Mediaocean, the mission-critical platform for omnichannel advertising, announced a strategic partnership with global adtech and martech company, Epsilon, to bring enhanced audience data into Mediaocean’s Audience Hub. The integration allows advertisers to activate Epsilon’s 1,000+ audience segments through Mediaocean and Flashtalking across channels including Facebook, Instagram, LinkedIn, Meta, Pinterest, Snap, TikTok, and Twitter.

Epsilon’s holistic approach to first-party data management helps brands be more strategic in how they build, grow, and activate their data and insights to engage with customers when and where they are most receptive as well as identify their next best customers.

The partnership combines Mediaocean’s industry-leading centralized ad management capabilities with Epsilon’s holistic view of 250 U.S. million consumers. As an integrated partner within Mediaocean’s Audience Hub, Epsilon will enable advertisers to activate audience segments based on factors including auto purchase intent, retail purchases, lifestyle interests, and demographics, among others, to activate within their campaigns.

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“The ability to activate data-driven advertising at scale and across the biggest social, mobile, and video platforms is vital,” said Mediaocean Chief Development Officer, Ramsey McGrory. “We’re thrilled to give our clients the seamless ability to activate Epsilon data through this powerful integration. The initial integration is focused on walled gardens, and we expect to make this available across all media channels, with a focus on converged TV.”

“Having the ability to leverage diverse, premium consumer data has become essential to advertisers as they compete and look to drive brand awareness and performance,” said Dennis Self, General Manager of Data Solutions at Epsilon. “We are proud to be able to partner with Mediaocean and help their clients activate effective campaigns with confidence.”

The announcement builds on a number of first- and third-party data integrations within Mediaocean’s Audience Hub.

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