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Progress Powers Scalable, Agile Digital Experience Delivery at a Global Scale with Sitefinity DX 14.0

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Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions

Leading digital experience vendor redefines platform to support composable experiences with significant enhancements to its multichannel content, integration and analytics capabilities

Progress, the leading provider of products to develop, deploy and manage high-impact business applications, announced the availability of Progress® Sitefinity® DX 14.0. This agile, flexible and extensible platform allows organizations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

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The digital world is transforming at an unprecedented pace with users increasingly seeking solely online interactions instead of in-person. The ability of organizations to implement an effective digital strategy depends on deploying and redefining the right digital platforms and processes, which often requires a high level of digital maturity. Most organizations will see better success when joining forces with a trusted strategic partner, as well as utilizing a platform that minimizes IT complexity. Progress’ recent research shows that 35% of organizations haven’t implemented a DXP solution because the products available on the market are too complex, expensive and include features that won’t get used but need to be paid for.

“As the core of a composable DXP, Sitefinity DX 14.0 puts pieces of the puzzle in place, giving organizations a powerful solution–without being overly complex or costly–for creating digital experiences that drive businesses forward,” said John Ainsworth, SVP, Core Products, Progress. “Organizations can be confident that through integrated content and commerce, combined with advanced marketing insights and headless experience delivery, they can create omnichannel experiences that deliver the right content, at the right time, on the right channel. This is no longer a choice, but a must for those who want to stay competitive.”

Progress Sitefinity DX 14.0 includes new capabilities such as low-code integration and chat-driven engagement, as well as enhanced headless content delivery to enable integrated, tailored experiences delivered and managed at scale. Organizations can create their own DXP solution by choosing which functionalities meet their unique business challenges and priorities to create composable digital experiences.

Sitefinity DX 14.0 enables organizations to:

  • Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling to drive more conversions and increased ROI.
  • Capitalize every channel in less time with multichannel experience management – Engage visitors across every stage of the funnel and customer lifecycle. With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can seamlessly execute a consistent and personalized experience across audiences’ key touchpoints. Additionally, organizations can drive visitors to positive outcomes by incorporating Progress’ powerful AI-driven chatbot platform, NativeChat®, into their Sitefinity experiences.
  • Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems necessary to deliver a well-orchestrated omnichannel experience. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
  • Scale global content and campaign delivery – Deliver content quickly and efficiently across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across several business departments, units, locations and brands with comprehensive multisite user group management.
  • Gain a competitive edge by ensuring delivery of a smooth page experience – Ensure an engaging and pleasant visitor experience and optimize SEO rankings, user engagement and conversion. Marketers can get dedicated, out-of-the-box support for the newest Google Page Experience requirements.

“Content management was the underlying piece of any DX platform until organizations realized that it alone wasn’t enough,” said Paul Nashawaty, senior analyst at Enterprise Strategy Group. “The increasing need for flexibility and integration with other systems led to the emergence of the composable DX platform. What makes this technology powerful is the flexibility it provides – organizations can integrate only the components and systems they need and customize them as consumer behavior and market trends change.”

In the past 12 months, Sitefinity DX has earned multiple recognitions and reviews. Most recently, it was named a “Leader” in G2’s Spring 2021 Grid® Report for Digital Experience Platforms. The recognition was based on a variety of factors, including features and functionality, market presence, and customer satisfaction. Sitefinity DX was also named a “Major Contender” in Everest Group’s Digital Experience Platform (DXP) PEAK Matrix® Assessment 2021i.

“Our team has been working with Sitefinity since version 3.0 and have seen it mature into a powerful and scalable platform that is the ideal choice to serve as the core of our customers’ digital experience platform,” said Brad Hunt, president and co-founder of Smooth Fusion, Inc. “Sitefinity DX 14.0 continues to build on that success with new features we are excited about and is the only DX platform our team supports.”

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Comscore Advances New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

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Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

New approach is enhancing Comscore’s strategy of using massive and passive data assets as the foundation for stability in audience measurement across platforms

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has invented the next generation of personification methodology created to bring person-level measurement to its video products. This improved methodology aligns with our long-time strategy to leverage data at scale and is paving the way for continued and expanded reporting on person-level behavior based on Comscore’s world-class household-level information. Comscore will be working with its buy-side and sell-side clients to iterate the innovation and build a true partnership with its client base.

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This personification methodology is a process that estimates which person or persons in a household are viewing a given unit of content. Comscore’s new approach will take full advantage of its massive and passive viewership behavior, thereby mitigating the small sample size and panel bias that is inherent in the current third-party framework. The result will be consistent reporting of person-level viewership estimates in a superior method at granular levels in multiple contexts.

“I am very proud to announce this measurement innovation, as it represents another major step in Comscore’s independence from third-party legacy solutions that are failing and more directly aligns with our cross-platform vision,” said David Algranati, Chief Product Officer, Comscore. “Our Analytics and Innovation teams have been conducting R&D on potential solutions for a new and improved personification method for several years. Comscore’s personification will be a proprietary blend of data sources that will evolve alongside other methodology components, adhering to our principle of using the best-in-class data assets for each segment of the media landscape.”

Comscore’s personification solution will be developed and deployed over time to complement the advantages of household advanced audiences enhanced impression-level reporting for our products and analyses.

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AU10TIX Protects Businesses Against $700 Million In Fraud Since Start Of 2021

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AU10TIX Protects Businesses Against $2 Billion in Fraud Since Start of 2022

Leading automated identity verification technology furthers a more secure and inclusive digital economy

AU10TIX, a leading global provider of fully automated identity verification technology powered by cutting-edge machine learning and artificial intelligence (AI), today announced that the company has prevented $700 million in fraud related losses to businesses since the start of 2021. Fueled by the immediate need for businesses to detect fraud by verifying that their customers and users are who they claim to be in a matter of seconds, AU10TIX has also increased the number of identities verified by approximately 144-percent in the first six months of 2021 from the same period in 2020.

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Businesses are turning to AU10TIX to confidently connect with their customers and onboard and re-verify accounts in a matter of seconds in the post-pandemic reality in which the safety, security and efficiency of physical and digital experiences must be tied to ever-more aspects of people’s identities.

“At a time when large-scale data breaches are occurring more frequently and emerging identity fraud techniques are on the rise, AU10TIX saw an 11-percent increase in identity fraud detection, helping businesses to prevent over half a billion dollars in related loses this year,” commented Carey O’Connor Kolaja, CEO, AU10TIX. “We are committed to doing our part in furthering a more secure and inclusive world and proud to have the trust of many of today’s blue-chip, high-growth brands that rely on linking physical and digital identities.”

This year has also been marked by a number of business growth milestones for the company including new customer gains in the financial services and micromobility; expanded partnerships in enterprise services and the shared economy; the launch of new products and services; and a continued commitment to provide cutting-edge capabilities to increase forged document detection.

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  • New Initiatives: AU10TIX began partnering with Microsoft for the rollout of Microsoft Azure Active Directory (Azure AD) verifiable credentials to help improve verifiability and secure information for workforces. AU10TIX extended its partnership with ride-sharing company Uber to eliminate dangerous threats to both drivers and riders with new layers of identity verification in the U.S.; the companies launched a safety program requiring cash-paying users in regions of Latin America to scan an official identification such as their voting credentials, national ID, passport or driver’s license for verification.
  • New Accounts: AU10TIX signed micromobility leader Bird to introduce a digital ID check feature with face biometrics support in a bid to curb underage riding and fraud. The company also entered into an agreement with Fondeadora, Mexico’s fastest growing challenger bank, to boost the speed and security of its customer onboarding and ongoing due diligence processes. In financial services, AU10TIX is now working with CIBC FirstCaribbean, to provide fast digital verification to its 10 million customers.
  • Record-Breaking Cryptocurrency Demand: As the identity verification partner to the ten largest crypto exchanges in the world, like eToro, AU10TIX saw multiple single day spikes of up to 700-percent increase in traffic across cryptocurrency exchanges since the start of the year with a majority of activity coming from new account creations on those days. Additionally, AU10TIX prevented a 35-percent increase in synthetic identity fraud attempts on cryptocurrency exchanges during the same time.
  • New Products: By bringing together the global business community to fight synthetic identity fraud, the fastest growing category of fraud, AU10TIX’s award-winning INSTINCT platform, which leverages signals from one organization to detect similar patterns across all other organizations on the network, is in some cases increasing synthetic fraud detection by more than 100-percent and increasing overall forged document detection by an average of eight percent. AU10TIX also launched SECURE.ME, a white-label identity verification solution designed for seamlessly integration with AU10TIX’s customers to provide multiple layers of identity checks, like identity document, biometric liveness, and proof of address.

AU10TIX recently earned Frost and Sullivan’s 2021 Best Practices Award for Global Product Leadership in Identity Management. This recognition was received on the heels of being named the “broadest” and “most automated” identity management platform by global investment firm William Blair.

AU10TIX’s proprietary technology, unlike traditional, semi-manual solutions, verifies identities in a matter of seconds. Harnessing deep machine learning algorithms and computer vision, AU10TIX performs identity document verification and authentication in approximately four to eight seconds. Investment in groundbreaking technology also enables AU10TIX to support instantaneous spikes in transactions with no impact on the speed, accuracy or performance of identity verification services. Manual identity verification solutions, on the other hand, create processing bottlenecks in customer onboarding, can’t expediently adapt to market dynamics and often lack support for localized identity documents, languages, and changing regulations.

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Matillion Raises $150M Series E Funding at $1.5B Valuation

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Matillion Raises $150M Series E Funding at $1.5B Valuation

Latest funding follows accelerated growth as Matillion platform fuels cloud analytics, AI and machine learning in large global enterprises

Matillion, a leading cloud data integration platform, today announced $150M in Series E funding, led by General Atlantic, a leading global growth equity firm, with participation from Battery Ventures, Sapphire Ventures, Scale Venture Partners, and Lightspeed Venture Partners. This funding marks Matillion’s second triple-digit round of 2021, bringing the total amount raised to $310M at a valuation of $1.5B.

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The average enterprise uses more than 1,080 different data sources in its analytics program. Even as cloud data platforms such as Snowflake, Amazon Redshift, and Databricks become central to modern data architectures, enterprises struggle to collect, synchronize and transform their data for analytics, AI and ML programs. Traditional and other methods are primitive and slow, relying heavily on hand-coding and placing the burden of enterprise data preparation on a few workers. This creates information gaps within the organization and limits critical insights. Matillion unlocks the data supply chain, accelerating time to value by delivering a data operating system that integrates and manages data at scale. This allows enterprise data teams to work together to source, enrich and share data, enabling the rapid and data-led decision-making required to compete and win in today’s digital economy.

“Enterprises need to effectively close information gaps by rapidly transforming operational data into analytics-ready datasets that fuel business intelligence, AI, and ML innovation,” said Matthew Scullion, CEO of Matillion. “With Matillion, large organizations are empowered with a data operating system that is purpose-built for the enterprise, enabling a broad spectrum of data users — from data scientists and engineers to marketers and business analysts — to make data useful.”

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Coming off of its Series D round in February, Matillion has delivered accelerated growth in 2021, including recognition by Snowflake as its FY2021 Technology Partner of the Year for Data Integration and by Databricks for an ISV Innovation Award, as well as the launch of its new product, Matillion ETL for Delta Lake on Databricks. The company also earned the Great Place to Work Certification, with 94% of its UK employees and 91% of its U.S. employees stating that Matillion is a great place to work.

“As organizations look for ways to harness data to make better business decisions, the market for cloud data integration and transformation is expanding,” said Chris Caulkin, Managing Director and Head of Technology for EMEA at General Atlantic. “We believe that Matillion’s low-code ETL platform simplifies the process of constructing data pipelines and preparing data for analysis, enabling citizen data scientists and data engineers alike to play a valuable role in extracting data-based insights. We look forward to supporting the team through its next phase of growth and expansion.”

Hundreds of large enterprises including Western Union, FOX, Sony, Slack, National Grid, Peet’s Coffee and Cisco use Matillion’s cloud-native, low-code/no-code solutions to transform raw data into an analytics-ready asset, ready to power business intelligence, visualization, artificial intelligence, and machine learning projects.

“Global data teams are being tasked to support digital transformation journeys within their organizations and look to low-code, cloud native solutions to accelerate the delivery of business results,” said Frederick Wright, US Director, UK Senior Manager, Enterprise Architect – Integration & Analytics at National Grid. “Matillion enables enterprises like ours to increase our usage of analytics and drive greater understanding within our business.”

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SightCall Integrates LanguageLine, Bringing Live Interpreters to Leading Visual Assistance Platform

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The partnership enables real-time interpretation for SightCall customers and its clients

SightCall, the world’s leading augmented reality (AR)-powered visual assistance platform, announced an integration with LanguageLine Solutions, a Monterey, California-based provider of on-demand language services, to provide live speech interpretation during video calls. The addition of LanguageLine was enabled by SightCall’s open platform architecture that allows technology providers to build secure integrations that meet the varying needs of enterprise business processes across a wide variety of industries.

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“In nearly every sector, interpretation services have moved from a nice-to-have to a must-have”

“SightCall was purpose-built to improve field service and customer service communications by enabling experts to see and guide remotely with AR-powered video,” said Thomas Cottereau, founder and CEO of SightCall. “The LanguageLine integration fits naturally into our platform ecosystem, further improving communications for customers that can benefit from on-demand interpreters to improve accuracy and understanding in field service and customer service interactions. We are thrilled to move forward together, offering this industry-first solution to drive more global and inclusive operations for enterprise service.”

The SightCall platform enables real-time visual support interactions in field-service and customer-service use cases. Using SightCall, customers across a variety of verticals including healthcare, manufacturing, insurance and retail are enabled to perform remote inspections, installations, equipment repairs, and customer service calls without ever sending an expert onsite. From within a SightCall video session, customers in need of language support can now instantly request a LanguageLine expert to join a session. This benefit of facilitating a three-way interaction between an agent, their guest and an interpreter is seamless and effective within the SightCall platform.

“In nearly every sector, interpretation services have moved from a nice-to-have to a must-have,” LanguageLine President and CEO Scott W. Klein said. “For example, a major health insurance firm has announced they will engage LanguageLine through the SightCall platform to alleviate communication barriers specific to telehealth. This will broaden the accessibility of remote clinical services to even more patients. We are excited to work with SightCall to advance the communications capabilities of our mutual customers.”

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Innovid Launches Innovid Key To Address Growing Data Privacy and Identity Concerns

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Globe Newswire
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Innovid-Launches-Innovid-Key-To-Address-Growing-Data-Privacy-and-Identity-Concerns

Leading CTV advertising platform expands Household Graph to 95MM, introduces interoperable infrastructure for identity resolution

Innovid, a leading independent CTV advertising and analytics platform, today announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences, the approach unlocks numerous identity solutions in concert with Innovid’s proprietary Household Graph, in a secure, privacy-compliant manner.

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Innovid’s Household Graph offers the most comprehensive view of U.S. CTV households, enabled by the independent platform’s unparalleled ad serving footprint across over 95MM CTV homes – a near census view of the 108MM CTV homes. Using privacy-compliant mechanisms, Innovid collects available data through the platform’s ad server and proprietary SDK, which is installed in over 25 connected device types. Those signals are then matched to Innovid Key’s Household Graph. Subsequently, depending on the desired outcome, external “keys” are then plugged into the solution. These include first-party publisher IDs, clean rooms, and external ID partners. The result is identity resolution at a scale that allows marketers to reach the right people with the right message while ensuring data transparency and ownership.

“Many solutions being proposed are workarounds versus long-term solutions that address both customer and advertiser concerns,” said Tal Chalozin, Co-founder and CTO, Innovid. “By unlocking numerous identity solutions, in concert with Innovid’s proprietary Household Graph, Innovid Key is providing an identity-for-all approach that doesn’t alienate consumers and is built for the ever-evolving media ecosystem.”

Using Innovid Key, brands and agencies are able to tell personalized stories on any device, understand reach & frequency, optimize campaigns to avoid creative saturation, and securely access and activate data across screens.

This announcement corresponds with the release of the findings of a commissioned study called Reconciling Views on Identity Resolution. Conducted in July 2021, Innovid surveyed over 1,000 consumers and 500 senior marketers to better understand marketer and consumer sentiment toward the changing identity landscape, as the industry undergoes a seismic shift, amid third-party cookies phasing out and other privacy-related trends. The research highlighted the growing need for identity solutions that are CTV-focused while providing coverage across all channels and devices, with 87% of marketers indicating they are still concerned about identity resolution on CTV despite it being a naturally cookieless environment.

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The new study unveiled additional insights which show there is a middle ground where consumers and marketers can meet to still enable positive advertising experiences with privacy confidence.

Transparency is the Key to Consumer Trust
Marketers almost unanimously agree (96%) that first-party data collection is paramount moving forward. And, the majority (84%) of consumers expressed they would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.

Prepare for the Cookie to (Finally) Crumble

Though it’s common knowledge that third-party cookies won’t be around for long, the majority of marketers (82%) are still dependent on them. On the other side of the equation, consumers are contributing to the cookie’s demise; over a third (35%) of consumer respondents are currently blocking cookies when prompted to accept them.

There’s No Silver Bullet to Identity Resolution 

Marketers are exploring a variety of signals and replacement strategies for the future. The top core strategy is first-party data – almost three-quarters (73%) of marketer respondents noted they’ll be leaning on it moving forward. Additional top solutions that marketers selected include a combination of cohorts (65%), contextual targeting (58%), and publisher first-party data (55%). However, 55% of marketers think privacy legislation will limit their ability to collect and store first-party data.

“As our industry continues to evolve, the ecosystem will never adapt to a one-solution-rules-it-all approach,” continued Chalozin. “There is no silver bullet to solving for identity – in order for marketers to meet benchmarks, reach their audiences, and continue to engage their consumers, they must ensure their data ecosystems can interoperate with all of the best solutions. While it seems everyone in the ad tech industry is out there searching for oil, we’re focused on building an electric car. In short: a framework built for the future of advertising.”

The research findings highlight the growing need for a forward-thinking identity resolution approach that puts transparency and privacy first, particularly as consumers become increasingly protective of their digital identities.

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Adobe Announces Payment Services for Adobe Commerce

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Adobe Unleashes New Era of Creativity for All With the Commercial Release of Generative AI

Adobe today announced the upcoming availability of Payment Services for Adobe Commerce, the industry’s leading end-to-end commerce application for B2B, D2C and hybrid use cases. By integrating Payment Services to their digital storefronts, Adobe merchants of all sizes will soon have access to a robust, secure, and integrated payment solution that can easily be managed from their Adobe Commerce Admin, instead of having to do the work of integrating with third-party payment providers. Payment Services for Adobe Commerce will be powered by the PayPal Commerce Platform and available to Adobe merchants by the end of the year.

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“In today’s fast-moving digital economy, organizations demand flexibility and extensibility in their commerce platform to sustain business growth and deliver seamless experiences for their customers”

“In today’s fast-moving digital economy, organizations demand flexibility and extensibility in their commerce platform to sustain business growth and deliver seamless experiences for their customers,” said Amit Ahuja, vice president, Adobe Experience Cloud Product and Strategy at Adobe. “With the addition of Payment Services, we’re thrilled to expand on our already robust out-of-the-box commerce feature set to help Adobe Commerce merchants compete effectively and win in the digital-first economy.”

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Merchant benefits of Payment Services for Adobe Commerce will include:

  • Easily Accept and Process Payment Methods: With Payment Services, Adobe merchants will be able to accept popular payment methods, including credit and debit cards, PayPal and Venmo to deliver the best checkout experience for their customers. In addition, merchants will also be able to offer PayPal pay later solutions in their storefront. According to Adobe Digital Economy Index, the use of buy now, pay later (BNPL) services in the first half of 2021 grew 88% compared to 2019 levels.
  • Fully-Integrated Payment Experience: Payment Services will be a fully-integrated experience for merchants in which all payment and transaction data will be readily accessible within the Adobe Commerce Admin. Merchants will no longer have to contend with multiple logins and other disjointed user experiences for their payment processing, such as exporting and importing reports from multiple systems to reconcile, analyze, and verify sales information.
  • Competitive Processing Fees: Merchants will have access to convenient and competitive pricing for transactions with tiered rates based on processing volume.
  • Advanced Financial Reporting Capability: Payment Services will offer comprehensive reporting capabilities to provide merchants with a clear view of their store’s orders and payments, including details about processed volume, payment balance and transaction-level reporting for financial reconciliation. With this reporting, merchants will be able to better run their business and spot anomalies in order placements and post-sales flows more efficiently. In addition, merchants will be able to see the complete order flow from when an order is placed, all the way to settlement in a single dashboard.
  • Always Up-to-Date and Secure: As Payment Services will be developed and supported by Adobe, merchants will always have access to services that are up-to-date, safe, and stable. Merchants won’t have to deal with third-party payment processor extension compatibility issues when updating to the latest version of Adobe Commerce.

By utilizing the PayPal Commerce Platform, Adobe merchants will be able to accept current payment methods – such as PayPal and Venmo – as well as leverage PayPal’s ongoing investment in payment innovations such as support for cryptocurrency transactions and local payment methods in the future.

“As digital commerce represents a growing share of all transactions, merchants are looking for tools that enable them to drive front-end capabilities and back-end operations of their digital storefronts. Payments is one of those key capabilities that we saw grow in importance over the past 18 months,” said Jordan Jewell, research director, digital commerce at IDC. “With payment capabilities now in its product portfolio, Adobe is better-positioned to support its merchants as a platform provider that can streamline commerce operations across the customer journey.”

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UiPath Announces Keynotes and Event Activities to Inspire, Explore and Connect at FORWARD IV

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UiPath Announces Keynotes and Event Activities to Inspire, Explore and Connect at FORWARD IV

Two-day event will adhere to stringent COVID protocols for an engaging, “inside-out” experience and features speaking sessions with over 90 UiPath customers and partners

UiPath, Inc. , a leading enterprise automation software company, announced keynote addresses and breakout sessions taking place at FORWARD IV, the world’s most immersive gathering of automation experts.

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.@UiPath today announced keynote addresses and breakout sessions taking place at #UiPathForward IV, the world’s most immersive gathering of automation experts, on Oct. 5-6 in Las Vegas

The user conference, held at the Bellagio in Las Vegas on Oct. 5-6, 2021, will feature more than 90 customer and partner speakers from the public and private sector who will educate and inspire by sharing their automation knowledge as well as keynotes from UiPath leaders. FORWARD IV features two days of sessions that will drive C-level awareness of automation, demonstrate ROI of robotic process automation (RPA) initiatives, and spotlight real-world customer success stories. UiPath will also preview powerful new capabilities in the UiPath Platform 2021.10 release that enable companies to overcome fragmented enterprise technology stacks. UiPath will lay out its vision for the future in which automation plays a central role in processes across the organization – both legacy and new.

For the health, safety, and well-being of all participants, UiPath is requiring all FORWARD IV attendees to attest to their having been fully vaccinated against COVID-19. Read more about our health and safety measures and our first-of-its-kind “inside-out” event experience featuring purpose-built outdoor sessions, roundtables, and activities.

The conference theme, “Taking Off”, focuses on organizations that are unleashing creativity in an automation-first world. The event will highlight the achievements of the UiPath community and provide attendees actionable insights to advance their journey to becoming a fully automated enterprise™.

The FORWARD IV agenda highlights include:

  • UiPath keynote addresses by CEO Daniel Dines, UiPath Executive Vice President of Products and Engineering Ted Kummert, UiPath Chief Product Officer Param Kahlon, and Shankar Vedantam, host of the highly popular Hidden Brain podcast
  • Addresses and panels featuring speakers from Accenture, Autodesk, EY, Firstsource, IDC, Palo Alto Networks, PwC, and Spotify
  • Journey sessions to help showcase the full potential of automation from companies including Accenture, Amazon, Anthem, Chevron, Deloitte, Facebook, and Uber
  • Inspiration sessions focusing on the future of automation and the future of work from thought leaders such as Ashling Partners, Atlassian, Booz Allen Hamilton, Cushman Wakefield, dentsu International, ManpowerGroup, Quest Diagnostics, and more
  • How-to sessions with practical automation guidance from companies including Amitech, Autodesk, Bain & Company, Booz Allen Hamilton, Cognizant, DHL, GDIT, Ingram Micro, Palo Alto Networks, Roboyo, Takeda, and WarnerMedia
  • Innovation sessions designed to spark new thinking from companies including Alteryx, Chipotle, Centelli, CyberArk, and Tableau

“FORWARD IV is a celebration of those making digital transformation a reality through automation. It’s uniquely tailored to give attendees an experience unlike any other and help them become leading experts in automation strategy and implementation,” said UiPath Co-Founder and CEO Daniel Dines. “UiPath, its customers, and its partners are making incredible advances with applying automation to a huge variety of new use cases. Together, we are solving problems in fascinating ways. FORWARD IV is an opportunity for attendees to learn actionable solutions for business challenges, build relationships with their peers, and bring inspiration to their organizations.”

The event builds unstructured time into the agenda to allow attendees to get immersed in conversations with other automation practitioners and experts. In addition, the conference will prioritize safety and will limit capacity within different functional areas of the venue, move the experts’ expo and most of the interactive activities outdoors, enforce practical distancing and sanitizing measures, and adhere to national and local guidelines.

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BigCommerce Recognized as Challenger in 2021 Gartner ® Magic Quadrant ™ for Digital Commerce Platforms

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BigCommerce Strengthens Privacy and Business Continuity Management with ISO 27701 and ISO 22301 Certifications

BigCommerce positioned as Challenger for its ability to execute and completeness of vision

BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced it has been recognized by Gartner as a Challenger in the 2021 Gartner Magic Quadrant for Digital Commerce Platforms. BigCommerce was positioned based on the “Completeness of Vision” axis and the “ability to execute” axis in the Challengers quadrant.

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“BigCommerce is again thankful to be recognized by Gartner in the 2021 Magic Quadrant for Digital Commerce”

“BigCommerce is again thankful to be recognized by Gartner in the 2021 Magic Quadrant for Digital Commerce,” said Brent Bellm, chief executive officer at BigCommerce. “Gartner’s recognition reflects our vision, innovation and execution, which when coupled with our rich partner ecosystem, enable us to deliver industry-leading SaaS ecommerce that supports B2B and B2C merchants at every stage of growth.”

Gartner defines those positioned as Challengers as vendors who “provide commerce functionality that may have a narrower scope in relation to serving the total addressable market than that of Leaders. Challengers may focus on fewer industries, geographies, technology deployment methods or business models. These vendors are often highly respected. They invest in technological innovation that is key to their target markets. They use their R&D resources, access to investment, profits and market reputation to either grow quickly or attract a new kind of customer. Challengers often:

  • Focus on a perceived high-growth sector of the market.
  • Invest heavily in technology to meet the needs of their target customers.
  • Have robust feature sets for the customers they serve.” [1]

The report evaluates 17 digital commerce platform vendors based on their ability to execute and completeness of vision in order to help application leaders that support digital commerce make informed evaluations. According to Gartner, “Buyers of digital commerce platforms are looking for ways to deliver and support a unique, compelling and consistent customer experience through these platforms across all supported channels. While they may pursue this goal in different ways, they are all seeking more flexible and nimble implementations and post-implementation extensions that enable an accelerated time-to-market, reduce the TCO and deliver desirable digital business outcomes. They also recognize the importance of a vendor’s ability to attract and develop an ecosystem of technology and service provider partners that add value to its digital commerce platform.” [1]

Visit BigCommerce.com to learn more about how fast-growing B2C and B2B merchants build, innovate and grow their business with BigCommerce.

1 Gartner, “Magic Quadrant for Digital Commerce,” Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021

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PCI™ Purchases Arrowmail

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Business Wire
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PCI™-Purchases-Arrowmail

Acquisition Strengthens Leadership Position in High-Speed, Presort Mailing Industry

Postal Center International™ (PCI), the leading print, mail and marketing solutions partner, today announced the purchase of Arrowmail, a Miami-based print and mail service provider. The acquisition is part of PCI’s long-term strategy to secure its leadership position in high-speed, presort mailing services and complement its long-standing portfolio of print, mail and marketing solutions. Financial terms of the private transaction were not disclosed.

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“As the Powerhouse of print, mail and marketing solutions, we are committed to investing in companies, products and services that are integral to the marketing-communications process and strategically aligned with our business”

“As the Powerhouse of print, mail and marketing solutions, we are committed to investing in companies, products and services that are integral to the marketing-communications process and strategically aligned with our business,” said Ismael Diaz, president, PCI. “When we purchased Original Impressions five years ago, we made it clear we were, and continue to be, in aggressive growth mode. Acquiring Arrowmail allows us to augment our existing presort business with focus, simplicity and speed, increase our bandwidth and empower our clients to do more.”

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“PCI is built on business integration, deep services and extensive expertise,” said Cristina Fernandez, founder, Arrowmail. “Even as industries around the world continue to face tough economic challenges, PCI remains committed to growth—creating powerful work and relationships. As we hand over our business to them, we’re confident they will deliver exceptional quality and care to our own clients, many of whom we have worked with for years.”

Looking ahead, PCI will remain focused on driving new and enhanced innovation across its increasingly integrated portfolio of solutions that help to accelerate enterprise businesses with streamlined workflows and processes, robust analytics, returns on investment, single-point accountability and client-centric partnerships.

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New Research from Valoir Shows Clear Correlation Between Digital Transformation and Revenue Growth

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Messenger-First Social Media Platform, QP is Empowering the Creator Economy

Global study finds companies further along with digital transformation achieve nearly twice the revenue growth of those lagging behind

A new survey of 1,400 companies worldwide shows a clear correlation between digital transformation and financial performance. The survey, conducted by industry analyst firm Valoir, shows that most companies are well underway with digital transformation projects, with the average company roughly 70% through the process.

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“Despite all the recent hype around employee experience, clearly companies have prioritized digital transformation efforts on customer experience and other areas. Given the Great Resignation, attracting and retaining talent has become a top priority. Digital transformation is crucial for improving the employee experience in today’s hybrid workforce”

The survey assessed businesses on a scale of 1 to 10, where 1 signifies companies that have not yet started digital transformation and 10 represents those that are complete. Companies scoring 8 or higher showed roughly twice the revenue growth compared to companies scoring 3 or less.

“There’s a lot of talk about digital transformation, but many companies have been challenged to assess the value of their efforts. We found that advancing digital transformation drives both revenue and margin improvements by improving efficiency and delivering better customer and employee experiences,” said Rebecca Wettemann, CEO of Valoir.

HR Lags Behind
The report also reveals surprising findings about how far HR lags behind other departments such as customer service, marketing, IT, and operations in their digital transformation.

Valoir finds that fewer than 20% of companies surveyed have adopted modern, digital HR capabilities in key areas such as reskilling and coaching, mentoring and training, and real-time analytics.

“Despite all the recent hype around employee experience, clearly companies have prioritized digital transformation efforts on customer experience and other areas. Given the Great Resignation, attracting and retaining talent has become a top priority. Digital transformation is crucial for improving the employee experience in today’s hybrid workforce,” said Wettemann.

The study, which included companies from a broad representation of industries and company sizes, also finds healthcare, financial services, and high tech are the most advanced industries from a digital transformation perspective. The public sector, utilities, and consumer goods lag behind.

Regionally, the survey finds North America and Latin America are ahead of the EMEA and APAC regions regarding digital transformation.

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Pyxis One Raises $17M to Democratize Codeless AI in Marketing as a SaaS Offering

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Allset Raises $3M to Automate Tips for Service Professionals

Celesta Capital and Premji Invest Co-Lead Series B Round

Pyxis One, a California-based tech startup that aims to revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform, closed $17M in Series B funding. With total funding of $24 million, the tech startup plans to use this round of capital for investments in product development, and to expand to new markets.

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“Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights”

Celesta Capital and Premji Invest co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners. “Every enterprise is either already rearchitecting themselves to adopt AI or are dependent on one or more AI-driven platforms,” said Atul Gupta, Partner at Premji Invest. “Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all.”

Pyxis One enables enterprises to scale accurate data-driven marketing. The startup’s codeless AI ecosystem comprises dozens of AI models deployed across different aspects such as targeting, optimization, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate, and leverage capabilities enabled by the adoption of AI.

“Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing,” said Sriram Viswanathan, Founding Managing Partner at Celesta Capital. “These capabilities are important for enterprises looking to benefit from next generation marketing technologies. Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realize this potential.”

The company is looking to add over 200 AI models to the AI infrastructure over the next two years. These AI models are trained with billions of cross-industry data points that brands from every industry can utilize. The platform also future-proofs AI structure and deployment to inherit new models and customize them without any rework.

“Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights,” says Shubham A. Mishra, CEO of Pyxis One. “With AI’s agility and scalability, we bridge the gap between marketers and data scientists, and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets.”

The AI SaaS startup has witnessed a 550% growth since its inception in 2018 and has a customer base across different industries including retail, automotive, healthcare, finance, and food tech. These customers are witnessing at least a 30% increase in their marketing efficiency and consumer intelligence, on average.

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Hello Pal Announces Investment in Language Education

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Hello Pal Announces Investment in Language Education

– Plans to relaunch Language Pal with innovative language learning features

Hello Pal International Inc., a provider of rapidly growing international live-streaming, language learning and social-crypto platform, is pleased to announce that it has signed a Cooperation Agreement with Little Pal Asia Limited (“LPA“) where the Company will be licensed, on a non-exclusive worldwide basis, to freely use LPA’s innovative “Infinity Language” language learning system throughout the Company’s product and service offerings, and in particular, in its Language Pal app.

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The Infinity Language learning system has its origins in successful early childhood education literacy software since 2008, and LPA has been funded by third party investors to adapt the learning system to the language learning market for children.

Under the Cooperation Agreement, LPA will adapt the learning system in the adult market for Hello Pal’s Language Pal.  Accordingly, Hello Pal will enjoy exclusive use of the learning system in the adult language learning market, and will continue to enjoy new features and functionalities which are added to the learning system by LPA over time.

As part of the terms of the agreement, the Company has taken a 15% equity interest in LPA for an investment amount of CAD 300,000, which will be mainly used for the further development of the Infinity Language learning system and adaptation for use in Language Pal.  Other than this initial investment, Hello Pal will not be required to pay any other amounts to LPA for the use of the Infinity Language learning system.

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“I am thrilled that Hello Pal is now able to make a significant push into the adult language learning market,” said Mr. Wong, Chairman and CEO of the Company. “As part of our overall plan to diversify our revenue sources into different yet related markets, this cooperation and investment will significantly allow us to relaunch Language Pal with the unique features it will need to be competitive in the language learning market.”

As the Company’s CEO, KL Wong, is also a substantial shareholder of LPA, the investment constitutes a “related party transaction” within the meaning of Multilateral Instrument 61–101 –Protection of Minority Security Holders in Special Transactions (“MI 61–101”). The Company has relied on exemptions from the formal valuation and minority shareholder approval requirements of MI 61–101 contained in sections 5.5(a) and 5.7(1)(a) of MI 61–101 in respect of related party participation in the placement as neither the fair market value (as determined under MI 61-101) of the subject matter of, nor the fair market value of the consideration for, the transaction, insofar as it involved the related party, exceeded 25% of the Company’s market capitalization.

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Zeta and Adara Partner on New Targeting and Engagement Solutions Ahead of Anticipated Travel Resurgence

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Kaltura and Reshet 13, Israel’s Leading Broadcaster, Expand Partnership & Launch Full End-to-End Cloud-TV Solution

The partnership between market leaders will provide precision insights and activation capabilities to grow bookings as the industry anticipates a 2022 return to pre-pandemic traveler demand

Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, and Adara, a global leader in predictive consumer intelligence, announced a multi-year data partnership to bring travel and hospitality marketers enhanced insights – on an individual level – to accelerate customer acquisition and deepen customer loyalty.

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“Together, Zeta and Adara data bring unique value to our omnichannel marketing programs. The combination of website data, customer data, and in-market travel signals allows our agency, WMX, to more efficiently and effectively position our campaigns to drive optimized results and greater return.”

The partnership will create the Traveler Data Cloud, combining the Zeta Identity Graph, which consists of more than 225 million American consumers, with Adara’s robust first party travel signals from over 300 global brands. The Traveler Data Cloud will enable marketers to identify consumers actively in market for travel, understand the best ways to reach them, and activate personalized marketing programs via the Zeta Marketing Platform.

As COVID-19 vaccination rates rise and the country continues to adopt new policies to make people feel safer in the face of variants, most indicators point to travel surging in demand in 2022. According to recent Adara data, last minute hotel bookings made less than fifteen days in advance for business travel have almost doubled since the beginning of the year, and leisure travel for families continues steady growth up 20% since early June. The trend is expected to grow steadily into 2022, which is also supported by the International Air Transport Association’s latest report, which revealed 57% of people expect to travel within two months of the pandemic’s containment.

The Traveler Data Cloud brings new precision marketing capabilities to help brands grow faster as travelers come back. Deeper consumer insights with real-time campaign activation abilities will allow marketers to deliver richer personalization across all marketing channels including Connected TV, online advertising, email, SMS, website, and more.

“People are longing to travel once again – and while some have already started after receiving vaccines, we predict consumer interest will soar to new heights in 2022,” said Eric Bamberger, SVP Travel and Hospitality at Zeta Global. “However, consumers will be pursuing flexible, often changing plans that require travel and hospitality brands to have a deeper understanding of each individual traveler’s unique needs. Our partnership with Adara will prepare brands with both the granular intelligence and sophisticated omnichannel activation capabilities they need to acquire new customers and protect loyalty relationships as booking traffic returns.”

Brands will have the opportunity to activate campaigns for custom-built audiences that include interest in flights, hotels, car rentals, local attractions, domestic and foreign travel preferences, and active loyalty relationships. These new data signals are combined with the robust demographic, location, transaction, and behavioral data already available in the Zeta identity infrastructure.

Maury Lundahl, VP Marketing and eCommerce at Extended Stay America, mentioned, “Together, Zeta and Adara data bring unique value to our omnichannel marketing programs. The combination of website data, customer data, and in-market travel signals allows our agency, WMX, to more efficiently and effectively position our campaigns to drive optimized results and greater return.”

“One pandemic side-effect was consumers’ speedy adoption of digital technologies which at the same time raised their expectations for personalized treatment,” said Carolyn Corda, CMO & CCO at Adara. “Now more than ever consumers expect brands to intuit their needs and preferences—a feat that brands can only achieve with predictive, meaningful and actionable data. We’re delighted to be partnering with Zeta to power their platform with rich consumer-level intent and transaction data to help winning brands increase consumer engagement and build brand loyalty.”

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BlueRush Retains Skyline Corporate Communications Group to Provide Investor Relations Services

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PRNewswire
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BlueRush is Pleased to Provide Preliminary 2nd Quarter Business Update Including Significant Growth in Subscription Bookings and Expansion to New Verticals

BlueRush Inc. (“BlueRush” or the “Company“), an emerging personalized video Software as a Service (SaaS) company, is pleased to announce that it has retained the services of Skyline Corporate Communications Group, LLC (“Skyline“) to manage its investor relations and corporate communications activities within the financial community in the United States.

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Skyline, with offices in Boston and New York City, is an investor relations and corporate communications firm that provides strategic messaging and investor communications consulting services for public corporations. Skyline provides strategic assistance for companies in the financial markets and investment community by assisting them to effectively communicate their corporate message and competitive advantages. For further information regarding Skyline.

Mr. Steve Taylor, CEO of BlueRush, commented: “Our recent operating activities, growth objectives, and expected corporate milestones prompted BlueRush to select Skyline as our investor relations representative. We are experiencing significant recent growth in subscription bookings, seeing a strong mix of results from new and existing customers, and generating strong sales momentum. BlueRush believes that Skyline’s strong reputation, communications strategies, methodologies and standards are an excellent pairing for us as we enter into a growth phase for the company, and we want to have a skilled partner working closely with us when communicating our message to the investing public.”

Scott Powell, President & CEO of Skyline, commented: “We are very pleased to welcome SaaS company BlueRush to our compelling and growing base of diverse clients. BlueRush is entering an exciting development and expansion phase, and we are delighted to provide assistance in effectively and strategically communicating this message to its existing and prospective shareholder base, while broadening awareness of the company within the U.S. financial community.”

The fees incurred by BlueRush, in consideration for the services provided by Skyline, consist of cash consideration of US$6,500 per month, effective September 1, 2021, and each month thereafter during the twelve-month contract period.

BlueRush and Skyline act at arm’s length, and Skyline has no present interest, directly or indirectly, in BlueRush or its securities. The fee paid by BlueRush to Skyline is for services only. The engagement of Skyline by BlueRush is subject to approval of the TSX Venture Exchange.

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Podcast Advertising Drives Sales: NCSolutions Consumer Survey Demonstrates The More You Subscribe The More Likely You Are To Buy

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In Advertising, the Balance Is Shifting: Brand Factors, Like Consumer Loyalty, Now Have a Greater Impact on Sales Results Than Reaching a Broader Audience

Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands

Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls “Power Subscribers”) do more than simply listen to their favorite programs; they actively discover and buy the products advertised in the audiocast. More than two-thirds (68%) of Power Subscribers have made a purchase compared to 42% of all podcast listeners according to a new consumer sentiment survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.

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Many podcast listeners are repeat buyers: 34% say they’ve purchased products two or more times after hearing an advertisement on a podcast, while 17% have bought products they’ve heard featured four or more times. In addition, 29% of all podcast listeners have used a promotional code they’ve heard during an audiocast.

Beginning this month, podcast publishers, CPG advertisers and their agencies can use NCSolutions Sales Effect Measurement Studies to understand the full sales impact of their podcast advertising campaigns. With one of the most robust and unique purchase data sets in the market, NCS has been measuring the incremental sales impact of advertising across all major media for more than 11 years. Podcasts are the newest addition to the NCS measurement suite.

“As their popularity has grown, podcasts have become a new advertising medium for CPG brands,” said Lance Brothers, chief revenue officer, NCSolutions. “Podcast advertising hit a significant tipping point in 2021, with spending expected to reach $1 billion. As CPG brands look to justify further investments in the medium, they will need performance metrics that demonstrate the impact of their brands’ podcast advertising on incremental sales.”

CONSUMER ATTITUDES TOWARDS PODCAST ADVERTISING

One-third of podcast listeners (33%) say ads during a podcast are a good way for advertisers to reach them, and 27% find ads are enjoyable to listen to. However, Power Subscribers are even more likely to welcome podcast advertising, finding it useful and relevant, the survey findings indicate. Among Power Subscribers, 42% feel podcast advertising is a good way for brands to reach out to them.

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One-third (32%) of Power Subscribers feel podcast advertising helps them learn about unique products they wouldn’t have discovered elsewhere. More than half (53%) of Power Subscribers say advertising helps them discover new products and 28% of Power Subscribers say podcast advertisements are relevant to them.

WHAT TYPES OF PRODUCT ARE BEING PURCHASED?

Three of the top five types of products purchased as a result of podcast advertising are CPG-related: food and beverage, beauty and grooming and health and wellness. According to the survey, 42% of all listeners purchased food and beverage products after hearing a podcast advertisement, while 35% purchased beauty and grooming products and 31% bought health and wellness items.

HOSTS MAKE POWERFUL INFLUENCERS

Podcast listeners and subscribers are receptive to the host’s influence. When they hear a host endorse a product, 36% of all listeners say they will research the item and 28% say they’re more likely to pay attention or remember the product. In addition, nearly one-third (32%) of Power Subscribers remember products endorsed by the host and 30% of this type of subscriber say they trust the podcaster’s opinion of a product.

“A podcast is a personal medium. Hosts are very influential when in the ears of subscribers and partnering with a podcaster who speaks to your audience can be a very powerful strategy,” said Linda Dupree, CEO NCSolutions. “Together, CPG brands have a real opportunity to connect and influence a listener’s purchase decisions; however just like any advertising campaign, there is a need to measure outcomes to fully realize the sales impact.”

PODCAST POPULARITY ACCELERATES

Since the start of 2020, interest in podcasts has accelerated with more than one in three (34%) podcast listeners having started listening during that period. Among all podcast listeners, 88% say the time they’ve spent listening has either stayed the same or increased during the pandemic. Over half (56%) of Power Subscribers say they’re listening more frequently as well.

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Skimlinks Announces Winners of the Commerce Awards for Publishers 2021, as US Publisher Commissions Grow 59%

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Globe Newswire
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Skimlinks Announces Winners of the Commerce Awards for Publishers 2021, as US Publisher Commissions Grow 59%

Skimlinks, a Taboola company, is delighted to announce the winners of the fourth annual Commerce Awards for Publishers (CAPS) 2021. Unveiled last night at a hybrid in-person and virtual ceremony, awards were handed out across an expanded roster of 18 categories, the largest in the awards’ history.

This year’s judging panel included representatives from AWIN, Rakuten Advertising, CJ Affiliate, Partnerize and Digiday, bringing together some of the brightest minds from across the industry.

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Winners this year include repeat entrants like Hearst, Condé Nast and Refinery29, alongside publishers new to Skimlinks’ network like Katie Couric Media and POPSUGAR.

The awards come in the wake of the successful acquisition of Skimlinks’ parent company Connexity by Taboola. They also arrive as publishers’ commissions in the US are up 59% year-to-date, reflecting the continued e-commerce boom and growth of commerce content as a revenue stream for editorial publishers.

“It has been fantastic to have our clients together again after a year apart,” said Bill Glass, Connexity CEO. “The quality of entries this year has been higher than ever, and it’s been fantastic to be able to showcase the work of our publishers through new categories that reflect their efforts to support people in these uncertain times.”

New categories like The Best “New-Normal” Article help to illustrate the key role commerce content can play as service journalism. In all there were over 220 submissions this year, another record result.

“Our U.S. network has tripled in size in the last three years, and I’m delighted to host our largest ever awards as a reflection of the progress, from our technologies and our clients,” Glass added.

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Less Than Half Of UK Financial Services IT Leaders Would Trust Predictive Analytics To Manage Their Kids’ Pocket Money

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Globe Newswire
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Less Than Half Of UK Financial Services IT Leaders Would Trust Predictive Analytics To Manage Their Kids’ Pocket Money

New research from data leader Qlik, are slowing the adoption of predictive analytics in Financial Services (FS), preventing UK organizations from reaping the full value from their data and maximizing the potential with business intelligence platforms.

The report, “Unleashing the Potential of Predictive Analytics in Financial Services”, which surveyed more than 500 UK IT leaders in FS, exposes the slow uptake of predictive analytics. More than a third (38%) of British financial institutions have five or fewer predictive analytics use cases currently in operation – in stark contrast with the leading 7% of institutions, which have each introduced 50 or more.

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Key issues IT leaders in FS face when implementing predictive analytics include:

  • A question of trust – Every decision a financial services organization makes can have a major impact on a customer’s life, from agreeing to an overdraft to making payday or approving a mortgage application. Yet one-third (30%) of IT leaders admit fearing algorithms could unfairly impact their customers. This is perhaps unsurprising given only half of respondents (50%) trust decisions made by predictive analytics solutions are without bias and are always accurate (45%). Over two-fifths (43%) of respondents go far enough to say they wouldn’t even trust predictive analytics to manage their kids’ pocket money.
  • Regulatory risk – In such a highly regulated industry, 44% of IT leaders fear they could be held personally responsible for decisions automatically triggered by predictive analytics solutions – rising to 81% amongst those working in funds and investments. The regulatory burden also weighs heavily on them, with 46% reporting it outweighs the benefit the solution could offer.
  • Flaws in the data pipeline – IT leaders also cite a number of technical barriers to implementation. Two-fifths face issues with data quality (40%), data silos (40%) and the speed of data integration (36%). Data privacy (30%) and the use of inaccurate or outdated data sets (30%) were also common concerns. Just over two-fifths (43%) also fear they don’t have the skills to implement predictive analytics.

Improve trust by marrying human & machine intelligence

Many of the concerns relating to predictive analytics are underpinned by a lack of human oversight of its decisions – both in terms of outcomes and explainability. To overcome these issues, more than two-thirds (69%) of IT leaders in FS advocate incorporating predictive analytics into business intelligence (BI) platforms.

Most believe integrating the powerful forecasting of predictive analytics into the BI platforms that already inform employee decision-making has the potential to:

  • help organizations comply with regulatory frameworks (72%)
  • significantly improve employee decision-making (70%)
  • deliver a better customer experience (68%)
  • identify areas of cost saving (68%)
  • democratize forecasting (67%)

However, ensuring employees have the requisite data literacy to understand, question and apply the predictive forecasts to their decision-making process is key to maintaining trust and compliance. Three-quarters (76%) of IT leaders in FS highlighted the importance of data literacy training in enabling employees to recognize the limitations of the technology. And in helping them explain to customers and other stakeholders how decisions using predictive analytics are made (77%).

“We are very clear about what our customers, our members, mean to us, and that extends to how transparent we are in decision-making processes. We would never want to make a customer feel like decisions were being made about them that couldn’t be explained. A human has to be able to explain those decisions,” said Richard Speigal, BI Centre of Excellence Leader at Nationwide. “Integrating predictive analytics into BI empowers our organization to harness its benefits for improved employee decision-making, while retaining upmost trust that it will only result in fair outcomes for our customers and stakeholders.”

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Plannuh Announces The Next CMO Community for Marketing Leaders

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MTS Staff Writer
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Plannuh Announces The Next CMO Community for Marketing Leaders

With over 10,000 inaugural members, The Next CMO Community provides a new forum for sharing best practices in marketing leadership 

Plannuh Inc., makers of the world’s leading AI-driven marketing leadership platform, today announced The Next CMO Community, an online forum where marketing leaders can share their expertise and help fellow marketers improve their performance. Plannuh decided to build this new community because of the extremely positive reception to the book written by the Plannuh leadership team, “The Next CMO: A Guide to Operational Effectiveness,” now available in a second edition. With over 10,000 inaugural members of the community, The Next CMO is already an influential voice for marketing leadership topics.  

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The community is made up of Chief Marketing Officers (CMOs) and aspiring marketing leaders. The goal of the community is to improve marketing leadership by providing content and discussion that helps existing leaders evolve to meet the new standards of success in the digital age while serving as a learning environment for aspiring CMOs. 

The Next CMO Community provides marketing leaders with knowledge and expertise to help them make better business decisions to increase the effectiveness of their marketing. The community is focused on CMO leadership issues including vision, strategy, planning, campaigns, budget management, ROI measurement, metrics management, benchmarking, team building, and vendor selection. Community members will have the opportunity to grow their personal brand by submitting blog content, participating on podcasts, hosting online discussions, and sharing their point of view on key marketing leadership topics.  

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The community offers marketing leaders:

·        A free copy of the book “The Next CMO: A Guide to Operational Effectiveness, Second Edition”

·        Enrollment for The Next CMO weekly newsletter

·        Exclusive community access to The Next CMO blogs, podcasts and other content

·        Best practice marketing plan, campaign and budget templates

·        The ability to submit questions to the community

·        Access to exclusive virtual CMO events

·        Workshops on strategic marketing topics

·        Marketing plan and budget assessment with the Operational Marketing Index

·        Marketing leadership job postings

·        Access to a community slack channel #TheNextCMO

“Plannuh is excited to sponsor The Next CMO Community to provide a forum and content for current and aspiring marketing leaders,” said Peter Mahoney, founder and chief executive officer of Plannuh. “We  were inspired to facilitate this discussion based on the reception to our new book, and we realized that there was an incredible thirst for discussion around topics related to leading the marketing function, including vision definition, goal setting, strategic campaign management, financial management of the marketing function, and team building.”

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Second Edition of ‘The Next CMO’ Provides a Practical Guide to Operational Marketing Excellence for the New Generation of Marketing Leaders

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PRNewswire
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Plannuh Announces The Next CMO Community for Marketing Leaders

Authors and industry leaders Peter Mahoney, Scott Todaro and Dan Faulkner share their combined 70 years of marketing experience to provide a marketing strategies guide

The marketing profession changed more in the last 18 months than it had in the previous 18 years. The rapid evolution of the marketing profession and the need for even more agile marketing drove the thinking behind the second edition of a new book aimed at providing chief marketing officers (CMOs) and aspiring marketing leaders with practical guidance to operationalize marketing strategies.

Building on the success of the first edition, the second edition of “The Next CMO – A Guide to Operational Marketing Excellence” provides a guide for creating winning marketing plans, executing against strategies, optimizing budget, and measuring true business value. Peter Mahoney, Scott Todaro and Dan Faulkner provide insights to help CMOs become effective leaders and change agents and have a strong strategic voice at the executive table.

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The book provides contemporary models, practical approaches and templates to help readers structure their own marketing strategy, along with using a best-practices approach to achieve success.

The second edition includes many updates and several new chapters focusing on marketing strategy, best practices for presenting marketing results to the CEO, and exclusive data generated from the Operational Marketing Index on the current state of marketing operations. There also are new content and diagrams to help marketers select their marketing planning approach.

This new edition of the book has inspired the The Next CMO Community, a group of like-minded marketers focused on improving marketing strategies and the overall operations of their teams.

“The world is rapidly changing and so is the marketing profession,” Mahoney said. “This latest edition of “The Next CMO” builds on a strong foundation and adds timely and practical insights designed to help current and future CMOs deliver even better business outcomes from their marketing investments.”

Here’s what readers are saying about the book:

“I have so much respect for the whole Plannuh team. There is no set operating system for modern marketers today. What Peter, Scott and Dan have done is finally provide some long- sought-after answers to those marketing FAQs. They’ve managed to blend the operational side of marketing with the creative side to help you build a brand that is in service of revenue, not working against your business objectives. This book will give you the insights, templates, models, etc. that you need to implement a strategy that works for you and your business, no one else’s.”- Dave Gerhardt, Chief Brand Officer, Drift

“What does it take to be a great CMO? Vision and creativity are important, but “operational marketing” is essential if you’re going to make your vision a reality. Perhaps the most important job of a CMO is to orchestrate all the parts of their team to do the only thing CEOs really care about: deliver results! This book provides the recipe for modern CMOs to be successful.” – Eric Schurr, Former 4-time CMO (Rational Software, Carbon Black)

Marketing Technology News: Resonate and True North Partner to Bring Privacy-Safe Data and Analytics to the Nonprofit World

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