ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey
At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert services from the pioneers of content.
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According to Lindsay Lyons, Director of Brand Content at Dell Technologies, “ContentlyOne has given us the tools and know-how to create breakthrough content that reaches our target audiences and drives valuable engagement.”
Like Contently’s other blue-chip clients, Dell Technologies’ customer-centric content marketing strategy and leadership have been widely recognized. They were recently nominated for two Digiday Content Marketing Awards—Best Branded Content Site and Best Branded Podcast—as well as a Webby award for Best Branded Podcast.
Joe Coleman, CEO and co-founder of Contently, said, “Our clients increasingly come to us to align disjointed content teams, graduate from content chaos, and create customer-centric content that engages their audiences. Dell Technologies is proof of how ContentlyOne can drive world-class marketing.”
Currently, Contently helps global enterprises create engaging and accountable content that delivers a superior customer experience.
It’s clear that marketers are struggling with content. According to Beckon, five percent of content is earning 90 percent of total consumer engagements. What’s more, only 25 percent of organizations have formalized their approach to managing content, according to SiriusDecisions.
As CMO Council writes in “Establishing and Enriching the Content Supply Chain”: “While content is the backbone of nearly every aspect of the customer journey, organizations are still failing to give it the attention it deserves.”
CEO of Contently added, “We hear brands loud and clear when they say that their biggest challenge is breaking through the noise and creating meaningful audience engagement. Engaging and accountable content is clearly the answer, but marketers lack a strategic solution to achieve alignment, scale and optimize content across all their marketing objectives. ContentlyOne was designed as a direct response to marketers’ cry.”
Contently is enhancing its leading content marketing platform to meet the challenges of today’s marketer. Through features such as campaigns and content publishing hubs, the platform has evolved to service the entire content lifecycle. Since content is the atomic unit of all marketing activity, the Contently content operating system is expanding to integrate with more of the enterprise marketing stack, such as Adobe Experience Manager, Marketo, and Salesforce.
Contently is implementing machine learning capabilities throughout the content creation process to surface actionable insights on strategy, process, and governance.
ContentlyOne is, therefore, now the industry’s latest only product that integrates technology, talent, and strategy into one unified approach for achieving content mastery.