The partnership will empower shared clients to generate textual and visual product reviews via sampling campaigns

Content generation platform Cohley announced its partnership with PowerReviews, who powers brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience.

The partnership will initially focus on helping their shared clients proactively generate product reviews to fill PowerReviews’ on-site reviews integration. The partnership will also enable Cohley’s client base to generate and syndicate reviews to major retailers like Target (and many more).

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“We’re beyond excited to partner with PowerReviews. We know how critical authentic reviews are to the consumer journey, and our network of vetted creators will facilitate the generation of product reviews at scale. It’s going to be hugely valuable for our shared clients,” said Erik Graber, Co-Founder & Head of Product at Cohley.

Clients will run sampling campaigns on Cohley to generate product reviews, and from there the API will enable users to syndicate those reviews out to the corresponding product pages on their most important retailers’ sites.

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“PowerReviews is relentless in our focus to help brands collect and share the most impactful content, to ultimately enable consumers to make more confident purchasing decisions. This partnership brings enormous value to our mutual clients who are now able to distribute rich content collected through Cohley’s Content Generation Platform to their desired retail destinations,” said Casey Murray, Director of Business Development & Partnerships at PowerReviews.

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