Tim Smith Joins Yes Lifecycle Marketing as GM, Digital Services

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Shalaka Nalawade

August 14, 2018

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with extensive multichannel digital expertise, Tim Smith, has joined the company as General Manager, Digital Services. Tim is an accomplished executive and entrepreneur with more than 20 years of expertise in the digital marketing and advertising space.

Speaking about Tim, Michael Iaccarino, CEO and chairman, Infogroup, the parent company of Yes Lifecycle Marketing, said, “A strong digital strategy supported by truly integrated services and solutions is key in driving business results for our clients. Tim’s hiring is essential to this strategy.” He added that Tim’s proven leadership skills, strategic vision and deep expertise in the digital space will be of utmost importance to the company. “Tim’s expertise in the field will enable Yes Lifecycle Marketing to deliver one-stop-shop offerings that provide greater client support and generate optimal ROI from their marketing budgets.”

Before joining Yes Lifecycle Marketing, Tim was the managing director for the US for AppsFlyer, a mobile attribution and marketing analytics company. Over the course of his 20-year long career, Tim has helped Fortune 500 clients generate awareness, drive acquisition and grow ROI in his senior executive positions at Rocket Fuel, Inc. (formerly [X+1]), Lemonade, where he successfully launched the social commerce platform and Modem Media, one of the first digital agencies in the US subsequently acquired by Digitas.

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As the GM of Digital Services at Yes Lifecycle Marketing, Tim will use his extensive expertise to expand the company’s digital offering to a greater range of services across all marketing and advertising channels. This will help support the company’s focus on delivering end-to-end integrated digital solutions and services to its customers.

Tim said that he’s excited to join a team that has a reputation of being a reliable, trusted advisor to their clients. “Yes Lifecycle Marketing has a phenomenal opportunity to serve marketers across the spectrum of their marketing needs. By expanding the multichannel capabilities of our services team and technology and leveraging our proprietary data assets, we can better help our clients engage with their customers at every step of the customer journey,” he added.

Tim’s hiring comes on the heels of the hiring of Jim Sturm as President, and Gina Carfagno as Senior Vice President of Sales, in June.

Shalaka Nalawade

Shalaka has been a journalist for past eight years, having worked with media houses like Times of India and All India Radio. She can dabble in writing about topics that range from subjects like science, visual arts, music, fashion, and pop culture. A published author, in her free time you'll find her either cooking up plots for her next book or thinking about baking cakes.