Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers

Inkit, the dominant direct mail automation platform, recently announced a partnership and integration with Iterable, provider of the next-generation Growth Marketing Platform. Inkit’s direct mail infrastructure and the Iterable’s growth marketing platform make direct mail simpler, faster, and more automated than ever. The strategic partnership provides growth marketers with a user-friendly stack that offers next-gen technical infrastructure and tools to build and run high-performance omnichannel marketing campaigns.

Direct mail is an essential component of a flourishing growth and retention strategy. The union of Inkit and Iterable helps marketers determine what immediate actions to take—be it sending a simple nudge to users encouraging them to place an order or a direct mail piece thanking customers for their loyalty. All of this engagement creates increasingly greater revenue opportunities.

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“Direct mail marketing remains a leading channel for retention. Delivering dynamic, personalized postcards and direct mail pieces to customers’ mailboxes can be an integral link to successful lifecycle engagement. With Inkit’s innovative automation capabilities, Iterable customers can seamlessly integrate direct mail, email, web, mobile and social campaigns into real-time, event-driven workflows,” said Dave Schwartz, Head of Business Development and Partnerships at Iterable.

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“Inkit’s team is excited to integrate with Iterable. Our unique CRM integration was built intelligently for marketers by marketers. Simply send automated direct mail pieces to customers’ mailboxes via Iterable’s existing workflow. I’m confident we are providing marketers with the fastest, most accessible and cost-effective way to retain their existing customers and win back inactive ones. We’re proud to offer our customers this powerful joint solution to directly benefit from our combined strengths,” concluded Michael McCarthy, CEO at Inkit.

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