Dentsu’s Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, President: Mike Shehan), have announced their partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan.

SpotX, a global video advertising and monetization platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics and reporting. This partnership will allow broadcasters and media owners throughout Japan to maximize their advertising revenue.

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The broadcasters that are planning to adopt SpotX’s solutions for improved monetization strategies are: 

Tokyo Broadcasting System Television, Inc. / Fuji Television Network, Inc.

Mainichi Broadcasting System, Inc. / Kansai Television Co. Ltd. / Yomiuri Telecasting Corporation

Tokai Television Broadcasting Co., Ltd. / Nagoya Broadcasting Network Co.,Ltd.  

Aichi Television Broadcasting Co., Ltd. / Fukuoka Broadcasting System Corporation

Hokkaido Broadcasting Co.,Ltd. / Sapporo Television Broadcasting, Co., Ltd. 

Hokkaido Television Broadcasting Co.,Ltd. / Hokkaido Cultural Broadcasting Co., Ltd.

Shizuoka Asahi Television Co., Ltd. / RCC Broadcasting Co., Ltd. / TSS-TV Co., Ltd.

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CCI chose to work with SpotX and offer its video ad serving platform solutions in the market because:

• SpotX is purpose-built for video with technology focused exclusively on the supply-side;
• RTL Group, SpotX’s parent company has capital strength and stability as the leader across broadcast, content and digital; and
• SpotX is heavily focused on the Japanese market.

Moving forward, CCI and SpotX will jointly support and help local Japanese media owners to maximize revenue with market-leading products and solutions for video monetization.

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