Investment from Vista Credit Partners Will Further Accelerate Platform Innovation

Demandbase, the Smarter GTM company that helps B2B organizations hit their revenue goals, announced $175 million in financing from Vista Credit Partners, a subsidiary of Vista Equity Partners and strategic credit and financing partner focused on the enterprise software, data, and technology markets. The investment will be used strategically to support Demandbase’s next wave of platform innovation. This comes on the heels of a successful Q4 and FY2022, including strong revenue growth and record Q4 bookings.

“We’re incredibly energized by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth,” says Gabe Rogol, chief executive officer of Demandbase. “Our company has innovated at a record pace over the last year and shown massive potential to transform how B2B companies go-to-market through new offerings and enhancements to our core product. This is always important, but right now, in an economy where every company needs to do more with less, it’s essential. We’re empowering teams to work smarter to achieve their revenue goals, using fewer resources and enjoying greater results.”

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The past year marked a number of important innovations and company milestones for Demandbase, including:

• Delivered the market’s first 100% free Account Identification solution;
• Became the first to unify sales intelligence and account engagement insights for sellers;
• Enhanced B2B ad-tech with the addition of people-based advertising;
• Launched Demandbase Data (D2) Labs; and
• Broadened and evolved product offerings by more than doubling its mobile phone and company data in Demandbase One™ and releasing Demandbase Intent, making its intent data available for use outside the Demandbase One™ platform.

“Demandbase is revolutionizing the GTM experience and driving results for B2B companies. Vista Credit Partners seeks to partner with companies that have a strong market position and a mission-critical product suite with the ability to transform their respective industries,” said David Flannery, president, Vista Credit Partners. “We’re thrilled to partner with Gabe and the entire Demandbase team as they look to continue their path of innovation and build meaningful solutions for their customers.”

In addition to business growth and platform innovation, Demandbase has been consistently recognized for outstanding company culture and customer satisfaction. In 2022, Fortune Magazine and Great Place to Work® named the company one of the Best Workplaces in the Bay Area™, Best Workplaces for Millennials™, Best Workplaces in Technology™, Best Medium Workplaces, and Best Workplaces for Parents™. Furthermore, Demandbase was a Leader in 39 G2 Spring reports, 40 Summer reports, 39 Fall reports, and 39 Winter 2023 reports (which are based on real user reviews), as well as earned four “Top Rated” Awards by TrustRadius and “Most Loved” Award for Sales Intelligence.

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