The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their…
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Every year around this time, sales reps may start thinking about what they would ask Santa for Christmas, given the chance: More leads, because every sales team is always on the lookout for new prospects. Simple legal negotiations to speed…
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Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you it’s not. With this confidence, you build a prototype, and by golly, it works. Your friends and colleagues love it, and it…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell…
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When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP,…
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Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a…
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Tech Veteran Mark Hill Announced as the Chief Executive Officer of Lumavate. Bill Godfrey Takes the Position of Vice President of Business Development Lumavate, an exciting new platform for building cloud-based mobile apps, has announced…
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When 20 percent of existing customers account for 80 percent of your future revenue, it’s vital to keep them engaged and satisfied. While this may fall under the label of ‘Customer Relationship Management’ at your organization, many…
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Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to…
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How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has…
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"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the…
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The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and…
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Where is VR Going, Who’s Doing What And What Is The Best Way For You To Use It For Marketing Or To Drive Leads. A Recap of What the Experts Had to Say ‘81% Of People Who Try VR Tell Their Friends About It’ Tyler Calder - CMO, Yulio…
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A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017.  But despite their number, many of them are failing to impress, leaving users underwhelmed and frustrated. But…
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The numbers say it all: the big data and business analytics revenue forecast is set to reach $150.8 billion in 2018. This massive industry is growing at a rapid pace and it’s evident that companies understand that making data work is an…
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"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got…
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