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Tenovos Unveils Two New Extensions for Active Story Management Platform

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Tenovos Unveils Two New Extensions for Active Story Management Platform

New Functionality Empowers Marketers to More Effectively Manage Content Rights and Streamline Secure Content Sharing with External Partners

Tenovos, the modern, data-first Digital Asset Management (DAM) provider helping brands tell stories that matter, today announced the availability of Story Rights and Story Boards – two new extensions for its Active Story Management (ASM)™ platform. The extensions help marketers save time and money by empowering them to effectively manage content rights and streamline content sharing with external partners and agencies.

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“Innovation is a key pillar in our ongoing strategy and we continue to iterate on our platform to offer more value to our users,” said D. Scott Bowen, CEO of Tenovos. “These new extensions are a direct reflection of evolving market needs that we see from our growing customer base.”

Available today to all current and future Tenovos users, Story Rights and Story Boards are designed to create immediate efficiencies that directly benefit a brand’s bottom line. Story Rights provides readily-available visibility into the usage rights of digital assets which can eliminate money wasted on duplicate assets and/or costly rights violations. Users of the Story Rights extension will be able to:

  • Access usage rights instantly — no searching through email threads with creators
  • Request access with an easy form that streamlines the approval process
  • Get reminded when a license is about to expire and needs renewal or retirement
  • Evaluate the performance of a given asset against the cost of its acquisition

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“With Story Rights, we’re really going beyond the reach of the traditional DAMs by supporting the entire asset lifecycle on a single, streamlined platform that keeps all relevant rights management details at your team’s fingertips, right where they need them to be,” Added Bowen. “By pairing critical rights and creation data with assets from the start, Story Rights enables all aspects of rights management and governance, including the tracking of agreements, creators, channel usage and locale.”

The Story Boards extension also creates value and reduces inefficiencies by helping marketers and asset managers quickly create personalized portals that can be shared with agencies, sales teams, clients or any external partner. Users can quickly and easily curate collections to guide partners to exactly the content they need while eliminating time wasted copying assets into redundant folders and sharing links.

“Story Boards was tailor-made for brands with a complex, dispersed content supply chain,” said Bowen. “When we architected this extension, we were specifically thinking about brands with distributed sales teams, a wide network of external partners or several external agencies. Brands invest an incredible amount in crafting and maintaining a consistent image. Story Boards helps ensure that little things like complicated folder structures and broken links won’t prevent valuable content assets from reaching the intended audience.”

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Anima Raises $10 Million to Make Peace Between Designers and Developers

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Running bootstrapped until last year, the Y-Combinator backed startup is onboarding 30,000 designers and developers per month.

Anima, the design-to-code platform, announced a $10 million Series A funding round to further build bridges between developers and designers. The round which was led by MizMaa Ventures with the participation of INcapital and Hetz Ventures will see them triple the size of their team, as they continue to build out the platform which already has half a million users, including designers from Google, Netflix, Disney, Facebook and Amazon.

Product designers make painstaking efforts to precisely depict how their product should look and behave, using modern tools such as Figma, Adobe XD or Sketch. But when it comes time to hand off the design to front-end developers who build the app, designers resort to providing static, image-based mockups. Meaning, developers then need to interpret and manually recreate the design with code. This handoff process introduces friction between designers and developers, as much is lost in the translation, and a lot of grunt work is involved in order to bring the designers’ vision to life. Additionally, it’s time-consuming and error prone for developers to manually recreate the designs in code.

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Anima was founded in 2017 by husband and wife, developer-designer duo, Avishay (CEO) & Michal Cohen (CPO), together with Or Arbel (CTO) — creator of the viral app sensation, Yo! — in order to bridge the divide between design and development. The platform aims to turn the design handoff process into a continuous collaboration. Designers can use Anima to create fully responsive prototypes that look and work exactly like the finished product (no coding required). Developers in turn can take these designs and automatically translate them into developer-friendly code. Instead of coding UI from scratch, they are free to focus on logic and architecture.

“Unlike other attempts at tackling the design-to-code market, Anima isn’t trying to replace the tools that designers use and love, or to automate developers out of existence,” said Avishay. “Instead it meets the design and development teams where they are, plugging into their existing workflows, allowing them to deliver 10x faster.” Michal added that “other code-creation design platforms generate code for the browser, where we produce code for human engineers to build upon, and code that engineers can adopt.”

Anima integrates with the popular design tools, allowing designers to create high-fidelity prototypes where they feel at home. Using Anima, designers can create  interactive and responsive prototypes that work on all screen sizes and feel like the real product. Developers can use the platform to extract high quality code that they can build upon quickly, with support for React, Vue.js, HTML, CSS and Sass. Anima soon plans to include Angular, ReactNative, Swift, Flutter and everything front-end or mobile.

“Anima is a perfect example of Product-led growth done right, with no sales team and a zero-touch funnel,” said Pavel Livshiz, partner at Hetz Ventures. “They spent years iterating and improving on the product, gathering a dedicated, passionate community around it which has continued to grow. In the last year, they have increased 300% in developers’ engagement, tripled their customer base and quadrupled in revenue. With their avid user base and a tried and tested product, they are perfectly positioned to pour gasoline on the bonfire they’ve built and revolutionize the world of software development.”

Anima has a fully global team, with employees in Tel Aviv, New York, Boston, Lisbon, Barcelona and Casablanca. “On the first day of work for a new team member, they don’t just get a new laptop and some swag. We send everything they need to their front door, from a desk, to a chair, to internet connection and beers on the weekend,” said Or. Anima will triple its headcount over the next year while continuing to maintain a distributed organization.

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Namecheap Offers Free Bundle for Students to Create a Website, a Free Internet Basics Video Class Lesson for Teachers & Huge Savings on Top Digital Products for All Online Creators

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Seventy-Eight Percent of UK Ecommerce Websites' Search Engines Don't Work -- Leaving High-Intent Consumers Empty Handed

Teachers & Students Grab the FREE .ME Domain & GitHub Offer at NC.ME; Top Five Universities To Claim Free .ME Domains Announced

Namecheap, the world’s second-largest domain registrar and champion of the next generation of online innovators, is kicking off their annual ‘Back to School’ fall season with awesome free offers for students and teachers, and huge savings for everyone.

The company encourages everyone to get back to learning and mastering new skills, as well as get back on track in business after the summer downtime. The seven-day sale ends on September 6 and includes groundbreaking deals on the best digital products and productivity tools. See all the deals on the sale’s page.

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Additionally, Namecheap encourages students to take part in ‘Namecheap for Education’ initiative, which provides all students who have a .edu email address a free .me domain name, combined with hosting from GitHub. The free bundle allows students to kickstart their online presence with their first website, online portfolio, blog, or next big online project.

Nearly 400,000 students have claimed their free .me domain and developer tools with NC.ME since the program’s launch in 2014. The most domains registered through ‘Namecheap for Education’ came from the University of Waterloo in Canada. To date, students there have registered 3,344 free .me domains.

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Top Five Colleges Registering FREE .ME Domains

  1. University of Waterloo (Canada)
  2. University of California, Berkeley (USA)
  3. University of Illinois (USA)
  4. University of Toronto (Canada)
  5. Colorado State University (USA)

Virtually every college student in the US, UK, Canada, Australia, and many other locations around the world (with .edu or college email address) is eligible to take part in the free website program.

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ACCA Forms Partnership with Scorpion to Assist ACCA Contractor Members with Digital Marketing

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New Partnership Brings Scorpion’s Digital Marketing Education, Resources and In-Person Expertise to ACCA Membership

The Air Conditioning Contractors of America (ACCA) announces that Scorpion has joined ACCA’s corporate partner program as its only digital marketing partner at the platinum level. As a leading provider of technology and services helping local businesses thrive, Scorpion holds an esteemed track record with HVAC companies, working closely with each to understand their unique pain points of their business before executing strategic solutions, tailored to meet those specific needs.

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With their expertise, Scorpion’s partnership will advance learning resources for ACCA members through a robust microlearning library, educational webinar series, and in-person involvement at ACCA events, touching on all relevant aspects of local digital marketing for HVAC companies, including:

  • Website optimization
  • Search advertising
  • SEO
  • Competitor tracking
  • Social media marketing and advertising
  • Lead management
  • Reviews and reputation management
  • Email marketing
  • And more

ACCA’s corporate partner program enables HVAC industry suppliers, manufacturers, and service providers to demonstrate their extraordinary commitment to ACCA members and the contracting industry through year-round support of the association’s activities. The corporate partner program also provides increased access to ACCA’s nationwide network of contractors through tailored communications and marketing campaigns throughout the year.

“Scorpion has their finger on the pulse of the best ways for contractors to grow their businesses through innovative and integrated digital marketing campaigns,” said Deb Weiner, ACCA manager of communications and strategic partnerships. We appreciate their support in contractor excellence and are looking forward to promoting their ACCA member focused resources.”

“The HVAC industry is undergoing a period of great growth that will require a new level of competitiveness as more consumers look to discover, compare and engage HVAC contractors online,” said Michael Sauer, executive vice president of partnerships at Scorpion. “Scorpion is excited by this opportunity to work with ACCA to educate its members on everything from lead generation to online reputation management as part of strategic digital marketing strategies that can be designed to specifically serve all the unique goals and realities of each business.”

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Nedbank Launches Enbi, an Intelligent Digital Assistant Powered by Kasisto’s Industry Leading Conversational AI

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A leading South African financial institution uses Kasisto’s KAI to create value and delightful experiences that exceed customer expectations

Kasisto, creators of KAI, the leading digital experience platform for the financial services industry, have announced that Nedbank, a top African financial services group has selected and deployed KAI to power their intelligent digital assistant, Enbi. Nedbank chose to partner with Kasisto based on KAI’s proven conversational AI technology and its ability to transform customers’ digital experiences.

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Nedbank is a leading bank in the South African region, with close to $80B in assets, 28,000 employees and over 7 million customers. Nedbank is committed to delivering market-leading solutions to their customers that improve client satisfaction levels .

Enbi offers Nedbank’s customers an intelligent, insightful and friction free digital banking experience by assisting customers conversationally with their day-to-day banking needs and questions. Customers are able to find out about Nedbank’s banking services and products while monitoring their financial well-being through insightful access to account information, spending patterns and opportunities to explore their finances in more depth via human-like conversations with Enbi. KAI-powered assistants like Enbi become more intelligent and personalized over time. KAI’s sophisticated conversational AI technology combines financial information, interaction history and behavioral data to offer hyper-personalized experiences that surprise and delight customers.

“At Nedbank we recognize that our customers are digitally savvy and demand banking experiences that provide value. Kasisto’s ability to deliver an intuitive and intelligent digital offering supports Nedbank’s ‘digital with heart’ commitment and is aligned to our ‘first in digital, digital first’ journey.” said Ravikumaran Govender, Programme Executive for Digital Fast Lane at Nedbank. “Our KAI- powered intelligent digital assistant, Enbi will deliver truly intuitive and engaging digital banking experiences our customers are looking for.”

“We are absolutely excited to work with Nedbank as they set the new standard with their digital first strategy and raise the bar as to what an intelligent digital assistant can do for their customers across the African market.” says Zor Gorelov, CEO and Co-Founder, Kasisto. “KAI fit the bill and provided all the advanced AI features Nedbank was looking for in a digital experience platform. Working together, Kasisto and Nedbank will ensure that Enbi delivers an exceptional digital experience to Nedbank’s customers, driving digital adoption and engagement. ”

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CB Insights Launches Algorithm That Scores the Quality of a Startup’s Founding and Management Team

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CB Insights Launches Algorithm That Scores the Quality of a Startup’s Founding and Management Team

Data scientists at CB Insights built the algorithm to reduce the subjectivity inherent in assessing founding and management team quality, and enable enterprises and investors to quickly identify the best startups

CB Insights, which enables the world’s leading companies to make smarter technology decisions, today announced Management Mosaic, the first-ever algorithm to demystify the quality of a startup’s founding and management team. With Management Mosaic, corporations and investors can quickly identify the most promising technology companies and accelerate their technology purchasing, investment or M&A decisions.

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The Management Mosaic algorithm uses a variety of signals about founders and management teams to derive its score. These include, but are not limited to:

  • Past employers
  • When they joined prior companies
  • The milestones those companies achieved while they worked there
  • Network quality based on other people they’re likely to know
  • Educational institution
  • Educational attainment (degree, major)

Based on these signals, Management Mosaic assigns a score out of 1,000 (with 1,000 being the best) that measures the likelihood that the team will create a successful outcome, such as an IPO or acquisition. To train the model, CB Insights data scientists analyzed thousands of successful technology company outcomes and the teams behind them to determine the attributes of the most successful founders and teams.

Management Mosaic is the latest addition to CB Insights’ Mosaic Score, a National Science Foundation-backed model used to measure and predict the health and success potential of private tech companies. The remaining three pillars that make up Mosaic include Momentum, Market, and Money, each of which analyze different data and signals. Since 2015, the Mosaic has been used to predict the future unicorn companies (tech companies with valuations of $1B+), with a 74% hit rate.

According to a Harvard Business Review report, 95% of VC firms said a company’s management team is an important factor in the decision-making process. This is often evaluated alongside dimensions like the attractiveness of the market the company competes in, as well as the company’s momentum (which Mosaic also analyzes).

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However, the process to assess a company’s leadership is often subjective and labor-intensive, requiring hundreds of individual meetings. It’s been made more difficult as venture capital deal-making explodes. With Management Mosaic, CB Insights enables the buyers, acquirers, and investors of technology companies to quickly and objectively assess the quality of thousands of technology companies and identify those with the strongest teams.

“Despite the importance of founding and management team quality to a startup’s success, there has never been an objective, data-driven way to analyze this critical dimension of startup technology companies,” said Anand Sanwal, co-founder and CEO of CB Insights. “Our aim with Management Mosaic was to change that and give our clients — who are making technology purchasing, partnering, investing and acquiring decisions — an algorithmic shortcut that lets them engage with only the best startups.”

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Genesys and Be My Eyes Partner to Create Accessible Experiences

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New integration and investment expands access to customer service for the global visually impaired community

Genesys®, a global cloud leader in customer experience orchestration, has announced it is the first and only customer experience vendor to provide accessible experiences through Be My Eyes — the mobile app and largest global community for the visually impaired. Together, the companies are giving visually impaired people brand new tools to more easily navigate customer service.

With this partnership, brands will now be able to gain valuable perspective from their visually impaired customers, providing remote assistance to Be My Eyes users. For example, if a customer is in a drug store shopping for allergy medicine, they can make a video call through Be My Eyes, and the agent on the other end will help them find exactly what they’re looking for in the store. The agent can also recommend related items that are on sale. By helping visually impaired customers navigate their world, brands can revisit their entire customer experience to be more inclusive and accessible. More importantly, consumers no longer need to wrestle with a product that doesn’t work for them.

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Accessibility is a crucial but often overlooked aspect of customer satisfaction and retention. When it’s not easy for consumers to use a product or service, they’re likely going to do business elsewhere. This native integration enables the visually impaired to connect with sighted contact center agents for visual assistance through a live video call. This happens through the Be My Eyes app, which is integrated with the Genesys platform — enabling agents to offer immediate answers.

With Be My Eyes, five million individuals already lend their eyes to solve tasks — big and small — to help more than 350,000 blind and visually impaired people. But there are another two billion people in world who could benefit from visual assistance. This partnership will allow over 7,000 Genesys customers using Genesys to connect more seamlessly with their customers and, in turn, deliver empathetic and inclusive experiences.

Along with the partnership, Genesys is making a strategic investment in Be My Eyes to support the growth of its platform. This integration is currently available for Genesys Cloud CXTM and Genesys Multicloud CXTM customers. If you’d like to volunteer as an individual with Be My Eyes, contact community@bemyeyes.com.

Comments on the News:

“We’re putting empathy in action with our partnership with Be My Eyes. It’s time to further expand the accessibility of customer service and more deliberately design customer engagement solutions for everyone,” said Peter Graf, chief strategy officer of Genesys. “Many companies get calls from visually impaired customers, but often are not prepared to answer them. As part of our Experience as a Service vision, we believe every customer’s experience must be empathetic, effective and efficient. The integration of Genesys cloud solutions and Be My Eyes is an important step into this direction.”

“Calling for support can be one of the most frustrating or enlightening experiences a person can have,” said Christian Erfurt, CEO and co-founder of Be My Eyes, “– even more so when you are one of the 2.2 billion people worldwide living with blindness or a low level of vision. At Be My Eyes we connect thousands of people every day to share eyesight and insight, and we’re so thrilled that Genesys has opened the door for us to amplify our mission and impact.”

According to a Forrester report, “Companies newly concerned about D&I as a result have launched efforts to increase it in the workplace. But this employee-only scope of D&I initiatives at most firms will cause them to miss out on the business opportunity of also making customers’ experiences inclusive.”1

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Gray Matter Analytics Appoints 6 Prominent Healthcare Leaders to New Advisory Board

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Gray Matter Analytics, the leader in value-based care healthcare Analytics as a Service (AaaS), announced the appointment of six initial members to a newly created Advisory Board that will provide strategic guidance and advice on developing product, solutions and services to the Gray Matter Analytics team.

“Each of the members of our Advisory Board brings with them insights and expertise in their specific areas of healthcare that collectively will be invaluable to Gray Matter as we continue to build our solutions portfolio,” said CEO Sheila Talton. “This will help ensure that our company is both meeting and anticipating the needs of the healthcare market. We are excited and looking forward to benefiting from their vast experience.”

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Members of the inaugural Gray Matter Advisory Board, along with their current roles, backgrounds, and areas of specialty, are:

  • Mike Dulin , MD Professor, UNC Charlotte – Health System Analytics, Public Health, Social Determinants of Health, Health IT, and Health Policy
  • Andrew Bland, MD , Nephrologist, University of Illinois Hospital – chief medical officer, chief quality officer, practicing nephrologist, data science and predictive analytics
  • Isaac Myers, MD , Chief Health Integration Officer, Baptist Health & President, Baptist Health Medical Group – health system and payor, medical group management, value-based care, population health, healthcare IT and data management, operations and innovations
  • Karen Janousek , President, VBC Advisors, and Population Health and Growth Officer, Sinai Chicago – population health and value-based services
  • Tushad Driver , Cofounder, Alphathena – healthcare technology and data consulting
  • Steve Betts , EVP, Head of Health Care Benefit Solutions at Fidelity – payor CIO and head of analytics experience

In addition to providing strategic guidance and advice on product and services development, members of the Advisory Board will offer expertise regarding value-based care and value-based payment models, competitive intelligence, and advice on how data and advanced analytics can address the needs of payors and providers with respect to their value-based programs. Members also will enhance the visibility of Gray Matter in the healthcare industry and investor community.

Many value-driven programs are implemented without stakeholders fully comprehending potential ramifications and expected outcomes – a risky practice given the growing complexities of managing and prioritizing multiple value-based contracts. Advanced analytics can determine what measures need to be prioritized and managed to ensure optimum performance against value-based contracts. Further, analytics can help payors and providers better predict which measures will have the largest impact, mapped to specific programs.

Gray Matter’s focus is on value-based care solutions that help health systems protect revenue they have earned by leveraging advanced analytics to predict revenue from government and commercial payors. Advisory services complement solutions by furthering customers’ understanding of what the data is telling them and optimizing data-driven insights to capture missed revenues and address quality improvements.

“As more providers move to delivering value-based care, they are realizing that advanced analytics is an essential tool for implementing quality and cost control initiatives,” said Advisory Board member Dr. Dulin. “Our advanced analytics solutions support these health systems and their networks as they look to maximize patient outcomes and deliver on shared savings contracts predicated on value-based measures and metrics.”

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Google Cloud and C3 AI Create Industry-First Alliance to Accelerate Enterprise AI

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Google Cloud and C3 AI Create Industry-First Alliance to Accelerate Enterprise AI

Google Cloud and C3 AI partner to provide industry solutions that will address real-world challenges in financial services, healthcare, manufacturing, supply chain, and telecommunications

C3 AI and Google Cloud today announced a new, first-of-its-kind partnership to help organizations across multiple industries accelerate their application of artificial intelligence (AI) solutions. Under the agreement, both companies’ global sales teams will co-sell C3 AI’s enterprise AI applications, running on Google Cloud.

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The entire portfolio of C3 AI’s Enterprise AI applications, including industry-specific AI Applications, C3 AI Suite®, C3 AI CRM, and C3 AI Ex Machina, are now available on Google Cloud’s global, secure, and low-latency infrastructure, enabling customers to run C3 AI on the industry’s cleanest cloud.

Going forward, C3 AI will also work closely with Google Cloud to ensure that its applications fully leverage the accuracy and scale of multiple Google Cloud products and capabilities, including Google Kubernetes Engine, Google BigQuery, and Vertex AI, helping customers build and deploy ML models more quickly and effectively.

C3 AI’s enterprise AI applications, built on a common foundation of Google Cloud’s infrastructure, AI, machine learning (ML) and data analytics capabilities, will complement and interoperate with Google Cloud’s portfolio of existing and future industry solutions. Customers will be able to deploy combined offerings to solve industry challenges in several verticals, including:

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  • Manufacturing: Solutions to improve reliability of assets and fleets with AI-powered predictive maintenance, improve revenue and product forecasting accuracy, and improve the sustainability of manufacturing facilities and operations through optimized energy management.
  • Supply Chain & Logistics: Solutions to help supply-chain reliant businesses understand risks in their supply networks, maximize resilience, and optimize inventory accordingly.
  • Financial Services: Solutions to assist financial services institutions in modernizing their cash management offerings, improve lending processes, and reduce customer churn.
  • Healthcare: Solutions to improve the availability of critical healthcare equipment via AI-powered asset readiness and preventative maintenance.
  • Telecommunications: Solutions to improve network resiliency and overall customer experience, while reducing costs and the carbon footprint of operations.

“Combining the innovation, leadership, scale, and go-to-market expertise of Google Cloud with the substantial business value delivered from C3 AI applications, this partnership will dramatically accelerate the adoption of Enterprise AI applications across all industry segments,” said Thomas M. Siebel, C3.ai CEO.

“Google Cloud and C3 AI share the vision that artificial intelligence can help businesses address real-world challenges and opportunities across multiple industries,” said Thomas Kurian, CEO at Google Cloud. “We believe that by delivering C3 AI’s applications on Google Cloud, and by partnering to address specific industry use cases with AI, we can help customers benefit more quickly and at greater scale.”

“Organizations across industries are accelerating their digital transformations with cloud-based solutions, purpose-built to deliver specific business outcomes,” said Ritu Jyoti, group vice president, AI and Automation Research at IDC. “This new partnership between C3 AI and Google Cloud represents an acceleration of this trend, as the two companies partner to expand the application of AI-powered solutions in the enterprise.”

“This is fundamentally game-changing for the hyperscale computing market,” said Jim Snabe, former co-CEO, SAP AG. “Google Cloud is changing the competitive discussion from CPU seconds and gigabyte-hours, to enterprise AI applications producing enormous value for customers, shareholders, and society at large.”

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Graphika Appoints Disinformation Technologist to Leadership Team

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Graphika Appoints Disinformation Technologist to Leadership Team

Jennifer Mathieu, Ph.D., Joins as CTO to Accelerate Technical Innovation and Delivery of Company’s SaaS Offerings

Graphika, the social media intelligence company, today announced the addition of seasoned technologist Jennifer Mathieu, Ph.D., to its executive team as Chief Technology Officer. In this role, Matheiu will bring her experience building robust, integrated, cloud-based solutions to the company as it enables customers from a wide range of customers from Silicon Valley giants like Facebook and Pinterest to household brands such as T-Systems, to navigate threats and opportunities in the online world. She will guide the company’s technology vision, continue the evolution of Graphika’s patented technology, strengthen its core products, and build out the company’s team of expert engineers and architects.

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Prior to joining Graphika, Mathieu was Chief Technologist for Social Analytics and Integrity at MITRE, where she led the groups’ technical strategy for mitigating online harm, with a focus on the intentional spread and amplification of disinformation. During her 16-year tenure at MITRE, Mathieu built a ‘Social Radar’ after the Arab Spring, led many of the organizations’ projects for using social data to understand populations using advanced technologies, and guided the organization as it developed processes and standards for using online and social media data at scale to address real-world problems such as pandemic and disaster response, public health, fraud detection, cybersecurity, and more. Previously, Mathieu was a Fellow at NASA’s Kennedy Space Center.

“In alignment with our product strategy and increasing demand from customers, we are pleased to welcome one of the foremost technologists in disinformation as Graphika’s CTO,” said Dr. John Kelly, CEO and founder of Graphika. “Platforms are fighting daily against information abuse and brands are facing more sophisticated disinformation risks than ever before. The market need for a scalable SaaS solution to counter the disinformation problem has never been higher, and Jennifer is the right person to navigate Graphika’s technology vision to the next level.”

“Graphika has the position in the industry, an agile size, and the experience to make an incredible impact on the disinformation problem,” said Jennifer Mathieu, CTO, Graphika. “The company’s highly-pedigreed team with analysis and research expertise, unique IP, and a diverse set of customers sets it apart like no other in the space, and, I look forward to supporting each as we grow Graphika’s technology.”

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Humane Raises $100m in Series B

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Tiger Global Management and other key investors back Humane to build the future of computing

Humane, Inc. announced that it has raised $100 million in its Series B round. The round was led by Tiger Global Management, with participation from SoftBank Group, BOND, Forerunner Ventures, Qualcomm Ventures LLC, and others. This round will enable Humane to scale its operations and continue executing and expanding on its mission to deliver the next shift between humans and computing.

“Humane is a place where people can truly innovate through a genuine collaboration of design and engineering,” said Humane co-founders Imran Chaudhri and Bethany Bongiorno. “We are an experience company that creates products for the benefit of people, crafting technology that puts people first — a more personal technology that goes beyond what we know today. We’re all waiting for something new, something that goes beyond the information age that we have all been living with. At Humane, we’re building the devices and the platform for what we call the intelligence age. We are committed to building a different type of company, founded on our values of trust, truth and joy. With the support of our partners, we will continue to scale the team with individuals who not only share our passion for revolutionizing the way we interact with computing, but also for how we build.”

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“The caliber of individuals working at Humane is incredibly impressive,” said Chase Coleman, Partner, Tiger Global. “These are people who have built and shipped transformative products to billions of people around the world. What they are building is groundbreaking with the potential to become a standard for computing going forward.”

Other investors who participated in this round include Sam Altman, Lachy Groom, Kindred Ventures, Marc Benioff’s TIME Ventures, Valia Ventures, NEXT VENTŪRES, Plexo Capital and Wilson Sonsini Goodrich & Rosati.

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Freestar Announces Acquisition of Sortable, Bolstering Its Monetization Solutions and Analytics Capabilities

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Freestar Announces Acquisition of MPW Digital’s Publisher Portfolio and Strategic Direct Sales Partnership

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings a team of industry experts and class-leading technology, including the Sortable Exchange that will be the most efficient path for advertisers to access the billions of advertising impressions the company will bring to market each month. The deal builds on Freestar’s existing scale with the combined company reaching over 70% of all U.S. internet users each month across its portfolio of partner websites. The additional reach further cements Freestar as one of the largest sources of digital advertising inventory in the world. The acquisition comes on the heels of Freestar’s third consecutive top 1,000 ranking on the annual Inc. 5000 list of the fastest growing companies in the U.S.

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“We are excited to welcome the Sortable team and the incredible technology they have built into the Freestar organization. Adding Sortable’s capabilities to the ever-expanding suite of tools and products we already offer will ensure our publishers remain at the absolute cutting-edge of programmatic advertising,” said Kurt Donnell, CEO and President of Freestar. “While we are organically growing 50% again this year, we will continue to be strategic about acquisitions that add unique elements to our offering as was the case with our acquisition of Vdopia’s Chocolate app mediation platform last year and now Sortable. It was evident from the very first conversation that bringing the Freestar and Sortable organizations together was a no-brainer given the shared publisher first mindset and complementary strengths.”

“From the founding of Sortable, we have always been passionate about helping publishers optimize revenue through the many solutions we have brought to market. Our company has always believed in the importance of great customer service, continuous improvement and honesty in everything we do,” said Chris Reid, CEO of Sortable. “In Freestar, we found a perfect match as they share the same values. I am so excited to see what Freestar will be able to accomplish by combining the technology and resources of two of the most well-established companies in the space.”

The deal adds Sortable’s hundreds of represented websites to Freestar’s robust portfolio of partners. The deal will also add nearly 40 employees to the Freestar team, pushing the company well over 100 employees for the first time. The now larger team will enable Freestar to double-down on new product development and continue to deliver its hallmark white glove customer service. Kurt Donnell will continue as President and CEO of Freestar with several members of Sortable’s management joining Freestar’s senior team.

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Act-On Software Named to Constellation ShortList™ for B2C and B2B Marketing Automation Excellence

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Act-On Marketing Automation Expands Integration Capabilities to Drive Open Data Strategy, New Use Cases for Customers

This prestigious recognition comes on the heels of a banner year for Act-On

Act-On Software,  the leading growth marketing automation platform, announced it was one of two vendors named to the Constellation ShortList™ for both B2C Marketing Automation and B2B Marketing Automation in Q3 2021. The technology vendors and service providers featured in the program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Act-On was listed as one of eight top vendors and, as a part of the list, is recognized as a leader in marketing automation.

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Act-On’s growth marketing automation software helps companies plan, launch, measure, adapt, and optimize marketing campaigns and programs — giving one marketer the power of ten. Act-On works to elevate brands’ connections to their customers by harnessing behavioral data to tailor every customer experience – helping marketers grow their brands their own way. Act-On empowers marketers with the data and tools they need to succeed, so they can keep their businesses growing in a landscape that is constantly evolving.

“We’re thrilled to be included in not one, but two of the Constellation ShortLists™,” said David Greenberg, CMO, Act-On. “It’s a testament to the hard work our team puts in every day to provide our customers with a best-in-class growth marketing automation platform to empower them to connect with their audience on the deepest level across the entire lifecycle.”

This recognition comes on the heels of a banner year for Act-On. Over the past 12 months, Act-On launched its Automated Journey Builder that helps marketers to map customer journeys in minutes, a First-of-its-Kind Zoom Webinar Integration that created the most streamlined, embedded workflow for webinar marketing automation to date, and an SMS automated marketing channel to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Additionally, Act-On secured a $20 million round of growth financing and  added to its executive bench with the additions of Gregg Ames as Chief Commercial Officer and Syed Ahmed as Senior Vice President of Engineering.

“The ShortList™ is the first place business and technology leaders go for vendor selection, based on the collective view of Constellation’s clients, partners, and analysts who are on the front lines of understanding the technology landscape,” noted R “Ray” Wang, chairman and founder at Constellation Research. “Our analysts know that vendor selection is more of an art than a science and that the listed vendors all play a special role by industry, geography, and size of company. We know these are tough decisions and we hope this helps buyers get a head start. For those who want a detailed analysis, we are there to help with short advisory calls.”

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList™ meet the criteria for their categories as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.

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Barracuda Research Reveals Skyrocketing Levels Of Bot Traffic

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Barracuda honored by Comparably for Best Global Company Culture

New report explores emerging traffic trends and live examples of bot behavior and detection

Highlights:

  • Bots make up nearly two-thirds of internet traffic.
  • E-commerce applications and login portals are the most common targets of advanced persistent bots.
  • North America accounts for 67% of bad bot traffic—and most of it originates from public data centers.

Barracuda, a trusted partner and leading provider of cloud-enabled security solutions, today released key findings about bad bots and the ways these automated attacks are evolving. The report, titled Bot attacks: Top Threats and Trends – Insights into the growing number of automated attacks, explores emerging traffic patterns, live examples of bot behavior and detection, and the steps IT teams should take to protect their businesses.

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The report looks at current trends, such as the volume of traffic from these bad bots, where bot attacks are originating from, and the time of day attacks are most likely to happen. It also breaks down live examples and covers the steps IT teams can take and technology they should be using to stop these types of attacks.

An in-depth look at bot traffic
Barracuda researchers analyzed traffic patterns over the first six months of 2021. Here are some of the key takeaways from their analysis:

  • Bots make up nearly two-thirds of internet traffic, with bad bots making up nearly 40% of all traffic.
  • E-commerce applications and login portals are the most common targets of advanced persistent bots.
  • North America accounts for 67% of bad bot traffic—and most of it originates from public data centers.
  • Most bot traffic comes in from the two large public clouds—AWS and Microsoft Azure—in roughly equal measure.
  • Just over 22% of bad bot traffic comes from Europe, with European bad bot traffic more likely to come from hosting services or residential IPs.
  • Bad bots follow a standard workday.

“While some bots like search engine crawlers are good, our research shows that over 60% of bots are dedicated to carrying out malicious activities at scale,” said Nitzan Miron, VP of Product Management, Application Security, Barracuda. “When left unchecked, these bad bots can steal data, affect site performance, and even lead to a breach. That’s why it’s critically important to detect and effectively block bot traffic.”

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Chicken Shack Selects Mobivity’s Text Marketing Platform to Fuel Continued Growth

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Chicken Shack Selects Mobivity’s Text Marketing Platform to Fuel Continued Growth

For Tech Savvy Operator, Mobivity’s SmartMessage™ Will Help Promote New Products, Drive Guest Frequency and Build Preopening Subscriber Base for New Locations

Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and spend, announced that Chicken Shack, a growing Las Vegas-based fast casual restaurant chain with locations across Nevada, California, Colorado, Oregon, and Washington, has selected Mobivity SmartMessage to help fuel the franchise’s continued growth.

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“We are on track to continue opening more locations and adding a text message marketing program will help support those new franchisees with an immediate subscriber base – in addition to helping all of our locations drive more visits and orders,” said Jonathan Vitt, Managing Director of Chicken Shack. “Ease of use was critically important to our selection of Mobivity’s platform – both for the program start up and for ongoing use by our franchisees. We are excited to be able to quickly connect with guests and alert them to new promotions and offers via SMS.”

As Chicken Shack continues to aggressively expand with new franchisees and locations, Mobivity SmartMessage provides an easy-to-use one-to-one engagement tool to promote new products and drive guest visit frequency. New franchisees can use Mobivity SmartMessage to announce new stores with a call-to-action short code that helps build a preopening subscriber base for an immediate target audience. Chicken Shack franchisees can also help cross promote use of the Grubbrr self-service kiosks which have helped Chicken Shack increase order amounts.

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“We’ve been impressed with Chicken Shack’s growth and tech-driven approach to marketing and operations and are excited to welcome them on to the Mobivity platform,” said Dennis Becker, Mobivity Chairman and CEO. “Being able to tap into the value of its customers’ first-party data through an owned media channel will enable Chicken Shack to connect more frequently with guests to drive guest frequency and spend.”

Mobivity SmartMessage with patented Trusted Redemption™ technology is a part of Mobivity’s highly extensible, enterprise-grade Unified Guest Engagement Platform that can be shared corporate wide and at the local franchise level.

Merkle Response Management Group’s Amy Bobrick Selected to Volunteer Leadership Positions With Two Leading Nonprofit Industry Associations

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Merkle Response Management Group’s Amy Bobrick Selected to Volunteer Leadership Positions With Two Leading Nonprofit Industry Associations

Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Board of Directors.

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As a member of these entities, Bobrick convenes with other business and nonprofit leaders to advance innovation and thought leadership in the fundraising industry. At ANA NF, she joins a council of strategic advisors to advocate key policy issues impacting the nonprofit sector. In addition to her role as a DMFA Director, Bobrick serves on the board’s Programming and Education Committee and Mid-Level Benchmarking Committee, where she is integral to developing and promoting educational programming for fundraising professionals.

Bobrick’s track record of fundraising strategy success positioned her as a highly competitive candidate for leadership positions at both organizations. At Merkle RMG, she leads the development of data-driven solutions to help nonprofits increase donor retention and improve the donor experience. Bobrick gained industry-wide attention for originating the 2020 COVID Impact Report, an in-depth data analysis of COVID-19’s impact on direct mail fundraising in 2020. This soon emerged as a trusted resource among industry analysts, establishing Bobrick as an expert and innovator in nonprofit fundraising.

“Amy’s nomination by these two esteemed organizations is a testament to the impact she’s making in our industry,” said Kent Grove, president of Merkle RMG. “Historically, donation processors have been underrepresented at this level of industry leadership. Now, because of Amy’s thought leadership, a donation processor has a seat at the table when it comes to shaping the direction of the fundraising sector. Amy brings a fresh perspective and innovative mindset that stand to benefit our industry.”

Grove added, “This moment is meaningful at the company level as well, because it signifies the growth of Merkle RMG from a tactical mail processor to a strategic partner with our clients.”

Before joining ANA NF’s advisory council, Bobrick served for two years on the association’s conference planning committee, and as a co-chair for the last year. She was instrumental to organizing one of the industry’s most highly attended annual events, which raised her visibility as a visionary. Bobrick will stay on as co-chair in 2022 in addition to serving on the advisory council.

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NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth

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Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions

NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster decisions. The partnership is expected to create one of the world’s most comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback.

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“Bringing together NielsenIQ’s leading Winning Brands model with Qualtrics’ proven ability to help organizations deliver what consumers want will give brands a significant advantage in rapidly changing markets. The insights will empower brand leaders to serve consumers on a global scale faster than ever before.”

Consumer expectations have quickly changed, and as they continue evolving, brands need to turn consumer insights into action to differentiate themselves and expand their customer base. Through the partnership, NielsenIQ will use Qualtrics BrandXM™ to power its Winning Brands® solution.

Winning Brands® is NielsenIQ’s proven model for measuring brand awareness, consideration, and image before, during, and after brand exposure to consumers. Qualtrics BrandXM™ identifies essential brand drivers among potential customers, empowering businesses to accelerate customer acquisition and increase their brand value.

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The joint solution will enable brands to capture key brand metrics, such as Brand Equity Index (a barometer of consumers’ purchase intent correlated with market share) on a single platform, aligning them with business outcomes including awareness, consideration, and usage. It will also provide pre-built analytics, automated workflows, and interactive dashboards from Qualtrics to help organizations simulate future scenarios and drive sustainable growth.

“NielsenIQ’s best-in-class methodology, combined with Qualtrics’ experience management technology, will help brands adapt and be successful in any business environment,” said NielsenIQ Consumer Insights Global President Yuneeb Khan. “We are proud to be partnering with Qualtrics to provide brand leaders deeper insights in real-time, allowing them to gain a leg up on their competition.”

“The experiences every organization delivers have never been more important,” said Qualtrics Global Head of Ecosystem R.J. Filipski. “Bringing together NielsenIQ’s leading Winning Brands model with Qualtrics’ proven ability to help organizations deliver what consumers want will give brands a significant advantage in rapidly changing markets. The insights will empower brand leaders to serve consumers on a global scale faster than ever before.”

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New Aberdeen Study Quantifies Business Value of Unified Customer Data

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New Aberdeen Study Quantifies Business Value of Unified Customer Data

Read the Report to Learn How Connected Customer Insights Create Category Leaders

Reltio, an award-winning provider of the first cloud-native master data management (MDM) software-as-a-service (SaaS) platform used by companies worldwide to succeed in the digital economy, today released a new report conducted by technology industry research firm, Aberdeen: Unified Customer Data, the Path Forward for Satisfied Customers, Higher Revenue, and Reduced Costs. Aberdeen was commissioned by Reltio to determine how industry leaders use unified customer data to increase customer satisfaction and Net Promoter Score (NPS), improve operational efficiency, and grow revenue. Chief Executive Officers, Chief Marketing Officers, Chief Information Officers, and Chief Data Officers and their teams will gain actionable insights from the report.

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Key Points:

  • Aberdeen data show that unified customer data improved key business metrics over the near-, medium-, and long-term. Unified customer data is defined as a connected view of all relevant insights companies have about their current and future customers.
  • More than 400 companies across eight industries were surveyed.
  • Unified Customer Data, the Path Forward for Satisfied Customers, Higher Revenue, and Reduced Costs today for free.

Findings from the Aberdeen study show that unified customer data provides improvements in core business metrics. Unified Customer Data: The Path Forward for Satisfied Customers, Higher Revenue, and Reduced Costs Identifies the data sources top performing companies use to develop complete customer profiles and quantifies financial performance, customer satisfaction, and operational gains, for example, self-service. Metrics are provided for:

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  • Annual revenue;
  • Average customer profit margins;
  • Cross-sell and up-sell revenue;
  • Three customer experience metrics;
  • Return on Marketing Investment;
  • Employee engagement, and more.

Quotes

Omer Minkara, Vice President and Principal Analyst, Aberdeen: “If you don’t currently have unified views of customer data, we highly recommend that you consider building the capabilities needed to help align your activities with those of the Best-in-Class firms that enjoy superior performance results. If you plan to build unified views but struggle with where and how to get started, then we highly recommend you implement the activities widely used by Best-in-Class firms.”

Chas Kielt, Program Director, Customer and Content Marketing, Reltio: “The research conducted by Omer Minkara and his team at Aberdeen show what is possible when customer data from multiple sources is unified, consistent, and made accessible in real-time to all business users and downstream applications. Once a master data management solution is implemented within an organization, companies can better understand buyer needs and activities to generate positive outcomes across the entire business. There is no faster way to deploy MDM and speed time to value than by using an MDM SaaS platform.”

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PEOPLE and Great Place to Work Name CrowdStrike to the 2021 Companies that Care List

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CrowdStrike honored as a top U.S. company, showing steadfast dedication to community, employees and customers

CrowdStrike Inc., a leader in cloud-delivered endpoint and workload protection, announced Great Place to Work and PEOPLE magazine have honored CrowdStrike as one of the 2021 PEOPLE Companies that Care®. This is CrowdStrike’s first time being named to the prestigious, annual list. This recognition serves as another validation of CrowdStrike’s commitment to its customers and employees and to making the world a better place.

The Companies that Care award is based on an analysis of survey responses from more than 5 million current employees from different companies throughout the U.S. In fact, 96% of employees at CrowdStrike say it is a great place to work compared to 59% of employees at a typical U.S.-based company. CrowdStrike remains committed to providing a diverse, inclusive and engaging workplace that supports its employees through various resource groups, benefits and policies that reflect forward-looking values. This includes protecting customers, but also advancing causes that are important to employees and supporting communities across the globe through Social Impact programs. Whether it’s opportunities to give back or company-sponsored sustainability programs – through driving these initiatives and implementing these processes, CrowdStrikers are empowered to achieve their best work while collectively working toward securing a better future.

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“These companies show up for humanity in a variety of ways — from showing compassion for their employees to giving back to their communities to putting diversity, equity and inclusion in the forefront”

“The dedicated employees at CrowdStrike are truly the heart of the company and the reason we are being recognized in this way. We are so grateful for how committed each and every team member is to supporting our mission to stop breaches every single day as well as their dedication to supporting communities and causes that matter,” said J.C. Herrera, chief human resources officer, CrowdStrike. “CrowdStrikers are why we can provide our customers and the people they serve with the most innovative solutions on the market and the best service in the industry. Today, we celebrate and thank our employees for this honor.”

As 2020 was a challenging year for employees all over the world, CrowdStrike added new programs and efforts to provide our employees with support in many different ways. Groups were formed and promoted well-being and community, ranging from maintaining physical and mental health, virtual volunteering and employee-driven events, financial resources and Employee Assistance Programs.

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Additionally, when the tragic events surrounding George Floyd occurred in Minneapolis, the CrowdStrike Foundation made meaningful donations to nonprofits focused on ending racial discrimination as well as helping the city of Minneapolis to rebuild and recover. The CrowdStrike Foundation also started a COVID-19 Fund which supported the Red Cross and other locally-relevant nonprofits. CrowdStrikers raised over $100,000, an amount which was matched by the Foundation and key executives’ personal contributions.

“These companies show up for humanity in a variety of ways — from showing compassion for their employees to giving back to their communities to putting diversity, equity and inclusion in the forefront,” says Michael C. Bush, chief executive officer, Great Place to Work. “They are paving the way for more socially responsible business and are fostering high-trust workplaces for all. Congratulations to the winners of the PEOPLE Companies that Care list!”

Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.

Previously, CrowdStrike also ranked by Fortune & Great Place to Work as one of the 100 Best Companies to Work For™ (2021), Best Place to Work in Technology™ (2020, 2021), Best Workplace for Millennials™ (2020, 2021), and Best Workplace for Parents™ by Great Place to Work (2020).

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Yellow.ai Debuts as a Major Contender in Everest Group’s PEAK Matrix for Conversational AI

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Yellow.ai’s Generative Ai-Powered Voicebots and Chatbots Now Available on Genesys Appfoundry a Major Contender in Everest Group's PEAK Matrix for Conversational AI

Product Recognition Comes amid Rapid Global Expansion, Growth and Industry Pace-Setting Innovation

Yellow.ai, the world’s leading customer experience (CX) automation platform, trusted by 700+ enterprises globally, today announced it has debuted as a Major Contender in Everest Group’s Conversational AI Products PEAK Matrix® Assessment 2021. The company is in the midst of a rapid global expansion after experiencing 470+% growth in recurring revenue while securing hundreds of new customers in just over a year.

“We are thrilled to have made such an auspicious debut–beating out hundreds of other providers–in Everest Group’s PEAK Matrix for Conversational AI, a space we have been redefining with ongoing enterprise-grade chat and voice bot innovations that weave in the best of AI and human intelligence for highly differentiated and elevated customer experiences,” said Raghu Ravinutala, CEO and Cofounder, Yellow.ai. “Such immediate recognition of our industry leadership shows just how uniquely positioned we are to deliver on the growing and ever-sophisticated needs for Conversational AI products that can support a rapidly expanding set of use cases and custom needs for today’s forward-looking organizations.”

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The PEAK Matrix evaluates Conversational AI products by market impact (measured by market adoption, portfolio mix and value delivered) along with vision and capability (measured by vision and strategy, implementation and support, technology capabilities, execution and monitoring, and breadth of services). Emerging as a major contender in Conversational AI platforms, Yellow.ai’s AI-powered voice and chat bots support 100+ languages across 35+ channels to automate functions like Customer Support, Customer Engagement, Conversational Commerce, and Employee Experience. The company’s human-like voice bots can understand sentiments, intent and past behavior, and also modify pitch, tone, excitement and more, to fulfil customer needs. Yellow.ai’s bots uniquely learn from all human-answered queries to rapidly decrease future AI-to-human hand-offs, achieving 60% automation in the first 30 days.

Yellow.ai’s Conversational AI solutions combine its proprietary NLP and NLU engine, multi-factorial intent recognition capabilities and deep learning-based insights engine, to deliver total customer experience at scale.

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