Amagi Acquires Streamwise to Add More Power to Its Streaming Data Analytics Solutions

Amagi Acquires Streamwise to Add More Power to Its Streaming Data Analytics Solutions

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced that it has acquired Streamwise, an early stage data aggregation and reporting platform for content distributors. Streamwise specializes in automating and standardizing data collection across streaming platforms. The acquisition will help Amagi to enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.

With the explosion of live linear channels, advertising and viewership on Free Ad-supported Streaming TV, data and insights on content and ad performance will become the key differentiator that helps content creators stay ahead of the game. The need for comprehensive insights is forcing content creators to invest heavily in building these capabilities in-house.

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne

Amagi THUNDERSTORM, the advanced server-side ad insertion (SSAI) solution offers a robust dataset of performance metrics on viewership and ad engagement to content brands that deploy it for monetization. But, content brands, as part of their distribution and monetization agreements, are often left with data and metrics from a variety of platforms in multiple formats that need to be consolidated to provide a holistic view of how their content is generating revenue. With Streamwise, Amagi will be able to seamlessly integrate its proprietary as well as third-party data to provide content brands with insightful, unified analytics. Streamwise’s modern and intuitive UX will make it easy for Amagi’s customers to gain actionable business insights in a centralized and automated manner.

“What content brands need now more than ever is information at their fingertips. The genius of Streamwise’s data platform lies in its simplicity and accessibility, making it an excellent value addition to Amagi’s SSAI-based ad offerings. Together, we can enable content brands to shape their programming, optimize their distribution and generate better ROI,” said Baskar Subramanian, CEO & Co-founder, Amagi.

Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

“Our combined offering will help content distributors make smart decisions and scale their business in the streaming economy by saving content, sales, marketing, and finance executives from repetitive, manual, and error-prone processes,” said Doug Shineman, CEO of Streamwise, who is joining Amagi to lead business development for its new analytics vertical.

Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers. Once it is integrated with the Amagi product suite in the coming months, customers will be able to additionally subscribe to Streamwise solutions in a seamless manner. Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel and Vice Media among others.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like