons Digital Innovations Inc. Names Kevin Rowland as Chief Operating Officer: Sets Path for Growth

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Business Wire
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Flatirons Digital InnovationsFlatirons Digital Innovations Inc., FDI, a content services and data management consultant and system integrator, announces it has named Kevin Rowland as Chief Operating Officer (COO). Rowland brings more than 17 years of consulting and digital transformation experience to FDI and will play a central role in leading the company’s growth through strategic planning and execution.

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“Kevin’s track record, digital perspective, and leadership style position FDI for success. I look forward to working with him to explore new ways we can address clients’ content and data management needs, affirm the unique culture of FDI, and grow the company.”

Throughout his career, Rowland has repeatedly driven substantial revenue and margin growth by productizing offerings, scaling capabilities, integrating and fostering work cultures, monetizing thought capital, and investing in the upskilling of individuals’ abilities. He has served with global management consultancies, digital strategy and experience design agencies, and product development firms. Rowland also was part of the founding executive team with a payments fintech startup.

“I believe that all companies are becoming digital companies—either through a desired transformation or a forced transition,” said Rowland. “I’m excited to join the talented team at FDI to help clients on their digital journeys and develop new paths for growth.”

“I’m pleased to welcome Kevin to FDI,” said FDI president and CEO Ernie Crawford. “Kevin’s track record, digital perspective, and leadership style position FDI for success. I look forward to working with him to explore new ways we can address clients’ content and data management needs, affirm the unique culture of FDI, and grow the company.”

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ContextMinds: The World’s First Visual Idea Generator

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MTS Staff Writer
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ContextMinds is the first visual mapping tool that also enables its users to generate new ideas and insights, using a powerful AI engine.

Mind mapping and concept mapping software are powerful tools for capturing and organizing ideas. But ContextMinds is the first visual mapping tool that also enables its users to generate new ideas and insights.

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It does this in a unique way: As users add words and concepts to their visual diagram, it automatically presents them with a panel of closely related concepts and ideas generated by a powerful AI database. They can be dragged and dropped into the workspace and added to diagrams.

These suggestions come from one of three sources:
1. Diagrams each user has previously created
2. All publicly published diagrams from the global ContextMinds community
3. All of the words and concepts contained in Wikipedia

Other visual mapping tools are primarily designed to help their users capture their thoughts. ContextMinds also helps its users to think better.

“The words and concepts that ContextMinds suggests are creative catalysts or stimuli that can help you discover new ideas and explore new paths of thinking,” explains Marek Dudáš, its developer. “It’s a visual idea generator.”

ContextMinds’ intuitive interface enables you to quickly get started capturing your ideas, plans and projects. As you build out your diagram, you can add a variety of data to any node, including definitions, tags, URLs and links to files and images.

New ideas can be added to your concept map as floating objects, without regard to how they’re arranged. This makes ContextMinds ideal for brainstorming, where you need to be able to capture many ideas quickly.

As you start to see patterns in your map topics, you can move them and connect them. Any topic can have multiple parents and relationships, which can be described using labels embedded in their connection lines.

The “suggestion engine” behind ContextMinds is a large AI-powered database called a knowledge graph. It analyzes the tens of thousands of topics and relationships contained within public concept maps that have been published by the ContextMinds community. Not only does it capture the words and concepts in users’ diagrams, it also analyzes the connections and relationships between them. This enables it to also suggest relationships between topics that you can add to your concept maps. The more concept maps and connections the knowledge graph contains, the smarter it becomes:

“It’s a virtuous cycle. As the number of users and the number of maps they create continue to grow, the knowledge graph gets even better at discerning words and relationships between them,“ Dudáš emphasizes.

One of the newest enhancements to ContextMinds is automatic map generation from a brief snippet of text. To use this feature, you simply enter a description containing a handful of keywords in the “new map” dialog box. Click the “generate with AI” button. ContextMinds automatically finds related topics and arranges them into a mind map.

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Every time you hit the “generate new mind map” button, you get slightly different suggestions. When you’re satisfied with the map that ContextMinds has generated, you can switch to the map editor to remove unneeded topics, add new ones and rearrange them to meet your needs. During this part of the ideation process, you can also leverage ContextMinds’ keyword suggestions.

ContextMinds includes several capabilities that make it especially useful to writers and anyone else who relies on ideas to make a living. They include:

– Fast, unstructured idea capture for efficient brainstorming.
– Word and topic suggestions, which prevent writer’s block and can jump-start users’ ideation and writing in fresh directions. It speeds the writing process.
– By automatically searching for related ideas in previously-created maps, ContextMinds acts like a personal “swipe file.”

“The ability to capture, organize and communicate your ideas is more important than ever. ContextMinds is the perfect tool to help you elevate the quality of your thinking and writing,” Dudáš points out.

ContextMinds is a web-based tool that’s built to HTML5 standards, which means it’s accessible via a web browser on any internet-connected device. Its “mobile-first” design makes it usable even on smartphones, tablets and other touch-screen devices.

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JCDecaux Wins Iconic Sydney Trains Advertising Contract Including Extensive Digital Billboard Portfolio

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Globe Newswire
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JCDecaux wins iconic Sydney Trains advertising contract including extensive digital billboard portfolio

JCDecaux SA, the number one outdoor advertising company worldwide, announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to 10 years. The win also represents the largest individual roadside Large Format contract in New South Wales (NSW) and delivers unparalleled Digital Large Format opportunities for advertisers.

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The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains Out-of-Home network NSW wide, covering all steps of the passenger journey, from rail concourse to platform, and more than doubling its current digital roadside footprint in NSW.

Many of the developments are architecturally designed with award-winning architect Tzannes to develop the highest-quality aesthetic, sustainable solutions. This includes new high-definition audio visual XTrackTV screens at ten of Sydney’s busy commuter hubs such as Circular Quay station, as well as new digital roadside Large Format portrait and landscape designs.

Stations will see the upgrade and development of all assets with a consistent creative ratio, using cutting edge technology, making the messaging across environments seamless. Some of the rail concourse areas will have never-before seen high impact 4.5m x 2.5m digital video screens suspended from the wall. Existing portrait digital assets will be replaced with close to 300 new 75-inch screens, providing high resolution, quality viewing of campaigns.

The contract commences on 1 December 2021, a few weeks after the NSW Government has signalled an end to lockdowns from mid-October. New developments will start as early as 1 January 2022.

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Amplitude Announces Second Quarter 2021 Financial Results

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Business Wire
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Amplitude, Inc., a pioneer in digital optimization, today announced financial results for its second quarter ended June 30, 2021.

“The acceleration of the digital world has put digital products at the center of business. Digital products are driving how businesses operate, go to market and generate revenue”

“The acceleration of the digital world has put digital products at the center of business. Digital products are driving how businesses operate, go to market and generate revenue,” said Spenser Skates, CEO and co-founder of Amplitude. “As organizations make the shift to product-led growth, they are turning to Amplitude to help drive business outcomes. Great execution combined with strong demand for the Amplitude Digital Optimization System has led to our exceptional second quarter results, highlighted by revenue growth of 66% year-over-year, and a strong outlook for the year. We believe we are in the very early stages of a large opportunity and that we can help companies of various sizes and digital maturities build great products through data.”

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Second Quarter 2021 Financial Highlights:

(in millions, except per share data)

Q2 2021

Q2 2020

Y/Y Change

Revenue

$39.3

$23.7

66%

Current Remaining Performance Obligations

$116.9

$66.5

76%

GAAP Loss from Operations

$(9.7)

$(11.5)

$1.8

Non-GAAP Loss from Operations

$(4.1)

$(1.9)

$(2.2)

GAAP Net Loss Per Share

$(0.34)

$(0.47)

$0.13

Non-GAAP Net Loss Per Share

$(0.15)

$(0.08)

$(0.07)

Net Cash used in Operating Activities

$(5.1)

$(7.2)

$2.1

Free Cash Flow

$(5.8)

$(7.7)

$1.9

Non-GAAP loss from operations and non-GAAP net loss per share exclude expenses related to stock-based compensation expense and related employer payroll taxes, amortization of acquired intangible assets, and non-recurring costs, such as direct listing costs. Direct listing costs were $2.1 million in Q2’21 and there were no direct listing costs in Q2’20. The section titled “Non-GAAP Financial Measures” below contains a description of the non-GAAP financial measures and reconciliations between historical GAAP and non-GAAP information are contained in the tables below.

Second Quarter and Recent Business Highlights

  • Number of paying customers grew 51% year-over-year to 1,280.
  • Dollar-based net retention rate (NRR) at the end of June 30, 2021, was 119% and relatively consistent with the prior year’s rate.
  • Introduced Amplitude Experiment, the industry’s first full stack experimentation solution powered by customer behavior and product analytics to provide organizations with end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results.
  • Introduced Amplitude Recommend, the industry’s first personalization solution powered by customer behavior, machine learning, and product analytics to enable organizations to determine the right experience for each user and instantly measure impact on key outcomes like purchase conversion, average order size, or video completion. The system then adapts each individual experience based on these insights to optimize the desired outcome.
  • Hosted inaugural Digital Disruptors Summit, a premier event for innovators and transformers who are shaping the world through disruptive digital products.
  • Hosted its Virtual Investor Day on September 14, 2021, which was held in connection with Amplitude’s registration statement on Form S-1 filed with the U.S. Securities and Exchange Commission relating to the proposed direct listing of its Class A common stock. A replay of the event is available at investors.amplitude.com.

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Financial Outlook:

For the third quarter and full year 2021, the Company expects:

Q3 2021

FY 2021

Revenue

$43.0 – $44.0 million

$160.0 – $162.0 million

Non-GAAP Loss from Operations

$(5.0) – $(4.0) million

$(25.0) – $(23.0) million

Non-GAAP Net Loss Per Share

$(0.15) – $(0.12)

$(0.50) – $(0.46)

Weighted Average Shares Outstanding

34.2 million

49.6 million

Additionally, the Company expects that its full year 2022 total revenue growth will be in excess of 40%.

Fully Diluted Share Count: Approximately 129.6 million shares as of September 30, 2021. Excluding shares that are issuable with respect to outstanding options and restricted stock units (“RSUs”) that have been granted but have not yet vested or satisfied the service-based vesting condition per their terms, the fully diluted share count is 114.0 million. Both measures are calculated on a treasury stock method basis with respect to all common and preferred shares assuming a hypothetical per-share price of $32.02, the price of our series F preferred stock offering.

These statements are forward-looking and actual results may differ materially. Refer to the Forward-Looking Statements safe harbor below for information on the factors that could cause our actual results to differ materially from these forward-looking statements.

Non-GAAP loss from operations and non-GAAP net loss per share expectations exclude expenses related to stock-based compensation expense and related employer payroll taxes (inclusive of stock-based compensation expense associated with the satisfaction of the performance-based vesting condition upon the Company’s listing on the Nasdaq Capital Market related to RSUs, for which the service-based vesting condition has already been met), amortization of acquired intangible assets, and non-recurring costs, such as direct listing costs. Direct listing costs are expected to be between $15.2 million and $15.5 million in Q3 2021 and $17.3 million and $17.7 million for the full year 2021. A reconciliation to GAAP loss from operations and GAAP net loss per share has not been provided as the quantification of certain items included in the calculation of GAAP loss from operations and GAAP net loss per share cannot be reasonably calculated or predicted at this time without unreasonable efforts. For example, the non-GAAP adjustment for stock-based compensation expense requires additional inputs such as the number and value of awards granted that are not currently ascertainable, and the non-GAAP adjustment for amortization of acquired intangible assets depends on the timing and value of intangible assets acquired that cannot be accurately forecasted.

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Introducing de Novo Solutions

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Business Wire
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Announcing new British technology venture for the experience economy

Building upon their previous entrepreneurial endeavours in creating, growing and exiting one of the first third party professional services firms dedicated to Oracle Cloud Applications in the UK&I, Tim Warner and Mark Sweeny today announced the launch of a new technology company for the emerging experience economy marketplace – de Novo Solutions (“de Novo”).

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Traditionally, SaaS Cloud enterprise ERP applications are designed in functional silos and do not always reflect the way employees work. The workers of today demand consumer-grade, virtually seamless digital experiences that help empower and enable them to deliver services efficiently and effectively to the customers or citizens they serve.

With a projected services to product ratio of 3:1, the total addressable market size of the professional services industry, supporting the experience economy, is estimated at $330 billion globally. The opportunity for an alternative dedicated focused consultancy offering against the large Systems Integrators and Management Consultancies can be significant.

de Novo is a boutique consultancy focused upon the experience economy specialising in creating industry vertical experiences and blueprints using ServiceNow and Oracle Cloud Applications.

The new organisation has said it is seeing many former executives and employees returning to pioneer into this exciting marketplace in both public and private sectors, with their goal to build another great British company, actively contribute to rebuilding the economy, and generating sustainable jobs in the UK technology sector.

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Tim Warner, Chairman, said, “We have watched the enterprise applications SaaS marketplace evolve, and again see the opportunity to pioneer and positively disrupt the systems integrator landscape. Pioneering new technology solutions, creating industry vertical solutions, and leading from the front made our previous ventures successful. de Novo is enhancing a formula for success and having many of the old team return we know we can achieve what we are setting out to be -– one of the very best systems integrators in the experience economy.”

Mark Sweeny, Chief Executive, said, “Neither Tim nor myself are individuals that have ever accepted the status quo, and delivering innovation means bringing positive disruption to the marketplace. Where others talk about doing things, we have always surrounded ourselves with people that go and make things happen. We are in the era of hybrid Cloud architectures and experience workforce platforms, and it is great to be part of both the ServiceNow and Oracle families. Exciting times lay ahead and the team we have assembled are some of the very best industry recognised consultants that not only have deep product expertise, but also know how to build a great business and fuel customer advocacy for our services.”

Marketing Technology News: MarTech Interview with Ron Jaworski, CEO at Trinity Audio

Powerful Covideo Capabilities Integrated into Usherpa SmartCRM™

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MTS Staff Writer
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Powerful Covideo Capabilities Integrated into Usherpa SmartCRM™
New integration offers streamlined workflow and fully compliance for LOs

SaaS platforms Covideo and Usherpa have collaborated on an integration that allows shared users to record and send videos to partners, leads and clients within the CRM.

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Both Covideo and Usherpa share a focus on personalized, engaging content. That alignment of shared values is ultimately what made us so excited to partner with them.”— Covideo CEO, Jason Price

Usherpa, a relationship engagement platform, offers mortgage professionals a SmartCRM™ and marketing automation system in one. Covideo, a video messaging platform, allows loan officers to record, send and track videos for loan process milestone events, messages to real estate partners, happy birthday messages, and more.

“Both Covideo and Usherpa share a focus on personalized, engaging content,” said Covideo CEO, Jason Price. “That alignment of shared values is ultimately what made us so excited to partner with them.”

Through the native integration, loan officers can use Covideo directly within Usherpa’s platform, allowing them to “streamline their workflows and optimize output,” said Price.

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Perhaps most importantly, loan officers are able to do so in a setting that adheres to strict compliance guidelines. Once a video is recorded, it is sent to a compliance officer for review and approval or, if denied, feedback on how it should be changed.

“Compliance is an important, but often challenging part of every loan officer’s day-to-day tasks,” said Chris Harrington, President and co-founder of Usherpa. “We know what a powerful tool video can be and we want to offer it to our users in a way that makes it as easy as possible for them to achieve their goals in complete compliance. This partnership makes that possible.”

The free integration is now live for Usherpa and Covideo users.

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Bloom&Co. Group Partners With AnyMind Group to Boost Support From Marketing to Supply Chain Enablement for Japanese Companies Expanding Into the Asia Region

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Business Wire
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Collaboration to provide localized support based on user behavior and consumption trends for each Asian market

Bloom&Co. Group, a company that delivers business growth by developing and implementing brand and marketing strategies based on customer insights, is announcing a partnership with AnyMind Group, an end-to-end commerce enablement platform that provides technology and solutions for marketers, business owners, influencers and publishers.

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The collaboration looks to enable Japanese companies to seamlessly and quickly expand their business in Asia through technology. This is not done simply by maximizing short-term sales and return on investment, but by building your business, brand and marketing capability across diverse markets in Asia-Pacific.

Additionally, this partnership will enable strategic growth of customers by leveraging AnyMind Group’s software suite, which provides end-to-end support for consumer businesses to develop and grow, utilizing cloud manufacturing, e-commerce enablement, marketing and logistics, and the strength of Bloom&Co. Group in developing and executing strategies based on customer insights.

In recent years, Asia as a consumer market has increased in importance around the world. Beyond China, South Korea and Japan, the rapidly-growing Southeast Asian region has been gaining momentum. As such, there is a greater focus in Japan towards the wider Asian region.

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Southeast Asia in particular is a diverse region with various languages, cultures, values and customs. Moreover, there are unique business and marketing requirements based on different economic standards and consumer preferences, which has become a major hurdle for companies entering the Southeast Asian market.

Based on this partnership, bolstered by software from AnyMind Group (which provides marketing support including strategy design, online advertising, and influencer utilization, etc. for enterprises and individuals in the Southeast Asian market) and the expertise of Bloom&Co. Group (which provides advisory services and support to drive incremental sales and return on investment through the formulation and execution of customer-oriented marketing strategies for businesses including global companies, listed companies, and start-ups), we can develop marketing strategies based on local customer insights in each market and enable highly-effective business tactics to drive business growth.

Customers can also tap on comprehensive support and capabilities offered by AnyMind Group and Bloom&Co. Group in the e-commerce and direct-to-consumer sectors, including cross-border e-commerce and logistics.

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UTU.ONE App Gets Influential With Amanda Cerny

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Globe Newswire
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LiveOne Launches Android Automotive App Expanding Its Music And Podcasting Services To Reach Next Generation Connected Vehicles

As one of the most followed female influencers, Amanda Cerny is known for her success on YouTube, Instagram and Snapchat. Utilizing her massive following to its full potential, Amanda has created several digital marketing campaigns for large brands and become a United Nations Environmental Ambassador. She is recognized globally for her sense of humor, charitable causes and incredible talent.

“Amanda knows that there are few limits when it comes to building an audience on social media,” explains Gordon Weiske, CSO of UTU.ONE. “No matter what the platform, Amanda has had remarkable success, and we look forward to having her on board as UTU.ONE prepares to launch officially.”

Marketing Technology News: Freshworks Announces Pricing of Initial Public Offering

Cross-Border Commerce Europe Launches the Second Edition of the “TOP 100 Cross-Border Marketplaces Europe”. An Annual Analysis of the Best Global Cross-Border Platforms Operating in Europe, EU28 Including UK.

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Business Wire
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Cross-Border CommerceCross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that maps the 100 best global marketplaces in the sector with a zoom on their cross-border performance in Europe. The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represents a turnover of €198.5 billion in 2020 (excluding travel), of which €115.4 billion, or 58%, is generated by marketplaces. Amazon and eBay have the lion’s share with expectedly a turnover of €44.3 billion and €22.8 billion in 2020, driving more than half of the market. The TOP 100 Cross-Border Marketplaces realise €100 billion in turnover throughout Europe. During the COVID-19 pandemic, marketplaces grew with an amazing 37.5%, supported by C2C marketplaces. This growth is expected to continue in 2021, reaching 65% of cross-border online sales in Europe by 2025. A study carried out by CBCommerce with support from FedEx Express and Worldline.

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“TOP 100 Cross-Border Marketplaces operating in Europe”

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:

  • Cross-border online sales in Europe (28 countries in Europe including UK, Switzerland and Norway)
  • SEO indicators for cross-border performance
  • A cross-border score determined on the number of covered countries
  • Number and percentage of cross-border visits

Four additional weighted parameters refine the ranking:

  • Type of marketplaces business models (B2B – B2C – P2P – C2C – …)
  • Pan-European brand strategies
  • AI & Big Data strategies
  • Type and number of services offered to the customers

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Finovate & Finn AI Host The Conversational Banking Summit This October

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prweb
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Finovate & Finn AI Host The Conversational Banking Summit This October
This virtual event is designed for leaders and practitioners at banks and credit unions to explore how chatbots and virtual assistants are changing the digital banking experience.

Finn AI, a market leader in Conversational AI chatbots for banks and credit unions, together with Finovate, are launching the Conversational Banking Summit on October 6th, 2021. This virtual event is designed for leaders and practitioners at banks and credit unions to explore how chatbots and virtual assistants are changing the digital banking experience.

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Banks and credit unions are rapidly adopting Conversational AI; according to Cornerstone Advisors nearly 1 in 5 credit unions plan on buying a chatbot in 2021, with 2 in 5 evaluating a chatbot project at the Board level. This Summit brings together 15+ leaders at banks and credit unions to share case studies and offer practical tips and advice to help cut through what’s hype and what’s real.

The event will also debut the results of new market research from Finn AI, MX, Q2 and Rival Research on how Millennials and Gen Zs are banking today and how they think about and manage their financial health.

The event features a keynote presentation from Alexandra Cahill, Head of Insights & Storytelling and Enterprise AI Design for Capital One, who will discuss why it’s crucial that smaller banks and credit unions match bigger institutions’ AI-powered digital banking services to meet consumers’ evolving needs.

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Joining Alexandra from Capital One are leaders from BECU, United Federal Credit Union, Civista Bank, ATB Financial, RBC, Truist, City Bank of Texas, Allied Bank and more. Alongside will be technology leaders from Amazon, MX, Q2, Glia, and Genesys. These speakers will share how AI-powered chatbots are being used in the wild, what’s working and what’s not, and what the future holds.

“AI powered virtual assistants are quickly changing digital banking at many banks and credit unions, but there remains a lot of confusion around where to start, what use cases have the most impact and how to deliver value with a chatbot project” says Jake Tyler, Finn AI Co-Founder and CEO. “We’re proud to partner with Finovate, MX, Glia, Q2 and CU 2.0 to deliver this event for the retail banking industry. Attendees can expect a packed agenda full of practical and actionable content. It’s a must for anyone exploring a chatbot project in the next 12-24 months.”

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards

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PRNewswire
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Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results.

Acrolinx  Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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With more than 3,700 nominations from organizations of all sizes, across 63 countries and almost all industries, the International Business Awards are the world’s premier business awards. Acrolinx’s Marketing Team was chosen for its success in growing business and generating pipeline, releasing and building demand for new product capabilities, and establishing leadership in the inclusive language space. One judge commented that the team demonstrated “an impressive use of budget carefully leveraged to produce maximum results. The foundation of the marketing content is solid and consistent, which even further supports the product.”

Like other global organizations, the Acrolinx Marketing team works to build marketing and sales content that’s clear, consistent, inclusive, engaging, and on-brand. The Acrolinx Platform makes this possible by using Artificial Intelligence (AI) and natural language processing (NLP) to check and score all of the team’s content, and recommend ways to improve its fitness. This results in healthy content that’s primed to do its job — generating leads, enabling sales teams and partners, and building a growing pipeline of opportunity for Acrolinx.  The use of Acrolinx’s own product results in a sustainable and scalable pipeline — both demonstrating the advantages of content improvement technology and embodying the necessity for global enterprises to govern their content with AI and NLP to achieve strong business results.

“This award is a testament to the dedication, creativity, and excellence of the Marketing Team,” said Christopher Willis, Chief Marketing Officer of Acrolinx. “We look forward to continuing our successful campaigns and programs, with the ultimate goal of helping other global organizations fuel their billions of digital touchpoints with content that’s fit and ready to perform.”

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Siemens and Zscaler Partner on Integrated Zero Trust Security Solutions for OT/IT

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Globe Newswire
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Enables secure, on-demand remote access to OT applications and systems

Delivers Zero Trust OT/IT security approach for office and production networks

Improves plant uptime and efficiency with secure remote access

Siemens and Zscaler, Inc., the leader in cloud security, are partnering to enable customers to securely access Operational Technology (OT) systems and applications in the production network from the workplace – whether in the office or working remote. These new capabilities enable users to remotely manage and control quality assurance or diagnoses issues.

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To ensure that the OT network is not exposed to any increased threat potential, Siemens and Zscaler have expanded the “Defense-in-Depth” OT concept secured by a Zero Trust Architecture. Based on the principle of “least-privilege access”, Zero Trust only authorizes application-specific access based on verified user identity and context. In combination with the existing OT security mechanisms, such as cell protection firewalls, this allows implementation of a granular access concept. In addition, production requirements for availability and real-time capabilities continue to be met. This is operationalized by installing the app connector for the cloud-based remote access service Zscaler Private Access™ (ZPA™) on a Docker container in the Siemens Scalance LPE local processing platform, thus creating an access solution for industrial environments. Centralized management in the Zscaler Zero Trust Exchange™ cloud platform and the use of outbound connections facilitate more restrictive configuration of existing firewall rules, and the reduction of operating costs for administration and monitoring. Existing legacy systems can also be easily retrofitted with the Zero Trust Exchange solution. This offering is now available to customers through Zscaler and Siemens.

Hanna Hennig, Information Technology CIO at Siemens, explains: “Operators of larger corporate networks are faced with the challenge of carrying out production work remotely with uniform security guidelines for OT and IT. By combining our communication technology with Zscaler technology, we can bring IT’s Zero Trust approach directly into the OT environment. We have already successfully tested this approach in some of our own plants.”

 

“Today, the protection of companies can no longer be limited to just IT settings. In times of converging IT and OT infrastructures, organizations must also take the security and access requirements of their production surroundings into account,” says Deepak Patel, OT Security, Office of CEO at Zscaler. “Together, Siemens and Zscaler are now bringing the benefits of Zero Trust to OT environments, thereby increasing control and protection mechanisms for all technology assets, including in production environments.”

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GuideCX CEO Peter Ord to Speak at SaaStr Annual 2021 Conference

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prweb
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GUIDEcx Launches New Product Features Designed to Improve Efficiency and Customer Engagement During Client Onboarding Process
Ord will discuss solutions for discovering the hidden values within the new client implementation process.

Peter Ord, founder and CEO of GuideCX®, the premier client onboarding platform, will speak at the SaaStr Annual 2021 Conference on Tuesday, September 28 in San Mateo, California. Ord’s presentation, “The Real Costs of Implementation: How to Measure and How to Minimize,” will mark his first-ever at SaaStr Annual.

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This year, the world’s largest nonvendor B2B software conference, will bring together more than 25,000 attendees in a hybrid experience. During Ord’s interactive engagement, he will discuss the measurable costs of the implementation process as well as reveal tools to help companies reduce churn, reduce time to value and recognize their revenue faster. As a top SaaS onboarding software for business professionals around the world, having a presence at SaaStr will only continue to strengthen overall brand recognition of GuideCX.

“Having the opportunity to share what I’ve learned with an audience of such respected business professionals across the world is a huge milestone for GuideCX and our positive trajectory as we continue to advance to new heights,” said Ord. “We look forward to having a presence at this year’s event and being able to bring new awareness to how people everywhere can optimize their client implementation process.”

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During his presentation, Ord will highlight three main takeaways: how to identify bottlenecks, optimization for self-serving controls and the accurate measuring of time and cost to value. He also hopes to instill one of his top lessons in participants: “You can’t optimize what you can’t measure.” In addition to his speech, those at SaaStr can meet Ord and the GuideCX team at their booth set up inside the San Mateo County Conference Center with a free expo pass. The client onboarding software is also a Super Gold Sponsor of the event.

SaaStr Annual 2021 will take place September 27–29, 2021, with Ord’s presentation on new client onboarding solutions to be held at 5 p.m. MDT on September 28.

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