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Litmus Announces Adobe Journey Optimizer Integration Streamlining Email Production, Testing

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Litmus Launches AI Assistant to Empower Captivating Emails For All

Integration enables seamless collaboration and real-time customer engagement insights ensuring email campaign success

Litmus, a leader in email marketing, today announces its integration with Adobe Journey Optimizer. The Adobe Experience Cloud application, built natively on Adobe Experience Platform, is a B2C-focused omnichannel marketing tool for orchestrating and delivering personalized, connected customer experiences.

According to Litmus’ report, 2020 State of Email, Fall Edition, 60% of companies have four or more people involved in email review and approvals — a 52% increase from the previous year — and, as a result, 50% of marketers indicated optimizing their email workflow is a priority. Now, with Litmus’ Email Previews integrated with Adobe Journey Optimizer, users can test emails as they build, allowing them to get more error-free, exceptional email experiences to market faster. Marketers can also leverage engagement insights from Litmus to elevate email campaign success and ROI. By utilizing this integration and all of the tools within the Litmus solution, users can optimize content and their overall marketing strategy, ultimately allowing their messaging to resonate better and create meaningful connections with subscribers.

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“Testing every email is imperative to creating an exceptional customer experience. To connect with and meet the needs of ever-evolving consumers, marketers need to be equipped with resources to efficiently and properly review, test, and collaborate across platforms and internal teams,” said Melissa Sargeant, CMO of Litmus. “With our Adobe Journey Optimizer integration, marketers have everything they need to optimize and streamline their email testing and development processes so they can focus on delivering even more personalized, value-driving email campaigns.”

Marketers using the Litmus Email Previews application and Adobe Journey Optimizer can access real-time previews across more than 100 email clients and devices without leaving the email designer. This enables creators to efficiently review and approve email campaigns, directly improving team collaboration and reducing time spent reviewing and approving emails. Adobe Journey Optimizer users will also have access to additional in-depth Litmus email testing, a robust proof tool for review and approvals, and critical security features, ensuring email success while protecting customer and company data. Additionally, this integration provides Litmus users with access to deeper customer analytics and insights, improving overall email marketing strategy and ROI.

“At Adobe, we strive to help marketers securely deliver exceptional customer experiences,” said Sundeep Parsa, Vice President, Products, Customer Journey Management at Adobe. “Integrating with Litmus provides a holistic customer journey platform for marketers, empowering them to quickly optimize email testing and development processes with consumer privacy still top-of-mind.”

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Propel Announces $20 Million Series C to Help Manufacturers Deliver Long Term Customer Engagement

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Propel Bolsters Board of Directors with Global Marketing and Brand Strategist, Kirsten Allegri Williams, SAP and Optimizely Industry Veteran

Company is scaling life sciences and high tech industry solutions that put customers at the center of the product experience

Propel, the modern way to take products from concept to customer, today announced it has raised $20 million in Series C financing. The investment is led by Salesforce Ventures, with participation from existing investors Norwest Venture Partners, Cloud Apps Capital Partners, Green D Ventures and TIFF. The existing investors are joined by new investor Ankona Capital, a venture capital firm with experience in both supply chain and scaling enterprise B2B SaaS solutions. The company has raised a total of $48 million in funding to date.

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We’re excited to announce that we’ve raised $20M in #SeriesC funding led by @SalesforceVC. This capital will help our team continue to disrupt the manufacturing narrative and help the most innovative companies deliver products that customers love

With this new round of funding, Propel will continue its development of Product 360 – the only unified quality management (QMS), product lifecycle management (PLM) and commercialization solution built on Salesforce. By connecting product, quality, customer and supplier information in a single platform, Product 360 helps manufacturers launch products faster, simplify quality and compliance, and improve their employee user experience. This comprehensive approach is ideal for industries where success relies on getting high quality products to market fast, such as high tech, health and life sciences, consumer, and automotive suppliers.

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Propel’s Product 360 also supports high growth and enterprise businesses launching recurring revenue models that rely on long term customer engagement after the initial product sale. Enterprise-wide collaboration coupled with real time data allows companies to be more responsive to their customers, respond to unforeseen events faster, and make the right decisions.

“Now more than ever, new business models require faster innovation, supply chain resiliency, and global sales models to succeed,” said Ray Hein, CEO of Propel. “Progressive business and IT leaders recognize the need to put the customer at the center of the product experience. That’s why companies like Cisco, Guardant, Henry Schein, HP, Teladoc and Traeger have invested in Propel this year.”

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AcuityAds Announces Appointment Of Interim Chief Financial Officer

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AcuityAds Announces Appointment Of Interim Chief Financial Officer

AcuityAds Holdings Inc. or, the technology leader in consumer journey based advertising automation, today announced the appointment of Tatiana Kresling as Interim Chief Financial Officer, succeeding Jonathan Pollack who is retiring from the Company in accordance with his previously announced plans.  Mr. Pollack has agreed to remain available to the Company in an advisory role to ensure a smooth transition.

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Ms. Kresling has served as Executive Vice President of Finance at AcuityAds for the past three years.  Previously, she held senior-level finance positions at several private companies. Ms. Kresling has over 20 years of professional experience and holds both a master’s degree in finance and a CPA designation.

As previously disclosed, the Company is conducting a search to identify a permanent chief financial officer.  The Company expects this search to be completed this calendar year.

AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention throughout the customer journey.  Via its unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary Artificial Intelligence technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era.

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Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising

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MTS Staff Writer
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Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising
Data from Userneeds and OMD Denmark shines a light on the importance of high impact formats when it comes to grabbing audience attention 

Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads.

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The data, collected over a 6 month period across a selected range of advertisers, pointed to the difference between viewability and attention generated by various formats – from standard display ads of various sizes to Adnami’s high-impact top scroll and interscroll formats. 

The study revealed that Adnami’s formats generated an average ten-fold uplift in attention, and in some (extreme) cases up to 45 times more attention per 1000 impressions when compared to standard display, according to Userneeds’ eye-tracking panel. What’s more, a standard display format (160×600) with the highest viewability was in fact the format with the lowest ability to drive user attention.  

The Data also links attention to effectiveness, measured on brand preference and ad recall. Perhaps unsurprisingly, the longer the ad is viewed for, the more likely it is to make an impact on brand perception, with the findings supporting the inclusion of high impact formats in campaigns by default.

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“Viewability is not the same as attention and this study shows that existing metrics don’t go far enough when it comes to understanding what ‘good’ looks like in digital media,” says Adnami’s CEO, Simon Kvist Gaulshøj. “The winners will be those who understand if their audiences connect with their creative and media, and if this connection delivers an outcome. This study highlights the importance of considering metrics in a deeper and more qualitative way. Viewability is meaningless if an audience is paying little attention.” 

OMD Denmark’s Director, Peter Loell, comments: “With the industry still grappling with the most appropriate metrics to assess the efficiency of campaigns, this data shows that well-designed, high impact ads aren’t just viewable, but they capture attention, too. It’s important to remember that no metric in isolation will give us the whole picture. Advertisers must seek a balance between reach, attention and action in the media mix and not focus solely on price, nor on viewability.”

Adnami specialises in programmatic, high-impact advertising solutions, and works with a growing portfolio of publishers, agencies and advertisers. Launched in 2017, and with offices in Copenhagen and Stockholm, it is set to expand its programmatic tech solutions for high impact advertising throughout Europe in 2021. The company works with a diverse range of clients, such as Heineken, BMW, American Express, Disney, Samsung and Red Bull.

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Datawiza Adds Support for Microsoft Azure Active Directory Conditional Access to Deliver Zero Trust Security

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Quickly support detailed policies for how users authenticate and gain access to apps and data, on-premises or in the cloud

Datawiza, a pioneer in cloud-delivered Access Management as a Service (AMaaS), announced support for Azure Active Directory (Azure AD) Conditional Access in its Access Management platform, making it easier and faster for joint customers to achieve a Zero Trust Architecture. Datawiza also announced co-sell ready status in the Azure Marketplace, making it even easier for customers around the world to take advantage of the application migration benefits of Datawiza.

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“Faced with growing concerns around protecting private information, organizations need to quickly align with intelligent strategies to regulate who can access sensitive information, and under what circumstances,” said Dr. Canming Jiang, Co-Founder & CEO of Datawiza. “The combination of Microsoft Azure AD and our Datawiza Access Management Platform gives customers automated, error-reducing migration tools so they can quickly protect all apps — cloud or on-premises — within the Azure AD environment. With Conditional Access available in Microsoft 365 premium subscriptions, Microsoft has demonstrated an exceptional vision, enabling virtually any company to achieve Zero Trust, and we look forward to continuing to support their innovations.”

  • Support for Microsoft Conditional Access APIs

Conditional Access capabilities enable businesses to define the conditions that allow users to access specific data, apps or resources. For example, some employees may require visibility into Social Security numbers, while other employees do not. Many companies also feel that protecting their on-premises data with VPN-level access is insufficient, so they need to add protections after users log in via a VPN.

With support for Conditional Access APIs, Datawiza now enables businesses to immediately configure Conditional Access when taking advantage of Datawiza’s “one-click” application migrations to Azure AD using the cloud-delivered Datawiza AMaaS. This helps companies accelerate their journey to a Zero Trust Architecture by automating key application migration steps while reducing the possibility of errors. Conditional Access offers scale and identity protection, including real-time, granular, policy-defined access controls based on group, role, location, device, IP, or browser. With Datawiza, companies can also implement URL-level access controls.

“Microsoft is committed to helping organizations adopt Zero Trust Architecture and comply with evolving privacy regulations,” said Sue Bohn, vice president of program management, Microsoft Identity and Network Access. “We’re working with companies like Datawiza that are closely following Microsoft’s focus on end-to-end security and Zero Trust strategy, and are rapidly implementing the capabilities enterprises need to maximize the value of the Microsoft solutions they already own, including Microsoft 365.”

  • Microsoft Co-sell ready

Co-sell ready status means Datawiza can work directly with Microsoft sales teams and Microsoft partners on joint selling opportunities, making it even easier for customers around the world to take advantage of the application migration benefits of Datawiza. To earn co-sell ready status, a partner solution must be available in the Azure Marketplace, which means it is certified by Microsoft and optimized to run on Azure.

Available on the Azure Marketplace, cloud-delivered Datawiza Access Management Platform makes it easy for companies to migrate their applications to Azure AD and implement Zero Trust Architecture by providing a no-code/low-code solution that supports policy-defined, URL-level access controls based on detailed user and device attributes, such as group, role, IP, or browser.

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Simpli.fi Launches CTV Retargeting, Extending Its Performance CTV Product Suite

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Simpli.fi Launches CTV Retargeting, Extending Its Performance CTV Product Suite

New Capability Enables Advertisers to Retarget CTV Users with Automated Process

Simpli.fi, a leader in programmatic advertising and agency management software, announced today an enhancement of its Performance CTV offering with the addition of CTV Retargeting. With this new capability, advertisers can sequentially retarget users who were previously served a CTV impression with a variety of ad types, driving higher performance at a lower average cost.

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The number of connected TV devices in U.S. households has grown significantly this past year, as 82% of U.S. TV households have at least one connected TV device. With the rapid growth and adoption of CTV, the importance for advertisers to reach their desired audience with CTV advertising and drive actions is critical. As a leading CTV advertising platform, so far in 2021 Simpli.fi has run over 32,000 CTV campaigns for more than 8,200 unique advertisers, helping brands drive measurable results with CTV advertising.

“We’re excited to bring advertisers this new feature within our Performance CTV offering,” said Ryan Horn, SVP of Marketing at Simpli.fi. “As brands, retailers, and especially eCommerce advertisers head into the holiday season and beyond, CTV Retargeting will allow marketers to make the most of every impression and ultimately drive more conversions.”

Simpli.fi’s CTV Retargeting feature enables advertisers to deliver additional messaging to users who were previously served a CTV impression through an automated process. The automation with this new feature enables advertisers to efficiently and effectively guide consumers from the awareness stage to the action stage of their CTV campaigns. This new product feature leverages Simpli.fi’s cross-device graph to pair a user’s device and serve impressions across all of their devices and attribute conversions.

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New Salesforce and Slack Innovations Empower Companies to Create Their Digital HQ

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Announcing the Launch of Salesforce’s Accessibility Site

Domino’s, Intuit, and Splunk are running their digital HQ with Salesforce and Slack

 Salesforce, the global leader in CRM, today announced new capabilities that integrate Slack across Salesforce’s products and industry solutions, plus new Slack innovations that improve collaboration across organizational boundaries and empower teams to embrace asynchronous working.

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“Our mindset about work has shifted from a place you go, to something you do,” said Bret Taylor, President and Chief Operating Officer of Salesforce. “Every company needs a digital HQ to connect its employees, customers, and partners, and thrive in a work-from-anywhere world. Organizations around the world build their digital HQs on Salesforce and Slack so they can work better and grow faster.”

Following the August launch of new Slack integrations across Sales, Service, Marketing, and Analytics (Tableau), today Salesforce is launching integrations across the majority of its products, including Commerce, Experience, Platform, Trailhead, MuleSoft, and Quip, and its industry clouds and products including Sustainability, Corporate and Investment Banking, Healthcare and Life Sciences, Philanthropy, Nonprofit, and Education.

Also launching is a bevy of new Slack functionality aimed at giving customers the tools they need to thrive in this new era of digital-first work. Clips are a new way to easily create and share audio, video, and screen recordings within any channel or DM in Slack, letting people work more flexibly, on their own time. GovSlack is a version of Slack that meets the most stringent security and compliance needs of the U.S. government and the agencies they work with. And a host of enhancements to Slack Connect make it easier than ever to create and manage connections, even for customers and partners who don’t already use Slack.

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“Building your digital HQ means thinking carefully about the digital infrastructure that connects everyone in your business, helping them find new ways to innovate, collaborate and stay connected,” said Stewart Butterfield, CEO and Co-Founder of Slack. “This is a once in a generation opportunity for every company to reinvent themselves and make work more flexible, inclusive and productive. There could not be a more exciting time for Salesforce and Slack to come together to help every company find success in this new digital-first world.”

When organizations made the sudden move to remote work in 2020, most simply translated office-based routines into the virtual world. Today, it’s clear the workplace won’t snap back to the way it was. With nine in 10 companies planning a hybrid model moving forward, organizations must reinvent the processes and tools they previously relied on – such as in-person meetings, company-wide emails, and strategy offsites – for the digital-first world.

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Growing 6X Year-Over-Year, Plannuh Closes a $4 Million Round to Expand AI-Driven Marketing Leadership Automation Platform

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Growing 6X Year-Over-Year, Plannuh Closes a $4 Million Round to Expand AI-Driven Marketing Leadership Automation Platform

Funds will be used to accelerate growth and launch new product features and integrations

Plannuh, a SaaS company automating core marketing leadership processes including planning, financial management, and optimization of business outcomes, today announced it closed a $4.1 million equity round led by Ripple Ventures. Existing investors Glasswing Ventures, an early-stage venture capital firm investing in the next generation of intelligent enterprise and frontier tech startups and Gradient Ventures, Google’s AI-focused venture fund, participated in the round, which comes as Plannuh sees significant growth amid expanded product offerings.

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Plannuh, which helps businesses prove and improve the value of their marketing by consolidating all marketing plans, budgets, and metrics into a single cloud-based system for full visibility and collaboration, has increased its annual recurring revenue more than six times in the last 12 months and added more than 50 customers. The company also added several key capabilities to the Plannuh application, including a sophisticated new metrics tracking system and enhanced ROI measurement, new integrations with HubSpot and Salesforce, and a major AI-driven expense ingestion technology release to automate expense capture and reconcile with financial systems. Plannuh will use the funds to accelerate the development of automated planning and budgeting workflows, including incremental integrations and AI-based forecasting and recommendations.

“We have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing agenda as a strategic advantage,” said Peter Mahoney, founder and CEO of Plannuh. “The investment from Ripple Ventures, and our long-time investors Glasswing and Gradient will allow us to further accelerate customer acquisition and continue to enhance our product platform, with particular focus on additional integrations and automation.”

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“It is well known that finance and marketing teams often do not see eye to eye,” said Matt Cohen, Managing Partner, Ripple Ventures. “This largely stems from the fact that finance teams are numbers-driven, and historically marketing teams have struggled to demonstrate the value that advertising campaigns have on revenue. Another major issue for marketing teams is that most of their planning, budgeting, and expense tracking is done manually, either on paper or in Excel. Plannuh is on a mission to solve these inefficiencies and help quantify the effectiveness of marketing spend, thus reducing the friction between marketing and finance departments, and helping marketing teams get better results. This is what makes us so excited to lead this investment round in Plannuh alongside an amazing group of investors.”

“Plannuh’s AI-driven marketing automation platform is a game-changing solution to marketing’s planning crisis, effectively putting a stop to marketing budget waste,” said Rudina Seseri, Founder and Managing Partner, Glasswing Ventures. “From pre-seed to today, we have seen how Plannuh’s exceptional team led by Peter Mahoney and Scott Todaro, has been able to execute on their plan to deliver a single source of truth for budgeting, planning, and execution, and realize incredibly strong customer traction. Plannuh is an indispensable tool for every marketing organization, increasing alignment, and productivity while improving marketing ROI, and top-line growth. We are excited to continue to invest in Plannuh, alongside co-investors Gradient Ventures and Ripple Ventures.”

“Plannuh provides a powerful automation platform combining real-time financial data with marketing and sales outcomes, delivering unique data and insights daily,” said Zach Bratun-Glennon, Partner at Gradient Ventures. “Marketing and sales teams have increasing demand for Plannuh in order to prove the value of their investments, optimize and reposition spend, and drive growth with continuous, accurate feedback.”

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PiiQ Media Makes API Accessible to Customers for More Actionable Data

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PiiQ Media's Authenticity Scoring Enables Companies to Better Evaluate Social Media Activity

Company Also Adds Features and a Social Platform to Serve Customers’ Evolving Needs

PiiQ Media, the social media threat intelligence and risk analytics company, announced today that in response to customer requests, the company has made its API available to customers and added new features to its products that make them more accessible and actionable.

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It became clear via customer feedback that they wanted direct access to PiiQ Media’s data feeds, as well as an expanded set of deliverables and data processing to provide more actionable information on social media data. To better serve the evolving needs of customers, the company has made the following changes:

  • API accessibility for queries and data retrieval
  • Geolocation pulled from imagery analysis
  • The addition of Telegram as a collection platform
  • Executive Protection: vulnerability and threat monitoring for executives
  • Authenticity scoring, which delivers quantifiable conclusions on the authenticity of social media profiles and conversations

By adding features for imagery analysis and processing, along with authenticity scoring to highlight the fake nature of social media engagements and profiles, PiiQ Media is giving customers more useful information to act on. In addition, by adding new platforms for collection, such as Telegram, the company is expanding its visibility into social media conversations.

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API access benefits a significant number of customers who want the data PiiQ provides but have their own processes and interfaces to process the data. This allows for more seamless integration of PiiQ data into their existing tools.

A variety of customers have asked for more social platforms and more finished analysis, especially pertaining to photos and videos. By blending state-of-the-art geolocation technologies with PiiQ’s insight into individual profiles, the company is improving the accuracy of geolocation of imagery. PiiQ will continue to incorporate more imagery-based analysis for facial recognition and object recognition in the near future.

Aaron Barr, chief technology officer, PiiQ Media, said: “We are constantly looking for ways to improve our products for our customers to make them more accessible and relevant, no matter the business environment or processes. If we aren’t constantly looking for ways to make our customers more successful at their jobs, then we aren’t doing ours. These upgrades enable us and our customers to tackle the authenticity of social media information at scale.”

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Infinite Blue Unveils Product Enhancements for Mass Communications Solution

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Sendigo enables business continuity/disaster recovery teams to go from planning to notifying, with just two clicks

Infinite Blue, a leading provider of business continuity/disaster recovery (BC/DR) planning and response management software, has enhanced its mass communication solution, Sendigo. Built within BC in the Cloud, Sendigo offers the only seamless BC/DR and mass notification solution in a single product environment for companies needing to prepare, plan, and respond to threats that impact their organizations.

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Sendigo has recently been enhanced using the latest technology and is built with scalability in mind. Rather than solely taking care of a customer’s immediate needs, Sendigo is designed to flex with a customer as their organization grows as well as their usage of a mass notification tool.

“The need for organizations to provide clear communications to their employees has never been greater,” said Frank Shultz, Chief Executive Officer and Chairman of Infinite Blue. “Mass notification systems and scenario-based messages are proven to lessen confusion and strengthen the visibility of leadership. We have put a strong emphasis on keeping things modern and clean so the only thing our customers need to focus on is composing the message, while Sendigo takes care of the rest for delivery.”

Sendigo allows notifications to be sent via multi-channel (SMS, email, voice and/or Microsoft Teams) to do everything from validating employee safety to reducing recovery times. Some key features of Sendigo include scheduled messages, group messages, message acknowledgement, templates, polling options, reporting, and a geo-fencing lasso that allows you to determine recipients by defining a perimeter on a map.

Infinite Blue’s flagship application, BC in the Cloud helps companies with a commitment to organizational resiliency by providing an intuitive, full featured product with shared data, automated workflows, reporting and embedded mass notification. It is further enhanced with our Advisory services. This product has the flexibility to meet the unique needs of customers and their level of BC/DR maturity. Built on Infinite Blue’s low-code platform, it allows for greater product flexibility and quick implementation of enhancements.

BC in the Cloud is used worldwide by more than 500,000 users and serves more Fortune 10 companies than any other BC/DR planning solution.

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Aura and Blue Star Families Team Up to Protect Our Nation’s Military Community from Digital Crime

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Aura Survey: Many Americans Are Prioritizing Streaming Access Over Security

Active duty service members and their families are up to three times more frequently victims of cyber attacks than other U.S. adults

Aura, a leading provider of all-in-one digital security solutions for consumers, announced a partnership with Blue Star Families, the nation’s largest military family support organization. Aura will partner with Blue Star Families and its network of more than 1.5 million military family members to reduce the risk of digital crime and financial fraud  within the military community to enable families to easily identify and resolve instances of fraud, identity theft or other cyber threats.

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Blue Star Families offers resources and programs that help build stronger communities around military families and  address the unique needs of their community, including digital security. According to the FTC, active duty service members and their families are up to three times more frequently victims of cyber attacks than other U.S. adults, resulting in more than 65,000 fraud cases that cost military families $122 million in 2020 alone.

“There are certain activities that can make anyone more vulnerable to digital crime, such as moving homes, infrequently checking accounts and travelling overseas,” said Aura CEO Hari Ravichandran. “But for active duty service members, these are common and frequent behaviors that make actively monitoring and protecting one’s personal security challenging and often overwhelming. Through our partnership with Blue Star Families, Aura will work to reverse the disproportionate impact of digital crime and financial fraud on active-duty military, Veterans and their families and help protect the people who protect all of us everyday.”

By providing Blue Star Families’ membership with informative, actionable education around digital safety and complimentary access to Aura’s simple, all-in-one digital security app in honor of Veterans’ Day on November 11, Aura aims to promote peace of mind that military families will always be protected.

Aura’s nationwide employee base will also have the opportunity to volunteer in their local communities in support of neighboring military families, as well as to share their professional expertise with the Blue Star Families organization and its teams.

“We’re thrilled to partner with Aura to help protect our active-duty service members, Veterans and their families from digital threats,” said Blue Star Families CEO Kathy Roth-Douquet. “With Aura, they can simply secure everything they need to do online so they can protect everything they care about offline.”

Already trusted by millions, Aura’s simple, all-in-one app provides proactive digital security that alerts users to potential threats and helps resolve any issues. Aura simplifies digital security – helping to alleviate the burden on service members and their families – all backed by an experienced team of customer service professionals and a $1 million insurance policy for every customer to cover any losses from identity theft and fraud.

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FileCloud Introduces No-Code Workflow Automation to Drive Organizational Efficiency

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FileCloud Simplifies Collaboration with QR Code Support, Enhanced Microsoft Office Integration, and PDF Conversion

Innovative integration of business processes and file storage unlocks new levels of productivity throughout enterprises

Managers save time and money by replacing unnecessary subscriptions with an all-in-one solution that anyone can use to create new processes

Track work as it happens with a convenient dashboard that shows every running workflow

The move to digital processes and tools to improve efficiency and productivity is at the heart of any digital transformation. Processes such as contract reviews, file requests and invoice approvals can see tremendous returns on time and money once automated.

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“FileCloud’s new Workflow Automation connects content, metadata and tasks together and allows incredible power and flexibility as well as a no-code approach to automating enterprise-wide business processes.”

FileCloud 21.2, the latest version of the most secure, compliant and controlled enterprise content services platform, introduces a native workflow automation tool that allows managers and team members to create powerful business workflows with no coding necessary. The integration of secure storage and custom processes can take a team’s efficiency to new levels.

“The next generation of enterprise productivity will be powered by a bottoms-up, employee-first approach and will require software that empowers workers to create, streamline and automate processes to reduce errors and drudgery,” FileCloud’s founder and CEO Madhan Kanagavel said. “FileCloud’s new Workflow Automation connects content, metadata and tasks together and allows incredible power and flexibility as well as a no-code approach to automating enterprise-wide business processes.”

By incorporating workflow automation directly into the platform, users get all the benefits of FileCloud’s cloud-agnostic solution. With enterprise file storage and collaboration, flexible infrastructure (self-hosted, hybrid, or cloud), unparalleled security and the new Compliance Center, managers can save time and money by replacing unnecessary subscriptions from pure-play workflow vendors with an all-in-one solution.

An intuitive interface and drag-and-drop tools make it easy for anyone to set up review processes, send automated messages and more by creating workflows without coding:

  • Sales teams can automate contract review and approval processes.
  • Marketing departments can streamline content collaboration, press releases and agency partnerships.
  • HR leaders can expedite new employee onboarding, time-off and expense approvals and new policy review and implementation.
  • Legal teams can simplify patent and contract approval processes and new policy reviews.
  • Finance organizations can speed up invoice approvals and speed up checkpoint notifications.

Managers can create and share custom workflows with their teams to improve performance by reducing error and making high-volume tasks easier to accomplish. The entire process is supported by a convenient dashboard that shows every running workflow so users can see work happen in real-time.

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Draganfly’s Vital Intelligence Smart Vital System Now Available in Fobi’s Venue Management System for Conferences & Events

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Globe Newswire
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Draganfly Inc., an award-winning, industry-leading drone solutions and systems developer, is pleased to announce that its Vital Intelligence Smart Vital system has been integrated into Fobi AI Inc.’ Venue Management System for Conferences & Events.

The venue management platform will now consist of Draganfly’s Smart Vital assessment system, Fobi’s Passcreator mobile Wallet passes, proprietary Smart Tap Devices, Smart Scan Pass Validation App and Insight Portal for event analytics.

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Prior to an event, Fobi allows organizers to prompt guests to complete health screening on their phones. Using the phone’s camera, Draganfly’s Smart Vital system monitors, with voluntary consent, vital signs which include body temperature, heart rate, breathing rate and blood oxygen content (SpO2‎). It does not register any personal data of the individual being screened.

To watch how Fobi’s Venue Manage System for Conferences & Events works, please click here.

“Draganfly’s Vital Intelligence products have been game-changers for universities, corrections facilities, sporting events and large-scale conferences over the course of the past 18 months,” said Cameron Chell, Draganfly CEO. “We are excited to partner with Fobi on this critical platform that will help to ensure people can confidently attend conferences and events.”

In April, Fobi partnered with bdG Sports to run venue management at the MGM Resorts Championship PGA Event in Las Vegas. Recently, it has signed a deal to bring its venue management solutions to the Canadian Hockey League, the world’s largest development hockey league.

According to Pollstar, the COVID-19 global pandemic resulted in more than $30 billion USD in lost revenue for the live events industry in 2020. However, Market Research Future (MRFR) expects the global event management software market to reach nearly $14.6 billion USD by 2025 with a Compound Annual Growth Rate (CAGR) of 11.68%.

Fobi allows event organizers to manage access permissions based on automated health symptom pre-screening, customizable pre-screening questionnaires as well as vaccination status. It recently released CheckVax™ Validator, its universal app-less proof of vaccination validation solution, to support Smart Health Cards (SHCs), which have been adopted to verify vaccination credentials in parts of the U.S. and Canada.

“It is a difficult time for businesses. Our goal is to support them in their ability to comply with the health and safety protocols in place,” said Rob Anson, CEO of Fobi. “That’s why we are proud to have Draganfly as a partner. Their Vital Intelligence technology is helping us quickly and safely respond to changing market needs.”

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Cogniac Named a Rockwell Automation Technology Partner

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Cogniac-Named-a-Rockwell-Automation-Technology-Partner

Cogniac Corporation (“Cogniac”), a San Jose, California-based provider of enterprise-class Artificial Intelligence (AI) image and video analysis software, announced that it has joined the Rockwell Automation PartnerNetwork™.

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The inclusion of Cogniac as a member of the Technology Partner program within the Rockwell Partner Ecosystem will bring comprehensive AI vision solutions to the broad community of manufacturing and logistics companies leveraging Rockwell technologies. Cogniac’s AI vision platform seamlessly integrates into current workflows and scales with an organization utilizing proprietary EdgeFlow and cloud technologies.

“We’re thrilled to be a Technology Partner with one of the global leaders in industrial automation,” said Vahan Tchakerian, Chief Partnership Officer at Cogniac. “Rockwell’s focus on the future of technology implementation in manufacturing and the Internet of Things (IoT) aligns with our core model of driving efficiency at enterprise scale. We believe our technology and Rockwell’s Partner Ecosystem are leading the AI industrial revolution.”

The Rockwell Automation PartnerNetwork™ serves as the foundation for achieving mutually beneficial, superior business outcomes. Rockwell differentiates by combining access to the top end-to-end industrial technology, expert support and services, trusted partner and customer relationships, and a broad global presence. Their ecosystem of top operation and information technology organizations around the globe enables partners and customers to increase efficiency and efficacy, and achieve standout success.

“Cogniac helps operations deliver smart continuous improvement through visual data management and automation,” said Anne Baryenbruch, Technology Partner Manager, Rockwell. “We are excited to welcome Cogniac into our PartnerNetwork to continue to best serve our customers and their needs.”

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CreatorIQ Expands Its Leadership Position With Acquisition of #1 Influencer Marketing Analytics Platform Tribe Dynamics

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CreatorIQ Expands Its Leadership Position With Acquisition of #1 Influencer Marketing Analytics Platform Tribe Dynamics

Combination of Industry-Leading Performance Management And Analytics Solutions Creates The Definitive Platform Leader for the Creator Economy

Influencer marketing platform, CreatorIQ — the most trusted partner advancing the creator economy for brands like AB InBev, Disney, Sephora, and Unilever — announced the acquisition of the #1 influencer marketing analytics platform, Tribe Dynamics.

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“We are thrilled to be acquiring such a fast-growing, authoritative leader in Tribe Dynamics. With this union, CreatorIQ is accelerating our focus on advanced data science and analytics”

The deal brings together Tribe Dynamics’ advanced analytics and benchmarking solutions — the industry standard for beauty and fashion brands like Estee Lauder, Fashion Nova, and LVMH — with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud.

The combined company will extend CreatorIQ’s leadership position as the largest influencer marketing SaaS platform in terms of revenue, growth, data authority, and global expansion with over 450 customers, 250 employees, and $90 million in funding. The companies provide an end-to-end solution for marketers to find, activate, manage and measure their creator relationships. As influencer marketing continues to grow in size, scope, and maturity, brands need industry-standard models and data along with a 360-degree view of performance. CreatorIQ is leading the way to establish these standards and bring a new level of sophistication to the space at large.

“We are thrilled to be acquiring such a fast-growing, authoritative leader in Tribe Dynamics. With this union, CreatorIQ is accelerating our focus on advanced data science and analytics,” said Igor Vaks, Founder & CEO at CreatorIQ. “Applying Tribe Dynamics’ proprietary models, which are the standard in the beauty & fashion industries, to additional verticals will allow us to offer analytics and measurement benchmarks for the entire industry. This partnership raises the bar for what leaders should expect from an influencer marketing platform.”

“This is a big deal. Tribe Dynamics coming together with CreatorIQ is more than just two influencer marketing leaders joining forces with complementary strengths. It’s a profound opportunity to create standards for the entire influencer marketing sector and represents a multi-billion dollar market opportunity,” said Conor Begley, President at Tribe Dynamics. “Together, we will represent the unquestioned leader in the market and we are committed to serving the needs of brands across the globe as they invest in influencer marketing.”

CreatorIQ has seen rapid growth and customer expansion for the last five years, and is fresh off a round of new funding, adding another $40 million to its balance sheet. The new funding round was led by previous investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman joined the effort as a new investor in the company.

At the time of acquisition, Tribe Dynamics was in a period of rapid growth with new bookings growing over 100% YoY with a 110% net retention rate in the first half of 2021.

The transaction is expected to close in Fall 2021, after which Tribe Dynamics will continue to operate as an independent company for the foreseeable future. Cooley LLC represented CreatorIQ as counsel in the transaction, while Perkins Coie served as counsel for Tribe Dynamics. Truist served as the investment bank for Tribe Dynamics.

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Salesforce Achieves Net Zero Across Its Value Chain and 100% Renewable Energy

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PRNewswire
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Salesforce Announces First-of-Its-Kind Carbon Credit Marketplace, Empowering Any Organization to Take Climate Action on Their Journey to Net Zero
Sustainability Cloud 2.0 launches to help customers reach Net Zero, faster
In partnership with Global Citizen and 1T.org, Salesforce funds an additional 30M trees this year to reach its goal of 100M trees by 2030; donates $1M to American Forests and One Tree Planted

Salesforce, the global leader in CRM, today announced that it is a Net Zero company across its full value chain and has achieved 100% renewable energy for its operations. Salesforce developed emissions reductions strategies across Scope 1, 2, and 3 in four key categories—work from anywhere, infrastructure, business travel, and supply chain.

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Salesforce is also unveiling Sustainability Cloud 2.0 to accelerate customers’ path to Net Zero, empowering organizations to track and reduce their carbon emissions and become a sustainable business. New innovations include Slack-First Sustainability for better collaboration with suppliers, a carbon-offset ecosystem, and industry specific climate action plans.

“Climate change is one of the most pressing crises we face as a planet, and each one of us has a responsibility to help,” said Marc Benioff, CEO and Chair, Salesforce. “I’m proud that Salesforce is one of the few companies to have achieved Net Zero and 100% renewable energy, but we can’t stop until we embrace every solution and get every business on board. Together, we can sequester 100 gigatons of carbon by restoring, conserving or growing 1 trillion trees; energize an ecopreneur revolution to develop innovative climate solutions; and accelerate the Fortune 1000 to reach Net Zero.”

“Climate change impacts everyone and everything, and it disproportionately impacts the poorest and most vulnerable, amplifying global inequality,” said Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations at Salesforce. “Sustainability Cloud supercharged our path to Net Zero, and we’re empowering customers with the transformational tools and trusted data they need to reduce their carbon emissions and take climate action.”

Sustainability is essential to becoming a trusted enterprise. Customers want to do business with companies that are fully committed to climate action. In fact, 58% of people are willing to spend more with businesses that fight climate change.

Salesforce Expands Net Zero to its Entire Value Chain (Scope 1, 2, and 3)
Salesforce is continuing to drive towards a 1.5°C future by focusing on six sustainability priorities: emissions reduction, carbon removal, trillion trees & ecosystem restoration, education & mobilization, innovation, and regulation & policy.

Today, the company is releasing its Climate Action Plan to offer a blueprint for others to accelerate their journey to Net Zero.

“We need bold and urgent action if we are to deliver the promise of Paris and a healthier, cleaner, more resilient zero carbon world in time. Salesforce has shown significant leadership in climate action through their innovation, supply chain decarbonisation and policy advocacy work, and I encourage businesses around the world to step up now and join us in the Race to Zero emissions,” said Nigel Topping, UN High Level Climate Champions for COP26.

Salesforce achieved Net Zero emissions by:

  • Committing publicly to the shared, global goal of achieving a just and equitable transition to Net Zero, in line with a 1.5°C future.
  • Prioritizing reducing emissions as quickly as possible and aligning its own full value chain emissions (Scope 1, 2, and 3) to the global trajectory of ~50% emissions reductions by 2030, and near-zero emissions by 2040. With Sustainability Cloud, Salesforce identified the most impactful opportunities to lower its carbon footprint.
  • Compensating for any remaining emissions by purchasing renewable energy and carbon credits of high credibility, impact, and co-benefits. In the long-term, using removal credits only and in the near term using a combination of avoidance and removal credits.

In 2021, Salesforce achieved 100% renewable energy, purchasing enough renewable energy to match all electricity it uses globally. Since first committing to this goal in 2013, Salesforce has been working to accelerate the global transition to clean and renewable sources of electricity with the aim for a future where renewable energy is powering the world around the clock.

To address climate change, businesses need to decrease emissions and increase carbon removals from the atmosphere. Salesforce is focused on deploying natural carbon removal tools, including trees and oceans, while scaling technology-based carbon removal solutions. From ecopreneurs to enterprises—innovation is needed to expedite the path to decarbonization.

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Sustainability Cloud 2.0 Accelerates Companies to Net Zero, Faster
More than 70% of people believe emissions reduction should factor into business operations, yet tracking a company’s full value chain emissions is complex and time consuming. With Sustainability Cloud, Salesforce was able to reduce its carbon accounting process from more than six months to just six weeks.

Sustainability Cloud is designed to help customers track and reduce their emissions and take action through a full view of their environmental footprint with investor-grade data for customizable ESG reporting. This data is essential for third-party audits, financial filings, corporate reputation, and building trust with all stakeholders. Customers including Clif Bar & Company, ISDI, MillerKnoll, Uhuru, and XERO are already beginning to use Sustainability Cloud to track their carbon emissions and take action.

Today, Salesforce is introducing Sustainability Cloud 2.0 to help businesses accelerate to Net Zero by making progress on the six sustainability priorities and turning commitments into action. In the next generation of Sustainability Cloud, companies will see the following:

  • Suppliers are a significant part of the carbon reduction equation. Companies will get investor-grade scope 3 reporting with Slack-First Sustainability, allowing them to effortlessly connect and securely collaborate at scale with suppliers around science-based emission reduction targets through Slack Connect.
  • Every industry has unique needs. Businesses will be able to visualize their fastest path to Net Zero with Climate Action Planning, which includes forecasting, scenario planning, and built-in decarbonization plans.
  • Climate action needs everyone to mobilize and collaborate. Salesforce is investing in building an Open Exchange Ecosystem, in which customers will be able to purchase and manage high-quality carbon credits from ecopreneurs, advocate for science-based climate policies, and democratize sustainability by educating teams.

“At Clif Bar, we are guided by our values, like striving to create a healthy and sustainable food system. We know that fostering collective climate action, in partnership with our suppliers, is key to our success,” said Roma McCaig, Senior Vice President of Impact and Communications, Clif Bar & Company. “We’ve committed to creating a net positive impact on climate. That’s why we’re leveraging Salesforce’s Sustainability Cloud to further enhance visibility into our carbon footprint while also helping our suppliers reduce their own.”

Nature-Based Solutions Are Critical to Addressing the Climate Crisis
At Salesforce, the environment is a key stakeholder, and trees are one of the most effective solutions to pull carbon out of the atmosphere. That’s why Salesforce is a founding partner of 1t.org, a movement to conserve, restore, and grow 1 trillion trees by 2030.

Through Dreamforce Gives, Salesforce is donating $1M to American Forests and One Tree Planted to advance tree equity and urban canopy in lower income communities and neighborhoods, and to reforest disaster-affected areas.

  • Dreamforce Gives: American Forests will focus its efforts in Dallas, Phoenix, and Rhode Island — areas that are grappling with extreme heat and have been identified by American Forests’ Tree Equity Score as having high disparities in tree canopy — and plant more than 1,700 trees in underserved communities across these areas. One Tree Planted will plant trees globally to support urban reforestation and tree equity in lower income communities and neighborhoods.
  • Global Citizen: As part of the company’s commitment to the planet, Salesforce is partnering with leaders and activists for Global Citizen, a movement to mobilize millions of people around the world to defend the planet and defeat poverty. Inspired by the actions of global citizens and as part of the Global Citizen Live event, taking place on September 25th, and in partnership with 1T.org, Salesforce will fund the restoration, conservation, and growth of an additional 30 million trees by this year driving forward its overall goal of 100M trees by the end of the decade.
  • Trees for Jane: Salesforce is also a proud supporter of Trees for Jane, a new campaign to protect and restore the world’s trees and forests, inspired by Dr. Jane Goodall. Trees for Jane aims to stop deforestation while also empowering individuals to plant and care for their own tree or trees in their backyards, rooftops, or with local community groups.

The protection of our planet requires everyone — governments, investors, businesses, individuals — working together, today, to take climate action.

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Toshiba Powers Superior Customer Experience for Pittsburgh Automotive Group

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Business Wire
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Toshiba Global Commerce Solutions Unveils “Mission Control” to Deliver Wall-to-Wall Support Services to Retailers

Toshiba Technology Simplifies Day-to-Day Document Management for Bowser Automotive Employees & Customers

Toshiba America Business Solutions is simplifying the car buying experience for Bowser Automotive customers across the dealership’s four Pittsburgh area locations. To achieve this, Toshiba is accelerating the often daunting and time-consuming car purchasing process via its next gen e‑STUDIO™ multifunction printers (MFPs) and their seamless end-to-end integration within the company’s critical workflows.

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@ToshibaBusiness is powering the customer experience for Pittsburgh automotive group. Bowser Automotive is accelerating the car purchasing process via Toshiba’s next-gen e-STUDIO multifunction printers. #TeamToshiba

The 52 e-STUDIO systems Toshiba is deploying throughout the automotive seller’s footprint are creating and facilitating diverse workflows – from sales and marketing to accounting and human resources – to fully address Bowser’s document management needs. As a result, scanning, emailing and wirelessly printing are more efficient and secure for the automotive group’s customers and staff.

“Toshiba has been an extraordinarily beneficial technology partner for our staff and customers,” says Bowser Automotive Owner Gary Bowser. “The company’s MFPs are saving us time and money by automating many of our day-to-day tasks, and more importantly, enabling us to better serve our customers.”

Driving Performance

Bowser’s workforce depends on Toshiba systems to produce the documents necessary to operate. Toshiba e-STUDIO MFPs throughout the automotive group’s Western Pennsylvania dealerships produce such essential documents as employee onboarding paperwork, marketing materials, body shop repair orders, customer car contracts and much more.

Toshiba devices also handle the sensitive and security-intensive processing of order paperwork to the state of Pennsylvania Department of Motor Vehicles and Bowser’s automobile manufacturer partners.

Bowser personnel and customers particularly appreciate the Toshiba systems’ wireless printing capability. This unique functionality enables Bowser associates and shoppers alike to print time-sensitive documents from anywhere across the automotive group’s four sites.

“Helping Bowser Automotive manage their extensive document needs more efficiently and affordably is very gratifying for us,” says Toshiba Business Solutions President Steven Sauer. “We’ll continue to closely collaborate with Gary and his team while seeking additional ways we can help them operate even more effectively.”

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BuzzGuru Debuts All-In-One Analytics Suite For Influencer Marketers On YouTube, Twitch And TikTok

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BuzzGuru Debuts All-In-One Analytics Suite For Influencer Marketers On YouTube, Twitch And TikTok

BuzzGuru, the global influencer marketing leader, today announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch.

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The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor’s influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with.

“Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars,” – said Pavel Beinia, CEO and Founder at BuzzGuru. “However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results”.

BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc.

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The platform’s competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors’ influencer marketing strategy by app, game, or brand’s website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage.

“Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with,” – added Pavel Beinia. “BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other”.

Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers’ needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge.

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Splunk Ranks No. 1 in ITOA Market Share for Seventh Consecutive Year

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Business Wire
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SHRM Increases ROAS by 400% With Anteriad

Expanded Customer Adoption Lands Splunk First in 2020 IT Operations Analytics Market Share Report

Splunk Inc., provider of the Data-to-Everything Platform, announced it was ranked No. 1 in IDC’s Worldwide IT Operations Analytics Software Market Shares, 2020.* This is the seventh year in a row Splunk topped the annual list, with company revenue in IT Operations Analytics (ITOA) driven by increased expansion in Splunk’s log management and analytics capabilities. Splunk IT offerings include Splunk IT Essentials, Splunk Infrastructure Monitoring, Splunk IT Service Intelligence (ITSI) and Splunk On-Call. Download the IDC Worldwide ITOA Software Market Shares, 2020 on the Splunk website.

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“prepackaged content and visualization for a variety of use cases including IT operations, APM and IT service intelligence”

IDC credits Splunk’s support for “prepackaged content and visualization for a variety of use cases including IT operations, APM and IT service intelligence,” as a key driver behind its leading position. Additionally, IDC cites that the “number of data sources, data volumes, and use cases continued to expand driving increased customer adoption.” IDC estimates that the worldwide ITOA market grew by 6.7% from 2019 and is valued at $3.7 billion overall. IDC also estimates that public cloud software-as-a-service (SaaS) delivery of ITOA software represented 24.4% of total revenue in 2020, up from 19.3% of total revenue in 2019 with SaaS-based adoption growing rapidly. This is a core market Splunk Cloud Platform delivers in to provide fast, flexible and scalable data services to customers.

“The growing complexity of today’s hybrid IT environments has only made monitoring cloud services and mission-critical on-premises applications more challenging, with IT and DevOps teams forced to meet evolving customer expectations from every corner of the business,” said Spiros Xanthos, VP of Product Management, Observability and IT Operations, Splunk. “IDC’s ranking of Splunk as the ITOA market share leader for seven years now is a testament to Splunk’s continued commitment towards helping our 20,000+ customers leverage data from any source, at any scale and in real time to solve their business challenges.”

Splunk offers the most comprehensive, flexible and robust IT monitoring and management solutions for any IT landscape — on-premises, hybrid or multicloud — enabling customers to deliver lower mean-time-to-detect (MTTD) and mean-time-to-resolution (MTTR) of issues with AI-driven capabilities. Splunk’s leading position on IDC’s ITOA market share report demonstrates Splunk’s success in providing customers with the tools they need to modernize their IT environments and become data innovation leaders. For more information on Splunk IT solutions, visit the Splunk website.

*IDC Worldwide IT Operations Analytics Software Market Shares, 2020: Market Growth Accelerates, Doc #US48125121, Tim Grieser, August 2021.

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