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Qsic focuses on US expansion with Gow at its helm

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Qsic Inc, the enterprise technology platform that contextually automates and creates unique data-driven customer experiences, continues to expand and is thrilled to announce Lachlan Gow as US President.

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Gow launched the US headquarters 18-months ago, strategically positioning the business for rapid expansion across the US.

“I am very pleased to join the Qsic leadership group and work with the amazing team to drive innovation and deliver market leading services to our clients and their customers throughout the US. I believe Qsic is uniquely positioned to deliver real value to our clients and I’m incredibly excited by the opportunity to bring this to life.”, said Gow.

Gow, previously Coates Group GM, successfully led large scale technology deployments for the likes of McDonald’s, Carl’s Jr., Burger King (HJ’s), Woolworths and Merlin Entertainment. Qsic CEO, Matt Elsley, said “We’re very excited to have Lachlan move into the position of President within our US headquarters. His depth of experience, knowledge and leadership capabilities will complement our growing team of passionate people, dedicated to making spaces smart.”

Alongside Gow, Edward Welsh heads up the US Sales organization as VP of Global Sales, to help clients transition their thinking and adopt a smart, dynamic customer experience.

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ShardSecure Expands Distribution with Strategic Channel Partners

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ShardSecure®, the world’s most innovative provider of data security and privacy with Microshard™ technology, announced they have signed partnership agreements with Connect I.T., New England Safety Partners and T•Services in Brazil. The resellers join FiveSky, who signed on to sell ShardSecure’s solutions earlier this year, as well as D.C. Consulting and Red River.

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“We are so pleased to be able to continually expand our distribution capacity through partnerships with these esteemed resale solutions providers,” said ShardSecure CEO and Co-founder, Bob Lam. Bill Rubin, CEO of Connect I.T., a global provider of leading-edge network and cyber defense technologies, commented, “ShardSecure’s Microshard technology meets Connect I.T. Solutions’ high standards for ensuring customers are protected from data breaches such as those caused by cloud misconfiguration or malicious attack. Their solution takes an innovative approach to adding a critical security layer for our customers in a range of verticals and functions.”

New England Safety Partners helps businesses with comprehensive risk management services in cyber security, physical security and compliance management. On their agreement with ShardSecure, Edward Gardner, Principle, New England Safety Partners added, “We’re thrilled to work with ShardSecure to offer our customers an effective way of mitigating risk associated with their sensitive data, especially one that can be easily implemented both in place of or as a complement to existing security controls, while leveraging existing technology footprints. ShardSecure not only augments overall security, but can improve audit outcomes and positively impact compliance programs.”

Chris Oliver of Brazilian value-added reseller and IT solutions provider T•Services said, “We are pleased to be offering ShardSecure’s Microshard technology to customers in South America, helping clients accelerate cloud adoption, secure source code repositories, IoT video and backup data bases and positively impact regulatory requirements.” T•Services has supported clients in finance, aerospace, government, defense, manufacturing, and more for over eighteen years.

ShardSecure also finalized a partnership agreement with New York-based Fivesky, an IT and network security advisory and solutions provider, earlier in 2021. “We are excited to partner with ShardSecure, whose Microshard technology will help our Wall Street customers embrace the benefits of new cloud computing models knowing their data is reliably protected,” said Fivesky CEO Reza Pourkhomami.

In addition to Connect I.T., New England Safety Partners, T•Services, and Fivesky, ShardSecure has agreements in place D.C. Consulting and Red River. The software is also sold directly by ShardSecure and is available via the AWS Marketplace.

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CoreMedia Appoints former Warner Brothers HR Director, Susanne Thielecke, as New VP of Talents and Culture

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CoreMedia Welcomes Auromita Bhadra as Vice President, Product Management

Experienced author and innovative employee advocate will propel future growth with a focus on learning, diversity, and sustainable culture

CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, is excited to announce the appointment of Susanne Thielecke as the company’s new global Vice President of Talents and Culture. Thielecke is a respected author and expert on emerging models of work and employee culture. She brings over twenty years of experience as a human resources executive, consultant, and mentor for a wide range of global brands including SinnerSchrader and Warner Brothers Entertainment. She will help to cultivate and expand CoreMedia’s global talent base with a strong focus on recruitment, culture, and learning.

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“CoreMedia was the perfect match for me and the ideal environment to demonstrate my commitment to organic growth and a dynamic, adaptive company culture,” said Thielecke. “CoreMedia’s employees are uniquely passionate and customer-focused. It’s the kind of place where new employees come for the job and stay for the people. I hope to build on this energy to drive the company in new directions while maintaining a strong link to its core values and history.”

Thielecke will manage the end-to-end employee lifecycle and workplace culture for all CoreMedia’s global locations and will be responsible for overseeing the company’s growth and development through innovative recruitment, employee development, and learning initiatives.

“Susanne intuitively understands what makes the CoreMedia community special and is committed to helping us take our company culture to even greater heights,” said CoreMedia CEO, Soeren Stamer. “She is courageous and curious enough to shape the future and find new paths, but humble and experienced enough to deeply connect with existing values and culture.”

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Prior to joining CoreMedia, Thielecke spent over 15 years at Warner Brothers Entertainment where she served as HR Director for their teams in Germany, Poland, Russia, and Turkey. She is also the author of the book, Fit für New Work, which provides deep insights into the future of the global workplace including new forms of work such as home office or co-working.

As VP of Talents and Culture, Thielecke will focus on recruiting new talent to help fuel the company’s projected growth, developing new educational programs to extend employee learning opportunities, and overseeing the compensation and career paths for all global employees. She is also committed to cultivating a diverse, equitable, and inclusive workplace for all employees.

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Transactional SMS, a Profitable Venture in a Post Pandemic World, Says MSG91

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The coronavirus pandemic struck in the first quarter of 2020 and completely restructured the society, affecting the telecommunication sector in an entirely different way altogether. Even though there was a dip in commercial SMSs initially, due to an urgent need of a customer friendly yet contactless business, transactional SMSs witnessed a significant hike. The marginal drop was the result of a crunch in the travel and tourism, aviation, retail, and other such sectors. However, according to the global consumer sentiment surveys carried out by McKinsey & Company, consumers are turning to digital and reduced-contact ways of accessing products as the need for safety has considerably increased in the (post) pandemic era. In the US, this trend has been enhanced by Gen Z, millennials, and other consumers in general. Due to this increase in demand for a contactless and safe service, various sectors have adopted transactional SMSs for their business.

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Transactional SMSs have a high potential in the industry and their demand has witnessed a significant raise despite an upsurge in the duty. Commercial SMS traffic has visibly increased with an estimate of 1.3 billion messages per day towards the end of last year, whereas in the beginning of the pandemic the figure was around 1.1 billion.

According to a new market study on Telecom API published by Global Industry Analytics Inc., presented the global market for Telecom API estimated at $170.3 Billion in the year 2020, is projected to reach a revised size of $435.6 billion by 2026, growing at a CAGR of 16% over the analysis period. Messaging API represents a key segment here with SMS, MMS, and RCS being analyzed to grow at a 17% CAGR (compound annual growth rate) to reach $169.5 billion by the end of the said period.

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This prominent growth in transactional SMSs has stemmed out of a rise in e-commerce, digital payments, and banking during the subsequent phases of lockdown and post-lockdown. As reported by Business Wire, the U.S. government’s focus is on improving the rules for bulk SMS across the country which in turn has boosted the demand for bulk SMS marketing leading to an increase in adoption of transactional SMS across various industries.

Considering the wide range of statistics mentioned above, with the growth curve of transactional messages on a rise, the words of Shubendra Agarwal of MSG91 stands true as he remarks, “Transactional SMS will continue to account for the largest part in SMS volumes and will potentially increase through traffic from sectors like banking, government, e-learning, etc. in the coming years.”

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Plug and Play to Collaborate on Innovation in Artificial Intelligence with INTEMA by MTS AI

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Plug and Play, the World's Largest Global Innovation Platform, Partners with LG Display

Plug and Play the largest global innovation platform in the field of Artificial Intelligence, and international accelerator and investment platform INTEMA (Intelligent Machines) launched by AI subsidiary of MTS, largest telecom operator in Eastern Europe, have commenced a partnership that will see INTEMA and Plug and Play’s global ecosystem development, leveraging the platform to support its comprehensive digital transformation strategy in the field of Artificial Intelligence.

The collaboration with Plug and Play will allow INTEMA by MTS AI to expand the number of global AI startups to be included in the accelerator program which provides access to international expertise in Artificial Intelligence and possible investment opportunities.

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Plug and Play, headquartered in Silicon Valley, is renowned for connecting startups, corporations, and investors throughout the world to help them to collaborate and scale together. Plug and Play’s global ecosystem across the United States, Frankfurt, Amsterdam, Milan, Paris, Abu Dhabi, Barcelona, Shanghai, Singapore, and Tokyo encompasses over 40,000 startups and 500 official corporate partners. In 2020 alone, 2,065 projects were accelerated in Plug and Play.

INTEMA by MTS AI accelerator aims to select best global startups and coach the teams in key areas including technology, product, marketing and sales expertise. As part of the partnership, Plug and Play experts will become mentors in INTEMA acceleration program and share their experience with the participants in the training program to enhance their knowledge, skills and capabilities in order to help them scale their businesses and foster the creation of cutting-edge AI solutions. INTEMA by MTS AI accelerator also welcomes AI experts from leading technology companies such as Samsung, Shazam, Apple, Intel, Nvidia and others to work with its accelerator startups and provide mentorship.

Each accelerator program participant will receive this expert guidance alongside up to $100,000.00 in early-stage funding from INTEMA. They may also be included in INTEMA fund pipeline which recently made its first investment of $10 million in San Diego-based startup Kneron that makes AI chips (among its investors are Foxconn, Qualcomm, Sequoia and Horizon ventures).

“In the realm of artificial intelligence, we are building a full-cycle system for dealing with ideas, projects, and products. The collaboration with Plug and Play will strengthen our efforts in this process: we seek for potential teams all around the world, support AI solution developers, and take their products to the next level. Going forward, we plan to continue investing in promising AI-focused teams and technologies as part of our venture fund, corporate accelerator, and venture studio,” – said Alexander Khanin, Head of the MTS AI Center.

“We see soaring demand from investors for products and startups in AI. Experts claim AI to be a major game changer in the upcoming years. We select the best AI teams from all over the world to boost them with our expertise and resources. Our mentors and experts work with leading global tech companies, our team has a solid background investing in tech companies. We give our portfolio companies computing powers of our top tier superpod for free. The mission of our accelerator backed by AI focused VC fund is to give companies and startups an elevator ride so they could disrupt industries with their tech. We are sure that Plug & Play is a great partner for that,” – said Alexey Posternak, Chief Financial and Investment Officer at MTS AI Center.

“Serving one of the leading AI global platforms is a great honor for Plug and Play. We are excited to explore the Russian telecommunications market as well with an in-depth approach to be able to drive innovation forward. At Plug and Play we are convinced that established corporations that connect and cooperate with best-in-class startups prosper under the possibilities these collaborations offer to them. The partnership with INTEMA by MTS AI promises to be of great value for both sides when it comes to creating growth opportunities, exploring new markets and accelerating innovation measures,” – said Saeed Amidi, CEO Plug and Play

“We’re thrilled to work with INTEMA by MTS AI platform and expand the possibilities for our startups to do business and expand in new countries. INTEMA by MTS AI will be a key factor to our sourcing efforts and we are aligned internally to engage with startups from a business development and investment capacity. This will better serve MTS AI clients and help them achieve growth,” said Alfredo Gomez, Partnerships Manager at Plug and Play.

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Melax Tech Announces Launch of Mercury NLP, AI Technology To Improve Healthcare Research through Text Extraction & Normalization

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Houston-based natural language processing (NLP) technology provider expands product line to aid healthcare and pharmaceutical industries in extracting critical information from medical texts

Melax Tech, an AI-powered software provider of natural language processing (NLP) technology, announced the launch of Mercury NLP. The new software provides clinical NLP pipelines to extract relevant unstructured textual medical data to facilitate quantitative analytics in the medical field and pharmaceutical industry, among others. Mercury NLP allows easy and rapid access to text data from a variety of formats, and the software can be run in both a HIPAA compliant cloud environment or as an on-premise software.

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Mercury NLP software is an out-of-the-box solution at half the cost per byte of the leading competitor products.  While Mercury NLP users will find its built-in features suit all processing solutions, it can be customized for clients with specific data warehousing objectives.

The new product will negate the need for manual data extraction from unstructured medical texts. Melax Tech’s Mercury NLP software provides accurate, real-time  extraction of text data around  diagnoses, prescribed medications, tests, lab results, discharge plans and more. The technology can also be applied in the analysis of social determinants of health data to  improve public health.

“We are confident  Mercury NLP will foster important breakthroughs in medical research,” said Frank Manion, PhD, Vice President for Innovation at Melax Tech. “NLP technology is a largely untapped tool, and we want to change this by showcasing the benefits that it can provide in healthcare and other biomedical domains, where as much as 80% of data is housed in unstructured text notes.”

The Melax Tech suite of NLP software includes a COVID-19 symptom extractor based on their flagship software, CLAMP. Additionally, Melax Tech offers a text annotation product, LANN, and a medical chart text extraction product, VITAL.

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Qualtrics Announces Completion Of Exchange Offer

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Qualtrics the leader and creator of the Experience Management (XM) category, announced the successful completion of an exchange offer by Qualtrics to certain eligible employees of QAL Technologies Pty Ltd, a proprietary limited company organized in Australia and a subsidiary of Qualtrics, to exchange all of their outstanding cash-settled fixed value rights and all of their outstanding cash-settled rights that are linked to the value of SAP Ordinary Shares for unvested rights (“Qualtrics RSUs”) to receive shares of Qualtrics Class A common stock. The exchange offer expired, as scheduled, at 11:59 p.m., Mountain Time, on September 10, 2021 (or 3:59 p.m., Australian Eastern Time, on September 11, 2021).

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Pursuant to the exchange offer, a total of 60 eligible employees elected to tender and did not withdraw their outstanding awards in the exchange offer, and Qualtrics accepted for exchange awards representing approximately 78.30% of the value of all outstanding awards eligible to be tendered. Promptly following the expiration of the exchange offer, all properly tendered awards were cancelled and, pursuant to the terms of the exchange offer and the 2021 Qualtrics International Inc. Employee Omnibus Equity Plan, Qualtrics granted 30,539 Qualtrics RSUs in exchange for the tendered awards.

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AppSumo Launches $1M Black Friday Fund for Digital Creators

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AppSumo Launches $1M Black Friday Fund for Digital Creators

The giveaway provides entrepreneurs with cash to launch before the biggest sales day of the year

AppSumo the leading digital marketplace for entrepreneurs—announced the launch of the $1M Black Friday Fund. To celebrate the digital product creators that drive entrepreneurship forward, AppSumo is reallocating its annual Black Friday marketing budget to reward anyone who starts selling on its marketplace. Starting today, the first 400 partners who list their ebook, online course, digital download, SaaS, or digital product on AppSumo before Wednesday, November 17, 2021 at 11:59pm CST will receive a cash bonus of $1,000, and those following will receive $250. Ten lucky winners who opt in to participate in our Black Friday promo will receive $10,000.

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Since the launch of self-listing on AppSumo in November 2020, more than 1,765 products have launched on the site, getting in front of over one million entrepreneurs, founders, and marketers. Now, ahead of the largest sales day of the year, the $1M Black Friday Fund ensures even more entrepreneurs are able to launch. They’ll be able to use this surge to promote products, acquire new customers, and create momentum.

In previous years, AppSumo has seen its sales average increase two to three times during Black Friday and its web traffic quadrupled. By harnessing the power of increased holiday traffic and new customers on its platform, AppSumo is creating long-term success for its partners this Black Friday shopping season.

AppSumo is the marketplace 1M+ entrepreneurs trust to discover, buy, and sell the products they need to take the guesswork out of growth. With AppSumo products, you can scale beyond your skill set, earn extra income, and automate with ease.

As tech curators, AppSumo also keeps a close eye on what’s out there, offering the most cutting-edge digital products available today. With 3,000+ partners helped, $45M+ in profit paid out to its partners, and over 11 years of operation, AppSumo is  open for your business.

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quantilope Acquires UK-based Video Research Company Plotto and Announces Product Launch of inColor for Automated Qualitative Market Research

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quantilope Acquires UK-based Video Research Company Plotto and Announces Product Launch of inColor for Automated Qualitative Market Research

Global market research technology provider quantilope acquires UK-based qualitative video research company Plotto and expands into automated qualitative market research. With the acquisition, quantilope announces the product launch of inColor, extending the company’s existing Insights Automation platform as a standalone product to provide users with automated online qualitative market research.

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With this step, the international software provider for professional, automated market research expands its existing portfolio to now offer its users both automated quantitative and qualitative online market research.

inColor is launched as a standalone product. The product is a software platform for video-based, qualitative market research. The technology is highly equipped with Artificial Intelligence to handle time-consuming and complex qualitative research processes. This includes features such as automatic transcription, AI-driven sentiment analysis, and AI-driven emotion recognition enabling companies to quickly gain deep, qualitative insights about their target audiences. Qualitative market research insights provide important input for innovation management, product development and marketing such as uncovering deep underlying needs.

“inColor introduces a new dimension of consumer intimacy to brands around the world. It will bring the needs and motivations of consumers into marketing and innovation management easier than ever before and make it possible to really uncover what moves consumers. With inColor, consumers can virtually sit at the decision-making table via video recordings. This enables marketing and innovation managers to quickly and deeply understand their target groups and to directly incorporate the findings into their strategies. With its existing quantitative and new qualitative technology, quantilope is setting the new standard in professional, automated market research,” explains Dr. Peter Aschmoneit, CEO and co-founder of quantilope.

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Deltek Drives Momentum in the Marketing and Creative Industries Through New, Customer Experience Focused Solutions

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Deltek Drives Momentum in the Marketing and Creative Industries Through New, Customer Experience Focused Solutions

With new integrations, product enhancements, and educational resources focused on the customer, Deltek WorkBook shows that it is the agency management system of choice.

Deltek, the leading global provider of software and information solutions for project-based businesses, announced that it has gained significant momentum within the marketing and creative industry through its Deltek WorkBook solution, now used by more than 500 agencies worldwide. Deltek has made great strides in 2021 to show its continued commitment to improving the experience for its customers in this industry.

“We’ve been growing rapidly in recent years and Deltek has really helped us scale. Our legacy systems did not allow us to quickly and efficiently get the information we needed to make decisions. Since implementing WorkBook, we’ve been able to more accurately understand what our teams’ needs are and use that information to improve workflows. It’s been a great tool to help us get to the next level,” said Luke Schlegel, EVP of Operations and Analytics at Collective Measures.

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Deltek Solutions and Integrations Make Managing Media Finances Easier
Deltek WorkBook is a total agency management system that makes it easier for agencies in the marketing and creative industries to focus on what is important by streamlining projects, people and finance from end-to-end, providing better control, insight and visibility at any time.

For agencies that offer media management services to its clients, Deltek has now teamed up with FreeWheel. FreeWheel’s Strata platform for media stewardship will integrate with the Deltek WorkBook solution to make managing media billing and financials easier for marketing campaigns, across media types, in one centralized location. This collaboration illustrates Deltek’s industry expertise and commitment to helping agencies streamline their unique process by leveraging the market-accepted tools they already have in place.

“We are very pleased to announce this new partnership with FreeWheel, which will be a game-changer for our agency customers, helping them work smarter and more efficiently,” said Pete Mann, SVP of Corporate Development and Product Alliances at Deltek. “Deltek continually looks for ways to expand its ecosystem and add more value for customers, and with this integration, we’ve certainly achieved that for agencies. Deltek WorkBook customers will be able to plan and buy media and streamline their operations from one place – allowing them to reduce costly inefficiencies and financial risks, while using FreeWheel’s Strata platform to optimize media performance for their clients.”

Fresh User Interface and Better User Experience with a New Customer Info Hub
With enhancements that make the user experience more intuitive, the latest release of Deltek WorkBook illustrates the company’s commitment to continually improve the solution’s usability to suit the market’s industry-specific needs. With this latest release, users will benefit from a new, modern user interface that reduces visual noise with lighter styling and muted colors. In addition, improvements to the user experience of its Inbox and Conversations functions allow for better organization. Attendees of the company’s annual user conference, Insight 2021, were invited to tour the latest release updates in the WorkBook Product Track sessions.

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Pro Golfer Dylan Frittelli is Next Professional Athlete to Partner With LifeBrand, Enterprising Social Media Tech Startup

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Pro Golfer Dylan Frittelli is Next Professional Athlete to Partner With LifeBrand, Enterprising Social Media Tech Startup

LifeBrand, a rising tech startup that offers unique solutions to help build and protect personal and corporate brands on social media, announced today the addition of PGA Tour Pro Golfer Dylan Frittelli as their newest equity stakeholder and brand ambassador.

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Headquartered in West Chester, PA, LifeBrand’s enterprising solutions give individuals and businesses an easy way to clean up their digital footprint and help improve their brand on social media by quickly detecting potentially harmful content with the option to edit or delete. Frittelli, the 31-year-old South African golfer, will hold equity in LifeBrand and leverage his own social media platforms and international fan base to raise awareness about LifeBrand’s technology and solutions in new markets.

“We are so excited for Dylan to partner with us and represent our organization especially as we focus on expanding our global footprint,” said T.J. Colaiezzi, Chief Executive Officer of LifeBrand. “In addition to being incredibly talented, he has an authentic social media presence and very clear and unique voice online. We are thrilled that he is now part of the LifeBrand family and that we have an opportunity to collaborate and grow together.”

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Frittelli currently plays on the PGA Tour where he won the John Deere Classic in 2019. He previously played on the European Tour where he won twice in 2017, the Lyoness Open and the AfrAsia Bank Mauritius Open. He will be wearing LifeBrand’s logo throughout the new season.

“I’m excited to be joining the team at LifeBrand and I’m looking forward to using my platform to help raise awareness of the potential pitfalls associated with harmful social media content,” said Frittelli. “I pride myself on my authentic social media presence, and will continue to highlight how LifeBrand can help other people safely do the same.”

The addition of Frittelli expands LifeBrand’s brand ambassador roster of professional athletes which includes Heisman Trophy winner and current Philadelphia Eagles Wide Receiver DeVonta Smith and NFL All Pro and former Philadelphia Eagle and Indianapolis Colt turned TV host, Trent Cole.

“Dylan is the perfect addition to our LifeBrand team,” said Colaiezzi. “This new partnership allows us to expand our reach and connect with a broader audience. We welcome him and wish him a very successful season ahead.”

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vidIQ Launches ‘Daily Ideas’ for Video Content Creators

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First-Of-Its-Kind AI Tool Offers Creators Daily Ideas and Inspiration for Their Channels

Tech company vidIQ announced today the introduction of a new AI-driven tool for video creators – Daily Ideas. Developed for content creators looking for inspiration in today’s always-on video culture, Daily Ideas uses machine learning to surface the most relevant creative opportunities that will resonate with a specific creators’ audience. The tool gets smarter day by day, so the more it’s used, the more valuable it becomes to that creator.

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Daily Ideas:

  • Spurs Creativity: Offers personalized prompts to keep the creative juices flowing and avoid frustration.
  • Predicts the Future: Identifies and ranks the generated ideas likely to get the most views.
  • Refreshes Every Day: Keeps creators up-to-date on trends in real time.

Easy to use, Daily Ideas is a secret weapon for video creators wanting to expand their creativity and drive views. Created by vidIQ’s team of engineers, data scientists, and in-house creators, Daily Ideas is the first in a series of advanced algorithms vidIQ is developing for creators.

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“Combining a creator’s creative juices with AI is the future. Our business is built on the belief that innovation results when humans and machines work together,” said vidIQ CEO Rob Sandie. “We knew that to help creators rise to the challenge of producing fresh videos, we had to enhance their unique creativity. Daily Ideas does that, igniting new ideas by combining amazing creators with an amazing algorithm.”

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Netflix to Announce Third-Quarter 2021 Financial Results

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Netflix to Announce Third-Quarter 2021 Financial Results

Netflix, Inc. today announced it will post its third-quarter 2021 financial results and business outlook on its investor relations website on Tuesday, October 19, 2021, at approximately 1:00 p.m. Pacific Time.  At that time, the company will issue a brief advisory release via newswire containing a link to the third-quarter 2021 financial results and letter to shareholders on its website.

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A video interview with Netflix co-CEO Reed Hastings, co-CEO & Chief Content Officer Ted Sarandos, Chief Financial Officer Spence Neumann, COO & Chief Product Officer Greg Peters and VP, IR & Corporate Development Spencer Wang will be available at 3:00 p.m. Pacific Time. The discussion will be moderated by Nidhi Gupta, Fidelity Management & Research Co., with questions submitted via email.

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Shutterstock Launches National TV Campaign, 100% Shutterstock, Leading Brand Refresh

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Shutterstock Launches National TV Campaign, 100% Shutterstock, Leading Brand Refresh

Produced by Shutterstock Studios and RSA Films, the new campaign inspires creatives to imagine what they can create with Shutterstock’s assets across Editorial, 3D, Music, Studios and more

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, today announced the launch of its new brand campaign and TV commercial, 100% Shutterstock. Created solely with Shutterstock content, the TV campaign showcases the creative platform’s ability to fuel and unleash creative potential from inspiration to the finished product. The TVC, co-produced by Shutterstock Studios and the Ridley Scott Creative Group’s RSA Films, asks creatives, “What can you create with 100% Shutterstock?”

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The demand for creative solutions and content has risen dramatically since the start of the pandemic, which has driven a need for more cost-efficient and flexible services to cater for remote working conditions and budget restrictions. Despite widespread access to tools and assets for creatives, there is a lack of a cohesive workflow and therefore, creators are required to constantly jump between resources. 100% Shutterstock enables creators to overcome this challenge by starting and ending their entire process on one platform, while keeping full flexibility on the creative concept. The campaign aims to expand people’s breadth and perception of Shutterstock’s entire offering, showcasing the company’s shift in positioning from its inception as a stock image house, to an intelligent creative platform.

“There is no better way to tell your clients what you can do, than by showing them. Our new commercial demonstrates the limitless creative possibilities you can achieve with 100% Shutterstock,” said Rion Swartz, VP of Brand Marketing at Shutterstock. “Shutterstock is redefining what creativity means and how content creation happens. 100% Shutterstock is an important moment for the brand as we prove ourselves to be a cutting-edge creative partner for individuals and businesses of all sizes. We aim to expand the perception of what creators can do with our amazing catalog of assets, and highlight our services that can turn your ideas into achievements. Our commercial is about celebrating all the resources available on one platform — from Editorial and custom content through our Studios offering, to video, music, and 3D rendering, that are, of course, 100% Shutterstock.”

Aimed at all creators, from individuals to global enterprises, the campaign hopes to inspire people to think big. The TVC was co-produced by Shutterstock Studios, an end-to-end custom creative service launched in November 2020 that provides global production services, data-driven content strategy, brand storytelling and amplification for today’s most influential brands and agencies.

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Additionally, Shutterstock’s creative platform has been strengthened with recent acquisitions of leading online graphic design and image editing platform, PicMonkey; AI music company, Amper Music; 3D content marketplace, TurboSquid; and the formation of its new AI division, Shutterstock.ai, and production company Shutterstock Studios. As a result, the platform has simplified the creative process by bringing together the widest variety of fresh and relevant content and applications to allow creators to create, all in one place.

“Following a fantastic year for Shutterstock Studios, having produced TVCs, branded entertainment, social and digital content for some of the world’s biggest brands, media companies and agencies, it was an incredibly creative and inspiring experience to produce our own Shutterstock campaign,” said Aiden Darné, Head of Global Production at Shutterstock Studios. “To be given the keys to our expansive library of assets and produce a TV spot made entirely from Shutterstock content was one of those rare opportunities to combine a great creative brief with innovative technology that made perfect sense. XR is a game changer for filmmakers, and I think that so far, it hasn’t been used that much for commercial content. Creating our Shutterstock world wouldn’t have been possible without that type of technology. Or at least, it wouldn’t have been nearly as effective.

“We leveraged visuals from every area of the Shutterstock business for this campaign, and it was a compelling reminder of just how versatile and far reaching our offering is for our customers globally.”

The 100% Shutterstock video campaign will run between September 13 and December 12, 2021. Planned and executed in partnership with Horizon Media, viewers will see it on 19 top tier and niche cable networks in the US, across connected-TV platforms like Hulu, Roku, and Amazon Fire TV, along with a variety of digital, social, and owned outlets like YouTube, Facebook, and Instagram viewable across multiple devices.

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OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

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PRNewswire
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OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

Hispanic Leaders Honored Across OOH Assets from September 15 to October 15

OUTFRONT Media Inc. celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, with emphasis in markets with large Hispanic and Latinx populations.

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The campaign creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the phrase “Spirit of Orgullo” personalized with the individual’s name, photograph, and occupation. The creative template includes vibrant colors, designs, and objects that are representative of their rich and diverse cultures.

“Honoring today’s inspirational Hispanic and Latinx American trailblazers in this very public way aligns with our pledge to help people, places, and businesses grow stronger, and delivers on our promise to empower our employees to embrace authenticity, diversity, and inclusion at all times,” said Jodi Senese, CMO, OUTFRONT.

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Campaign honorees include: María Celeste Arrarás, Journalist, CNN en Español; Robin Arzón, Best-Selling Author and VP of Fitness Programming & Head Instructor at Peloton; Freddy Balsera, Founder & Managing Partner, Balsera Communications; Nancy Batista-Rodriguez, CEO, Outpatient Baptist Health South Florida; Barbara Bermudo, Journalist/Entrepreneur; Ramiro Cavazos, CEO & President, United States Hispanic Chamber of Commerce; Jacqueline Conrad, VP/Marketing and Communications, Cambridge College; Stacie deArmas, SVP, Diverse Insights & Initiatives, Nielsen; Jessica Diaz, Strategy Director, PHD; Joanne Diaz, Director of Integrated Investment, PHD; Sonia V. Diaz, Senior Vice President, Balsera Communications; Ana Flores, CEO & Founder, #WeAllGrow; Stacy Gomez, Head of US Digital Operations, PHD; Dr. Mauricio Gonzalez, Emergency and Internal Medicine, New York City; Dr. Marlow Hernandez, President, Cano Health; Ivan Herrera, President, Univista Insurance; Alejandro Kahan, CEO, iKahan media; Pedro Lerma, Principal, LERMA Agency; Liliam Lopez, President/CEO, South Florida Hispanic Chamber; Sandra Lopez, VP/GM, Intel Sports; Guillermo Maldonado, Founder, King Jesus International Ministry; Marisela Marrero MD, President/South Florida, Steward Healthcare; Jany Martinez-Ward, Partner, The Ward Law Group; Gabriela McCoy, Director of Grey Goose, Patrón & Agave Portfolio, Bacardi; Melissa Medina, President-Philanthropist, eMerge Americas; Ellen Ochoa, Director, NASA Johnson Space Center (ret.) & First Latina in Space; Jose Oliva, President, El Sembrador; Ana Quincoces, Owner, Skinny Latina; Ralph Pardo, CEO, Hearts & Science; Dr. Elena Rios, President & CEO, National Hispanic Medical Association; Michael Roca, Managing Director/Multicultural, PHD; Ana VeigaMilton, J.D., President, Jose Milton Foundation; Diane Weeks, Director, Twitch. 

Marketing Technology News:fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

Newsflare Passes $11 Million Creator Payment Milestone

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MTS Staff Writer
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Newsflare Passes $11 Million Creator Payment Milestone

Newsflare, the world-leading user-generated video (UGV) platform for media organisations, social publishers, broadcasters, TV production companies and brands, has now paid out more than $11m to people who uploaded their video to its platform.

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Newsflare’s technology automatically authenticates and categorises the self-shot video – captured on smartphones or camera – before making it available for use by its global customer base, including many of the most recognised media brands.

Newsflare logo

With more than 45,000 people now part of the Newsflare content creation community and the number of contributors more than doubling year on year, the company has established itself as the premier go-to UGV resource for publishers, TV producers, OTT TV streaming providers, agencies, and brands.

Increasingly, video shot by members of the public, in the right place at the right time with their smartphones, captures the moment that a content-hungry population wants to see. Newsflare, with an average of 5,000 new high quality UGV videos added to its platform every month, can provide a trusted flow of that content. With 235,000 videos, Newsflare has the largest collection of rights cleared UGV in the world.

Videos on the Newsflare platform are seen billions of times every year on the internet, TV shows and in advertising campaigns.

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“I speak for everyone at Newsflare in expressing just how much we value our creators,” said Jon Cornwell, CEO at Newsflare. “Rewarding them for their hard work and creativity and recognising them for their creative values is a huge part of why we exist. They’re out there, boots on the ground, capturing the moments that matter and we’re here to ensure that they get the reward and recognition that they deserve.

“They capture diverse, unique and powerful new video content every day, ensuring our clients have a constant supply of fresh content that is simple to find and license, so they can engage, entertain and grow audiences and revenues.”

Newsflare, with offices in London, Europe, New York and Los Angeles, discovers and promotes compelling and original video content filmed on mobile phones, Go Pros, video cameras, dash cams, CCTV and other personal devices. It is a unique business committed to taking care of its members and maximising their earnings. Newsflare’s platform offers complete transparency – creators are notified instantly once a client has licensed their video, and then receive their payment within 24 hours.

“Our passion for creator video is at the very heart of our business, and the reason behind our success,” said Cornwell. “Nothing excites us more than when an amazing video comes in. With demand for UGV at an all-time high, videos covering every possible genre and format are flooding in from our creator community in greater numbers than ever before.”

Marketing Technology News:Applause Appoints Chris Malone to Chief Executive Officer

VideoAmp Empowers Advertisers to Optimize Campaigns as an Official Facebook Multi-Touch Attribution Measurement Partner

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Business Wire
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VideoAmp and TiVo Renew Data Licensing Partnership, TiVo Data Will Continue to Power VideoAmp’s Cross-Screen Measurement Solution

The partnership furthers VideoAmp’s mission to break down measurement silos across the advertising ecosystem

Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution measurement partner. The partnership provides VideoAmp clients with a holistic view of campaign performance across the Facebook family of apps, including Facebook, Instagram and Audience Network alongside linear TV, streaming and digital investments. This holistic view across channels enables VideoAmp to tie media exposure to business outcomes and provide insights for campaign optimization.

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With the ability to understand how the largest social platforms drive conversions downstream, VideoAmp clients now enjoy the benefit of uncovering deeper insights into the true effectiveness of their overall marketing spend while receiving actionable recommendations to enhance their cross-channel media strategies. Univision, the leading Spanish-language media and content company in the U.S., was one of the first clients to pilot the new partnership earlier this year.

Director of Digital Marketing at Univision, Kathryn Jordan Colon, commented: “This partnership, along with the depth and breadth of VideoAmp’s commingled TV dataset is invaluable. Tune-in is such a nuanced conversion that requires a specific level of sophistication and insight, and this partnership between VideoAmp and Facebook allows us to further enhance our media strategies and unlock measurement we couldn’t tap into before.”

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The partnership further enables VideoAmp to integrate Facebook, Instagram, and Audience Network into multi-touch attribution measurement. Insights offered include:

  • Each channel’s contribution to delivering online, offline and tune-in conversions based on multi-touch attribution models
  • The most efficient partners, tactics and creatives in delivering conversions
  • Performance across Facebook campaign dimensions including platforms, placements and ad sets

“Having insight into such ubiquitous platforms like Facebook and Instagram is game changing for our clients. By pulling this type of data in, we are breaking down the measurement silos that have arisen as the digital landscape has become more and more fragmented. Every marketer wants to gain a clear view of a consumer’s path to conversion and the impact of every media touchpoint. Combining our expertise in linear TV with data from digital and OTT partners, and digital publishers like Facebook, makes this a reality,” said JP Pereira, SVP of Marketing Science at VideoAmp.

This offering sits within VideoAmp’s Campaign Optimizer solution and will help clients enhance their performance strategy by identifying optimization opportunities to maximize return on investment.

Marketing Technology News:NMI Announces Strategic Growth Investment From Insight Partners

SearchStax Extends Its Cloud-Native Platform to Make It Easy for Marketers to Deliver Powerful Search Experiences

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PRNewswire
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SearchStax Launches Serverless Solr Service to Accelerate Cloud-Native Application Development

SearchStudio Reported to Deliver Breakthrough Time-to-Value for Digital Marketers to Implement Search, and Intuitive Interface to Manage and Optimize Search Experience

SearchStax today announced the extension of its cloud-based search platform as the industry’s easiest way for digital marketers to add and manage powerful search experiences on websites, in particular sites built on popular platforms such as Sitecore, Drupal, or Adobe Experience Manager.

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SearchStax is extending its search infrastructure beyond its traditional user base of developers to include marketers and end-users. SearchStax search infrastructure is the easiest way to implement a high-availability search solution that so many organizations need. By leveraging its search infrastructure, SearchStax makes available to marketers the easiest way to add powerful search to any website — and delight the site’s users.

“With SearchStax, developers can easily implement a full search experience in a few hours, including full front-end with our Theme Editor. And marketers have all the tools they need to intuitively understand how users interact with search — and easily optimize the search experience and drive the content strategy,” said Sameer Maggon, Founder and CEO of SearchStax. “For many of our clients, this level of ease and power is a revolution,” Maggon added.

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SearchStax cloud-based platform has been organized in two offerings. Managed Solr offers Solr to developers and SearchStudio offers website search to marketers and developers for their website users.

“SearchStudio enabled our developers to rapidly deliver a search experience that exceeded our requirements. Now, I have access to this wealth of data that I can quickly organize to determine which way to improve search, and implement these changes in a few clicks,” said Micah Ruge, Director of Digital Experience at Calix. “The entire thing is incredibly easy,” concluded Ruge.

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps

3Q Digital Adds eCommerce and Creative Expertise to Senior Leadership Team

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Business Wire
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3Q-Digital-Adds-eCommerce-and-Creative-Expertise-to-Senior-Leadership-Team

Company Appoints David Adesman as SVP, Creative and Diana Gordon as VP, Marketplace and eCommerce Strategy

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced the appointment of two industry experts to its Senior Leadership Team with David Adesman joining as SVP, Creative and Diana Gordon as VP, Marketplace and eCommerce Strategy.

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“We couldn’t be happier to welcome David and Diana to our leadership team”

In his role, Adesman will own all operational, strategic and business developments of 3Q’s creative product offering. His experience combining creativity and research insights to craft and execute successful omnichannel brand stories across TV, social, digital and print mediums significantly elevates 3Q’s ability to deliver industry-leading campaigns for its clients. He most recently served as Vice President, Creative at MuteSix, where he built out the agency’s creative department and led a number of successful marketing campaigns for brands like Theragun, Fender, CarGurus and Petco.

Gordon will be responsible for building 3Q’s Marketplace and eCommerce service offering and driving client success in that area. She is an industry veteran with more than 15 years of experience and expertise in eCommerce, retail media and search marketing. Gordon joins 3Q from Mindshare, where she was Managing Director. There, she led the company’s Chicago practice and was responsible for launching new agency offerings focused on retail media. Before that, she had spent several years developing and executing digital marketing strategies with iCrossing and iProspect. Throughout her career, Gordon has worked with leading brands, including Coca-Cola, Huggies, Dyson and Sears.

“We couldn’t be happier to welcome David and Diana to our leadership team,” said Sam Huston, CSO of 3Q Digital. “David’s previous experience and past success will serve him well here as he inspires our internal teams in his role as the creative visionary for 3Q. Additionally, Diana brings a wealth of knowledge of emerging, retailer-owned media platforms and will use that to create a Marketplace and eCommerce practice that is more advanced than any other in the digital marketing industry. Both of them are vital additions as we look to expand our agency’s offerings and drive even more growth for our clients.”

Additionally, Gordon has launched a blog for 3Q focused on eCommerce strategy and best practices. You can read her first entry here, which kicks off a series around the holiday shopping season and covers how brands can best position themselves for success during the most critical retail period of the year.

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