LOKKER Launches Privacy Edge PRO to Help Companies Identify Cyber Threats Across Large Portfolios of Web Properties and Comply With Data Privacy Laws

LOKKER Unveils new Web Privacy Risk Score™ to Help Organizations Measure and Mitigate Online Privacy Threats

Cyber Insurers, Attorneys, eDiscovery Firms, Can Quickly Scan Thousands of Client Websites to Identify and Mitigate Privacy Risksa

LOKKER, provider of data privacy and compliance solutions for the enterprise, announced the availability of LOKKER Privacy Edge PRO™, a cloud-based software solution that automates the rapid analysis of thousands of websites; identifies specific trackers, pixels and cookies; and alerts website owners when their customers’ personal information is at risk. The offering is designed for privacy attorneys, eDiscovery firms, and cyber insurers to use across their client portfolios.

A spate of recent class action lawsuits and state Attorneys General actions have alerted businesses that they are responsible for the cookies, trackers, and tags on their websites that may be collecting and sharing consumer data without the consumers’ consent, including personally identifiable information (PII) or protected health information (PHI). With regulations like the California Privacy Rights Act and Virginia’s Consumer Data Protection Act taking effect on January 1, 2023, increased regulatory enforcement is imminent.

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT)

“With escalating lawsuits and regulatory actions, LOKKER Privacy Edge PRO™ addresses a critical need in the market to assess risk across a portfolio of websites at once,” said Ian Cohen, founder and CEO of LOKKER. “Insurers, law firms and eDiscovery consultants are able to conduct a rapid analysis of thousands of sites, identify specific trackers, and determine whether or not their clients are at risk so they can take action using LOKKER’s data protection features.”

LOKKER Privacy Edge PRO™ empowers data privacy professionals to analyze all of their clients’ websites for known privacy risks in one integrated dashboard view. LOKKER Privacy Edge PRO™ can identify whether or not specific trackers, tags and pixels are running on a website, which pages they’re on, what personal data is being harvested, and with whom the data is being shared. Armed with this information, privacy attorneys and consultants can help their clients protect their customers’ data and mitigate potential lawsuits, regulatory fines and penalties.

Marketing Technology News: Show Me the Money: Finding the Value in Mobile Messaging

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like