Leading retail marketing technology company, Bluecore has announced it has received $50 million Series D funding. The AI-based modern ESP solution provider for retail experience and communication management is expected to continue on its first-party customer data acquisition and personalization.
AI and machine learning capabilities make Bluecore a very distinguished player in the Retail martech industry.
In an interview with MarTech Series in 2018, Bluecore CEO Fayez Mahmood had said,
“AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software. When this transition happens, the role of a user inside the business will need to evolve from being task-oriented towards being goal-oriented. As a business leader, this means that you have to empower the majority of your organization with context on the business and business outcomes so that they can drive towards those goals.”
Founded in 2013 by Fayez Mohamood, Mahmoud Arram, and Max Bennett, the New York marketing automation company has received total funding of $133 Million, including the $35 million Series C in 2017. Then in 2018, Bluecore acquired Betaout to further refine its email service product to deliver better context, relevance and engagement to retail customers.
Why Bluecore AI ESP Improves Retail Tech Adoption?
Bluecore’s AI technology is unique. It provides an A0I-based feedback system that automatically optimizes performance and prioritizes email with auto-frequency capping, intelligent optimization, and dynamic product recommendations.
Recently, Forrester had name Bluecore as a top Email Marketing service provider for the B2C category. It is a clear reflection of how Bluecore’s AI and automated decision-making capabilities have helped customers increase onsite conversions, and enhance cross-channel personalization through the entire e-commerce customer lifecycle.
Currently, Bluecore provides the Bluecore Retail Performance Cloud™ which has retail-specific solutions for:
– email communication- Bluecore Communicate
– onsite experience and predictive recommendation- Bluecore Site, and
– AI-based performance advertising model- Bluecore Advertise.
From dynamically identifying top-ranking products to segmenting shoppers based on their history of purchases and cart-adds, the Bluecore Retail tech platform amplifies retention and retargeting strategies, including loyalty management, seasonal discounts, and so on.
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