Pixalate Releases MRT For Slack to Democratize Access to Ad Fraud, Privacy and Compliance Risk Scores for 10MM+ Apps

Pixalate’s free MRT for Slack provides publishers, ad buyers, privacy regulators, and other Slack users with quick access to ad supply chain insights for over 10 million websites and mobile and Connected TV apps.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Media Ratings Terminal (MRT) app for Slack, which is available in the Slack App Directory.

The new app brings ad fraud data straight to Slack as part of Pixalate’s mission to democratize access to ad fraud, privacy, and compliance insights. Pixalate’s MRT delivers ad fraud, privacy and compliance ratings and insights across over 10 million websites and mobile and CTV apps across the Google, Apple, Amazon, and Roku app stores.

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“The MRT for Slack is our latest addition to increase accessibility of key data points around ad fraud and privacy compliance in the advertising supply chain,” said Jason Dias, Pixalate’s VP of Engineering. “Bringing MRT data points into everyday conversations in Slack makes identifying, following, and troubleshooting issues easier for all types of teams.”

The MRT for Slack release is another move by Pixalate to increase transparency and access to fraud and privacy compliance risk data in the ad tech space. This follows Pixalate’s recent releases of the Ad Trust & Safety API Suite and COPPA Compliance Technology to identify likely child-directed mobile apps across the Google and Apple app stores.

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