MarTech Series - Marketing Technology Insights

Call Intelligence Platform Strengthens Management Team with the Arrival of David Turner  Manchester-based Call Intelligence platform, ResponseTap, has appointed David Turner as its new Vice President of Engineering. David Turner joins…
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New Space Will Foster a Highly Collaborative Environment, Make Room For New Hires and Provide a Rooftop Venue for Social Events Helpshift, the company revolutionizing the customer service industry through its AI-powered conversational…
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ZPPR, a tech startup based in Bozeman, MT, recently closed a seed round of $1.2 Million led by Adjacency Partners, LLC out of New York City. Tom Arrix, Managing Partner at Adjacency Partners and former VP, Global Marketing Solutions at…
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Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location…
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Cogito, the leader in augmented intelligence, announced it raised $37 million in Series C growth equity funding led by Goldman Sachs Growth Equity (GS Growth), with participation from existing investors Salesforce Ventures and OpenView.…
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Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio…
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Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building…
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Intelligent Content Marketing Platform Learns to Harness Trait and Behavioral Data to Predict and Deliver Targeted Experiences at Scale Vestorly, an AI-powered content marketing platform, announced  the launch of new AI-guided content…
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Acquisition Expands Qlik’s Portfolio Beyond Analytics, Enabling Analytics-Ready Data Strategy to Drive Data-Driven Transformation Qlik, a leader in data analytics, announced the acquisition of Podium Data, an enterprise-grade data …
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Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the…
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Company’s Reimagining of Its Flagship Product Combines Flexible Design Capabilities with Drag-And-Drop Usability Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced the general availability date of its…
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It’s not so hard to imagine a future with near 100 percent adoption of Account-Based Marketing (ABM). According to a recent survey, nearly 60 percent of B2B organizations have already implemented ABM, and another 27 percent intend to start…
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Pinterest Earns Top Marks in User Satisfaction as Facebook, Twitter Drop Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the American Customer Satisfaction Index (ACSI) 2018…
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Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied…
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Technical Document Released by the Alliance's Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New Board Members The Streaming Video Alliance , an industry forum solving challenges to improve…
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SEO Remains an Important Way for B2B Audiences to Find Content Eighty-seven percent (87%) of B2B audiences find business content online through search engines, according to a new survey from Clutch, a leading B2B research, ratings, and…
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Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the…
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Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and…
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Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level…
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Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to…
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