Mapp Announces a New Unified Customer Data Platform

Sudipto Ghosh

June 11, 2018

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers

Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp’s industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses.

Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000 companies globally use Mapp’s technology to drive higher conversion and lower cost of acquisition for marketers.

Mapp Cloud, which includes three distinct products, Mapp Acquire, Engage and Intelligence, will now be powered by an industry-leading first-party data platform, named Mapp CDP. Mapp’s technology team has successfully met the requirements for CDP with its first-party data set, allowing marketers to leverage Mapp software tools against the power of truly actionable data.

As this new innovation continues to roll out in 2018, Mapp’s customers will be able to unify the disparate customer data and dramatically improve marketing execution with the Mapp CDP and Mapp Cloud. This unique advantage in the market will give Mapp customers the ability to truly engage their customers in a real-time and meaningful way across all marketing channels.

“Traditionally, CDPs today require outside connections to ingest data and then connect to marketing automation platforms to make the data actionable,” said Steve Warren, CEO of Mapp Digital.

Steve added, “Mapp Cloud with CDP eliminates this step by connecting the proper campaign tools directly to our first-party data store. This gives our customers a ‘3 in 1’ marketing tool by eliminating complexity and costly integrations.”

Over the past year, Mapp has consistently answered the question of how to easily combine the world of adtech, or online customer acquisition with sophisticated marketing automation tools built to market to existing customers. Mapp Cloud has driven increasingly higher conversion rates for marketers while lowering the cost of acquisition with online marketing.

“The work our technology team has done with our new CDP is groundbreaking for marketers,” said Juhan Lee, CTO of Mapp Digital. “Scalable, data-driven marketing has been talked about for years, but now Mapp can give customers the data platform and the tools to actually execute against this mission.”

Mapp Cloud with CDP will be available for Mapp customers beginning in Q3 of 2018 with additional features becoming available throughout the remainder of the year.

Currently, Mapp Cloud with CDP is among those that provide fully integrated marketing suite for both acquisition and database marketers in Mapp’s target market.