Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey. 

What helps meet consumer interest online while ensuring data security and safety? 

We cover the latest trends, tips, best practices and martech innovations in this weekly marketing technology highlight!

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MarTech Quote-of-the-Week!

Data is a team sport. It’s every team’s responsibility to help make sure data is useful and easily accessible for the whole organization. It should be managed along the entire product development lifecycle, so that the value for each team compounds to the upside. The antithesis of that is when teams only think about their needs and data silos are created; the organization experiences an entropic state, which leads to a disjointed and inaccurate view of customer preferences. It’s a classic tragedy of the commons. This can inhibit or completely undermine the opportunity that companies have to drive holistic customer experience.-Michael Katz, CEO and Co-founder of mParticle

Top MarTech News of The Week: 05th July to 09th July 2021

• Smart Acquires Cookie-free CTV and Video Advertising Platform Dynadmic.
• Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone
• Wish Granted Payment Institution License for the EU
• The ARIA Network Announces Exclusive Deal to Provide AR Powered Consumer Experiences Across Brookfield Properties Malls
• Text Request Unveils HIPAA-Compliant Texting
• ServiceNow Announces Jacqui Canney as Company’s New Chief People Officer
• Dentsu Group Strengthens Merkle’s Experience and Commerce Capabilities With LiveArea Acquisition
• Hollands Kroon Enables Work from Anywhere with Citrix and RawWorks
• Internet Optimists Secure $8 Million to Create a More Human Internet
• Comscore launches Plan Metrix Multi-Platform in India
• Genpact Named a Leader in Content Moderation Services
• Alight Successfully Closes Business Combination with Foley Trasimene Acquisition Corp.
• Medallia Strikedeck Recognized by SIIA as Best Customer Success Management Solution
• Fluent Implements Key Executive Changes for the Next Phase of Its Strategic and Sustainable Growth Agenda
• Outbrain Announces $200 Million Investment from The Baupost Group
• Allant Group and Adstra Partner on Highly Targeted Acquisition Programs
• Shane Paladin joins Siteimprove as new CEO from a global position with SAP
• Spirable Launch Creative Intelligence Suite – The Next Generation of AI Powered Storytelling
• SeaChange International Introduces StreamVid Cloud-Based OTT Platform to Help Operators and Content Owners Manage and Optimize their Streaming Businesses
• Fyllo Launches Infused Comscore Audiences
• Hopin Expands Its Event Marketing Suite With the Acquisition of Attendify
• Antuit.ai Launches AI Demand Modeling Studio for Consumer Products and Retail Companies
• Advertising Revenue Platform Burt Intelligence Acquires AI Company Inventale
• AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV Ad Marketplaces
• The Trade Desk Launches New Media Trading Platform for the Modern Marketer
• Searchspring Announces Strategic Partnership With Classy Llama
• Ampersand Announces New Custom Audience Builder in the AND Platform Through Integration of LiveRamp’s Advanced TV Solutions
• KickFire’s Buyer Intent Data to Reveal the Invisible Funnel for FunnelAmplified
• New Data from BrandTotal Validates The New Era Of Rising Social Commerce
• Anyline Raises $20 Million in Growth Funding Round to Answer Exponential Demand for Mobile Data Capture Technology
• LitLingo Announces $7.5 Million Series A Funding Round
• Former Trade Desk & American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer
• Cognitiv Named to AdExchanger’s 2021 Programmatic Power Players List
• Similarweb Digital Intelligence Now Available In AWS Data Exchange
• ReadyMode Secures $4M To Accelerate Its Growth Strategy
• Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer
• Thought Industries Appoints David Downing Chief Marketing Officer to Accelerate Growth of Customer Learning Management
• Frost & Sullivan Reveals Top Business Priorities in Data Use and Management Across the Globe
• Aparavi Launches in Europe with the Appointment of Gregor Bieler as CEO
• Bloomreach Customer and Data Experience Platform (CDXP) Now Available on Google Cloud Marketplace
• DaySmart Acquires Dash Platform
• ironSource’s Mediation Solution Boosts the Experience of Rewarded Video Ads with Progressive Loading Engine
• 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights and Data
• Adlib Receives Significant Growth Investment From Diversis Capital Partners
• Nielsen Strengthens Market Leading Position In TV Attribution And Ad Intelligence With Acquisition Of TVTY
• OneTrust Appoints Autodesk’s Lisa Campbell as Chief Marketing Officer
• Mobiquity Launches New AI Powered Features to Advangelists Platform – AdWrap
• Cisco Completes Acquisition of Socio Labs
• Mitto Now Supports All Major Customer Engagement Channels
• ZoomInfo to Accelerate Business Growth Through Microsoft Dynamics 365 Integration
• Sailthru Announces Integration with Segment that Drives B2C Organizations to Move at the Speed of the Customer
• talkshoplive Announces $6 Million In Additional Seed Funding Led by Raine Ventures
• Popshop Live Announces Series A from Benchmark to Accelerate Livestream Commerce
• WellSaid Labs Announces $10M Round Led by Fuse to Build “Voices for Every Brand”
• Automation Anywhere Appoints Sumit Johar as the Company’s Chief Information Officer
• Kaleyra Acquires Bandyer
• Sonero, an AI Startup Building the Future of Meetings Raises $300k in Pre-Seed Funding
• Microsoft Announces 2021 Partner of the Year Awards Winners and Finalists
• Didomi Raises $40 Million in Series B Round
• Data Axle Hires New VP of Marketing
• CRMNEXT Raises $16M in New Funding to Accelerate Global Expansion and Invest in Doubling its Team
• HubSpot Alums Close on $1M Pre-Seed Round to Fix the Broken Out-of-Home (OOH) Advertising Industry
• SproutLoud Achieves Record Growth with 38% Increase in Enterprise Clients
• Stoneshot Releases Event Marketing Research For Financial Services Marketers

MarTech QnA with the Expert

The single greatest thing you can do is to set your focus on how your customers make a purchasing decision online. COVID-19 triggered a step-function increase in demand as consumers were literally forced online. The habits they’re forming won’t go away. Online commerce is where people will continue booking appointments, scheduling meetings, and purchasing goods. You must think of your customers first and build a strategy around their consumer habits. This means helping your business thrive in a digital world. You need to be found online, have a good reputation, and execute a strong social media strategy. It all contributes to a transaction. Remember: Your competitors are only one click away. My second piece of advice would be: Find a local expert who can help.–Brendan King, CEO of Vendasta 

Top MarTech Articles on Digital Marketing, Marketing Strategies, The Future of Cookieless Marketing!

• What Does it Take to Build a Strong Experience-Driven Customer Journey?
• How Can You Maximize Results From Your PPC Campaigns?
• Lifestyle Marketing Platforms are Thriving in the B2C Segment
• Marketers Need to Incorporate Disinformation Detection Into Their Strategies
• Branded content: the next frontier in the world of digital metrics
• Interactive Experiences: How Real Life Imitates Art—or At Least TV and the Movies
• Website Speed Optimization vs. SEO: What’s The Difference and How to Optimize for Both
• The New Era of Consumer-Permissioned Data Sharing and Verification: What it Means for the HR Industry and Beyond
• 6 Ways the Work Presentation Has Changed
• Why Brand Marketers Should Leverage Data to Better Understand and Connect with Female Audiences
• Why Digital Marketers Are Raving About Facebook’s Resilient Signals
• The Secret Power of Successful Marketing in 2021: The Contact Center

What’s new in Revenue Generation and Marketing Ops? Catch more Insights by the Leaders from the latest episodes of The SalesStar Podcast!