Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data

Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of building lookalike models inside their CDP, so they can deliver personalized experiences across all their digital marketing channels.

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