Omnicom Acquires TA Digital to Expand Global Digital Transformation Capabilities

TA Digital will deepen Omnicom’s consulting and commerce expertise

Omnicom Group Inc. announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

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Headquartered in San Francisco, TA Digital is a leading global digital experience consultancy that specializes in the design, delivery and implementation of customer experience, digital content management and digital commerce solutions for enterprise clients. As an Adobe Global Platinum Partner, as well as an Acquia Gold partner, SAP Gold Partner and a leading Sitecore partner, TA Digital helps marketing and technology executives transform their businesses to drive revenue growth and improve the customer experience while maximizing return on investment.

TA Digital’s management team, led by Rajiv Rohmetra, Koti Reddy and Ali Alkhafaji, will continue to lead the company and maintain its brand, culture and value to clients.

TA Digital will join Omnicom Precision Marketing Group (OPMG), the digital transformation and customer relationship management specialist practice area within Omnicom, and its services will be closely aligned with OPMG agency Credera, a global, boutique consulting firm focused on strategy, innovation, data and technology.

“We’re continuing to expand our dynamic customer experience offerings. TA Digital gives our clients access to professionals with great skills and expertise in digital content and commerce – across all Adobe competencies as well as with several leading digital experience platforms,” said Luke Taylor, CEO of OPMG. “We want to welcome Rajiv, Koti, Ali and the entire TA Digital team to our group.”

“TA Digital will create great synergies with OPMG and Credera. We share a similar focus on people, culture and clients. We look forward to continuing to scale our strategy, customer experience, marketing and cloud solutions to serve our clients globally,” said Rajiv Rohmetra, CEO of TA Digital.

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“The addition of TA Digital to our suite of offerings is a natural progression in our growth as we continue to expand our digital transformation solutions. TA Digital offers comprehensive commerce, content and Adobe expertise and will help serve the growing client demand in this space,” said Justin Bell, President and CEO, Credera.