Mobfox Introduces Audience Analytics for Better In-App Monetization

Audience DataNative & Programmatic Advertising

By Sudipto Ghosh On Mar 20, 2018

Mobfox Introduces Audience Analytics for Better In-App Monetization

The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button

Global mobile advertising platform Mobfox has announced the launch of its new Audience Analytics developer offering with actionable insights about publishers’ app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities.

At the time of this announcement, Gil Klein, Managing Director of Mobfox, said, “Our new offering provides a 360-degree perspective based on real, anonymized insights at every step of the way. The Audience Analytics platform leverages Mobfox’s technology to bring more value to app developers and publishers, creating a place not just for optimizing their mobile assets, but for managing their user acquisition efforts as well.”

The Audience Analytics dashboard draws insights from Mobfox’s supply-side platform (SSP) and Demand-Side Platform (DSP), myDSP. The insights may be used to create value for developers and publishers selling inventory across the Mobfox platform, including Mobfox mediation, the exchange, direct deals and private marketplace. For example, publishers may share anonymized audience reports with potential and existing demand partners, thus enriching media bids and generating higher revenue.

Furthermore, the new dashboard identifies the developers’ most lucrative anonymized audiences through deep analytics. Developers may choose to automatically advertise to lookalikes of their best-performing users through myDSP in order to acquire more, high-value users.

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Currently, Mobfox provides data-driven, mobile supply-side platform (SSP) and exchange to app developers and publishers. It is recognized as the most advanced tool provider to manage any media smartly. With over 40,000 registered developers and publishers, Mobfox is connected to over 175 diversified and global demand sources and offers comprehensive support for all major ad formats including video, native, rich media, and display.