NinthDecimal, the leading omni-channel marketing platform, announced that its visit metrics and location data have been validated by comScore. Completion of comScore’s multi-faceted review process validates the accuracy and aptness of NinthDecimal’s location data, as well as its data hygiene practices.

“It’s increasingly important for advertisers to understand what is driving foot traffic to physical venues so they can optimize their marketing efforts,” said David Algranati, senior vice president of product management at comScore. “We are pleased to serve as a source of truth for companies like NinthDecimal as they look to validate their metrics.”

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comScore used the following criteria, among others, to validate NinthDecimal’s visit metrics:

• Accuracy and freshness of store boundary data
• Ability to contextualize raw latitude and longitude signals
• Identification and filtering of false positives

“comScore is a trusted partner, which is why we engaged them to validate our location data and visit metrics,” said Todd Rose, chief business development & strategy officer at NinthDecimal. “We are honored and thrilled to pass comScore’s rigorous standards and to collaborate with them on the evaluation of cross-screen advertising effectiveness.”

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NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands. Its customer growth engine identifies a brand’s best customers and new prospects; activates marketing strategies to drive store visits and sales; and quantifies the impact of advertising across all media. NinthDecimal has the largest real-time engine of consumer behavior based on where you live, work, shop, and play. Its platform is powered by nearly 200M US consumers seen in almost 10 billion locations per day, unlocking AI-driven consumer intelligence not visible through traditional search or social platforms.

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