In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our…
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"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales…
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There are two ways marketers use technology. One is to enhance human interaction, and the other is to automate the process. The reality is that we’re often doing this simultaneously. Successful marketing requires keeping many balls in the…
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Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for…
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Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible to Suicide, Bullying and Fake News Last week, I was talking to a few VPs of Product Marketing, for the Interview Series,…
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"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I…
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Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data…
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Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in the “mind of the buyer.” As consumers, when we buy products…
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"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got…
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Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, 89% of B2C marketers and 92% of B2B marketers use social media platforms as their primary…
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Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are…
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The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer…
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Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship,…
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"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What…
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Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might…
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