MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Sudipto Ghosh

August 21, 2018

Focus on B2B Content Experience to Drive Higher Engagement and Conversion

Does your content speak to the targeted audience? If not, it’s time you take Content Experience technology very seriously. Uberflip, the leading content experience platform and a MarTech RADAR 2018 company, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the report shows that effectively centralizing, organizing, personalizing, and distributing content drives material increases in views, consumption rates, and conversions.

Focusing on B2B Content Experience Generates 8x More Views and 7x Higher Conversions, Reveals Uberflip

At the time of this announcement, Randy Frisch, Uberflip CMO and Co-Founder, said, “We’re excited to help usher in a new era of marketing and help businesses establish new capabilities that allow them to align with evolving buyer expectations.”

Randy added, “Marketers realize the importance of personalizing content for their audiences, but they often struggle with how to go beyond a couple of experiences. The Content Experience Framework is designed to ensure marketers can scale the delivery of content whether the goal is 1:1 or 1:Many.”

Key findings from Uberflip’s Content Experience Report include:

Putting content in more places results in 8x more views
Applying CTAs overtop of content drives a 7x higher conversion rate
AI-powered B2B content experience recommendations lead to visitors being 60% more likely to consume more content

“Uberflip is excited to contribute the first data science report of its kind to the B2B marketing space. Over the past six years, we’ve been advocating for content experience and the vital role it plays in establishing meaningful relationships with customers,” said Uberflip’s CEO and Co-Founder, Yoav Schwartz.

CEO Yoav added, “With the issuing of this report, we finally have the evidence to support the impact and results achievable for most marketers when they focus on their content experience.”

Introducing the Content Experience Framework

Given the evidence that a focus on content experience can drive better outcomes, Uberflip’s CMO, Randy Frisch, unveiled TheContent Experience Framework earlier today at Conex, an event that brought together 700+ marketers. The framework is designed to guide marketing professionals to engage prospects with personalized experiences at every stage of the buyer journey. This new methodology provides a step-by-step process for unlocking the benefits revealed in The Content Experience Report, regardless of whether a marketer has invested in a CEP (Content Experience Platform).

The Content Experience Framework focuses on optimizing the environment in which content lives, and how people interact with and consume content, rather than just the words on the page. The framework can be applied to all marketing strategies such as inbound marketing, demand generation, account-based marketing (ABM), and sales enablement.

The Roadmap: Why Read About Uberflip’s B2B Content Experience Report

The Content Experience Report was developed by Uberflip. The findings contained in the report are based on anonymized first-party data collected from the Uberflip Content Experience Platform based on the results of B2B marketers from July-December 2017. The insights from this report were derived from the analysis of thousands of data points from a select group of 440 Uberflip customers with Content Hubs, each from midsize to enterprise companies in a range of industries including technology, software, and marketing.

Currently, Uberflip empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.

Attending Conex could help B2B marketers achieve great content experience and deliver it to their audience.