Partnership to Target Highly Engaged & Hard-to-Reach Topgolf Patrons

Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues and a robust OOH network, announced that Topgolf Entertainment Group will join “Front + Center Everywhere,” its expansive OOH network of more than 200,000 screens nationwide.

“Cinema is and will always serve as the cornerstone of our business, but we are increasingly focused on the very clear and strategic growth opportunities in expanding our Front + Center preshow beyond the theater,” said Gerald Griffin, EVP Regional & Local Sales, Screenvision Media. “Topgolf continues to revolutionize the sports and entertainment experience with cutting edge technology and powerful digital assets that create meaningful experiences for over 23 million guests each year. We look forward to providing our brands with access to this immersive and entertaining environment.”

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Screenvision’s sales team will target advertisers that align with Topgolf’s growing footprint. High definition screens throughout Topgolf venues will feature content and advertising from Front + Center Everywhere that is integrated into the existing programming that Topgolf patrons are accustomed to seeing.

“Our partnership with Screenvision deepens our media partnerships and will broaden our pool of advertisers,” said Erin Huard, Director, Partnership Product & Operations, Topgolf. “Screenvision targets an audience that is similar to the Topgolf guest – we expect ‘Front + Center Everywhere’ to seamlessly integrate with our existing programming.”

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Consumers will recognize the Front + Center Everywhere preshow as it travels from cinema to Screenvision’s OOH network. The contextually relevant content includes entertaining, movie-related programming, such as trivia, games and behind-the-scenes footage. Screenvision’s in-house creative studio will also develop a variety of original campaign executions, including traditional spots and custom creative.

This year alone, Front + Center Everywhere has added the ReachTV airport network, healthcare innovation company Outcome Health along with Atmosphere, the streaming television service for bars and restaurants, and Volta electric vehicle charging stations.

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