Ateliere and Amdocs’ Vubiquity Collaborate to Help Global Media Companies Better Meet Growing Demand for Content

Through this collaboration, media companies can accelerate content packaging and distribution, leveraging Ateliere and Vubiquity’s combined capabilities

Ateliere Creative Technologies, a leading developer of media supply chain solutions, and Amdocs, a leading provider of software and services to communications and media companies, announced a collaboration that allows media companies to better meet growing content demands.

As part of the deal, Ateliere has selected Amdocs’ Vubiquity as their preferred managed services partner. Customers with media supply chains fully managed by Ateliere Media Services, also running on Ateliere Connect, will now be aided by Vubiquity’s media services and global support operation. Additionally, Vubiquity will expand its existing video processing technology to run the cloud-native Ateliere Connect media supply chain platform. This will allow Vubiquity to reach additional platforms above and beyond the 2800+ destinations it delivers to today and offer further scalability and flexibility for existing and future clients on how it can continue to package and distribute content faster and cost-effectively.

Marketing Technology News:  Square 9 Softworks Ventures into Artificial Intelligence With New AI Capture Product

Ateliere Connect provides enhanced toolsets to source and deliver Interoperable Master Format (IMF) while still seamlessly integrating with Vubiquity’s existing apps and workflows, such as MetaVU and AssetVU. Ateliere’s award-winning AI technology, Deep Analysis / FrameDNA, will mitigate pain points around content localization and remove video duplication through version consolidation.

“The world of streaming content continues to evolve at an accelerated pace in order to entertain a global audience that demands superior quality content across any touchpoint,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs. “This collaboration will provide global media companies a unique offering that enables them to create seamless end-to-end experiences, providing greater flexibility and cost efficiency.”

“Streaming service expansions and the need to keep up with fierce content demands are a challenge for media operations everywhere. Ateliere has taken the lead in finding solutions specifically designed around the business needs for media service operators, including the media supply chain and content delivery with Ateliere Connect,” stated Eric Carson, Chief Revenue Officer, Ateliere. “Time-to-market and cost efficiency are key for Vubiquity and their customers. We are excited to collaborate with Vubiquity on their media supply chain augmentation with Ateliere Connect; and enable their clients to deliver in-demand content quickly.”

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay

Vubiquity has established capabilities across the whole media supply chain, bringing to market video-on-demand, localization, mastering and distribution managed services using innovative and flexible technology solutions.

Key Ateliere Connect capabilities include tools to onboard and optimize content libraries and no-code/low-code tag-based templates to automate packaging and distribution to OTT, broadcast and cable endpoints. Microservices and a robust API enable interoperability, from ingest to quality control (QC), to packaging and delivery, as well as integration of business and legacy media asset management (MAM) systems, optimizing flow and transparency of work orders, billing, and inventory.

Carson concluded, “Vubiquity is well-known and respected for its technical prowess in media workflows. We look forward to a long-term collaboration where their service orientation will help us evolve Ateliere solutions. The Ateliere Connect platform will help enhance Vubiquity’s world-class servicing capabilities, including those offered to existing Ateliere Media Services customers that will migrate to Vubiquity under this deal.”

Marketing Technology News: The Science of Customer Engagement: Interactive Transformation versus Digital Transformation