As customer expectations for hyper-personalized experiences grow higher daily, combining quality customer data with leading CDP technology is a must

As customers’ expectations for hyper-personalized experiences grow higher every day, combining high-quality customer data with leading Customer Data Platform technology is a must, Amplifi, a leading strategy and information management consultancy headquartered in Dallas, Texas, is delighted to announce its first truly global partnership with Redpoint Global to bring combined expertise and experience around customer data to enterprises in North America and EMEA.

Amplifi has always partnered with technology solution providers that enable our customers to harness the power of their data. When it comes to the power of customer data, there has been a rise in the popularity of Customer Data Platforms (CDP) that enable the sales and marketing teams at enterprise-level companies to truly understand their customers.

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As customers’ expectations for hyper-personalized experiences grow higher every day, a powerful customer data platform is a key technology to deliver the perfect customer data needed to drive a comprehensive customer experience strategy. Utilizing segmentation and personalization capabilities on quality data, means enterprises that implement these solutions can have an advantage in offering multichannel personalization to their customers.

That’s why we have chosen to build an alliance with Redpoint Global, the market-leading customer data platform for enterprise customer data. rgOne™, Redpoint Global’s fully integrated solution, delivers a single point of control to connect customer data and execute marketing campaigns.

“Redpoint’s rgOne platform enables companies to truly engage with their customers on their chosen channel, even as their preferences, interests and needs evolve,” said Brian Clark, VP Global Channel & Alliances at Redpoint Global.  “Our global partnership with Amplifi brings experienced data management consultants together with our market-leading Customer Data Platform solutions to create engaging, meaningful journeys for their customers.”

“This global partnership enables us to provide customers with an additional layer of value when it comes to customer data.” said Chris Colyar, CTO at Amplifi. “The intelligent machine learning, cutting-edge segmentation and personalization means that well-managed data can be put to use in the best possible way by our customers.”

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