Prime Factors, a leader in application-level data protection, has been recognized by Gartner among Sample Vendors in the Hype Cycle for Privacy, 2021.

In the Hype Cycle for Privacy, 2021, Gartner recognized Prime Factors among Sample Vendors in Privacy, a space that is a top priority for security and risk management leaders managing technology, information and resilience risk. For Format-Preserving Encryption Gartner states, “adoption is increasing due to the fast-growing need to provide data protection and privacy, in compliance with legislation such as General Data Protection Regulation (GDPR).”

In this report Gartner predicts, “by year-end 2023, 75% of the world’s population will have its personal data covered under modern privacy regulations, up from 25% today.”

Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS

“We feel that data privacy should be a fundamental human right,” said Justin Teitt, chief operating officer of Prime Factors, “but often the complexities associated with modern data privacy make it impractical for many companies to implement. Furthermore, protecting privacy consistently across all the places personal data is used, moved and stored can be equally challenging. For the market to deliver on the vision for strict enforcement of data privacy, solutions must be easy to implement and manage. And, unlike traditional encryption, modern solutions for enforcing privacy must be able to intermix a variety of data protection functionality to meet the stringent goals of data privacy.”

As the generation and collection of data, as well as the requirements for privacy compliance continue to expand, so too will the complexity of protecting sensitive data. Gartner in this report suggests “proactive risk reduction can be achieved through competent data life cycle governance and pseudonymization techniques, such as encryption, masking and tokenization.”

Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

According to Gartner, “The ability to mix the implementation of FPE (format-preserving encryption) with data masking is also increasing its dynamic adoption for different use cases.” The report goes on to recommend that users “Deploy FPE to implement policy rules for user access in coordination with other security controls, according to Gartner’s data security governance (DSG) framework.”

“We understand that the simplification of protecting data privacy is no small task, and Prime Factors is pleased to see Gartner research that continues to delve into this complex subject matter, which we believe will help clients think through the complexities of data privacy,” said Henry Cheli, CEO of Prime Factors. “We’re honored to be listed as a Sample Vendor by Gartner, and we remain committed to delivering solutions that help simplify enforcing data privacy.”